全球電視市場展望

市場趨勢

預計2025年，全球消費電視市場將年增0.2%，達到2.17億台。地緣政治緊張局勢，包括美國政府威脅加徵全球關稅，促使各品牌在年初加快訂單量，以應對預期的關稅影響。這促使下半年進行調整，以使庫存水準恢復正常。此外，中國政府補貼計畫將於2025年第一季末結束，削弱了中國全年的國內需求。

本報告對全球電視市場進行了全面分析，提供了最新的市場展望和五年預測。報告中還概述了主要地區和國家的情況，並探討了產品特性和競爭格局的關鍵發展。

目錄

• 引言
• 預測假設：全球趨勢
• 預測假設：電視市場主要驅動因素
• 預測調整
• 摘要整理
• 全球電視市場展望
• 超高清與8K市場展望
• 新型電視螢幕技術與舉措
• 全球平面電視競爭格局
• 附錄

This report provides an updated outlook for the worldwide TV market. It reviews key recent developments in the market and provides five-year forecasts. It profiles key regions & countries and reviews the major developments in terms of product features and competitive landscape.

With analysis for key regions and countries, and a rundown of the major product feature developments and the competitive landscape, the report acts as a strategic framework for any enterprise operating within the TV market or its adjacent sectors.

• The report is accompanied by a detailed Excel spreadsheet that individually segments 31 countries/regions (for clients that subscribe to Futuresource's Worldwide service).
• Shipment data is at the sell-in level.
• Installed base and ownership levels are assessed based on retail sales and knowledge of replacement rates.

Market Trends:

The global consumer TV market will deliver marginal volume growth of 0.2% year-on-year in 2025, reaching 217 million units. Geopolitical tensions including the threat of global tariff barriers by the US administration has had the effect of pulling forward purchase orders in the early part of the year as brands looked to mitigate anticipated duties. A correction of sorts has materialised in the second half of the year to normalise inventory levels. Furthermore, the end of the Chinese government's incentive program at the end of Q1 2025 has resulted in weakening demand in China through the year.

Areas Explored:

• Global TV market share and market sizing, by quantifying and tracking worldwide sales
• Market analysis, with forecasts out to 2027
• Product, technology and competitive reviews, interpreting key market developments and trends
• The report is accompanied by a detailed Excel spreadsheet that segments 31 countries and regions individually, for those clients that subscribe to Futuresource Consulting's worldwide service

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in the TV market will benefit from this report, particularly:

• Manufacturers and their suppliers
• Intermediaries and supply chain
• Retailers
• CE market strategists, marketing and sales professionals
• Investors

Table of Contents

• Introduction
• Forecast Assumptions: Global Trends
• Forecast Assumptions: Key TV Market Factors
• Adjustments to the Forecast
• Executive Summary
• Global TV Market Outlook
• UHD & 8K Market Outlook
• Emerging TV Screen Technologies and Initiatives
• Global Flat Panel Competition
• Appendix