內容創作者市場的前景

Content Creator Market Outlook

出版日期: 2024年11月14日 | 出版商:

Futuresource Consulting Ltd. | 英文 206 Pages | 商品交期: 請詢問到貨日

價格

簡介目錄

當前市場趨勢：

由於世界休閒時間增加且削減了開支，內容創作在疫情期間呈現爆炸性成長。兩者都對家庭工作室的發展起到了極為有益的推動作用。展望2020年和2021年，看到整個市場持續成長。

2022年家庭工作室的下滑趨勢延續到了2023年，但由於殘餘需求和疫情導致的供應限製而導致的購買延遲有助於防止更劇烈的下滑。由於宏觀經濟壓力和消費者信心減弱，2023年整體市場持續下滑 5.9%。部分原因是家庭工作室重新調整到疫情後的水準，但專業市場已經在慢慢恢復穩定。展望未來，預期整體市場將實現長期穩定的成長，家庭工作室將邁上新的台階，專業市場也將逐步投入和升級。

研究領域：

內容製作市場
基於 16,000 次訪談的最終使用者評價
六大主要專業音訊產品類別：揚聲器、麥克風、混音器、擴大機、耳機和音訊接口
八大地區：美國、英國、德國、法國、西班牙、巴西、中國和印度
2025年市場評估與預測

本報告涵蓋用於錄音室、廣播和家庭錄音應用的音訊介面、混音器、耳機、麥克風和錄音室監視器。

本報告的關鍵部分是對 16,000 人進行的消費者調查，目的是了解家庭內容創作市場。研究在美國、英國、德國、法國、西班牙、巴西、中國和印度探索了產品所有權、家庭創意活動以及更廣泛的購買和使用習慣。此外，也對30家主要硬體製造商進行了訪談，以了解內容創作中關鍵音訊產品的市場規模。

本報告提供了詳細的最終用戶資訊，並為在內容創作市場中運營的任何公司提供了內容創作市場規模和機會的資料。

綜合 PDF 報告（167 頁）
執行摘要
市場評估
市場驅動因素與 COVID-19
內容創作者人數
音訊和音樂
影片創作者
熱門旗艦產品
家庭工作室區域分析
專業工作室、廣播電台、家庭工作室
產品分析：混音控制台
產品分析：麥克風
產品分析：音訊接口
產品分析：攝影棚監聽器
產品分析：專業耳機
最終用戶研究與擴展研究分析
內容創作者和使用者類型的概況
網路對內容創作的影響
音訊內容製作中使用的品牌
影片內容製作中使用的品牌
購買注意事項
附件：Excel 電子表格

簡介目錄

Product Code: 413605

This content creation market survey and sizing report covers audio interfaces, mixers, headphones, microphones and studio monitors within studio, broadcast and home recording applications.

A key component of this report is 16,000 consumer surveys, carried out to understand the home content creation market. Product ownership, creation activities carried out at home, and a wide range of purchasing and usage habits have been explored across the USA, UK, Germany, France, Spain, Brazil, China and India. Futuresource also conducted 30 interviews with leading hardware manufacturers, to support the sizing of key audio product markets in content creation.

The report provides detailed end user information for any enterprise operating within content creation markets, as well as delivering data on content creation market size and opportunities.

Current market trends:

Content creation saw explosive growth across pandemic years, with additional spare time and reduced spending being global trends. Both were extremely beneficial dynamics driving growth in home studios. Looking at 2020 and 2021, these years saw consistent growth continuing across the total market.

Home studio declines in 2022 have continued into 2023, where the residual pandemic demand and delayed purchases from supply constraints, aided in preventing a more dramatic decline. With macroeconomic pressures and reduced consumer confidence, 2023 saw the market continuing to decline overall at 5.9%. Solely driven by the home studio readjusting to its post pandemic levels, whereas the professional market saw slow stability already returning. Moving forward, the overall market will see stable long term growth, with the home studio remaining established at its new level and the professional markets seeing gradual investment and upgrades.

Areas Explored:

Content creation market
End user feedback based on 16,000 interviews
Six key pro audio product areas, namely loudspeakers, microphones, mixing consoles, amplifiers, headphones and audio interfaces.
Eight key geographies, namely the USA, UK, Germany, France, Spain, Brazil, China and India
Market assessment and forecasting, out to 2025

Did you Know?

Futuresource has a long heritage of providing global research and consulting services to a range of industry sectors, including consumer electronics, broadcast equipment, professional displays, entertainment content, education technology, electronics storage and imaging products.

Any business with interests in the consumer audio market or pro audio market will benefit from this content creator report, particularly: