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市場調查報告書
商品編碼
1725039
全球汽車售後市場原廠配件（2025-2030）OE Accessories in the Automotive Aftermarket, Global, 2025-2030 |
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CASE 車輛配件的採用率不斷提高，以及對客製化、安全性和永續性的高度關注，正在推動汽車售後市場 OE 配件的轉型成長
本研究報告對北美、歐洲和亞太地區汽車售後市場的原廠配件全球市場進行了深入分析。 2024 年至 2030 年期間的市場趨勢、技術進步和消費者偏好變化等關鍵方面均被涵蓋，重點關注 OES 管道。
該研究將汽車配件分為外部配件、內部配件、電氣、電子和連接配件以及汽車保養和美學配件。
該公司專注於創新以及與福特汽車公司、豐田汽車公司、大眾汽車公司和通用汽車等主要OEM的合作。
它還強調了關鍵促進因素，並討論了互聯、自主、共用和電動 (CASE) 系統、電子商務和技術進步的影響。它還檢驗了OEM和供應商之間的策略合作，以及他們如何滿足私人車主、車隊營運商和 DIY/DIFM 客戶不斷變化的需求。此外，該研究還為OEM確定了可行的機會，以增強客戶參與並在競爭日益激烈的汽車配件市場中獲得市場佔有率。
汽車售後市場原廠配件三大策略問題的影響
創新經營模式
為什麼？ ：個人化體驗和便利性是汽車消費者的首要期望。為了滿足這一需求，OEM正在採用創新的經營模式來實現收益多元化，並透過售後配件增加銷售。它還提供了一種與客戶進行售後互動並促進品牌忠誠度的媒介。
FROST 的觀點：未來， OEM將利用數據、數位平台和永續性來提供更具創新性、個人化和技術支援的配件，同時擴大收益來源並提高客戶忠誠度。
壓縮客戶價值鏈
消費者希望獲得快速、無縫的購買體驗。壓縮價值鏈可以改善購買體驗並提高滿意度。簡化分銷使OEM能夠直接了解消費者並在競爭激烈的市場中提供客製化產品。
FROST 的看法：整體而言，未來的趨勢將由速度、便利性和效率來定義。 OEM將優先考慮與消費者的直接接觸，並利用科技來最大限度地減少摩擦，提供更簡化、個人化和靈活的購買體驗。
顛覆性技術
為什麼？ ：物聯網、智慧型裝置和電動車配件等顛覆性技術將幫助OEM在競爭中脫穎而出。這些創新符合市場趨勢，滿足了對連接性和永續性的需求，同時隨著電動車普及率的提高，為我們的產品提供面向未來的能力。
FROST 的看法：這將重塑OEM設計、製造和銷售售後配件的方式。展望未來，市場可能會轉向更智慧、更互聯和更客製化的產品，以實現更大的便利性和客製化。新技術的整合使OEM能夠確保其業務的未來發展。
成長動力
汽車售後市場原廠配件：2025-2030 年全球成長動力
- 互聯和智慧技術的整合度提高：隨著OEM將先進的物聯網技術整合到其最新車輛中，客戶對智慧和連網配件的需求將推動對配件的需求。
- 電子商務和數位零售的成長： OEM正在利用電子商務的便利性來幫助向更廣泛的客戶群銷售配件。
- OEM注重售後收益：隨著汽車利潤率的縮小， OEM正專注於利潤率更高的售後配件。這項策略不僅將推動當前的成長，而且還將維持未來的盈利。
- CASE 和混合動力汽車日益普及：隨著 CASE 和混合動力汽車越來越普及，對車輛專用配件的需求將變得越來越大，從而推動OEM的成長。
- 自動駕駛和ADAS配件的成長：隨著自動駕駛和ADAS技術的成長，對感測器和車載技術等相關配件的需求將快速成長。
成長抑制因素
汽車售後市場原廠配件：成長抑制因素，2025-2030年
- 經濟不確定性阻礙：消費者支出重點轉變
- 連網配件的網路安全問題
- 先進技術高成本
- 技術配件的產品生命週期短
- 智慧配件缺乏標準化
分析範圍
- 該研究對汽車配件市場進行了全面的分析，重點關注配件種類、定價和分銷管道等關鍵方面。它將配件分為外部配件、內部配件、電氣、電子和連接配件以及汽車護理和美學配件，重點關注產品及其應用。
- 從區域來看，該報告將市場細分為北美、歐洲和亞太地區 (APAC)，以確定汽車配件的偏好和受歡迎程度，並評估物聯網 (IoT) 和聯網汽車、自動、共用和電動車 (CASE) 等大趨勢將如何影響OEM的配件組合和策略。
- 該研究分析了OEM與供應商之間的夥伴關係，以最佳化定價、定位和行銷策略。它確定了汽車配件市場中OEM面臨的主要挑戰和機會，以及針對私人車主、車隊營運商以及 DIY（自己動手做）和 DIFM（為我動手）客戶的策略。
- 總體而言，該研究旨在了解汽車配件生態系統中的市場動態、消費行為和策略方針。
目錄
汽車售後市場原廠配件的變遷
- 為何成長變得越來越困難？
- The Strategic Imperative 8
- 汽車售後市場原廠配件三大策略問題的影響
生態系統
- 分析範圍
- 定義與細分：汽車配件（按應用）
- 主要競爭對手汽車OEM
- 關鍵選擇標準：對標原始設備製造OEM及其售後市場的配件策略
- 本次調查回答的關鍵問題
成長要素
- 成長動力
- 成長抑制因素
- 主要發現
- 影響配件售後市場的主要趨勢
- 成長機會：售後市場原廠配件
- OE配件的優質化：大眾市場OEM
- 原廠配件優質化：高階OEM
- OES 配件售後市場概覽
- 汽車配件的價值提案
- 配件主要銷售管道
- 區域定價、定位和行銷趨勢
- 汽車配件的DIY與DIFM
- CASE趨勢將如何影響汽車配件
- 按配件類別分類的基準
- 汽車配件基準測試： OEM關鍵策略標準表現
- 外部配件
- 主要外部附件
- 定價和定位策略
- DIY 與 DIFM：外部配件
- 車隊營運商與私人業主：外部配件
- CASE 趨勢對外部 OE 配件售後市場的影響
- 外部配件的成長機會
- 內部配件
- 主要內部配件
- 定價和定位策略
- DIY 與 DIFM：內部配件
- 車隊營運商與私人車主：內裝配件
- CASE 趨勢將如何影響內裝配件售後市場
- 內部配件的未來成長機會
- 電氣、電子和連接配件
- 主要電氣、電子和連接配件
- 定價和定位策略
- CASE 趨勢對電氣、電子和連接 OE 配件售後市場的影響
- 車隊營運商與私人業主：電氣、電子和連接配件
- DIY 與 DIFM：電氣、電子和連接配件
- 電氣、電子和連接配件的未來成長機會
- 汽車護理和美容配件
- 主要汽車護理和美容配件
- 定價和定位策略
- CASE 趨勢將如何影響汽車保養和美觀原廠配件的售後市場
- 車隊營運商與私人車主：汽車保養與美容配件
- 汽車護理和美容配件的未來成長機會
- 汽車配件基準測試： OEM關鍵策略標準表現
- 最後的話：三大預測
成長機會領域
- 成長機會1：擴大訂閱制的舉措
- 成長機會二：專注於安全及保全配件
- 成長機會三：車隊定製配件
附錄與後續步驟
- 成長機會的益處和影響
- 後續步驟Next steps
- 附件列表
- 免責聲明
The Automotive OE Accessories Aftermarket is Experiencing Transformational Growth due to the Increasing Adoption of Accessories Suited for CASE Vehicles and a Strong Focus on Customization, Safety, and Sustainability
The study provides an in-depth analysis of the global automotive OE accessories market across North America, Europe, and Asia-Pacific (APAC). It covers important aspects such as market trends, technological advancements, and changing consumer preferences from 2024 to 2030, focusing on the OES channel.
The study segments automotive accessories into external accessories, internal accessories, electrical, electronics, and connectivity accessories, and car care and aesthetics accessories.
It highlights innovations and collaborations by leading OEMs, such as Ford Motor Company, Toyota Motor Corporation, Volkswagen AG, and General Motors Company.
The study also covers key growth drivers and discusses the impact of connected, autonomous, shared, and electric (CASE) systems, eCommerce, and technological advancements. It also examines strategic collaborations between OEMs and suppliers and how they address the evolving requirements of private owners, fleet operators, and DIY/DIFM customers. In addition, the study identifies actionable opportunities for OEMs to enhance customer engagement and capture market share in the increasingly competitive automotive accessories landscape.
The Impact of the Top 3 Strategic Imperatives on OE Accessories in the Automotive Aftermarket
Innovative Business Models
WHY Personalized experience and convenience are automotive consumers' primary expectations. To meet these demands, OEMs are using innovative business models to diversify revenue and enhance sales volumes through aftermarket accessories. This also becomes a medium to engage with customers post-sales and contribute to brand loyalty.
FROST PERSPECTIVE In the future, OEMs will leverage data, digital platforms, and sustainability to offer more innovative, personalized, and tech-enabled accessories while expanding their revenue streams and enhancing customer loyalty.
Customer Value Chain Compression
WHY Consumers want fast and seamless purchase experiences. Compressed value chains boost the purchase experience and improve satisfaction. OEMs can gain direct consumer insights through simplified distribution, offering customized products in a highly competitive market.
FROST PERSPECTIVE Overall, future trends will be defined by speed, convenience, and efficiency. OEMs will prioritize direct consumer engagement, leveraging technology to minimize friction and deliver a more streamlined, personalized, and responsive purchase experience.
Disruptive Technologies
WHY Disruptive technologies, such as IoT, smart devices, and EV accessories, help OEMs stand out from competitors. These innovations align with market trends, meeting demand for connectivity and sustainability while future-proofing offerings as EV adoption grows.
FROST PERSPECTIVE This reshapes how OEMs design, manufacture, and distribute aftermarket accessories. In the future, the market will shift to smarter, more connected, and customized offerings to enhance convenience and customization. The integration of new technologies will allow OEMs to future-proof their businesses.
Growth Drivers
OE Accessories in the Automotive Aftermarket: Growth Drivers, Global, 2025-2030
- Increased Integration of Connected and Smart TechnologiesCustomer demand for smart, connected accessories will drive demand for accessories as OEMs integrate advanced IoT technologies in modern cars.
- Growth of eCommerce and Digital RetailOEMs are leveraging the convenience of eCommerce to drive accessory sales to a wider customer base.
- OEM Focus on Post-sales RevenueAs vehicle profit margins decline, OEMs are focusing on high-margin aftermarket accessories. This strategy not only drives immediate growth but also sustains future profitability.
- Rising Adoption of CASE and Hybrid VehiclesAs CASE and hybrid vehicle adoption grows, the demand for vehicle-specific accessories will become critical, driving OEMs' growth.
- Growth of Autonomous Driving and ADAS AccessoriesAs autonomous driving and ADAS technologies grow, demand for related accessories, such as sensors and in-cabin technologies, will rapidly increase.
Growth Restraints
OE Accessories in the Automotive Aftermarket: Growth Restraints, Global, 2025-2030
- Restraint Economic Uncertainty-Shifting Priorities in Consumer Spending
- Cybersecurity Concerns with Connected Accessories
- High Cost of Advanced Technologies
- Short Product Life Cycles for Tech-related Accessories
- Lack of Standardization in Smart Accessories
Scope of Analysis
- This study offers a comprehensive analysis of the automotive accessories market, focusing on key aspects such as accessory variety, pricing, and distribution channels. It categorizes accessories into external accessories, internal accessories, electrical, electronics, and connectivity accessories, and car care and aesthetics accessories, highlighting products and their applications.
- Geographically, the study is segmented into North America, Europe, and Asia-Pacific (APAC), identifying preferences and popular car accessories and assessing how megatrends such as the Internet of Things (IoT) and connected, autonomous, shared, and electric (CASE) vehicles influence OEM accessory portfolios and strategies.
- The study analyzes partnerships between OEMs and suppliers to optimize pricing, positioning, and marketing strategies. It identifies significant challenges and opportunities for OEMs in the automotive accessories market, as well as strategies aimed at private vehicle owners, fleet operators, and both do-it-yourself (DIY) and do-it-for-me (DIFM) customers.
- Overall, the study seeks to understand market dynamics, consumer behavior, and strategic approaches in the automotive accessories ecosystem.
Table of Contents
Transformation in OE Accessories in the Automotive Aftermarket
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8
- The Impact of the Top 3 Strategic Imperatives on OE Accessories in the Automotive Aftermarket
Ecosystem
- Scope of Analysis
- Definition and Segmentation: Categorization of Automotive Accessories by Application
- Key Competitors: Automotive OEMs the Study Considers
- Key Selection Criteria: Benchmarking OEMs and their Strategies for Accessories in the Aftermarket
- Key Questions the Study Answers
Growth Generator
- Growth Drivers
- Growth Restraints
- Key Findings
- Key Trends Influencing the Accessories Aftermarket
- Growth Opportunity Avenues: OE Accessory Aftermarket
- OE Accessories' Premiumization: Mass Market OEMs
- OE Accessories' Premiumization: Luxury OEMs
- OES Accessories Aftermarket Summary
- Automotive Accessories' Value Proposition
- Key Sales Channels for Accessory Sales
- Region-wise Pricing, Positioning, and Marketing Trends
- DIY Versus DIFM Automotive Accessories
- Impact of CASE Trends on Automotive Accessories
- Benchmarking by Accessory Category
- Benchmarking Car Accessories: OEM Performance Across Key Strategic Criteria
- External Accessories
- Key External Accessories
- Price and Positioning Strategies
- Comparison of DIY and DIFM: External Accessories
- Comparison of Fleet Operators and Private Owners: External Accessories
- Impact of CASE Trends on the External OE Accessories Aftermarket
- Growth Opportunities in External Accessories
- Internal Accessories
- Key Internal Accessories
- Price and Positioning Strategies
- Comparison of DIY and DIFM: Internal Accessories
- Comparison of Fleet Operators and Private Owners: Internal Accessories
- Impact of CASE Trends on the Internal OE Accessories Aftermarket
- Future Growth Opportunities in Internal Accessories
- Electrical, Electronics, and Connectivity Accessories
- Key Electrical, Electronics, and Connectivity Accessories
- Price and Positioning Strategies
- Impact of CASE Trends on the Electrical, Electronics, and Connectivity OE Accessories Aftermarket
- Comparison of Fleet Operators and Private Owners: Electrical, Electronics, and Connectivity Accessories
- Comparison of DIY and DIFM: Electrical, Electronics, and Connectivity Accessories
- Future Growth Opportunities in Electrical, Electronics, and Connectivity Accessories
- Car Care and Aesthetics Accessories
- Key Car Care and Aesthetics Accessories
- Price and Positioning Strategies
- Impact of CASE Trends on the Car Care and Aesthetics OE Accessories Aftermarket
- Comparison of Fleet Operators and Private Owners: Car Care and Aesthetics Accessories
- Future Growth Opportunities in Car Care and Aesthetics Accessories
- Benchmarking Car Accessories: OEM Performance Across Key Strategic Criteria
- The Last Word: 3 Big Predictions
Growth Opportunity Universe
- Growth Opportunity 1: Expansion of Subscription-based Initiatives
- Growth Opportunity 2: Focus on Safety and Security Accessories
- Growth Opportunity 3: Customized Accessories for Fleets
Appendix & Next Steps
- Benefits and Impacts of Growth Opportunities
- Next Steps
- List of Exhibits
- Legal Disclaimer
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