全球無摩擦商務市場：增長機會

Global Frictionless Commerce Growth Opportunities

出版日期: 2022年06月14日 | 出版商:

Frost & Sullivan | 英文 52 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

本報告研究和分析全球無摩擦商務市場，並提供有關戰略需求、趨勢機會分析、增長機會分析等方面的信息。

高度定制的購物體驗可實現零退貨和庫存損失
無摩擦商務路線圖
無摩擦商務的三大支柱
無摩擦零售可實現端到端的客戶體驗
啟用無摩擦 CX：實現全渠道體驗
啟用無摩擦 CX：無摩擦結賬/付款
啟用 Frictionless CX：Frictionless Fulfillment 模型
啟用無摩擦 CX：無摩擦返回
趨勢機會：區域曝光
趨勢機遇：對行業的影響
世界主要趨勢機會槓桿：2020-2030
有吸引力的趨勢機會分析
趨勢機會競賽活動
趨勢機會的影響和確定性分析
趨勢機會矩陣：趨勢創新指數
創新吸引力得分
趨勢機會矩陣：趨勢增長指數
增長吸引力得分
對 BEETS 趨勢的影響

增長機會分析

增長機會 1：無縫購物體驗的數字助理
增長機會 2：WaaS 實現靈活實現
增長機會 3：用於無縫交易的生物識別技術
增長的關鍵成功因素
結論：未來方向

附錄

下一步

簡介目錄

Product Code: K769-36

Enhancing Customer Experience through the Convergence of Physical and Digital Retail

The retail industry is undergoing a transformational shift wherein physical and digital customer experiences are converging. Retailers want to leverage digital tools that will help them derive contextual, behavioral, and location-based information to create unique and engaging customer experiences. Digitalized eCommerce platforms will enable frictionless commerce and zero UI experiences that leverage deep customer analytics to offer hyper-personalized services.

Frictionless commerce entails that all the paths to commerce converge into an omnichannel environment where the consumer is at the center and the path to purchase is seamless across all channels. The road to zero friction across all physical and digital touchpoints requires the right solutions with minimal or no friction across different environments, depending on cost-benefit considerations as much as on customer needs.

The 3 Pillars of Frictionless Commerce that are Enhancing the Consumer Journey:

Consistency: Consistency is vital when building a true omnichannel experience. Consumers expect a unified brand presence and a name that can be trusted.

Relevance: The degree of personalization in a consumer's journey will continue to rise with behavioral data determining product choices based on buying patterns and preferences.

Convenience: In the post-pandemic scenario, convenience will gain significance, and the emphasis will be on contactless and frictionless anywhere-anytime commerce.

Frictionless commerce is built on 4 main components, that is, omnichannel experiences, frictionless checkouts, frictionless fulfillment, and frictionless returns. To achieve a truly frictionless experience, brands must build capabilities to streamline in-store and online consumer touchpoints.

Omnichannel Experiences: Omnichannel experiences involve the merging of digital interactions with in-store engagement to deliver seamless brand experiences.

Frictionless Checkouts/Payments: Customers are becoming more loyal to retailers that offer frictionless checkouts. New checkout models in retail (smart carts, contactless checkouts, BOPIS, BNPL) will eliminate a singular point of sale (PoS).

Frictionless Fulfillment Models: New shipping/delivery models such as drop shipping and WaaS and micro-warehousing are enabling significantly faster delivery times and allowing better integration of inventory-level data between online and offline channels.

Frictionless Returns: Delivering against customer expectations is more costly than absorbing return costs. The rising pressure from giants such as Amazon will push businesses to reevaluate their return models.

Strategic Imperatives

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Our Mega Trend Universe-Overview
Growth Opportunities Fuel the Growth Pipeline Engine™

Executive Dashboard

Our Mega Trend Universe-Data Marketplace Impact
Key Findings
Growth Opportunities Critical to Future Success

Trend Opportunity Analysis

Highly Customized Shopping Experiences Will Enable Zero Returns and Inventory Losses
Roadmap to Frictionless Commerce
The Three Pillars of Frictionless Commerce
Frictionless Retail Enables End-to-end Customer Experiences
Enabling a Frictionless CX-Omnichannel Experiences
Enabling a Frictionless CX-Frictionless Checkouts/Payments
Enabling a Frictionless CX-Frictionless Fulfillment Models
Enabling a Frictionless CX-Frictionless Returns
Trend Opportunity-Regional Exposure
Trend Opportunity-Industry Implications
Key Trend Opportunity Levers, Global, 2020-2030
Trend Opportunity Attractiveness Analysis
Trend Opportunity Competitive Activity
Trend Opportunity Competitive Activity (continued)
Trend Opportunity Impact and Certainty Analysis
Trend Opportunity Impact and Certainty Analysis (continued)
Trend Opportunity Matrix-Trend Innovation Index
Innovation Attractiveness Score
Trend Opportunity Matrix-Trend Growth Index
Growth Attractiveness Score
BEETS Trend Implications

Growth Opportunity Analysis

Growth Opportunity 1-Digital Assistants for Seamless Shopping Experiences
Growth Opportunity 1-Digital Assistants for Seamless Shopping Experiences (continued)
Growth Opportunity 2-WaaS for Flexible Fulfillment
Growth Opportunity 2-WaaS for Flexible Fulfillment (continued)
Growth Opportunity 3-Biometrics for Seamless Transactions
Growth Opportunity 3-Biometrics for Seamless Transaction (continued)
Critical Success Factors for Growth
Conclusion-The Way Forward