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市場調查報告書
商品編碼
1389126
人口快速老化和全球銀髮經濟帶來的機會 - 2050 年Rapidly Aging Demographics and Opportunities from the Global Silver Economy-2050 |
企業應關注不斷成長的銀髮消費群體 到2050年,老年人將佔世界人口的22%
高齡化現象正迅速改變全球人口結構和消費市場的面貌,預計到2050年全球老年人口將達到21億人。除了傳統上高齡化的西方經濟體外,新興市場經濟體的老年人口在2030年至2050年間也將快速增加。鑑於人口結構的變化,企業制定早期策略並進行年齡包容性設計以獲取先發優勢並利用蓬勃發展的銀髮經濟變得越來越重要,並且預計它會到來。
本次銀髮經濟思想引領旨在針對人口老化預測、老年人消費模式、銀髮經濟相關產業機會提供前瞻。到 2050 年的人口預測使決策者能夠深入了解全球趨勢和優先區域。
關於財富模式,資料顯示,一些地區老年人和年輕人之間的財富差距不斷擴大。因此,雖然針對 Z 世代的解決方案和行銷可能是公司不斷發展的方法,但針對老年人的高付加解決方案和全面行銷也不應被忽視。
銀髮經濟機會巨大,應用範圍從護理機器人和遠端醫療到智慧家居和銀髮旅遊。多種解決方案目前正處於開發和成長階段,為未來 20 年提供充足的成長機會。由於人口快速高齡化和看護者短缺等因素,SilverTech(AgeTech)應用可能會出現強勁成長。
Businesses Should Focus on the Growing Silver Consumer Segment, with the Elderly to Account for 22% of the World s 2050 Population
The aging phenomenon is rapidly changing the face of demographics and consumer markets globally, with the global elderly to touch 2.1 billion persons by 2050. Aside from Western economies, which have traditionally been associated with aging populations, emerging market economies will see fast-growing aging populations between 2030 and 2050. In the light of these tectonic demographic shifts, it becomes increasingly important for business to strategize early and undertake age-inclusive design to capture early-mover advantages and tap into the booming silver economy.
This thought-leadership piece on the silver economy is designed to provide foresight into aging population forecasts, elderly spending patterns, and industry opportunities related to the silver economy. Demographic forecasts are provided until 2050, providing decision-makers with insights into global trends and regions of priority.
Regarding wealth patterns, data points to a widening gap in wealth between the elderly and younger cohorts in some regions. Hence, while GenZ-focused solutions and marketing might be one growing approach for businesses, higher value-add solutions and inclusive marketing for the elderly should not be ignored.
The silver economy opportunity universe is vast, with applications ranging from care robots and telemedicine to smart homes and silver tourism. Currently, some solutions are in the development-growth stage, providing ample growth opportunities over the next 2 decades. Silver tech, or age tech, applications are set to witness high growth, given factors such as rapidly aging demographics and caregiver shortages.