美國戶外供暖市場：火坑、壁爐、煙囪、輻射加熱器

到 2026 年，戶外取暖器的需求預計將以每年不到 1.0% 的速度下降至 8.3 億美元，這將扭轉異常高的市場規模（8.6 億美元）。由於 COVID-19 大流行，消費者和企業對戶外空間進行了大量投資，因此 2020 年和 2021 年的銷售額激增。因此，隨著市場恢復到更可持續的水平，增長前景受到抑制。但是，戶外生活的參與率很高，住宅和非住宅建築數量的增加，消費者支出的增加，高附加值的取暖設備（內置燃氣管道，Wi-Fi連接, 與智能家居的整合)。由於對智能家居的興趣增加等因素，預計在預測期內需求將保持在較高水平。

本報告分析了美國的戶外供暖市場，包括整體的實際（2011 年、2016 年、2021 年）和預測（2026 年、2031 年）市場規模，以及按產品（火坑、壁爐、煙囪、輻射加熱器） )、按市場（家用、商業用途）、地區（東北、中西部、南部、西部）、主要公司概況等分列的詳細趨勢。

內容

第 1 章執行摘要

第 2 章關於本報告

第 3 章：概述

• 過去的市場趨勢
• 供求關係
• 市場概覽
  • 市場需求
  • 家庭使用
  • 商業用途
• 按地區劃分的需求
• 價格趨勢
• 零售

第 4 章影響室外供暖需求的因素

• 戶外生活
• 人口統計（千禧一代、嬰兒潮一代、城市居民）
• 產品開發
• 產品趨勢：便捷免維護產品
• 產品趨勢：易於安裝的模塊化產品
• 產品趨勢：智能技術
• 電子商務的發展
• 核區建築規範：火災危險和電氣安全

第 5 章消費者洞察

• 住房所有權和房產規模的趨勢
  • 房屋擁有率和租金：歷史趨勢
  • 按年齡組劃分的房屋擁有率和租金
  • 按家庭年收入劃分的房屋擁有率和租金
  • 擁有的土地/財產的大小
• 戶外生活的趨勢
  • 家中有戶外空間
  • 參加戶外活動
  • 千禧一代的戶外生活趨勢
  • 嬰兒潮一代的戶外生活趨勢
  • 城市居民戶外生活的趨勢
  • 可曬照片的風景和其他社交媒體趨勢

第 6 章產品

• 按產品劃分的需求
• 輻射加熱器
• 壁爐
• 火坑
• 煙囪

第 7 章。主要供應商和市場份額

• 行業構成
• 主要供應商
• 分銷渠道
  • 銷售明細
  • 家居中心
  • 大眾零售商/批發俱樂部
  • 專賣店
  • 其他頻道

第八章附錄

This Freedonia industry study analyzes the $860 million US outdoor heating products market. It presents historical data (2011, 2016, 2021) and a forecast (2026 and 2031) by product (fire pits; fireplaces; chimeneas; radiant heaters), by market (consumer-grade, commercial-grade), and by region (Northeast, Midwest, South, West). Data are provided in dollar value for all demand, trade, and shipments figures. The study presents consumer survey data and insights and analyzes factors affecting demand. This study also provides competitive analysis on industry competitors including Agio International, American Heating Technologies, Barbecues Galore, Bond Manufacturing, Brown Jordan International, Bull Outdoor Products, Dayva International, Infratech, Landmann USA, Lynx Grills, Outdoor GreatRoom, Twin Eagles, and WC Bradley.

Demand for outdoor heating products is projected to decrease less than 1.0% per year to $830 million in 2026, from an unusually high base. Sales surged in 2020 and 2021 as consumers and businesses invested heavily in outdoor spaces because of the COVID-19 pandemic; consequently, the growth outlook is subdued as the market returns to more sustainable levels. Nevertheless, demand will remain elevated through the forecast, with the market supported by:

• high consumer participation in outdoor living, which often involves furnishing outdoor spaces with one or more patio heating products

• advances in construction of buildings - including both residential and nonresidential - with developed outdoor living spaces and outdoor areas, respectively

• rising consumer spending, allowing for greater investment in outdoor living amenities

• increasing interest in higher value heating products such as those with built-in gas lines, Wi-Fi connectivity, and smart home integration

COVID-19 Pandemic Expanded Already Strong Outdoor Living Trends

While outdoor living was already popular prior to the pandemic, the advent of COVID-19 accelerated this trend, with concerns over airborne virus transmission encouraging people to socialize outdoors. Home and business owners invested in outdoor heating products to enable comfortable use of outdoor areas throughout the year.

Going forward, outdoor living spaces will continue to grow more elaborate, involving multiple areas for family or business use. Increasingly, these areas will feature one or more outdoor heating units - such as backyard fire pits, fireplaces to complement outdoor kitchens, and radiant heaters to warm entertaining areas - in order to extend the outdoor living season beyond just the warm months of the year. These trends support not only more intensive use of outdoor heating products, but also higher value products with improved aesthetics and features like Wi-Fi connectivity.

Radiant Heaters to Remain Leading Product Due to Intensive Use in Commercial Markets

Radiant heaters will continue to be the most used outdoor heating product type, supported by their popularity in commercial establishments such as bar and restaurant patios due to the ability of wall- and ceiling-mounted units to provide heating while maximizing the amount of available outdoor space. Radiant heaters have also become increasingly popular for residences, as these products provide an easily adjustable heat source that allows homeowners to use their outdoor spaces in colder weather.

Interest in Higher Value Patio Heating Products Will Continue to Support Demand

Long-term sales will benefit from interest in higher value products, such as those featuring more stylish and/or practical designs (e.g., indoor-quality finishes; units with built-in compartments for gas tank storage) and high-tech capabilities such as Wi-Fi connectivity and smart-home integration. Although restrained somewhat by supply chain issues in recent years, the growing availability of higher end private label products imported from countries such as China and India - which are still typically lower in cost than their US-made counterparts - will support penetration of higher value heating units.

Table of Contents

1. Executive Summary

2. About This Report

• Report Details
• Study Scope & Product Description
• Impact of COVID-19 Pandemic

3. Overview

• Historical Market Trends
• Supply & Demand
• Market Overview
  • Demand by Market
  • Consumer
  • Commercial
• Demand by Region
• Pricing Trends
• Retail Sales

4. Factors Impacting Outdoor Heating Demand

• Outdoor Living
• Demographics (Millennials, Baby Boomers, & Urbanites)
• Product Development
• Product Trends: Convenient & Low-Maintenance Products
• Product Trends: Easy-to-Install & Modular Products
• Product Trends: Smart Technology
• Growth in E-Commerce
• Local Building Codes: Fire Hazards & Electrical Safety

5. Consumer Insights

• Homeownership & Property Size Trends
  • Homeownership vs. Rental Rates: Historical Trends
  • Homeownership vs. Rental Rates: Age Groups
  • Homeownership vs. Rental Rates: Annual Household Incomes
  • Owned Land & Property Size
• Outdoor Living Trends
  • Presence of Outdoor Space at Home
  • Participation in Outdoor Living Activities
  • Outdoor Living Trends for Millennials
  • Outdoor Living Trends for Baby Boomers
  • Outdoor Living Trends for Urbanites
  • Instagram-Worthy Landscapes & Other Social Media Trends

6. Products

• Demand by Product
• Radiant Heaters
• Fireplaces
• Fire Pits
• Chimeneas

7. Key Suppliers & Market Share

• Industry Composition
• Key Suppliers
• Distribution Channels
  • Sales Breakdown
  • Home Centers
  • Mass Merchandisers & Wholesale Clubs
  • Specialty Retailers
  • Other Channels

8. Appendix

• Scope
• Definitions
• Freedonia Methodology
• Study-Specific Methodology
• Sources
• Related Studies & Reports
• Macroeconomic Assumptions
  • Economic Environment
  • Demographic Trends
  • Consumer Spending

List of Tables

2. About This Report

• Table 2-1. Annual Outdoor Heating Product Demand by Product, 2019 - 2022 (million dollars)
• Table 2-2. Annual Outdoor Heating Product Demand by Market, 2019 - 2022 (million dollars)

3. Overview

• Table 3-1. Outdoor Heating Product Demand, 2011 - 2021 (million dollars)
• Table 3-2. Outdoor Heating Product Supply & Demand, 2011 - 2031 (million dollars)
• Table 3-3. Outdoor Heating Product Demand by Market, 2011 - 2031 (million dollars)
• Table 3-4. Outdoor Heating Product Demand by Region, 2011 - 2031 (million dollars)
• Table 3-5. Outdoor Heating Product Pricing by Product, 2011 - 2031 (dollars per unit)
• Table 3-6. Outdoor Heating Products Retail Sales by Product, 2011 - 2031 (million dollars)

5. Consumer Insights

• Table 5-1. US Homeownership & Rental Rates, 2011 - 2021 (percent population)
• Table 5-2. US Homeownership & Rental Rates by Age Group, 2011 - 2021 (% adults)
• Table 5-3. US Homeownership & Rental Rates by Annual Household Income Bracket, 2021 (% population)
• Table 5-4. US Homeownership Rates by Property Size, 2011 - 2021 (% of respondents who own a single-family house)
• Table 5-5. Participation in Selected Outdoor Living Activities by Age Group, 2021 (percent)
• Table 5-6. Statements About Plant Growing by Millennials (Aged 25-45), 2022 (percent)
• Table 5-7. Statements About Gardening by Baby Boomers, 2022 (% of consumers who grow plants)

6. Products

• Table 6-1. Outdoor Heating Demand by Product, 2011 - 2031 (million dollars & thousand units)
• Table 6-2. Outdoor Radiant Heater Demand, 2011 - 2031 (million dollars & thousand units)
• Table 6-3. Outdoor Fireplace Demand, 2011 - 2031 (million dollars & thousand units)
• Table 6-4. Fire Pit Demand, 2011 - 2031 (million dollars & thousand units)
• Table 6-5. Chimenea Demand, 2011 - 2031 (million dollars & thousand units)

8. Appendix

• Table 8-1. Relevant HS Codes
• Table 8-2. Macroeconomic Indicators, 2011 - 2031 (billion 2012 dollars)
• Table 8-3. Population & Households, 2011 - 2031 (million persons)
• Table 8-4. Personal Consumption Expenditures, 2011 - 2031 (billion 2012 dollars)

List of Figures

1. Executive Summary

• Figure 1-1. Outdoor Heating Products Market

2. About This Report

• Figure 2-1. Outdoor Heating Products: Examples
• Figure 2-2. Annual Outdoor Heating Product Demand by Market, 2019 - 2024 (% annual change)

3. Overview

• Figure 3-1. Outdoor Heating Product Demand, 2004 - 2021 (million dollars)
• Figure 3-2. Consumer-Grade & Commercial-Grade Outdoor Heating Products: Key Traits
• Figure 3-3. Outdoor Heating Product Demand Growth by Market, 2011 - 2031 (% CAGR)
• Figure 3-4. Consumer Outdoor Heating Product Demand, 2006 - 2031 (million dollars)
• Figure 3-5. Commercial Outdoor Heating Product Demand, 2006 - 2031 (million dollars)
• Figure 3-6. Outdoor Heating Product Pricing by Product, 2011 - 2026 (dollars per unit)

5. Consumer Insights

• Figure 5-1. Presence of Lawn, Garden, or Other Outdoor Space at Primary Residence by Gender, Age Group, & Household Income Bracket, 2022 (percent population)
• Figure 5-2. Presence of Lawn, Garden, or Other Outdoor Space at Primary Residence by Urban vs. Rural Area, US Region, & Housing Type, 2022 (percent)

6. Products

• Figure 6-1. Outdoor Heating Demand by Product, 2011 - 2031 (million dollars)
• Figure 6-2. Outdoor Radiant Heater Demand, 2008 - 2031 (million dollars)
• Figure 6-3. Outdoor Fireplace Demand, 2008 - 2031 (million dollars)
• Figure 6-4. Fire Pit Demand, 2008 - 2031 (million dollars)
• Figure 6-5. Chimenea Demand, 2008 - 2031 (million dollars)