平板電腦的全球市場預測(2025年)

市場趨勢

2024年，全球平板電腦市場（包括消費級及企業級設備）預計將出貨1.841億台，較2023年成長6.9%。 B2B領域出貨量預計將大幅成長11.6%，達到6,480萬台。這一增長主要源自於新冠疫情期間購買設備的替換需求增加。零售領域出貨量預計在2024年成長4.5%，達到1.19億台，反映出消費者對數位產品的需求增強。

目錄

• 全面的PDF報告
• 摘要整理
• 簡介
• 美國關稅的分析
• 市場成長
• 市場競爭
• 產品趨勢

This global tablet market report presents Futuresource's research into the tablet market, highlighting key trends at a regional level, while an accompanying Excel dataset provides trends and data at a country level.

Shipment data is presented at sell-in level. Tablet market share, installed base and ownership levels are assessed, based on retail sales and assumptions relating to replacement rates.

The report acts as a strategic framework for any enterprise operating within the tablet market or its adjacent sectors.

Market Trends:

In 2024, the global tablet market, encompassing both consumer and enterprise segments, shipped a total of 184.1million units, representing a 6.9% YoY increase compared to 2023. In the B2B sector, shipments increased significantly by 11.6% year-over-year (YoY), reaching 64.8 million units. This rise was mainly influenced by the growing end-of-life replacement activity of the devices purchased during the COVID-19 period. Retail segments saw a 4.5% increase in shipments to 119 million units in 2024. This reflects strengthened consumer demand for digital products.

Areas Explored:

• Global tablet market share and market sizing, by quantifying and tracking worldwide sales of tablets
• Market analysis
• Product, technology and competitive reviews, interpreting key market developments and trends

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in the tablet market will benefit from this report, particularly:

• Manufacturers and their suppliers
• Intermediaries and supply chain
• Retailers
• CE market strategists, marketing and sales professionals
• Investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• Introduction
• U.S. Tariff Analysis
• Market Development
• Market Competition
• Product Trends