全球零售業擴增實境(XR) 的發展：2024-2030 年

在零售業，XR 正在改變購物體驗、簡化營運並推動整體銷售。近年來，該市場取得了顯著的成長和普及，零售商利用 XR 創造獨特的互動購物環境。零售商可以使用 XR 提供個人化體驗來更好地吸引客戶，從而提高客戶忠誠度和滿意度。 XR 彌合了網路購物和線下購物之間的差距，使零售商能夠提供現代消費者期望所必需的無縫全通路體驗。

關鍵的零售使用案例包括用於產品視覺化和試穿體驗的 AR、VR 虛擬商店參觀和身臨其境型產品演示、AI主導的XR 購物助理、用於員工培訓和業務效率的 VR，以及透過 AR 引導的故障排除和教程增強的產品支援。

在全球範圍內，XR 市場​​正在由於硬體、軟體和基礎設施的技術進步、空間運算的市場發展、人工智慧的整合以及政府、企業投資者和創業投資的一般資金支持而成長。

隨著 XR 在零售業的應用不斷成長，推動創新的投資也不斷增加，使得 XR 平台更加經濟實惠且易於使用。

本報告研究了全球零售業中的擴增實境(XR) 市場，並提供了市場概覽、策略要務和成長機會。

目錄

策略要務

• 成長為何變得越來越艱難？
• 策略要務
• 三大策略要務對零售空間產業 XR 市場​​的影響

成長機會分析

• 分析和細分範圍
• XR 在零售業的重要性
• XR在零售業的應用
• 零售業中的XR生態系統
• 成長指標
• 零售業對 XR 的需求
• 成長環境
• 成長動力
• 成長抑制因素

關鍵見解和創新

• XR 在零售業的有效用例
• 面向零售業的創新 XR 供應商
• 技術進步
• 主要發現

成長機會

• 成長機會一：市場教育
• 成長機會二：穿戴式裝置的快速持續創新
• 成長機會三：擴大夥伴關係
• 成長機會#4：遊戲化購物
• 成長機會#5：元宇宙實施

後續步驟Next steps

XR Market is Reshaping Retail with Hyper-personalized Immersive Customer Experiences

This study focuses on the extended reality (XR) platform market and its evolution in the retail space.

XR encompasses immersive technologies like VR (virtual reality), AR (augmented reality), and MR (mixed reality).

Retail includes brick-and-mortar stores, e-commerce platforms, and omnichannel retailers.

In retail, XR has been transforming the shopping experiences, streamlining operations, and driving overall sales. This market has witnessed significant growth and adoption in recent years, with retailers leveraging XR to create unique and interactive shopping environments. Retailers use XR to enhance customer engagement by providing personalized experiences, leading to increased customer loyalty and satisfaction. XR bridges the gap between online and offline shopping, enabling retailers to offer a seamless omnichannel experience, which is crucial for modern consumer expectations.

Primary retail use cases include AR for product visualization and try-on experiences, VR virtual store tours and immersive product demonstrations, AI-driven XR shopping assistants, VR for employee training and operational efficiency, and enhanced product support through AR-guided troubleshooting and tutorials.

Globally, the XR market is growing due to technological advancements in hardware, software, and infrastructure, developments in spatial computing, AI integration, and general funding support from governments, corporate investors, and venture capital firms.

As XR adoption in retail grows, so does the investment that fuels innovation, making XR platforms more affordable and accessible.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the XR Market in the Retail Space Industry

Growth Opportunity Analysis

• Scope of Analysis and Segmentation
• The Importance of XR in Retail
• XR Applications in the Retail Space
• The XR Ecosystem in Retail
• Growth Metrics
• XR Demand in Retail
• Growth Environment
• Growth Drivers
• Growth Restraints

Key Insights and Innovations

• Impactful Use Cases of XR adoption in the Retail Space
• Innovative XR Providers for Retail
• Technology Advancements
• Key Findings

Growth Opportunity Universe

• Growth Opportunity 1: Market Evangelization
• Growth Opportunity 2: Rapid and Continuous Innovation in Wearables
• Growth Opportunity 3: Partnership Expansion
• Growth Opportunity 4: Incorporate Shopping Gamification
• Growth Opportunity 5: Metaverse Implementation

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer