BPO企業社會責任（CSR）的演變

The BPO Corporate and Social Responsibility (CSR) Evolution

出版日期: 2025年10月30日 | 出版商:

Frost & Sullivan | 英文 20 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

從CSR到ESG的轉變及其對顧客體驗的影響

本市場洞察報告探討了大規模業務流程外包（BPO）公司如何重新定義和拓展傳統的企業捐贈計畫。企業社會責任（CSR）一直以來都是指鼓勵代理商和員工更深入參與社區活動的措施。如今，企業社會責任不再僅限於鼓勵企業向慈善機構捐款，2025年及以後的重點將轉向員工志願服務、支援兒童供餐、環境保護、支援托兒、增進員工健康、體育活動、捐血活動和社區支援。從企業社會責任到環境、社會和管治（ESG）的逐步轉變，反映了 BPO 公司在永續性、道德和課責方面的更深層的演變。本研究檢驗了ESG 對企業文化、品牌建立以及提升顧客滿意度和降低代理商離職率等方面的淨效應和全球影響。

Frost & Sullivan的全球分析師和顧問團隊對多個行業和地區的廣泛市場進行研究。本市場洞察文章中表達的觀點和意見均來自Frost & Sullivan，並基於分析師的研究成果。本市場洞察文章中所表達的觀點和意見並不一定反映文中提及的公司的觀點。作者曾造訪全球眾多業務流程外包（BPO）交付場所，並在文中分享了他對BPO企業社會責任（CSR）和環境、社會及治理（ESG）的個人觀察和觀點。

This Market Insight explores how large business process outsourcers (BPOs) are redefining and expanding traditional corporate giving. Corporate social responsibility (CSR) was the decades-long moniker to describe initiatives designed to deeply engage their agents and employees within the local communities. Much more than a company call for donating to a favorite charity, the focus in 2025 and beyond is on employee voluntarism, feeding children, caring for the environment, day care, employee wellness, sports activities, blood drives, and community support. The gradual shift from CSR to Environmental, Social, and Governance (ESG) reflects a deeper evolution of how BPO companies approach sustainability, ethics, and accountability. This study will examine the net effect and global impact of ESG on company culture, branding, and efforts to lower agent attrition while increasing customer satisfaction.

Frost & Sullivan's global team of analysts and consultants researches a wide range of markets across multiple sectors and geographies. Please note that the insights and opinions expressed here are those of Frost & Sullivan and have been developed through research conducted by analysts. The insights and opinions in this Market Insight do not necessarily reflect the views of the companies cited. The author has traveled extensively to BPO delivery sites-globally-and includes his personal observations and perspectives on BPO CSR and ESG.