訂閱雲端遊戲全球市場展望

近期市場趨勢：

得益於微軟的持續投資，包括收購開發人員和其他第三方協議，Game Pass 服務在 2023 年表現強勁，其內容基礎和訂閱用戶數量均增長至 3,200 萬。 2024 年將是該服務的另一個成長年，預計用戶數量將年增 9%，達到 3,500 萬。

即將推出的遊戲，例如《Stalker 2》和《Microsoft Flight Simulator》也預計在 2024 年推動成長。 Xbox 玩家和 Game Pass 訂閱者可能會繼續要求該服務的遊戲庫在未來進一步擴展，以包含更多 AAA 遊戲和第一方獨家遊戲（微軟長期以來一直因沒有包含足夠多的遊戲而受到批評）。

人們對 Game Pass 及其價值主張的可持續性的擔憂（尤其是自從微軟決定在其他遊戲機上發布以前的獨家遊戲這一頗具爭議的決定以來）將持續到 2024 年，因為微軟可以說致力於自己的圖書館服務。

本報告研究了全球訂閱雲端遊戲市場，評估了這個不斷擴大的產業的規模及其未來的成長潛力。它還探討了雲端遊戲訂閱和服務的範圍、競爭格局以及繼續影響其發展的關鍵驅動因素和限制因素。

目錄

• 全面的PDF報告
• 摘要整理
• 產業形勢
• 服務的差異化
• 服務存取(點閱)的差異化
• XboxGame Pass
• PlayStation Plus Essential/Extra/Premium
• pure雲端
• 內容程式庫
• 發行者
• 發行者平台的關係
• 成功因素與阻礙因素
• 未來預測
• 附屬的Excel試算表

Recent market trends:

The Game Pass service experienced a positive 2023, seeing both it's content base and subscriber count grow to 32m as Microsoft's continued investments in the form of developer acquisitions and other 3rd party deals paid dividends. 2024 will also be a growth year for the service, with subscriber numbers growing by 9% y-o-y to 35m.

Upcoming titles such as Stalker 2 and Microsoft Flight Simulator are expected to also encourage growth in 2024; XBOX players and Game Pass subscribers will continue to be eager to see the Game Pass library expand in the future to include more AAA and 1st party exclusives - something which Microsoft has previously been criticized for not including enough of.

Concerns over the sustainability of Game Pass and it's value proposition - particularly since Microsoft's somewhat controversial decision to release their previously exclusive titles on other consoles - are continuing in 2024, as Microsoft seemingly continues to go all-in on their library service.

Overview:

This global cloud gaming market report evaluates the scale and future growth potential of this lucrative and expanding sector of the video gaming industry. It also explores the wide range of cloud gaming subscriptions and services, the competitive landscape, and the key drivers and inhibitors which continue to shape the development of the market.

This cloud gaming market report provides a strategic framework for any enterprise with interests in the sector.

Areas Explored:

The current performance, sizing and trends within the subscription and cloud gaming market:

• Market forecasting, out to 2026
• Cloud gaming market growth
• Cloud gaming market share

Did you Know?

Futuresource has been tracking, researching and consulting on the CE landscape for the last 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the video gaming market.

Any business operating within the gaming space and related sectors will benefit from this report, particularly:

• Gaming hardware and accessory manufacturers and their suppliers
• Intermediaries and supply chain
• Gaming hardware, software and accessory retailers
• CE market strategists, marketing and sales professionals
• Companies with interests in adjacent entertainment sectors
• Investors

Table of Contents

• Comprehensive PDF report
• Executive summary
• Industry landscape
• Service differentiation
• Service access differentiation
• Xbox GamePass
• Playstation Plus Essential, Extra and Premium
• Pure cloud
• Content library
• Publishers
• Publisher platform relationships
• Enablers and inhibitors
• Future outlook
• Accompanying Excel spreadsheets