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市場調查報告書
商品編碼
1769032
手機終端的全球市場Global Mobile Handset Market Report |
本研究報告深入研究行動裝置市場,並提供有關手機市場成長、市場規模、價值、產品趨勢和市場佔有率分析的資訊。
出貨量資料以銷售量提供。安裝基數和擁有量也基於對零售額和替換率的假設進行評估。本報告僅考慮新銷量,不考慮二手或翻新市場。
本報告可作為任何在全球手機市場或相關細分市場中營運的公司策略框架。
到2024年,手機設備市場出貨量將成長2.4%,達到19億支。 2023年全球智慧型手機出貨量僅成長0.1%,但2024年將復甦,年增率將成長4.6%。
值得注意的是,2023 年的智慧型手機銷量將創下近十年來的最低水準。市場復甦的關鍵因素包括:人工智慧智慧型手機的推出、可折疊和翻蓋設備的普及率不斷提高,以及 5G 設備在全球的普及率不斷提升。
Futuresource 已在消費性電子產業趨勢追蹤、研究和諮詢領域擁有超過 30 年的經驗。本報告是一系列研究報告中的一份,旨在為公司提供完整的市場觀點。
對手機有興趣的公司會發現這份報告特別有用:
This mobile phone market analysis report presents research on the mobile handset market, evaluating mobile phone market growth, market volume, value and product trends, as well as market share analysis.
Shipment data is presented at sell-in level. Installed base and ownership levels are also assessed, based on retail sales and assumptions relating to replacement rates. This report captures new sales only and does not account for second-hand or refurbished markets.
The report acts as a strategic framework for any enterprise operating within the global mobile phone market or its adjacent sectors.
The mobile handset market experienced a 2.4% increase in shipments, reaching 1.90 billion devices in 2024. Global smartphone shipments rebounded in 2024 after marginal growth of just 0.1% in 2023, with year-on-year (YoY) sales increasing by 4.6%, driven by improved consumer sentiment and favorable macroeconomic conditions.
Notably, 2023 marked the lowest smartphone sales in a decade. Several key factors contributed to the market's resurgence, including the introduction of AI-powered smartphones, the growing adoption of foldable and flip devices, and the expanding global penetration of 5G-enabled handsets.
Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business with interests in mobile handsets will benefit from this report, particularly: