Frost Radar:歐洲的新車線上市場Purace市場(2022年)

歐洲的新車線上市場空間，由於開發附加價值更高的客戶意願的數位服務，仍有進一步發展的潛力。市場空間供應商，在顧客歷程的全部方面，有著重入口網站的數位化的必要。尤其是最大的汽車購買層的千禧新生代和Z世代，將期待無縫的數位購買。

本報告提供歐洲的新車線上市場空間市場相關調查分析，產業的企業的市場定位，及各企業的優勢機會為基礎的競爭簡介等資訊。

目錄

策略性必要事項與成長環境

• 策略性必要事項
• 成長環境

Frost Radar(TM)

• Frost Radar(TM):歐洲的新車線上市場空間
• Frost Radar(TM):競爭環境

主要企業

• AutoScout24
• Auto Trader
• Carnovo
• Carwow
• Carzone
• FairSquare
• Gocar
• Heycar

策略性洞察能力

• 策略性洞察能力

下一步:活用Frost Radar(TM)給予主要的利害關係者力量

• Frost Radar(TM)的重要性
• Frost Radar(TM)支援CEO的成長團隊
• Frost Radar(TM)支援投資者
• Frost Radar(TM)支援客戶
• Frost Radar(TM)支援董事會

Frost Radar(TM)分析

• Frost Radar(TM):未來的成長潛在力的基準

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

New and used vehicles can be purchased in a variety of ways in Europe, whether through franchised car dealerships, OEM online channels, or third-party online marketplaces. Automakers are exploring ways to reach out directly to customers to reduce retail operating costs while new car dealers want more effective ways to market and sell their inventory in the competitive retail arena.

Automotive eCommerce had to transform during the COVID-19 pandemic because many companies selling cars did not offer fully digital services and automakers had to temporarily close physical dealerships to the public. Although marketplaces were already offering new car sales online, the pandemic accelerated the trend at the back of a confluence of factors including customer demand for more buying choices and intrabrand competition among dealerships.

Online new car marketplaces still have potential for evolution with the development of more value-added, customer-oriented digital services. Marketplace providers will have to focus on digitalizing their web portals for all aspects of the customer journey, including vehicle tour, configuration, financing, trade-in, warranty, digital signature, and the ability to facilitate transactions digitally. As millennials and Generation Z become the largest car-buying groups, they will expect a seamless and digital purchase journey.

The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned.

Table of Contents

Strategic Imperative and Growth Environment

• Strategic Imperative
• Growth Environment

Frost Radar™

• Frost Radar™: European New Car Online Marketplace
• Frost Radar™: Competitive Environment
• Frost Radar™: Competitive Environment (continued)

Companies to Action

• AutoScout24
• AutoTrader
• Carnovo
• Carwow
• Carzone
• FairSquare
• Gocar
• Heycar

Strategic Insights

• Strategic Insights

Next Steps: Leveraging the Frost Radar™ to Empower Key Stakeholders

• Significance of Being on the Frost Radar™
• Frost Radar™ Empowers the CEO's Growth Team
• Frost Radar™ Empowers Investors
• Frost Radar™ Empowers Customers
• Frost Radar™ Empowers the Board of Directors

Frost Radar™ Analytics

• Frost Radar™: Benchmarking Future Growth Potential
• Frost Radar™: Benchmarking Future Growth Potential
• Legal Disclaimer