全球社交媒體分析市場的增長機會

社交媒體分析可以是預測性的、規定性的和描述性的，幫助企業了解問題的不同部分，以便他們能夠戰略性地解決問題。 社交媒體分析與其他客戶之聲 (VoC) 數據（例如調查和評論）相結合，可用於公司的營銷、銷售、服務和參與計劃及策略，以提供豐富的客戶體驗。

本報告審視了全球社交媒體分析市場，並提供了市場概況以及戰略要務、增長機會等。

內容

定義

戰略要務

• 為什麼增長變得越來越困難？
• 戰略要務
• 三大戰略要務對社交媒體分析的影響
• 增長機會加速管道增長引擎

成長環境

• 社交媒體分析市場環境

值得關注的主要趨勢

• 社交媒體分析的 15 大趨勢

主要增長動力和製約因素

社交媒體分析和客戶趨勢

社交媒體分析的好處

聯絡中心和社交媒體分析

社交媒體分析和客戶體驗用例

• 社交媒體分析 - CX 用例

社交媒體分析解決方案 - 提供商格局

• 社交媒體分析解決方案 - 提供商資料
• 社交媒體分析 - 提供商細分
• 供應商範圍

增長機會

• 增長機會 1 - 合作夥伴關係和併購
• 增長機會 2 - 增強可視化和報告功能
• 增長機會 3 - 強調安全性和數據合規性
• 附件
• 免責聲明

Social Media Analytics Will Uncap Businesses' Future Growth Potential And Transform Customer Experiences

Social media analytics is the ability to evaluate and examine data gathered from social media platforms. Social media data includes metrics beyond likes, followers, views, clicks, and impressions. Businesses leverage social media analytics to understand customer preferences and gain competitive intelligence.

Social media analytics can be predictive, prescriptive, or descriptive; it helps businesses understand the different parts of a problem, thereby enabling them to tackle issues strategically. When combined with other voice-of-the-customer (VoC) data (obtained from surveys, reviews, and other sources), social media analytics can be leveraged to inform a business's marketing, sales, service, and engagement initiatives and strategies to offer fulfilling customer experiences.

This Frost & Sullivan study discusses top 10 trends, growth drivers, restraints, and growth opportunities in the social media analytics market.

Table of Contents

Definitions

• Relevant Definitions for This Study

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Global Social Media Analytics Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Environment

• Social Media Analytics Market Environment

Top Trends to Watch

• Top 15 Social Media Analytics Trends

Key Growth Drivers and Restraints

• Growth Drivers
• Growth Restraints

Social Media Analytics and Customer Journeys

• Social Media Analytics across the Customer Journey
• Customer and Business Actions through the Social Customer Journey

Reaping Benefits with Social Media Analytics

• Benefits of Social Media Analytics

Contact Centers and Social Media Analytics

• Evolution of the Contact Center with Social Media Analytics
• Evolutionary Technology Explained
• Contact Center Solution Providers Leverage Social Media for Customer Care

Social Media Analytics and CX Use-Cases

• Social Media Analysis-CX Use-Cases

Social Media Analytics Solutions- Provider Landscape

• Social Media Analytics Solutions-Provider Profiles
• Social Media Analytics-Provider Segmentation
• Vendor Scoping

Growth Opportunity Universe

• Growth Opportunity 1-Partnerships and Mergers and Acquisitions
• Growth Opportunity 2-Enhancement of Visualization and Reporting Capabilities
• Growth Opportunity 3-Emphasis on Security and Data Compliance
• List of Exhibits
• Legal Disclaimer