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1725051

全球桌上型電腦、VoWLAN 和 DECT 電話市場

Global Desktop, VoWLAN and DECT Phones

出版日期: | 出版商: Frost & Sullivan | 英文 49 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

行動出行是關鍵的成長機會

全球企業桌上型無線電話市場呈現下滑趨勢,但下滑速度較前幾年放緩。預計 2024 年總銷售額為 22.1 億美元,而 2023 年為 24.4 億美元,下降 9.2%。從 2024 年到 2031 年,產業收入預計將以 3.2% 的複合年成長率下降。

該行業面臨的一個關鍵挑戰是核心產品的商品化,儘管供應商持續對技術創新進行投資,但他們提高價格的能力仍然受到限制。企業擴大採用基於軟體的通訊工具、BYOD 政策和可攜式揚聲器,從而減少了對傳統硬體的需求。向混合職場的轉變和人工智慧通訊工具的整合正在進一步重塑市場。

企業希望將桌上型無線電話整合到更廣泛的協作和工作流程系統中,因此桌上型無線電話需要提供的不僅僅是基本的 PBX 功能。該行業也在經歷轉型,一些供應商退出市場,其他供應商則專注於細分市場或專業產品,從而創造新的成長機會。

未來市場的成長將主要受更換和更新周期的推動。供應商可以擴大客戶群或增加每個客戶的銷售。客戶成長將主要由亞太地區和中國等新興地區推動,這些地區有限的電話基礎設施正在推動對 DECT 和 VoWLAN 設備的需求。

增加每位客戶的收益仍然是一個巨大的挑戰。即使在設備數量不斷成長的領域,由於激烈的價格競爭,收益也沒有以相同的速度成長,這為行業整合創造了機會。透過策略重新定位、有針對性的投資和技術創新進行適應的公司將更有能力在不斷變化的環境中取得成功。

主要競爭對手

  • Alcatel-Lucent Enterprise
  • Ascom
  • Avaya
  • AudioCodes
  • Cisco
  • D-Link
  • Fanvil Technology
  • Gigaset
  • Grandstream
  • Mitel
  • HP Poly
  • Spectralink
  • Vtech/Snom
  • Yealink
  • Zebra Technologies
  • AT&T
  • Cetis
  • DenwaIP
  • ESI
  • Fortinet
  • Sangoma
  • Zultys
  • 其他北美小型供應商
  • Fijiwave
  • Funkel
  • Innovaphone AG
  • Xorcom
  • 其他歐洲小型供應商
  • Escene Communication Co.
  • Htek
  • Karel
  • Real Tone Technologies
  • Xingtel
  • 亞太地區其他小型供應商
  • Leucotron
  • 拉丁美洲的其他小型供應商

競爭環境

  • 競爭對手數:50 多家,收益超過 100 萬美元。
  • 競爭因素:產品系列的廣度和深度、組件品質、音質、產品可靠性、高級功能、UCC 整合、互通性、應用程式支援、無線範圍、客製化選項、價格、連接選項、客戶服務支援、全球影響力、供應鍊和通路網路。
  • 主要終端使用者產業:航太、汽車、教育、金融、政府、醫療保健、飯店、石油和天然氣、製造業、零售業。
  • 主要競爭對手:阿爾卡特朗訊企業、思科、Grandstream、Mitel、Poly、Yealink。
  • 前五大公司的收益佔有率:50.4%(基準年2024年)。
  • 其他值得注意的競爭對手:AudioCodes、Ascom、Avaya、Snom、Gigaset、Vtech Phones。
  • 流通結構:主要透過代理商和通路夥伴的間接網路。
  • 值得注意的收購和併購:Vtech Phones 收購 Gigaset; NEC退出市場。

目錄

研究範圍

  • 分析範圍

成長環境:全球桌面、VoWLAN 和 DECT 電話市場的轉型

  • 為何成長變得越來越困難?
  • The Strategic Imperative 8
  • 三大策略要務對桌上型電話和無線電話產業的影響

全球桌面、VoWLAN 和 DECT 電話生態系統

  • 價值鏈
  • 競爭環境
  • 主要競爭對手
  • 主要發現
  • 市場概覽

全球桌面、VoWLAN 和 DECT 電話市場的成長引擎

  • 成長指標
  • 驅動程式
  • 成長動力分析
  • 成長抑制因素
  • 成長抑制因素分析
  • 預測考慮因素
  • 收益和出貨量預測-台式電話和無線電話市場
  • 桌上型電話和無線電話市場產品收益預測
  • 各產品收益貢獻-桌上型電話和無線電話市場
  • 收益和預測分析
  • 各產品出貨量預測-桌上型電話及無線電話市場
  • 各產品出貨量貢獻-桌上型電話及無線電話市場
  • 價格趨勢及預測分析
  • 收益佔有率-桌上型電話和無線電話市場
  • 桌上型電話和無線電話市場出貨量佔有率
  • 收益佔有率分析

成長動力:IP桌面電話

  • 成長指標
  • 收益和出貨量預測
  • 預測分析

成長動力:TDM桌上型電話

  • 成長指標
  • 收益和出貨量預測
  • 預測分析

成長動力:DECT電話

  • 成長指標
  • 收益和出貨量預測
  • 預測分析

成長動力:VoWLAN電話

  • 成長指標
  • 收益和出貨量預測
  • 預測分析

全球桌面、VoWLAN 和 DECT 電話市場的成長機會

  • 成長機會1:增強雲端整合
  • 成長機會二:無線連線融合
  • 成長機會3:設備整合到智慧辦公室
  • 成長機會4:加強安全性和合規性
  • 成長機會5:人工智慧通訊的下一階段
  • 成長機會6:縮小永續性差距

附錄:後續步驟

  • 成長機會的益處和影響
  • 後續步驟Next steps
  • 附件列表
  • 免責聲明
簡介目錄
Product Code: MHAC-64

Mobility is Key to Growth Opportunities

The global enterprise desktop and cordless phone market is in decline, although the rate of decline has slowed compared to previous years. In 2024, total revenue fell by 9.2% to $2.21 billion from $2.44 billion in 2023. Between 2024 and 2031, industry revenues are projected to decline at a compound annual growth rate of 3.2%.

A key challenge facing the industry is the commoditization of core products, which limits vendors' ability to raise prices despite ongoing investment in innovation. Enterprises are increasingly adopting software-based communication tools, BYOD policies, and portable speakerphones, reducing the need for traditional hardware. The shift to hybrid work environments and the integration of AI-powered communication tools are further reshaping the market.

Desktop and cordless phones must now offer more than basic PBX functions as businesses seek to integrate them into broader collaboration and workflow systems. The industry is also transforming, with some vendors exiting the market and others focusing on niche segments or specialized offerings, creating new growth opportunities.

Future market growth will primarily come from replacement or refresh cycles. Vendors can either increase their customer base or generate more revenue per customer. Customer expansion will be driven mainly by emerging regions such as Asia-Pacific and China, where demand for DECT and VoWLAN devices is rising due to limited telephony infrastructure.

Increasing revenue per customer remains a significant challenge. Even in segments experiencing growth in device numbers, revenues are not increasing at the same pace due to intense price competition, which creates opportunities for the industry to consolidate. Companies that adapt through strategic repositioning, targeted investments, and innovation will be better equipped to thrive in the evolving landscape.

Scope of Analysis

This research analyses the global desktop and cordless phone market.

Enterprise-grade phones included in this study are time division multiplexing (TDM) desktop phones, internet protocol (IP) desktop phones, digital enhanced cordless telecommunications (DECT) phones, and voice over wireless local area network (VoWLAN)/Wi-Fi phones.

Shipments are based on handset units.

Revenues represent manufacturer-level sales of endpoints to service providers, distributors, retailers, resellers, and other distribution channels, as well as direct sales to enterprise customers.

In the case of original equipment manufacturer (OEM) deals, revenues are attributed to the buyer that owns the copyright to the branding and intellectual property of the specific customized products instead of the original equipment manufacturer.

Primary and secondary information, in conjunction with internal databases, has been used to analyze the market and provide the observations and conclusions in this study.

Any previous-year(s) market size and market share estimates, if revised, are updated in this study.

The Impact of the Top 3 Strategic Imperatives on the Desktop and Cordless Phone Industry

Disruptive Technologies

Why:

  • Organizations are prioritizing flexibility and scalability in their communication platforms, which is reshaping the role of traditional desktop and cordless phones in communications deployments.
  • Artificial Intelligence (AI) and machine learning (ML)-powered features support a growing list of use cases in both enterprise and contact center environments.

Frost Perspective:

  • Vendors must adapt their endpoints portfolios to benefit from potential refresh and acquisition of new devices as businesses migrate from on-premises to hosted/cloud-based communications within the next seven years.
  • Broadening endpoint integration with third-party communications and collaboration providers is essential for vendors to remain competitive.

Industry Convergence

Why:

  • The boundaries between telecom, IT, and smart home/office automation are blurring.
  • Tech giants (e.g., Microsoft, Zoom, Cisco) are integrating voice communication with collaboration tools, eliminating the need for dedicated phones.
  • The merger of telecom with AI, cloud, and cybersecurity is reshaping how businesses communicate.

Frost Perspective:

  • Desktop and cordless phone devices must be able to work seamlessly with other business tools, such as CRM systems, video conferencing platforms, and collaboration software.
  • This will drive the need for devices that are integrated communication hubs.

Transformative Megatrends

Why:

  • The shift towards Unified Communication-as-a-Service (UCaaS) is creating a compelling reason for enterprises to converge their estates, enhancing the benefits of collaboration by integrating phone devices.
  • Organizations are continually evolving their work models, leading to changes in office space usage and impacting demand for devices.

Frost Perspective:

  • To remain competitive, manufacturers must focus on developing devices with enhanced features, such as high-definition audio and video, noise cancellation, and integration within productivity applications.
  • There is a growing demand for specialized cordless phones in sectors where ruggedness and reliability are crucial.

Key Competitors

  • Alcatel-Lucent Enterprise
  • Ascom
  • Avaya
  • AudioCodes
  • Cisco
  • D-Link
  • Fanvil Technology
  • Gigaset
  • Grandstream
  • Mitel
  • HP Poly
  • Spectralink
  • Vtech/Snom
  • Yealink
  • Zebra Technologies
  • AT&T
  • Cetis
  • DenwaIP
  • ESI
  • Fortinet
  • Sangoma
  • Zultys
  • Other smaller North American regional vendors
  • Fijiwave
  • Funkel
  • Innovaphone AG
  • Xorcom
  • Other smaller European regional vendors
  • Escene Communication Co.
  • Htek
  • Karel
  • Real Tone Technologies
  • Xingtel
  • Other smaller Asia-Pacific regional vendors
  • Leucotron
  • Other smaller Latin American regional vendors

Competitive Environment

  • Number of Competitors: 50 plus with revenue greater than $1.0 million.
  • Competitive Factors: Depth and breadth of product portfolio, component quality, audio quality, product reliability, advanced features, UCC integration, interoperability, application support, wireless range, customization options, price, connectivity options, customer service support, global presence, supply chain and channel network.
  • Key End-user Industry Verticals: Aerospace, automotive, education, finance, government, healthcare, hospitality, oil and gas, manufacturing, and retail.
  • Leading Competitors: Alcatel-Lucent Enterprise, Cisco, Grandstream, Mitel, Poly, and Yealink.
  • Revenue Share of Top 5 Competitors: 50.4% (Base Year 2024).
  • Other Notable Competitors: AudioCodes, Ascom, Avaya, Snom, Gigaset, Vtech Phones.
  • Distribution Structure: Predominantly through and indirect network of distributors and channel partners.
  • Notable Acquisitions and Mergers: Vtech Phones acquired Gigaset, NEC has exited the market.

Growth Drivers

Growth of UCaaS - cloud-based communication solutions are driving the need for organisations to invest in devices that integrate seamlessly with UCaaS platforms.

Demand for secure and interference-free communication - legacy technologies (TDM and DECT) offer secure connectivity and low interference thanks to dedicated frequency, making them ideal for businesses concerned about reliability and cybersecurity.

Hybrid work and return to office programs - enterprises are adopting hybrid work models, requiring a mix of hot-desking, fixed workstations, and cordless communication solutions, as well as a variety of devices.

Increased adoption in healthcare and industrial sectors - DECT and enterprise IP phones are widely used in hospitals, warehouses, and manufacturing for reliable, hands-free, and interference-free communication.

Cost efficiency and total cost of ownership - Businesses are prioritizing low-cost devices that integrate seamlessly with existing IT infrastructure to reduce expenses.

Growth Restraints

Growth of softphones, mobile UC apps, and BYOD - Businesses are shifting to mobile UC apps and softphones, reducing reliance on DECT and desktop phones.

Declining investment in proprietary wireless infrastructure - organizations are moving away from dedicated DECT infrastructure in favor of 5G-based communication, reducing demand for DECT phone deployments. 5G networks offer better scalability, broader coverage, and integration with smartphones, making them strong alternatives to cordless and, in some use cases, desktop phones.

Security and cyber threat concerns - IP and SIP phones connected to enterprise networks are vulnerable to hacking, VoIP fraud, and eavesdropping, raising concerns about cybersecurity risks.

PSTN/ISDN shutdown accelerating VoIP adoption - the phase-out of PSTN and ISDN networks is driving businesses towards alternative communication types. While TDM devices will remain in legacy environments, their long-term decline is inevitable. Growth in IP phones is not offsetting the decline in TDM devices either.

Competition from AI driven virtual assistants and chatbots - AI powered virtual assistants and chatbots are reducing the need for phone-based interactions, especially in customer service and internal communication.

Table of Contents

Research Scope

  • Scope of Analysis

Growth Environment: Transformation in Global Desktop, VoWLAN and DECT Phone Market

  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8
  • The Impact of the Top 3 Strategic Imperatives on the Desktop and Cordless Phone Industry

Ecosystem in Global Desktop, VoWLAN and DECT Phone Market

  • Value Chain
  • Competitive Environment
  • Key Competitors
  • Key Findings
  • Market Overview

Growth Generator in Global Desktop, VoWLAN and DECT Phone Market

  • Growth Metrics
  • Growth Drivers
  • Growth Driver Analysis
  • Growth Restraints
  • Growth Restraint Analysis
  • Forecast Considerations
  • Revenue and Unit Shipment Forecast-Desktop and Cordless Phone Market
  • Revenue Forecast by Product-Desktop and Cordless Phone Market
  • Revenue Contribution by Product-Desktop and Cordless Phone Market
  • Revenue Forecast Analysis
  • Unit Shipment Forecast by Product-Desktop and Cordless Phone Market
  • Unit Shipment Contribution by Product-Desktop and Cordless Phone Market
  • Pricing Trends and Forecast Analysis
  • Revenue Share-Desktop and Cordless Phone Market
  • Unit Share-Desktop and Cordless Phone Market
  • Revenue Share Analysis

Growth Generator IP Desktop Phones

  • Growth Metrics
  • Revenue and Unit Shipment Forecast
  • Forecast Analysis

Growth Generator TDM Desktop Phones

  • Growth Metrics
  • Revenue and Unit Shipment Forecast
  • Forecast Analysis

Growth Generator DECT Phones

  • Growth Metrics
  • Revenue and Unit Shipment Forecast
  • Forecast Analysis

Growth Generator VoWLAN Phones

  • Growth Metrics
  • Revenue and Unit Shipment Forecast
  • Forecast Analysis

Growth Opportunity Universe in Global Desktop, VoWLAN and DECT Phone Market

  • Growth Opportunity 1: Enhancing Cloud Integration
  • Growth Opportunity 2: Converging Wireless Connectivity
  • Growth Opportunity 3: Integrating Devices Into Smart Offices
  • Growth Opportunity 4: Hardening Security and Compliance
  • Growth Opportunity 5: AI Powers the Next Phase of Communications
  • Growth Opportunity 6: Bridging the Sustainability Gap

Appendix & Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • List of Exhibits
  • Legal Disclaimer