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電動車二輪車

市場調查報告書

商品編碼

1909978

印度消費者對電動二輪車擁有率的認知策略分析（2024-2030 年）

Strategic Analysis of Consumer Perception Toward Electric Two-Wheeler Ownership in India, 2024-2030

出版日期: 2025年11月21日 | 出版商:

Frost & Sullivan | 英文 85 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

消費者洞察和經銷商認知推動印度電動二輪車（E2W ）普及的變革性成長

消費者的認知和經銷商的體驗影響印度向永續出行方式的轉型以及電動二輪車（ E2W ）的普及。本研究分析了來自七個邦的調查結果：古吉拉突邦、馬哈拉斯特拉邦拉邦、旁遮普邦、拉賈斯坦邦、德里、恰蒂斯加爾邦和中央邦。

本次調查共收到來自四個目標群體（105 位現有車主、78 位潛在車主、37 位非感興趣人士和 14 家經銷商）的232 份回覆。各目標群的回饋主要集中在性能（續航里程、電池可靠性、舒適性）、擁有因素（成本、品牌、售後服務）以及推廣障礙（例如充電環境、雨季對性能的影響和支付意願）等方面。

經銷商的回饋意見涵蓋了進入市場的原因、客戶認知、使用模式以及定價、資金籌措和保險方面的挑戰。本研究結合了消費者和經銷商的觀點，目的是識別影響E2W普及的關鍵促進因素和障礙。研究結果將為政策制定者、OEM和經銷商提供寶貴的見解，以增強客戶信心、提升經銷商支援力度，並制定促進印度E2W市場發展的計畫。

選擇E2W的關鍵因素
在特定假設下選擇E2W：目前所有者
在目前的E2W車主中，哪個群體最有可能轉換？
E2W和汽油動力摩托車之間的認知差異
E2W：感知到的優點和缺點
對E2W各方面的整體滿意度
E2W的目前使用情況
用於購買E2W的汽車貸款
對E2W汽車貸款可用性的看法
E2W電池使用情況
E2W電池續航力感知
E2W使用模式
未來購買新摩托車時需要考慮的重要因素
與E2W的各個面向相關
關於E2W電池更換與充電的意見
雨季對E2W性能的影響

E2W的潛在所有者

E2W使用的關鍵考慮因素：潛在用戶
在特定假設下選擇E2W：潛在車主
潛在用戶對E2W的付費意願
潛在用戶對E2W的期望

不感興趣的人

非感興趣人群選擇E2W的主要障礙
在特定假設下進行E2W選擇：非感興趣用戶

經銷商觀點：電動車（E2W）

經銷商簡介
簽訂E2W分銷協議的主要原因
經銷商對客戶對E2W的看法
顧客認為有哪些優點和缺點？
零售商的意見
顧客對價格的看法
客戶對E2W保險承保範圍的意見
客戶對E2W汽車貸款的看法
經銷商對E2W選擇主要障礙的看法
經銷商觀點：哪個版本比較好？
經銷商對E2W汽車貸款的更多回饋：開放式回答

結論

結論
關於E2W市場優先排序的提案

成長機會領域

成長機會1：價格適中的量產電動摩托車
成長機會2：擴大充電和電池更換基礎設施
成長機會3：靈活的融資和所有權模式

戰略問題

為什麼成長變得越來越困難
戰略問題
印度消費者對電動二輪車擁有度的認知受三大策略挑戰的影響
成長機會驅動Growth Pipeline Engine

附錄與未來工作

成長機會的益處和影響
後續步驟
圖表清單
免責聲明

簡介目錄

Product Code: MHFB-44

Consumer Insights and Dealership Perceptions Driving Transformational Growth in the Adoption of E2Ws in India

Consumer perceptions and dealership experiences influence the shift in sustainable mobility in electric two-wheelers and their adoption in India. This study examines the survey in seven states: Gujarat, Maharashtra, Punjab, Rajasthan, Delhi, Chhattisgarh, and Madhya Pradesh.

This survey covered 232 respondents from four target groups: 105 current owners, 78 potential owners, 37 non-interested target groups, and 14 dealers. Feedback from different target groups focused on performance (range, battery reliability, comfort), ownership factors (cost, brand, after-sales service), and adoption barriers, including charging, the impact of rainy seasons on performance, and willingness to pay.

Insights from dealerships included reasons for entering the market, customer perceptions, usage patterns, and challenges in pricing, financing, and insurance. This study also integrates viewpoints from consumers and dealerships, highlighting key enablers and barriers that influence E2W adoption. The findings in this study provide valuable insights for policymakers, OEMs, and dealers, which will strengthen customer trust, enhance dealership support, and develop plans to increase the growth of E2Ws in India.

Research Objectives and Methodology

Research Objectives and Methodology

Growth Opportunity Analysis

Growth Drivers
Growth Restraints

Growth Environment

Coverage and Sample Size: E2Ws
What are the Key Hindrances to the Use of E2Ws? Spontaneous Verbatim Mentions

Respondent Profile

Respondent Profile: E2W End Users
Respondents' Preferences
Respondents' Hobbies
Media Habits: Types of Television Programs Watched
Media Habits: Webpages Surfed Online for Personal Use
Summary: Communication Routes Through Media Channels to Address E2W Usage Among Target Groups

Current Owners of E2Ws

Key Factors for Choosing E2Ws
Choice of E2W Under Certain Probable Conditions: Current Owners
Who Among the Current E2W Franchise is Most Vulnerable for Switch Out?
Perceived Differences Between E2Ws and Petrol-Run 2Ws
E2Ws: Perceived Advantages and Disadvantages
Overall Satisfaction with Various Aspects of E2Ws
E2W Current Usage
Auto Financing for E2W Purchases
Perception of Auto Financing Availability for E2Ws
E2W Battery Usage
Perceptions About E2Ws' Battery Life
E2W Usage Pattern
Importance of Certain Aspects When Buying a New 2W in the Future
Association with Different Aspects of E2Ws
Feedback on E2W Battery Replacement and Recharging
Impact of Rainy Season on E2W Performance

Potential Owners of E2Ws

Key Factors Considered for Using E2Ws: Potential Users
Choice of E2Ws Under Certain Probable Conditions: Potential Owners
Potential Users' Willingness to Pay for E2Ws
Potential Users' Expectations From E2Ws

Non-Interested Group

Key Barriers Against Choosing E2Ws Among the Non-Interested Group
Choice of E2Ws Under Certain Probable Conditions: Non-Interested Group

Dealer's Perspective: E2Ws

Dealership Profile
Key Reasons for Taking up an E2W Dealership
Dealers' Opinions on Customers' Perspectives on E2Ws
What do Customers Perceive as Advantages and Disadvantages? Dealers' Point of View
Customers' Opinion on Pricing
Customers' Opinion on E2W Insurance Coverage
Customers' Opinion on Auto Financing for E2Ws
Dealers' Perspective on Key Barriers to Choosing E2Ws
Dealers' Perception: Which Version is Better?
Additional Feedback on E2W Auto Financing from Dealers: Verbatim Mentions

Conclusions

Conclusions
Suggestions for Market Prioritization of E2Ws

Growth Opportunity Universe

Growth Opportunity 1: Affordable Mass-Market Electric Two-Wheelers
Growth Opportunity 2: Charging and Battery-Swap Infrastructure Expansion
Growth Opportunity 3: Flexible Financing and Ownership Models

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative
The Impact of the Top 3 Strategic Imperatives on Consumer Perception of E2W Ownership in India
Growth Opportunities Fuel the Growth Pipeline Engine