社群直播的成長機會

Social Live Streaming Growth Opportunities

出版日期: 2023年07月13日 | 出版商:

Frost & Sullivan | 英文 43 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

內容創作者和平台提供商將獲得創新盈利策略的回報

本研究涵蓋社交直播服務行業。社交直播串流媒體服務是允許用戶透過智慧手機、電腦、平板電腦和遊戲機等兼容設備廣播、觀看直播影片內容並與之互動的服務。社交直播串流媒體服務為用戶提供了必要的數位基礎設施，以便透過應用程式和網路瀏覽器向世界各地的觀眾共享和流式傳輸透過網際網路傳送的即時影片內容。用戶通常可以免費流式傳輸和存取即時影片內容以及與其他用戶互動。然而，大多數服務都透過投放廣告來獲取廣告收入，以換取免費存取其內容的權利。

許多社交直播提供商以觀眾捐贈、廣告收入分配、特定頻道付費訂閱、品牌合作/贊助以及數位和實體產品電子商務等形式，為內容創作者提供貨幣化機會。直播營運商通常透過收取費用或收入分成來將這些功能貨幣化。

該行業包括專用影片串流媒體平台和社交媒體平台。雖然 Twitch 和 YouTube 等影片串流媒體平台是直播領域的先驅，但 Instagram、Facebook 和 TikTok 等社交媒體平台最近也利用直播內容的流行開發了內置串流媒體功能。雖然許多服務最初致力於與遊戲相關的串流媒體，但如今的內容類別包括脫口秀、音樂、教程、個人BLOG和採訪。

本研究不包括企業直播平台或直播音訊流服務。 Frost & Sullivan 將一手和二手資訊與內部資訊結合起來，分析市場並得出見解和結論。

成長機會
成長機會1：整合電商
成長機會2：虛擬偶像直播
成長機會3：互動性
成長機會4：沉浸式直播
成長機會5：強大的創作者經濟
成長機會6：線上脫口秀和影片播客
成長機會7：直播行銷
成長機會8：與遊戲發行商和遊戲機製造商的合作
成長機會9：按次付費活動
成長機會10：區塊鏈技術
參展商名單
免責聲明

簡介目錄

Product Code: K8C3-70

Content Creators and Platform Providers will Reap the Rewards of Innovative Monetization Strategies

This study covers the social live streaming services industry. The services allow users to broadcast, watch, and react to live video content from compatible devices such as smartphones, computers, tablets, and game consoles. They provide users with the necessary digital infrastructure to share and stream real-time video content delivered via the internet on applications or web browsers to audiences around the world. Users can generally stream and access live video content as well as interact with other users at no cost. In exchange for free access to the content, however, most services deliver commercials to generate advertising revenues.

Many social live streaming providers offer monetization opportunities to content creators in the form of donations from viewers, advertising revenue sharing, paid subscriptions to certain channels, brand partnerships/sponsorships, and eCommerce for digital and physical products. Live streaming operators generally earn money from these features by imposing fees or revenue-sharing practices.

The industry includes dedicated video streaming platforms and social media platforms. While video streaming platforms such as Twitch or YouTube were pioneers in the live streaming space, social media platforms including Instagram, Facebook, and TikTok developed built-in streaming features more recently in order to leverage the popularity of live content. Many services originally focused on gaming-related streams, but content categories today include talk shows, music, tutorials, personal vlogs, and interviews.

This study does not include enterprise live streaming platforms or live audio streaming services. Frost & Sullivan used primary and secondary information in conjunction with internal data to analyze the market and provide observations and conclusions.

Strategic Imperatives

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Social Live Streaming Industry
Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

Scope of Analysis
Social Live Streaming Services
Growth Drivers
Growth Restraints

Industry Trends

Trend 1: Extensions and Add-Ons
Trend 2: Co-streaming Features
Trend 3: Paid Subscriptions and Virtual Gifting
Trend 4: Bots

Growth Opportunity Universe

Growth Opportunities
Growth Opportunity 1: Integrated eCommerce
Growth Opportunity 2: Virtual Idol Live Streams
Growth Opportunity 3: Interactive Features
Growth Opportunity 4: Immersive Live Streaming
Growth Opportunity 5: The Powerful Creator Economy
Growth Opportunity 6: Online Talk Shows and Vodcasts
Growth Opportunity 7: Live Streaming Marketing
Growth Opportunity 8: Partnerships with Game Publishers and Console Manufacturers
Growth Opportunity 9: Pay-per-View Events
Growth Opportunity 10: Blockchain Technology
List of Exhibits
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