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市場調查報告書
商品編碼
1714897
消費者購買路徑研究：音訊技術生活方式Audio Tech Lifestyle - Path to Purchase Consumer Survey |
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Futuresource Consulting 的音訊技術生活風格消費者研究對購買耳機和條形音箱時的消費者零售趨勢提供了深入的見解和分析。
調查涵蓋五個市場：中國、法國、德國、英國和美國。
透過對超過 7,861 名受訪者的分析，該報告為任何對個人和家庭音訊技術市場感興趣的公司提供了一個策略框架。
市場趨勢：
超過一半的受訪者在過去12個月內購買了一副標準耳機（超過 50 美元）。遊戲耳機和兒童耳機也很受歡迎，同期分別有近四成和超過三分之一的人購買了遊戲耳機。
TWS 耳機仍然是最受歡迎的耳機類型，超過一半的受訪者購買了該類型耳機。
近半數的受訪者在過去6個月內購買了最新的耳機。夏季和秋季的購買率比一年中其他時間略高。
調查對象
- 耳機和條形音箱等產品的用途、需求和主要功能
- 零售商佔有率
- 與主要零售商進行品牌定位
- 產品購買趨勢
- 價格範圍
- 購買地點（線上/線下）
- 所有權級別
您知道嗎？
Futuresource 在過去 30 年中一直在追蹤、研究和提供消費性電子產品趨勢方面的建議。本報告是一系列研究報告之一，旨在為企業提供全面的市場視角。
本報告對於家庭音響及相關產業的公司尤其有用：
- 製造商及其供應商
- 中間商和供應鏈
- 零售商
- 消費性電子市場策略師、行銷與銷售專家
- 投資者
目錄
- 全面的PDF報告
- 摘要整理
- 簡介與調查手法
- 摘要整理
- 產品的所有權
- 耳機的功能
- 購買路徑
- 品牌的普及與認識
- 零售業者
- 條形音箱
- 主要調查結果
- 附屬的Excel試算表
Futuresource Consulting's "Audio Tech Lifestyles consumer research" provides in-depth insights and analysis on the retail journey of consumers buying headphones and soundbars.
This research covers five markets, including China, France, Germany, UK and USA.
Containing analysis based on more than 7,861 respondents, this report provides a strategic framework for any enterprise with interests in the personal and home audio technology markets.
Market Trends:
Well over half of the respondents purchased a standard pair of headphones (costing over $50) in the last 12 months. Headphones for gaming and dedicated kids' headphones were also well represented, purchased by just under 4 in 10 and just over a third respectively over the same period.
TWS headphones remain the most popular headphones form factor, purchased by over half of respondents.
Almost half of respondents purchased their most recent pair of headphones within the last 6 months. The Summer and Autumn periods showed slightly higher purchasing rates than other times of the year.
Areas Explored:
- Usage, wants, needs and key features of products such as headphones and soundbars.
- Retailer share
- Brand positioning with leading retailers
- Product purchase journey
- Price point
- Purchase location (online/offline)
- Ownership levels
Did you know?
Futuresource has been tracking, researching and consulting on the consumer electronics landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.
Any business operating within the home audio space and related sectors will benefit from this report, particularly:
- Manufacturers and their suppliers
- Intermediaries and supply chain
- Retailers
- CE market strategists, marketing and sales professionals
- Investors
Table of Contents
- Comprehensive PDF reports
- Executive summaries
- Introduction and methodology
- Executive summary
- Product ownership
- Headphones features
- Purchase journey
- Brand uptake and perceptions
- Retailers
- Soundbars
- Key findings
- Accompanying Excel spreadsheets
