市場調查報告書
商品編碼
1442047
美國小客車OEM廠商ADAS(先進駕駛輔助系統)研發策略:2030年US Passenger Vehicle Original Equipment Manufacturers' Advanced Driver Assistance Systems R&D Strategies, 2030 |
500 億美元投資 ADAS 研發將提高駕駛參與度和車輛安全性能,增強最終客戶體驗
對安全性和便利性的日益成長的需求正在加速小客車中 ADAS(高級駕駛輔助系統)和 AD(自動駕駛)功能的開發和採用。目標商標產品製造商正在尋求將 2 級及以上功能融入大眾市場車輛中,以獲得競爭優勢。美國在 ADAS 和 AD 監管以及縮短採用時間方面處於領先地位。加州和內華達州等一些州已允許3級和4級自動駕駛汽車供公共使用,為全球OEM輕鬆進入美國市場創造了環境。
本研究概述了美國選定的全球OEM所採用的 ADAS 和 AD 策略。本研究檢驗了OEM在品牌、細分市場和車型層面的技術和業務能力,並詳細概述了其價值鏈合作夥伴關係及其合作夥伴選擇流程。
$50-billion Investments in ADAS R&D Will Increase Driver Engagement and Vehicle Safety Performance, Enhancing the End-customer Experience
A growing demand for safety and convenience features has amplified the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles. Original equipment manufacturers seek to adopt level-2-and-above features in their mass-market vehicles to gain a competitive advantage. The United States has been at the forefront of regulating ADAS and AD to expedite the time to adoption. Some states, like California and Nevada, have also allowed the deployment of level 3 and level 4 autonomous vehicles for public use, which has created a conducive environment for global OEMs to penetrate the US market.
This study provides an overview of the ADAS and AD strategies that select global OEMs in the United States have adopted. This study examines the technology and business capabilities of the OEMs at the brand, segment, and model levels, and provides a detailed overview of their value chain partnerships, as well as their partner-selection process.