歐洲雲端運算現狀，2024年

儘管面臨經濟逆境，企業仍採用雲端運算和人工智慧

歐洲企業繼續採用雲端和人工智慧技術作為推動成長和業務效率的手段，儘管該地區經濟成長放緩且受到一些支出限制，但仍穩步推進其數位化進程。

在這項針對負責雲端應用的IT決策者的第13次年度調查中，來自全球不同產業、不同規模和地區的受訪者共用了他們對雲端、 IT基礎設施、人工智慧和託管服務的看法、計劃和行動。主要調查結果包括：

• 預計到2026年混合雲端的使用率將加倍，66%的歐洲公司認為混合雲對於他們的業務成功非常重要。
• 歐洲公司繼續將傳統工作負載遷移到雲端，但速度比其他地區的公司慢。
• 應用程式部署速度、遠端工作人員的輕鬆存取以及先進的安全性是在公共雲端上部署應用程式的首要原因，歐洲公司在採用人工智慧方面比其他地區的同行略為成熟：32％的歐洲受訪者表示他們已經在多個職能部門部署了人工智慧，而全球整體這一比例為24％。

儘管世界其他地區對永續發展的興趣落後，但永續性仍然是歐洲公司的首要任務，儘管高成本和缺乏內部經驗阻礙了這些努力。

也許是為了應對預算有限，歐洲受訪者不太可能使用第三方管理或專業服務來支持他們的數位化計畫。

目錄

調查目標和調查方法

• 受訪者概況

主要調查結果

• 主要調查結果

業務優先順序和技術偏好

• 收益和客戶體驗是首要的業務重點
• IT 和高階主管領導推動數位轉型
• 歐洲企業主管的技術投資

優先打造永續的商業環境

• 永續性仍是歐洲企業的首要任務
• 缺乏專業知識和高成本阻礙永續性努力

雲端支援數位轉型之旅

• 雲端是數位轉型的關鍵一步
• 歐洲公司利用一系列基礎設施選擇
• 速度、存取和安全性是公共雲端最重要的問題
• 實施的挑戰是成本和安全

雲端遷移仍在繼續，但本地資料中心仍然很重要

• 在本地部署應用程式的主要原因
• 歐洲公司將傳統應用程式遷移到雲端
• 應用程式現代化的多種方法

第三方提供者提供的商業價值

• 第三方合作夥伴提供安全性和雲端工作負載管理
• 使用第三方提供者的最大好處

歐洲企業採用人工智慧

• 人工智慧的應用趨勢
• 歐洲人工智慧的關鍵促進因素
• 人工智慧實施的關鍵挑戰

附錄

• 成長機會驅動Growth Pipeline Engine（TM）™
• 為何成長變得越來越困難？
• The Strategic Imperative 8（TM）

後續步驟

• 成長機會的益處和影響
• 後續步驟
• 附表
• 免責聲明

Despite Economic Headwinds, Firms Embrace Cloud and AI

European organizations continue to embrace cloud and AI technologies as a way to drive growth and operational efficiencies. Despite sluggish economic growth in the region that is curtailing some spending, organizations are steadily progressing on their digitalization journeys.

In the 13th annual survey of IT decision-makers responsible for cloud implementations, respondents representing a range of industries, company sizes, and regions of the world share their perceptions, plans, and behaviors related to cloud and IT infrastructure, AI, and managed services. Key findings include:

Use of hybrid cloud is expected to double by 2026. 66% of European firms agree that a hybrid cloud is necessary for a successful business. - European firms continue to migrate legacy workloads to the cloud, although at a slower pace than their colleagues in other world regions. - Speed to deploy apps, ease of access for remote workers, and high levels of security top the list of reasons for deploying apps in the public cloud - European firms are slightly more mature in AI adoption than counterparts in other regions. 32% of European respondents say they have implemented AI across multiple functions (compared with 24% globally).

Sustainability remains a top priority for European firms, even as interest lags in other parts of the world. Nonetheless, high costs and lack of in-house experience hinder initiatives.

Perhaps as a response to tighter budgets, European respondents are less likely to engage a third-party managed or professional services firm for assistance with their digital initiatives.

Table of Contents

Research Objectives and Methodology

• Respondent Profile

Key Findings

• Key Findings

Business Priorities and Technology Preferences

• Top Business Priorities Include Revenue, Customer Experience
• IT Department, C-Suite Executives Drive Digital Transformation
• Technology Investments Among European Business Owners

Prioritizing a Sustainable Business Environment

• Sustainability Remains a Priority for European Businesses
• Low Expertise and High Costs Hinder Sustainability Initiatives

Cloud Supports the Digital Transformation Journey

• Cloud is a Crucial Step in Digital Transformation
• European Businesses Utilize a Range of Infrastructure Options
• Speed, Access, and Security are Top Drivers for Public Cloud
• Implementation Challenges Include Cost and Security

On-Premises Data Center Remains Relevant, Although Cloud Migration Continues

• Top Reasons for Deploying Apps On-Premises
• European Firms Continue to Migrate Legacy Apps to Cloud
• Multiple Approaches to App Modernization

Third-Party Providers Offer Business Value

• Third Party Partners Provide Security, Cloud Workload Management
• Top Benefits to Using a Third-Party Provider

European Businesses Embrace AI

• Artificial Intelligence Adoption Trends
• Major Drivers For Artificial Intelligence in Europe
• Major Challenges in AI Implementation

Appendix

• Growth Opportunities Fuel the Growth Pipeline Engine™
• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer