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市場調查報告書
商品編碼
1725051
全球桌上型電腦、VoWLAN 和 DECT 電話市場Global Desktop, VoWLAN and DECT Phones |
行動出行是關鍵的成長機會
全球企業桌上型無線電話市場呈現下滑趨勢,但下滑速度較前幾年放緩。預計 2024 年總銷售額為 22.1 億美元,而 2023 年為 24.4 億美元,下降 9.2%。從 2024 年到 2031 年,產業收入預計將以 3.2% 的複合年成長率下降。
該行業面臨的一個關鍵挑戰是核心產品的商品化,儘管供應商持續對技術創新進行投資,但他們提高價格的能力仍然受到限制。企業擴大採用基於軟體的通訊工具、BYOD 政策和可攜式揚聲器,從而減少了對傳統硬體的需求。向混合職場的轉變和人工智慧通訊工具的整合正在進一步重塑市場。
企業希望將桌上型無線電話整合到更廣泛的協作和工作流程系統中,因此桌上型無線電話需要提供的不僅僅是基本的 PBX 功能。該行業也在經歷轉型,一些供應商退出市場,其他供應商則專注於細分市場或專業產品,從而創造新的成長機會。
未來市場的成長將主要受更換和更新周期的推動。供應商可以擴大客戶群或增加每個客戶的銷售。客戶成長將主要由亞太地區和中國等新興地區推動,這些地區有限的電話基礎設施正在推動對 DECT 和 VoWLAN 設備的需求。
增加每位客戶的收益仍然是一個巨大的挑戰。即使在設備數量不斷成長的領域,由於激烈的價格競爭,收益也沒有以相同的速度成長,這為行業整合創造了機會。透過策略重新定位、有針對性的投資和技術創新進行適應的公司將更有能力在不斷變化的環境中取得成功。
主要競爭對手
競爭環境
Mobility is Key to Growth Opportunities
The global enterprise desktop and cordless phone market is in decline, although the rate of decline has slowed compared to previous years. In 2024, total revenue fell by 9.2% to $2.21 billion from $2.44 billion in 2023. Between 2024 and 2031, industry revenues are projected to decline at a compound annual growth rate of 3.2%.
A key challenge facing the industry is the commoditization of core products, which limits vendors' ability to raise prices despite ongoing investment in innovation. Enterprises are increasingly adopting software-based communication tools, BYOD policies, and portable speakerphones, reducing the need for traditional hardware. The shift to hybrid work environments and the integration of AI-powered communication tools are further reshaping the market.
Desktop and cordless phones must now offer more than basic PBX functions as businesses seek to integrate them into broader collaboration and workflow systems. The industry is also transforming, with some vendors exiting the market and others focusing on niche segments or specialized offerings, creating new growth opportunities.
Future market growth will primarily come from replacement or refresh cycles. Vendors can either increase their customer base or generate more revenue per customer. Customer expansion will be driven mainly by emerging regions such as Asia-Pacific and China, where demand for DECT and VoWLAN devices is rising due to limited telephony infrastructure.
Increasing revenue per customer remains a significant challenge. Even in segments experiencing growth in device numbers, revenues are not increasing at the same pace due to intense price competition, which creates opportunities for the industry to consolidate. Companies that adapt through strategic repositioning, targeted investments, and innovation will be better equipped to thrive in the evolving landscape.
Scope of Analysis
This research analyses the global desktop and cordless phone market.
Enterprise-grade phones included in this study are time division multiplexing (TDM) desktop phones, internet protocol (IP) desktop phones, digital enhanced cordless telecommunications (DECT) phones, and voice over wireless local area network (VoWLAN)/Wi-Fi phones.
Shipments are based on handset units.
Revenues represent manufacturer-level sales of endpoints to service providers, distributors, retailers, resellers, and other distribution channels, as well as direct sales to enterprise customers.
In the case of original equipment manufacturer (OEM) deals, revenues are attributed to the buyer that owns the copyright to the branding and intellectual property of the specific customized products instead of the original equipment manufacturer.
Primary and secondary information, in conjunction with internal databases, has been used to analyze the market and provide the observations and conclusions in this study.
Any previous-year(s) market size and market share estimates, if revised, are updated in this study.
The Impact of the Top 3 Strategic Imperatives on the Desktop and Cordless Phone Industry
Disruptive Technologies
Why:
Frost Perspective:
Industry Convergence
Why:
Frost Perspective:
Transformative Megatrends
Why:
Frost Perspective:
Key Competitors
Competitive Environment
Growth Drivers
Growth of UCaaS - cloud-based communication solutions are driving the need for organisations to invest in devices that integrate seamlessly with UCaaS platforms.
Demand for secure and interference-free communication - legacy technologies (TDM and DECT) offer secure connectivity and low interference thanks to dedicated frequency, making them ideal for businesses concerned about reliability and cybersecurity.
Hybrid work and return to office programs - enterprises are adopting hybrid work models, requiring a mix of hot-desking, fixed workstations, and cordless communication solutions, as well as a variety of devices.
Increased adoption in healthcare and industrial sectors - DECT and enterprise IP phones are widely used in hospitals, warehouses, and manufacturing for reliable, hands-free, and interference-free communication.
Cost efficiency and total cost of ownership - Businesses are prioritizing low-cost devices that integrate seamlessly with existing IT infrastructure to reduce expenses.
Growth Restraints
Growth of softphones, mobile UC apps, and BYOD - Businesses are shifting to mobile UC apps and softphones, reducing reliance on DECT and desktop phones.
Declining investment in proprietary wireless infrastructure - organizations are moving away from dedicated DECT infrastructure in favor of 5G-based communication, reducing demand for DECT phone deployments. 5G networks offer better scalability, broader coverage, and integration with smartphones, making them strong alternatives to cordless and, in some use cases, desktop phones.
Security and cyber threat concerns - IP and SIP phones connected to enterprise networks are vulnerable to hacking, VoIP fraud, and eavesdropping, raising concerns about cybersecurity risks.
PSTN/ISDN shutdown accelerating VoIP adoption - the phase-out of PSTN and ISDN networks is driving businesses towards alternative communication types. While TDM devices will remain in legacy environments, their long-term decline is inevitable. Growth in IP phones is not offsetting the decline in TDM devices either.
Competition from AI driven virtual assistants and chatbots - AI powered virtual assistants and chatbots are reducing the need for phone-based interactions, especially in customer service and internal communication.