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市場調查報告書
商品編碼
1725039
全球汽車售後市場原廠配件(2025-2030)OE Accessories in the Automotive Aftermarket, Global, 2025-2030 |
CASE 車輛配件的採用率不斷提高,以及對客製化、安全性和永續性的高度關注,正在推動汽車售後市場 OE 配件的轉型成長
本研究報告對北美、歐洲和亞太地區汽車售後市場的原廠配件全球市場進行了深入分析。 2024 年至 2030 年期間的市場趨勢、技術進步和消費者偏好變化等關鍵方面均被涵蓋,重點關注 OES 管道。
該研究將汽車配件分為外部配件、內部配件、電氣、電子和連接配件以及汽車保養和美學配件。
該公司專注於創新以及與福特汽車公司、豐田汽車公司、大眾汽車公司和通用汽車等主要OEM的合作。
它還強調了關鍵促進因素,並討論了互聯、自主、共用和電動 (CASE) 系統、電子商務和技術進步的影響。它還檢驗了OEM和供應商之間的策略合作,以及他們如何滿足私人車主、車隊營運商和 DIY/DIFM 客戶不斷變化的需求。此外,該研究還為OEM確定了可行的機會,以增強客戶參與並在競爭日益激烈的汽車配件市場中獲得市場佔有率。
汽車售後市場原廠配件三大策略問題的影響
創新經營模式
為什麼? :個人化體驗和便利性是汽車消費者的首要期望。為了滿足這一需求,OEM正在採用創新的經營模式來實現收益多元化,並透過售後配件增加銷售。它還提供了一種與客戶進行售後互動並促進品牌忠誠度的媒介。
FROST 的觀點:未來, OEM將利用數據、數位平台和永續性來提供更具創新性、個人化和技術支援的配件,同時擴大收益來源並提高客戶忠誠度。
壓縮客戶價值鏈
消費者希望獲得快速、無縫的購買體驗。壓縮價值鏈可以改善購買體驗並提高滿意度。簡化分銷使OEM能夠直接了解消費者並在競爭激烈的市場中提供客製化產品。
FROST 的看法:整體而言,未來的趨勢將由速度、便利性和效率來定義。 OEM將優先考慮與消費者的直接接觸,並利用科技來最大限度地減少摩擦,提供更簡化、個人化和靈活的購買體驗。
顛覆性技術
為什麼? :物聯網、智慧型裝置和電動車配件等顛覆性技術將幫助OEM在競爭中脫穎而出。這些創新符合市場趨勢,滿足了對連接性和永續性的需求,同時隨著電動車普及率的提高,為我們的產品提供面向未來的能力。
FROST 的看法:這將重塑OEM設計、製造和銷售售後配件的方式。展望未來,市場可能會轉向更智慧、更互聯和更客製化的產品,以實現更大的便利性和客製化。新技術的整合使OEM能夠確保其業務的未來發展。
成長動力
汽車售後市場原廠配件:2025-2030 年全球成長動力
成長抑制因素
汽車售後市場原廠配件:成長抑制因素,2025-2030年
分析範圍
The Automotive OE Accessories Aftermarket is Experiencing Transformational Growth due to the Increasing Adoption of Accessories Suited for CASE Vehicles and a Strong Focus on Customization, Safety, and Sustainability
The study provides an in-depth analysis of the global automotive OE accessories market across North America, Europe, and Asia-Pacific (APAC). It covers important aspects such as market trends, technological advancements, and changing consumer preferences from 2024 to 2030, focusing on the OES channel.
The study segments automotive accessories into external accessories, internal accessories, electrical, electronics, and connectivity accessories, and car care and aesthetics accessories.
It highlights innovations and collaborations by leading OEMs, such as Ford Motor Company, Toyota Motor Corporation, Volkswagen AG, and General Motors Company.
The study also covers key growth drivers and discusses the impact of connected, autonomous, shared, and electric (CASE) systems, eCommerce, and technological advancements. It also examines strategic collaborations between OEMs and suppliers and how they address the evolving requirements of private owners, fleet operators, and DIY/DIFM customers. In addition, the study identifies actionable opportunities for OEMs to enhance customer engagement and capture market share in the increasingly competitive automotive accessories landscape.
The Impact of the Top 3 Strategic Imperatives on OE Accessories in the Automotive Aftermarket
Innovative Business Models
WHY Personalized experience and convenience are automotive consumers' primary expectations. To meet these demands, OEMs are using innovative business models to diversify revenue and enhance sales volumes through aftermarket accessories. This also becomes a medium to engage with customers post-sales and contribute to brand loyalty.
FROST PERSPECTIVE In the future, OEMs will leverage data, digital platforms, and sustainability to offer more innovative, personalized, and tech-enabled accessories while expanding their revenue streams and enhancing customer loyalty.
Customer Value Chain Compression
WHY Consumers want fast and seamless purchase experiences. Compressed value chains boost the purchase experience and improve satisfaction. OEMs can gain direct consumer insights through simplified distribution, offering customized products in a highly competitive market.
FROST PERSPECTIVE Overall, future trends will be defined by speed, convenience, and efficiency. OEMs will prioritize direct consumer engagement, leveraging technology to minimize friction and deliver a more streamlined, personalized, and responsive purchase experience.
Disruptive Technologies
WHY Disruptive technologies, such as IoT, smart devices, and EV accessories, help OEMs stand out from competitors. These innovations align with market trends, meeting demand for connectivity and sustainability while future-proofing offerings as EV adoption grows.
FROST PERSPECTIVE This reshapes how OEMs design, manufacture, and distribute aftermarket accessories. In the future, the market will shift to smarter, more connected, and customized offerings to enhance convenience and customization. The integration of new technologies will allow OEMs to future-proof their businesses.
Growth Drivers
OE Accessories in the Automotive Aftermarket: Growth Drivers, Global, 2025-2030
Growth Restraints
OE Accessories in the Automotive Aftermarket: Growth Restraints, Global, 2025-2030
Scope of Analysis