全球音頻流媒體服務市場：一個增長機會

2021 年全球音頻流媒體服務的市場收入將達到 313.5 億美元，比 2020 年增長 18.8%。

2021 年的增長將主要由音頻流媒體平台和訂閱模式的普及、低延遲高速連接（例如 5G）的普及、這些服務擴展到新的地區以及訪問的便利性推動來自多個設備。由可以流式傳輸的技術進步帶來。展望未來，音頻流媒體服務市場預計將在整個預測期內（2022 年至 2028 年）繼續以兩位數的回報率增長。

本報告審視和分析了全球音頻流媒體服務市場，提供了有關影響增長的因素、市場收入、付費許可的預計趨勢和增長機會的信息。

內容

戰略要務

• 為什麼越來越難成長？
• 戰略要務 8 (TM)
• 三大戰略要務對音頻流服務行業的影響
• 增長機會推動增長 Pipeline Engine(TM)

增長機會分析

• 分析範圍：音頻流服務
• 音頻流服務提供商
• 增長指標
• 增長動力
• 抑制增長的因素
• 預測假設
• 收入和安裝許可預測
• 淨新許可預測
• 收入和已安裝許可的預測分析
• 收益分成
• 已安裝付費許可共享
• 收益分成分析

增長機會領域

• 成長機會
• 增長機會 1：擁抱創作者經濟，讓音頻流媒體服務更具互動性
• 增長機會 2：利用不斷發展的技術推動創新
• 增長機會 3：整合體育節目以吸引新觀眾
• 增長機會 4：投資原創內容以實現差異化競爭
• 增長機會 5：與第三方分銷商合作以改善您的流媒體體驗
• 增長機會 6：通過追求音頻進化獲得競爭優勢
• 增長機會 7：受益於社交媒體的繁榮以促進音頻流媒體服務的採用

附錄：附加信息

Digital Streaming Platforms Revolutionizing the Consumption of Music, Podcasts, and Audiobooks

In 2021, the global audio streaming services market earned revenues of $31.35 billion, which is up 18.8% when compared to 2020.

Growth in 2021 resulted mainly from the great popularity of audio streaming platforms and subscription models, broader availability of fast-speed connections with low latency (e.g., 5G), expansion of these services to new regions, and technological advancements that allow easy streaming from multiple devices. Going forward, the audio streaming services market will continue to grow at double-digit revenue rates during the entire forecast period (2022-2028).

This study covers the global market for audio streaming services. These services allow users to stream audio from compatible devices, such as smartphones, smart TVs, and laptops.

These services deliver audio via an internet connection on applications or web browsers. Although they provide instant access to a large collection of audio content and eliminate the need for memory space, many of these platforms allow customers to download files and listen to them offline.

Audio streaming platforms provide different subscription plans. Most of them offer a free advertising-supported tier; paid subscriptions with multiple benefits; and student, family, and military discounts. Transactional online audio is excluded from this report (i.e., purchase of a specific piece of content).

This study does not include video sharing and live streaming platforms, such as Youtube1 or Twitch, nor does it include satellite radio providers.

This report forecasts the global market revenue for audio streaming services and the evolution of paid subscriptions. The installed base of paid licenses does not equate to the installed base of audio subscribers because a single user may have multiple licenses for different audio streaming services.

Audio streaming providers offer different paid subscription tiers, which vary in price, audio quality, and offline downloading, and this study includes them in installed license revenue estimates.

Audio streaming operators deliver advertisements to freemium listeners. In exchange for free access to a library of content, users listen to advertisements between tracks. Conversely, premium subscribers pay a monthly or annual fee to experience uninterrupted audio streaming.

Revenue figures represent sales coming from subscription-based plans and advertisement revenue. Subscription revenues include direct sales from end users purchasing the service and indirect sales from business partners. The study excludes sales of merchandise, event tickets, sponsorships, and licensing revenues.

This study uses primary and secondary information, in conjunction with internal information, to analyze the market and provide observations and conclusions.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Audio Streaming Services Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis: Audio Streaming Services
• Scope of Analysis: Audio Streaming Services (continued)
• Audio Streaming Services Providers
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Assumptions
• Forecast Assumptions (continued)
• Revenue and Installed Licenses Forecast
• Net New Licenses Forecast
• Revenue and Installed Licenses Forecast Analysis
• Revenue and Installed Licenses Forecast Analysis (continued)
• Revenue Share
• Installed Paid Licenses Share2
• Revenue Share Analysis

Growth Opportunity Universe

• Growth Opportunities
• Growth Opportunity 1: Embrace the Creator Economy to Make Audio Streaming Services More Interactive
• Growth Opportunity 1: Embrace the Creator Economy to Make Audio Streaming Services More Interactive (continued)
• Growth Opportunity 2: Leverage Evolving Technology to Push Innovation Forward
• Growth Opportunity 2: Leverage Evolving Technology to Push Innovation Forward (continued)
• Growth Opportunity 3: Integrate Sports Programming to Reach New Audiences
• Growth Opportunity 3: Integrate Sports Programming to Reach New Audiences (continued)
• Growth Opportunity 4: Invest in Original Content to Ensure Competitive Differentiation
• Growth Opportunity 4: Invest in Original Content to Ensure Competitive Differentiation (continued)
• Growth Opportunity 5: Form Partnerships with Third-Party Distributors to Improve the Streaming Experience
• Growth Opportunity 5: Form Partnerships with Third-Party Distributors to Improve the Streaming Experience (continued)
• Growth Opportunity 6: Pursue Audio Evolution to Gain a Competitive Edge
• Growth Opportunity 6: Pursue Audio Evolution to Gain a Competitive Edge (continued)
• Growth Opportunity 7: Benefit from the Social Media Boom to Boost Audio Streaming Services Adoption
• Growth Opportunity 7: Benefit from the Social Media Boom to Boost Audio Streaming Services Adoption (continued)

Appendix: Additional Information

• Providers included in "Others" in the Revenue and Installed Paid Licenses Share Section
• List of Exhibits
• Legal Disclaimer