北美和歐洲電動車售後OE基準化分析

全通路計畫以及與OEM和第三方服務供應商的策略聯盟提供全面的電動車售後服務

隨著目標商標產品製造商 (OEM ) 競相提供創新產品和服務以改善客戶體驗和忠誠度，電動車(EV) 市場正在經歷快速轉型。電動車售後服務格局也在不斷發展，為OEM及其通路合作夥伴帶來了許多挑戰和機會。本報告對北美和歐洲主要OEM的電動車售後服務策略進行了全面的分析和對標，包括定期服務和維護、道路救援系統和移動服務、電子零件服務和維護、保固計劃和訂閱服務以及售後。我們涵蓋多個領域，包括軟體即售後服務服務、研討會管理、電動車配件和擁有體驗、車隊和車隊管理服務、通路合作夥伴關係和服務管理。我們也簡要分析了其他著名的電動車OEM。

本報告介紹了優秀合作夥伴的最佳實踐和案例研究，揭示了原始OEM加強電動車售後服務的途徑。該報告為電動車售後服務生態系統中的OEM和其他相關人員提供了寶貴的見解和建議，以利用這個動態領域的新興趨勢和機會。基準年為2022年，預測期間為2023年至2030年。

目錄

戰略問題

• 為什麼成長如此困難？
• The Strategic Imperative 8（TM）
• 關鍵策略要務對OEM電動車售後服務的影響
• 成長機會推動Growth Pipeline Engine（TM）

成長機會分析

• 分析範圍
• 主要競爭：北美和歐洲電動車原始OEM
• 其他著名的電動車OEM及其電動車策略和售後服務影響
• OES 電動車售後服務策略的關鍵方面
• 生長促進因子
• 成長抑制因素
• 主要調查結果：北美和歐洲的電動車售後服務OE 基準結果
• 電動車售後服務價值鏈趨勢
• 值得注意的電動車OEM售後服務活動和潛在的下游機會
• 價值鏈參與企業在電動車 OES售後服務的潛在作用
• EV OEM通路合作夥伴的性質
• 北美電子零件更換售後市場概況
• 歐洲電子零件更換售後市場概覽

主要OEMEV售後服務策略

• RSA 定期服務與維護
• 電子元件的服務與維護：B2B供應商
• 軟體即售後服務
• 保固計畫和訂閱服務
• 電動車配件和擁有經驗
• 機隊和飛行管理系統
• 研討會管理經銷商工具和知識管理
• 通路與體驗服務管理

案例分析

• 案例研究：阿傑羅
• 案例研究：Agero NIO OTA、遠端資訊處理和遠端診斷
• 案例研究：通用汽車的 EV Essentials 延長保固計劃
• 案例研究：特斯拉的D2C通路與體驗服務管理
• 案例研究：Thule 配件

成長機會宇宙

• 成長機會1：電子元件的延長保固計劃
• 成長機會2：整合軟體作為售後服務
• 成長機會 3：車隊管理解決方案

結論

• 結論：三大預測

下一步

Omnichannel Programs and Strategic Partnerships between OEMs and Third-party Service Providers are Resulting in Holistic EV Aftersales Services

The electric vehicle (EV) market is undergoing rapid transformation as original equipment manufacturers (OEMs) compete to offer innovative products and services that enhance customer experience and loyalty. The EV aftersales landscape is also evolving and poses many challenges and opportunities for OEMs and their channel partners. This report provides a comprehensive analysis and benchmarking of the EV aftersales strategies of leading OEMs in North America and Europe, covering various areas such as routine service and maintenance, roadside assistance and mobile services, eComponent services and maintenance, warranty programs and subscription services, software as an aftersales service, workshop management, EV accessories and ownership experience, fleet and fleet management services, and channel partnership and service management. The study also includes a brief analysis of the other notable EV OEMs.

The report showcases best practices and case studies of standout partnerships and identifies avenues for OEMs to enhance their EV aftersales offerings. It provides valuable insight and recommendations for OEMs and other stakeholders in the EV aftersales ecosystem to help them leverage the emerging trends and opportunities in this dynamic space. The base year is 2022, and the forecast period is from 2023 to 2030.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on OEMs' EV Aftersales
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Key Competitors: EV OEMs in North America & Europe*
• Other Notable EV OEMs, their EV Strategies, and Aftersales Implication
• Key Aspects of OES EV Aftersales Strategy
• Growth Drivers
• Growth Restraints
• Key Findings: OE Benchmarking Outcome of EV Aftersales in North America and Europe
• Key Trends in the EV Aftersales Value Chain
• Notable EV OEM Aftersales Activities and Potential Downstream Opportunities
• Potential Role of Value Chain Participants in EV OES Aftersales
• Nature of EV OEM Channel Partnerships
• Overview: eComponent Replacement Aftermarket, North America
• Overview: eComponents Replacement Aftermarket, Europe

Key OEMs' EV Aftersales Strategies

• Routine Service and Maintenance: RSA
• eComponent Service and Maintenance: B2B Supplier
• Software as an Aftersales Service
• Warranty Programs and Subscription Services
• EV Accessories and Ownership Experience
• Fleet and FMSs
• Workshop Management: Dealership Tools and Knowledge Management
• Channel and Experience Service Management

Case Studies

• Case Study: Agero
• Case Study: Agero NIO's OTA, Telematics, and Remote Diagnostics
• Case Study: GM's EV Essentials Extended Warranty Program
• Case Study: Tesla's D2C Channel and Experience Service Management
• Case Study: Thule Accessories

Growth Opportunity Universe

• Growth Opportunity 1: Extended Warranty Programs for eComponents
• Growth Opportunity 2: Integrated Software as an Aftersales Service
• Growth Opportunity 3: Fleet Management Solutions

The Last Word

• The Last Word: 3 Big Predictions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer