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市場調查報告書
商品編碼
1953321
Frost Radar：供應端平台，2026 年Frost Radar: Supply-Side Platforms, 2026 |
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一套能夠激勵企業的標竿體系－創新驅動新交易與成長管道
Frost Radar ™ 針對供應方平台市場，分析了一系列軟體解決方案，這些方案能夠幫助發布商透過程式化工具套件有效地管理、銷售和最佳化其廣告資源。這些工具是更廣泛的數位廣告供應鏈的一部分，為銷售方（即發布商、媒體所有者和應用程式開發人員）提供所有必要的技術，以安全可靠地實現廣告空間變現並最大化收入。這項獨立分析深入剖析了關鍵產業趨勢，並基於定性和定量因素對 15 家主要企業進行了評估。用於評估該領域供應商績效的定量指標是透過平台和服務費產生的收入。
Frost & Sullivan公司對產業內的眾多公司進行分析。根據領導力及其他特徵篩選出的公司將接受詳細分析，並根據10項成長和創新標準進行基準測試，以確定其在Frost Radar™中的位置。報告會考慮每家公司的優勢以及與這些優勢最契合的機遇，從而呈現Frost Radar™競爭概況。
目錄
策略要務與成長環境
Frost Radar ™：供應端平台
Frost Radar ™：企業行動指南
- Adform
- Amazon
- Criteo
- Equativ
- FreeWheel
- Index Exchange
- Magnite
- Microsoft Advertising
- Nexxen
- OpenX
- PubMatic
- Teads
- TripleLift
- Verve
最佳實踐和成長機會
- 最佳實踐
- 發展機會
Frost Radar ™ 分析
後續步驟：利用Frost Radar™ 賦予關鍵相關人員
- 登上Frost Radar ™ 的意義所在
- Frost Radar ™協助CEO成長團隊
- Frost Radar (TM) 幫助投資者
- Frost Radar ™ 幫助客戶
- Frost Radar ™ 支持董事會
A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines
The Frost Radar(TM) for the supply-side platform market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, media owners, and app developers) with all the necessary technology to facilitate the monetization of their advertising space and maximize yield safely and competently. The independent analysis offers a perspective on key industry trends as well as an assessment of 15 leading companies based on qualitative and quantitative factors. The quantitative metric used to evaluate providers' performance in this space is revenue through platform and service fees.
Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar(TM). The publication presents competitive profiles of each company on the Frost Radar(TM) considering their strengths and the opportunities that best fit those strengths.
Table of Contents
Strategic Imperative and Growth Environment
Frost Radar(TM): Supply-Side Platforms
Frost Radar(TM): Companies to Action
- Adform
- Amazon
- Criteo
- Equativ
- FreeWheel
- Index Exchange
- Magnite
- Microsoft Advertising
- Nexxen
- OpenX
- PubMatic
- Teads
- TripleLift
- Verve
Best Practices & Growth Opportunities
- Best Practices
- Growth Opportunities
Frost Radar(TM) Analytics
Next Steps: Leveraging the Frost Radar(TM) to Empower Key Stakeholders
- Significance of Being on the Frost Radar(TM)
- Frost Radar(TM) Empowers the CEO's Growth Team
- Frost Radar(TM) Empowers Investors
- Frost Radar(TM) Empowers Customers
- Frost Radar(TM) Empowers the Board of Directors
