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市場調查報告書
商品編碼
2106690
全球視訊會議終端市場:預測至2030年Global Video Conferencing Devices Market, Forecast to 2030 |
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視訊會議終端市場正從疫情後的快速擴張期轉向更永續、創新主導的成長週期。儘管由於企業預算最佳化、宏觀經濟不確定性以及技術優先事項的轉變,2025年的需求可能會放緩,但隨著人工智慧的普及、混合辦公環境的投資以及大規模終端更新換代,市場有望重獲成長動力。
儘管銷量成長放緩,但營收卻實現了成長。這是因為企業持續投資於能夠帶來可衡量業務成果的高階協作技術。各組織越來越重視配備人工智慧攝影機、先進語音處理、工作場所分析、佔用偵測和集中式設備管理等功能的智慧會議環境。
視訊會議市場不再僅僅由硬體採購驅動。如今,買家更傾向於選擇能夠與雲端平台、工作流程自動化、設備監控和企業通訊軟體無縫整合的綜合協作生態系統。這種與視訊會議軟體市場的融合,進一步推動了對整合式會議室系統和人工智慧驅動的協作體驗的需求。
根據弗若斯特沙利文顧問公司(Frost & Sullivan)預測,全球視訊會議設備市場規模預計將從2025年的39.4億美元成長到2030年的62.3億美元,複合年成長率(CAGR)為9.6%。銷售量預計將以8.9%的複合年成長率成長,主要促進因素包括:職場現代化改造、安卓作業系統更新周期、企業對人工智慧的採用以及全球各組織對智慧協作基礎設施投資的增加。
視訊會議終端市場已發展成為企業數位轉型的重要組成部分,為混合辦公、人工智慧驅動的協作和職場現代化提供支援。儘管疫情期間硬體採購激增的勢頭有所減弱,但各組織仍在持續投資先進的協作技術,以提高生產力並改善會議體驗。
到2025年,隨著IT預算轉向人工智慧、網路安全和雲端現代化,企業支出成長放緩。儘管如此,視訊會議終端市場仍保持穩定成長,因為企業優先考慮具備人工智慧功能的高階終端,例如智慧取景、說話者追蹤、降噪和職場分析。
視訊會議市場的關鍵趨勢之一是從獨立硬體轉向整合協作生態系統的轉變。企業越來越傾向於選擇能夠與雲端平台無縫整合、具備集中式設備管理、工作流程自動化和分析功能的會議設備,以提供統一的協作體驗。
另一個重要的成長機會在於企業設備更新換代週期。在2020年至2022年間部署會議設備的企業正開始以新一代人工智慧設備取代老舊系統。此外,舊版安卓作業系統停止支援也加速了會議室硬體的升級。
混合辦公模式的普及推動了各類場所(包括小型會議空間、大型會議室、教室、負責人辦公室和遠距辦公空間)對會議設備的需求持續成長。同時,視訊會議軟體市場也在影響消費者的購買決策,推動了對能夠與雲端協作平台無縫整合的認證硬體的需求。
在人工智慧創新、智慧工作場所解決方案、整合協作生態系統以及企業持續數位轉型努力的推動下,視訊會議終端市場預計將保持強勁成長至 2030 年。
這份《視訊會議設備市場》報告對全球商業和專業視訊協作生態系統進行了全面評估,包括市場趨勢、技術進步、競爭格局以及到2030年的未來成長機會。該研究評估了收入和銷售趨勢,並檢驗了企業如何採用智慧協作設備來支援混合辦公、工作場所現代化和人工智慧驅動的通訊。
本分析主要聚焦於兩大產品類型:「會議室設備」及「個人設備」。會議室設備包括整合了運算功能的會議室終端以及可連接外部運算系統的USB會議室攝影機。個人設備包括專業網路攝影機和專為高階主管及遠端辦公人員設計的一體式桌面協作系統。本報告也涵蓋主要供應商提供的相關會議配件、管理軟體及相關專業服務。
本視訊會議設備市場評估涵蓋北美、歐洲、中東和非洲(EMEA)、亞太地區(APAC)以及拉丁美洲,提供全球市場需求趨勢和技術應用前景。收入和預測是基於廠商層面的收入淨額,以2025年為基準年,預測期為2026年至2030年。
本次調查不包括消費級攝影機、專用音訊會議終端、雲端會議許可、本地部署會議基礎設施、多媒體電話以及通路合作夥伴獨家提供的託管服務。這種聚焦式的調查方法能夠準確反映企業視訊會議市場,同時也反映了其與視訊會議軟體市場持續融合的趨勢。
隨著企業加速投資人工智慧協作技術、智慧會議環境和辦公室現代化改造,視訊會議終端市場預計將在預測期內保持穩定成長。根據弗若斯特沙利文顧問公司(Frost & Sullivan)預測,全球市場收入預計將從2025年的39.4億美元成長到2030年的62.3億美元,複合年成長率(CAGR)為9.6%。同期,全球市場銷售量預計將以8.9%的複合年成長率成長,反映出企業在各種職場環境中持續的需求。
視訊會議終端市場的發展受到人工智慧 (AI)、混合辦公模式的普及、辦公室現代化以及企業技術更新周期等因素的共同驅動。隨著企業越來越重視數位協作,市場需求正轉向能夠提高生產力、改善用戶體驗並支援數據驅動型辦公場所管理的智慧會議終端。
人工智慧 (AI) 是視訊會議終端市場最具影響力的成長要素。具備自動取景、說話者追蹤、智慧變焦、佔用偵測和進階音訊處理等功能的 AI 攝影機,正在將傳統會議室轉變為智慧協作環境。這些創新技術不僅能提升會議的互動性,還能產生寶貴的職場分析數據,幫助企業最佳化辦公空間利用率,提升協作效率。
另一個主要促進因素是疫情期間推出的大量現有會議終端。許多公司正經歷首次大規模硬體升級週期,這創造了大量的更換機會。此外,隨著Android 10和Android 11即將停止支援,企業也越來越傾向於將現有的會議系統升級到新的AI驅動設備,這些設備能夠提供更高的安全性、更好的效能和更長的生命週期支援。
隨著混合辦公模式的興起,視訊會議市場持續擴張。這是因為企業需要隨時隨地實現無縫協作——無論是在經營團隊辦公室、小型討論空間、會議室、教室或遠距工作站。企業正在投資於整合協作生態系統,而非單一硬體,並且對支援集中管理、自動化、分析和互通性的雲端連接設備的需求日益成長。
視訊會議軟體市場的持續擴張也加速了硬體的普及。企業越來越傾向於選擇經過認證、能夠與雲端協作平台無縫整合的會議設備,從而簡化部署、確保通訊安全並提供統一的使用者體驗。在人工智慧創新、辦公室現代化、生態系統整合以及企業更新換代等因素的推動下,預計到2030年,視訊會議設備市場將維持長期持續成長。
儘管長期前景光明,但視訊會議終端市場面臨許多挑戰,可能減緩短期成長。企業在協作技術投資與網路安全、人工智慧 (AI) 專案、雲端基礎設施以及更廣泛的數位轉型 (DX) 專案等其他優先事項之間尋求平衡。這種預算分配上的競爭往往會導致會議硬體採購延遲,並減緩工作場所現代化進程。
隱私、安全、管治和合規方面的擔憂仍然是視訊會議設備市場面臨的重大障礙。採用人工智慧協作技術的組織必須確保智慧攝影機、職場分析和占用監控符合內部管治政策和當地資料保護條例。在企業批准大規模部署之前,證明其可衡量的商業價值變得越來越重要。
影響視訊會議市場的另一個阻礙因素是會議硬體日益同質化。如今,多家供應商都提供基本的音訊和影像功能,這使得製造商越來越難以僅透過硬體創新來打造差異化產品。買家在做出購買決定前,越來越重視軟體的長期整合、設備管理以及生態系統功能。
互通性挑戰持續影響企業對協作平台的採用。營運多個協作平台的組織通常需要能夠在不同生態系統中無縫運作的會議設備。相容性不足會增加部署的複雜性,並阻礙投資。
宏觀經濟的不確定性、地緣政治動盪、硬體組件成本上漲以及供應鏈波動,正進一步影響企業的採購決策。儘管這些因素可能會減緩短期投資,但視訊會議軟體市場的持續發展,以及人工智慧的創新和工作場所的現代化,預計將在預測期內抵消許多此類限制。
視訊會議終端市場競爭異常激烈,全球技術供應商競相透過產品創新、人工智慧功能、雲端生態系整合、工作場所分析和綜合協作平台來爭奪市場佔有率。隨著硬體標準化的推進,供應商不再僅僅提供獨立的會議終端,而是致力於提供全面的企業協作生態系統,以凸顯自身優勢。
領先的製造商正在擴展產品系列,新增人工智慧會議室終端、智慧USB會議室攝影機、專業網路攝影機和一體化高階主管協作系統。這些解決方案擴大整合了自動發言人追蹤、智慧取景、背景噪音抑制、佔用分析和集中式設備管理等功能,有助於提升企業內部的協作體驗。
視訊會議設備市場的競爭格局正在從硬體規格轉向其他方面。供應商正大力投資於基於雲端的設備管理平台、工作流程自動化、永續發展舉措、互通性和高級分析,以加強客戶關係並透過軟體和服務持續創造收入。如今,企業在評估供應商時,將著重檢視能否提供可擴展的協作生態系統,從而簡化部署、監控、軟體更新以及在數千個會議空間中的生命週期管理。
此外,硬體製造商和軟體平台供應商在視訊會議市場的合作日益加強。認證專案、與原生平台的整合以及最佳化的使用者體驗已成為至關重要的競爭優勢。企業越來越重視能夠與主流雲端協作平台無縫整合的會議終端,既能降低部署複雜性,又能提高生產力和安全性。
視訊會議軟體市場日益成長的影響力加劇了競爭,促使供應商開發軟硬體緊密整合的解決方案。人工智慧驅動的協作體驗、集中管理、工作場所智慧和自動化功能,其重要性與傳統的攝影機解析度和音質不相上下。
展望未來,視訊會議終端市場的競爭將更加激烈,競爭焦點將不再是單一產品,而是整個生態系統的實力。能夠將智慧硬體、人工智慧驅動的協作、雲端整合、網路安全、永續發展舉措、互通性和長期軟體創新相結合的供應商,將在吸引企業投資方面擁有顯著優勢。隨著企業實現辦公室現代化並擴展混合辦公模式,能夠提供可衡量業務成果的綜合協作平台的供應商,預計將在不斷發展的全球視訊會議市場中保持強大的競爭優勢。
據Frost & Sullivan·賈恩 (Lupam Jain) 稱,視訊會議終端市場正從傳統的會議室硬體向基於人工智慧 (AI) 的智慧工作場所平台轉型。隨著企業加速採用 AI 技術,會議終端正成為一項策略性資產,能夠增強協作、自動化會議體驗並提供可操作的工作場所洞察。企業正將關注點從簡單的利用率指標轉向可衡量的業務成果,而供應商則透過整合生態系統、雲端連接、集中管理、工作場所分析、互通性和永續性展開競爭。這種轉變正在將 AI 驅動的協作確立為全球視訊會議市場下一個主要成長引擎。
The Video Conferencing Devices Market is transitioning from rapid post-pandemic expansion to a more sustainable and innovation-driven growth cycle. After experiencing moderated demand during 2025 due to enterprise budget optimization, macroeconomic uncertainty, and shifting technology priorities, the market is expected to regain momentum through AI adoption, hybrid workplace investments, and large-scale device replacement cycles.
Revenue increased despite slower shipment growth because enterprises continued investing in premium collaboration technologies that deliver measurable business outcomes. Organizations are increasingly prioritizing intelligent meeting environments equipped with AI-powered cameras, advanced audio processing, workplace analytics, occupancy sensing, and centralized device management.
The video conferencing market is no longer driven solely by hardware purchases. Instead, buyers are selecting complete collaboration ecosystems that integrate seamlessly with cloud platforms, workflow automation, device monitoring, and enterprise communication software. This convergence with the Video Conferencing Software Market is creating stronger demand for integrated room systems and AI-enabled collaboration experiences.
According to Frost & Sullivan, the global Video Conferencing Devices Market is projected to grow from $3.94 billion in 2025 to $6.23 billion by 2030, supported by a 9.6% revenue CAGR. Unit shipments are forecast to expand at an 8.9% CAGR, driven by workplace modernization initiatives, Android operating system refresh cycles, enterprise AI deployment, and increasing investments in intelligent collaboration infrastructure across organizations worldwide.
The Video Conferencing Devices Market has evolved into a critical component of enterprise digital transformation, supporting hybrid work, AI-powered collaboration, and workplace modernization. Although the surge in hardware purchases seen during the pandemic has stabilized, organizations continue investing in advanced collaboration technologies to improve productivity and meeting experiences.
In 2025, enterprise spending slowed as IT budgets shifted toward artificial intelligence, cybersecurity, and cloud modernization. Despite this, the Video Conferencing Devices Market maintained steady growth as businesses prioritized premium devices equipped with AI-powered features such as intelligent framing, speaker tracking, noise suppression, and workplace analytics.
A key trend in the video conferencing market is the shift from standalone hardware to integrated collaboration ecosystems. Enterprises increasingly prefer conferencing devices that seamlessly integrate with cloud platforms, centralized device management, workflow automation, and analytics, creating a unified collaboration experience.
Another significant growth opportunity is the enterprise refresh cycle. Organizations that deployed conferencing equipment between 2020 and 2022 are beginning to replace aging systems with next-generation AI-enabled devices. The end of support for older Android operating systems is also accelerating hardware upgrades across meeting rooms.
Hybrid work continues to expand demand for conferencing devices across huddle rooms, conference rooms, classrooms, executive offices, and remote workspaces. At the same time, the Video Conferencing Software Market is influencing purchasing decisions by driving demand for certified hardware that delivers seamless integration with cloud collaboration platforms.
Looking ahead, the Video Conferencing Devices Market is expected to sustain strong growth through 2030, supported by AI innovation, intelligent workplace solutions, integrated collaboration ecosystems, and ongoing enterprise digital transformation initiatives.
The Video Conferencing Devices Market report provides a comprehensive assessment of the global business and professional video collaboration ecosystem, covering market performance, technology evolution, competitive positioning, and future growth opportunities through 2030. The study evaluates revenue and unit shipment trends while examining how enterprises are adopting intelligent collaboration devices to support hybrid work, workplace modernization, and AI-enabled communication.
The analysis includes two primary product categories: room devices and personal devices. Room devices encompass integrated room endpoints with built-in computing capabilities and USB conference room cameras that connect to external computing systems. Personal devices include professional webcams and all-in-one desktop collaboration systems designed for executives and remote professionals. The report also covers associated conferencing accessories, management software, and related professional services delivered by leading vendors.
The Video Conferencing Devices Market assessment spans North America, Europe, the Middle East & Africa (EMEA), Asia-Pacific (APAC), and Latin America, offering a global perspective on demand patterns and technology adoption. Revenue and shipment forecasts are based on vendor-level net sales, with 2025 serving as the base year and 2026-2030 as the forecast period.
Excluded from the scope are consumer-grade video cameras, audio conferencing-only devices, cloud meeting licenses, on-premises conferencing infrastructure, multimedia phones, and managed services offered exclusively by channel partners. This focused methodology ensures an accurate representation of the enterprise video conferencing market while reflecting its growing convergence with the Video Conferencing Software Market.
The Video Conferencing Devices Market is segmented according to deployment environment, device type, and workspace requirements, enabling organizations to select collaboration solutions that align with their operational needs and meeting environments. As enterprises expand hybrid work initiatives, demand is increasing across multiple workspace categories, creating opportunities for specialized conferencing devices designed for different room sizes and collaboration scenarios.
The market is broadly divided into Room Devices and Personal Devices. Room devices include integrated room endpoints equipped with built-in computing capabilities that can natively run collaboration platforms, as well as USB conference room cameras that require an external PC or laptop to host meetings. Integrated room systems are increasingly preferred by enterprises because they simplify deployment, improve meeting reliability, and provide centralized device management.
USB conference room cameras remain an important segment within the Video Conferencing Devices Market, particularly for organizations seeking flexible and cost-effective meeting room upgrades. These solutions are widely deployed in bring-your-own-device (BYOD) environments, allowing employees to connect personal laptops while leveraging professional-grade cameras, microphones, and speaker systems.
Personal devices represent another rapidly evolving segment within the video conferencing market. Professional webcams, AI-enhanced desktop cameras, and all-in-one executive collaboration systems continue to gain popularity as remote and hybrid work remain permanent workplace strategies. These solutions offer superior audio and video quality compared with standard laptop webcams while integrating seamlessly with enterprise collaboration platforms and the Video Conferencing Software Market.
Workspace segmentation further illustrates the diversity of enterprise collaboration requirements. Personal workspaces and phone booths typically accommodate single users and require compact, affordable conferencing devices. Small meeting rooms and huddle spaces are designed for two to six participants, emphasizing ease of deployment and collaborative brainstorming. Medium and large conference rooms require more sophisticated AI-enabled cameras, intelligent speaker tracking, advanced microphone arrays, and centralized management capabilities to support larger meetings and executive presentations.
Educational institutions and corporate training environments represent another important segment within the Video Conferencing Devices Market. Large classrooms, lecture halls, and training centers increasingly rely on intelligent video collaboration systems capable of supporting one-to-many communication, remote learning, and interactive presentations.
Beyond physical room categories, enterprises are shifting purchasing priorities from standalone hardware toward integrated collaboration ecosystems. Buyers increasingly evaluate conferencing solutions based on interoperability, cloud integration, analytics, workflow automation, centralized management, sustainability initiatives, and long-term software support. This evolution demonstrates how the video conferencing market is becoming closely interconnected with the Video Conferencing Software Market, where hardware and software work together to deliver secure, intelligent, and scalable enterprise collaboration experiences.
The Video Conferencing Devices Market is projected to maintain steady growth throughout the forecast period as enterprises accelerate investments in AI-enabled collaboration technologies, intelligent meeting environments, and workplace modernization initiatives. According to Frost & Sullivan, global market revenue is expected to increase from $3.94 billion in 2025 to $6.23 billion by 2030, representing a compound annual growth rate (CAGR) of 9.6%. During the same period, global unit shipments are forecast to grow at an 8.9% CAGR, reflecting sustained enterprise demand across multiple workplace environments.
Although spending moderated during 2025 due to economic uncertainty and competing IT priorities, enterprise purchasing is expected to strengthen as organizations begin replacing collaboration devices deployed during the pandemic. The approaching end of support for older Android operating systems will further encourage technology refresh cycles, creating additional opportunities for hardware vendors offering AI-enabled conferencing solutions.
Enterprise spending within the video conferencing market is increasingly focused on premium devices that deliver measurable business value rather than basic conferencing functionality. Investments are shifting toward intelligent cameras, advanced audio processing, workplace analytics, occupancy sensing, cloud-based device management, and integrated collaboration ecosystems that improve productivity and operational efficiency.
The growing convergence between hardware and the Video Conferencing Software Market is also influencing enterprise purchasing behavior. Organizations increasingly prefer certified devices that integrate seamlessly with cloud collaboration platforms while supporting centralized management, security, workflow automation, and analytics. As a result, future revenue growth within the Video Conferencing Devices Market will be driven not only by higher device shipments but also by increasing average selling prices, software-enabled value, and recurring ecosystem services that extend beyond traditional hardware sales.
The Video Conferencing Devices Market is being propelled by a combination of artificial intelligence (AI), hybrid work adoption, workplace modernization, and enterprise technology refresh cycles. As organizations increasingly prioritize digital collaboration, demand is shifting toward intelligent conferencing devices that improve productivity, enhance user experiences, and support data-driven workplace management.
Artificial intelligence has become the most influential growth driver within the Video Conferencing Devices Market. AI-powered cameras with automatic framing, speaker tracking, intelligent zoom, occupancy sensing, and advanced audio processing are transforming traditional meeting rooms into smart collaboration environments. These innovations enable more engaging meetings while generating valuable workplace analytics that help organizations optimize office utilization and collaboration effectiveness.
Another major catalyst is the large installed base of conferencing devices deployed during the pandemic. Many enterprises are entering their first large-scale hardware refresh cycle, creating significant replacement opportunities. Additionally, the approaching end of support for Android 10 and Android 11 is encouraging businesses to upgrade existing room systems with newer AI-enabled devices offering enhanced security, improved performance, and longer lifecycle support.
Hybrid work continues to strengthen the video conferencing market, as organizations require seamless collaboration across executive offices, huddle spaces, conference rooms, classrooms, and remote workstations. Enterprises are investing in integrated collaboration ecosystems rather than standalone hardware, increasing demand for cloud-connected devices that support centralized management, automation, analytics, and interoperability.
The continued expansion of the Video Conferencing Software Market is also accelerating hardware adoption. Businesses increasingly prefer certified conferencing devices that integrate effortlessly with cloud collaboration platforms, enabling simplified deployment, secure communication, and unified user experiences. Together, AI innovation, workplace modernization, ecosystem integration, and enterprise refresh cycles position the Video Conferencing Devices Market for sustained long-term growth through 2030.
Despite its positive long-term outlook, the Video Conferencing Devices Market faces several challenges that may moderate short-term growth. Enterprises continue to balance collaboration technology investments against competing priorities such as cybersecurity, artificial intelligence initiatives, cloud infrastructure, and broader digital transformation projects. These competing budget allocations often delay conferencing hardware purchases and reduce the pace of workplace modernization.
Privacy, security, governance, and compliance concerns remain important barriers within the Video Conferencing Devices Market. Organizations adopting AI-enabled collaboration technologies must ensure that intelligent cameras, workplace analytics, and occupancy monitoring comply with internal governance policies and regional data protection regulations. Demonstrating measurable business value is increasingly essential before enterprises approve large-scale deployments.
Another restraint affecting the video conferencing market is the growing commoditization of conferencing hardware. Basic audio and video capabilities are now widely available across multiple vendors, making it more difficult for manufacturers to differentiate products solely through hardware innovation. Buyers increasingly evaluate long-term software integration, device management, and ecosystem capabilities before making purchasing decisions.
Interoperability challenges also continue to impact enterprise adoption. Organizations operating multiple collaboration platforms often require conferencing devices that function seamlessly across diverse ecosystems. Limited compatibility may increase deployment complexity and discourage investment.
Macroeconomic uncertainty, geopolitical disruptions, rising hardware component costs, and supply chain fluctuations further influence enterprise procurement decisions. Although these factors may slow near-term investment, the continued evolution of the Video Conferencing Software Market, combined with ongoing AI innovation and workplace modernization, is expected to offset many of these restraints over the forecast period.
The Video Conferencing Devices Market is highly competitive, with global technology vendors competing through product innovation, AI capabilities, cloud ecosystem integration, workplace analytics, and comprehensive collaboration platforms. As hardware becomes increasingly standardized, vendors are differentiating themselves by delivering complete enterprise collaboration ecosystems rather than standalone conferencing devices.
Leading manufacturers are expanding their portfolios with AI-powered room endpoints, intelligent USB conference room cameras, professional webcams, and all-in-one executive collaboration systems. These solutions increasingly incorporate automatic speaker tracking, intelligent framing, background noise suppression, occupancy analytics, and centralized device management to improve enterprise collaboration experiences.
Competition within the Video Conferencing Devices Market has shifted beyond hardware specifications. Vendors are investing heavily in cloud-based device management platforms, workflow automation, sustainability initiatives, interoperability, and advanced analytics to strengthen customer relationships and generate recurring software and service revenue. Organizations now evaluate suppliers based on their ability to deliver scalable collaboration ecosystems that simplify deployment, monitoring, software updates, and lifecycle management across thousands of meeting spaces.
The video conferencing market is also experiencing increased collaboration between hardware manufacturers and software platform providers. Certification programs, native platform integrations, and optimized user experiences have become essential competitive differentiators. Enterprises increasingly prioritize conferencing devices that integrate seamlessly with leading cloud collaboration platforms, reducing implementation complexity while improving productivity and security.
The expanding influence of the Video Conferencing Software Market has further intensified competition by encouraging vendors to develop tightly integrated hardware-software solutions. AI-enabled collaboration experiences, centralized administration, workplace intelligence, and automation capabilities are becoming equally important as traditional camera resolution or audio quality.
Looking ahead, competition within the Video Conferencing Devices Market will increasingly revolve around ecosystem strength rather than individual products. Vendors capable of combining intelligent hardware, AI-driven collaboration, cloud integration, cybersecurity, sustainability initiatives, interoperability, and long-term software innovation will be better positioned to capture enterprise investment. As organizations continue modernizing workplaces and expanding hybrid work strategies, suppliers offering complete collaboration platforms that deliver measurable business outcomes are expected to maintain a significant competitive advantage in the evolving global video conferencing market.
According to Roopam Jain, VP of Research, Connected Work, Frost & Sullivan, the Video Conferencing Devices Market is evolving beyond traditional room hardware into intelligent workplace platforms powered by artificial intelligence. As enterprises accelerate AI adoption, conferencing devices are becoming strategic assets that enhance collaboration, automate meeting experiences, and deliver actionable workplace insights. Organizations are shifting their focus from simple occupancy metrics to measurable business outcomes, while vendors compete through integrated ecosystems, cloud connectivity, centralized management, workplace analytics, interoperability, and sustainability initiatives. This transformation positions AI-enabled collaboration as the next major growth engine for the global video conferencing market.