市場調查報告書
商品編碼
1075364
全球非接觸式服務市場:增長機會Global Contactless Services Growth Opportunities |
改善客戶體驗不再是公司採取的營銷策略,而是後 COVID 時代的義務。對於企業和品牌而言,採取為用戶提供虛擬化體驗並在沒有清晰的人與人之間交互的情況下無縫導航不同接觸點的策略更為重要。
到 2030 年,全球約 60% 的人口將居住在城市地區,估計六分之二的人將超過 60 歲。這表明現有的醫療保健基礎設施可能無法跟上不斷增長的需求,人工智能、大數據、ML、NLP、遠程醫療和醫療保健等先進技術在醫療保健領域的自動化投資可能會迅速增加。
本報告研究和分析全球非接觸式服務市場,並提供有關戰略需求、戰略背景、行業前景、技術前景、趨勢影響分析等方面的信息。
Post-pandemic Transformative Consumer Behavior Will Lead to Innovative Business Models
The severity of the COVID-19 pandemic and its impact has transcended all aspects of our day-to-day lives, and it is difficult the fathom the challenges faced by various business verticals. To reverse the apprehensions instilled in people's minds with regard to personal hygiene and safety and return to the pre-pandemic stage of stability, businesses across all industries have realized the need to incorporate contactless/no-touch solutions in existing operating models.
The change triggered by the pandemic is tangible, and it can be felt across all consumer cohorts. Traditional brick-and-mortar store operators are gradually moving to the omnichannel model of operations to retain their consumer base and allow customers to make their purchases without having to visit the store physically.
An Enhanced Customer Experience is no longer a marketing strategy taken up by businesses but a mandate in the post-COVID era. This makes it all the more important for businesses and brands to take up a strategy that provides users with a virtualized experience and helps them seamlessly navigate various touchpoints without having to explicitly engage in human-human interactions.
In addition, the demographic shift will act as a catalyst in this transition. For example, GenZs and Millenials are digital natives, and they are expected to emerge as the largest consumer cohort and overpower the impact of any other consumer segment. Furthermore, being driven by the pandemic, businesses will be keen to provide this tech-savvy generation with futuristic consumer experiences.
Approximately 60% of the global population is expected to dwell in urban areas by 2030, and out of every 6 citizens, 2 will be 60+ years. This implies that the existing healthcare infrastructure may not be able to cater to the rising demand, which could prompt a steep rise in investment in the automation of the healthcare sector through advanced technologies such as AI, Big Data, ML, NLP, and telehealth.
This Frost & Sullivan study offers an overview of global contactless services growth opportunities, and the focus is on the increased adoption of no-touch digital solutions that will lead to a contactless society or a no-touch society. The study also provides a brief narrative of various industries' move to a virtual space of operation and their effective minimization of human-human interactions.