2024年北京車展策略分析（2024北京馬達）

Strategic Analysis of the 2024 China Auto Show, Beijing

出版日期: 2024年07月29日 | 出版商:

Frost & Sullivan | 英文 18 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

電氣化、互聯化、全球影響力和本土化是 2024 年北京車展的中心主題

在北京舉行的2024年中國國際車展上，比亞迪、蔚來等本土企業展現了中國電動車產業的技術與商業性突破。這些公司在國際和國內不斷發展，並獲得了巨大的市場佔有率。西方和中國OEM之間的戰略聯盟是資源和專業知識的結合，進一步豐富了環境。大眾汽車與上汽集團的合資企業以及本田與廣汽集團的聯盟等著名聯盟標誌著共同發展和加強整合的步伐。對於希望成功進入中國市場的外國OEM來說，在地化是關鍵。例如，大眾和本田正在客製化其產品，以滿足當地消費者的需求和法律限制。這項策略使我們比競爭對手更具優勢，並表明我們致力於支持中國電動車轉型。

當中國媒體通報電動車技術時，他們傳達了樂觀、市場潛力、政府支持和創新的訊息，而西方媒體則採取更為謹慎的立場，指出市場飽和、監管障礙和創新，並強調了與地緣政治擔憂相關的挑戰。這項深入分析捕捉了創新、戰略聯盟和市場對中國不斷變化的電動車 (EV) 場景及其全球影響的認知之間的動態相互作用。

At Beijing's AutoChina 2024, local businesses such as BYD and NIO demonstrated the major technological and commercial strides made in China's electric car industry. These businesses have grown both internationally and domestically to acquire significant market share. Strategic alliances between Western and Chinese OEMs, a combination of resources and expertise, further enrich the environment. Prominent partnerships such as Volkswagen's joint venture with SAIC and Honda's association with GAC signify a movement toward increased mutual growth and integration. For foreign OEMs hoping to successfully enter the Chinese market, localization will be key. For instance, Volkswagen and Honda are progressively customizing their products to satisfy regional consumer demands and legal constraints. This strategy gives them an advantage over their competitors and demonstrates their dedication to supporting China's EV transition.

While the Chinese Media conveys optimism, market potential, government assistance, and innovation when reporting on EV technology, the Western media takes a more cautious stance, emphasizing challenges related to market saturation, regulatory barriers, and geopolitical concerns. This thorough analysis of the changing electric vehicle (EV) scene in China and its global ramifications captures the dynamic interaction of innovation, strategic alliances, and market perceptions.