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市場調查報告書
商品編碼
1750763
Frost Radar：需求端平台（DSP）2025Frost Radar: Demand-Side Platforms, 2025 |
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基準化分析系統激勵主要企業－創新推動新的交易流程和成長管道
Frost Radar™ 針對需求端平台（DSP）市場，評估提供軟體解決方案的供應商，這些解決方案使廣告商和代理商能夠規劃、購買、衡量、執行和最佳化其全球廣告舉措。這些平台充當廣告需求聚合器，能夠從廣告交易平臺、廣告網路、內容發行商和供應端平台等媒體供應來源取得廣告庫存。該分析涵蓋作為獨立工具提供的DSP，以及整合到更廣泛的程序化廣告技術堆疊中的DSP，並包含自助服務和託管服務 DSP 解決方案。
Frost & Sullivan 從約 100 家競爭對手中甄選出 12 家頂級 DSP 供應商，用於本次 Frost Radar™ 分析。這些 DSP 供應商都已進入 DSP 市場五年以上，在瞬息萬變的生態系統中始終致力於創新，預計2024年的年收益將超過 1.7億美元。
Frost & Sullivan 會分析同一產業內的多家公司。將根據領導力和其他卓越表現篩選出需要進一步分析的公司，並根據 10 項成長和創新標準對其進行基準測試，最終揭示其在 Frost Radar™ 上的排名。將呈現 Frost Radar™ 上每家公司的競爭概況，探討每家公司的優勢以及最契合這些優勢的機會。
目錄
策略要務與成長環境
Frost Radar™：需求端平台（DSP）
主要企業
- Adobe
- Amazon
- Basis Technologies
- Cadent
- Criteo
- Microsoft
- Nexxen
- Simpli.fi
- The Trade Desk
- Viant Technology
- Yahoo
最佳實踐和成長機會
Frost Radar分析
後續步驟：利用 Frost Radar 賦能關鍵相關利益者
- 刊登於Frost Radar 的意義
- 執行長成長團隊
- 投資者
- 顧客
- 董事會
後續步驟
免責聲明
A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines
The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources, such as ad exchanges, ad networks, content publishers, and supply-side platforms. The analysis covers DSPs offered as a stand-alone tool as well as DSPs integrated into a broader stack of technologies for programmatic advertising and includes self-service and managed-service DSP solutions.
From an estimated 100 competitors, Frost & Sullivan selected the top 12 DSP providers to plot in this Frost Radar™ analysis. Each has been operating in the DSP market for more than 5 years, has demonstrated a commitment to innovating in this ever-changing ecosystem, and had annual revenue at or above $170 million in 2024.
Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™, considering their strengths and the opportunities that best fit those strengths.
Table of Contents
Strategic Imperative and Growth Environment
Frost RadarTM: Demand-Side Platforms
Companies to Action
- Adobe
- Amazon
- Basis Technologies
- Cadent
- Criteo
- Microsoft
- Nexxen
- Simpli.fi
- The Trade Desk
- Viant Technology
- Yahoo
Best Practices & Growth Opportunities
Frost Radar Analytics
Next Steps: Leveraging the Frost Radar to Empower Key Stakeholders
- Significance of Being on the Frost Radar
- CEO's Growth Team
- Investors
- Customers
- Board of Directors
Next Steps
Legal Disclaimer
