![]() |
市場調查報告書
商品編碼
2070492
眼保健品市場規模、佔有率、成長、全球產業分析、區域趨勢及2026年至2034年預測。Eye Health Supplements Market Size, Share, Growth, Global Industry Analysis, Regional Insights and Forecast to 2026-2034 |
||||||
2025年全球眼部保健品市場規模為22.8億美元,預計將從2026年的24.5億美元成長至2034年的47.1億美元,預測期內複合年成長率(CAGR)為8.52%。北美市場在全球佔領先地位,預計到2025年將佔43.42%的市場佔有率,這主要得益於消費者意識的提高、保健品滲透率的提升以及對預防性眼部護理解決方案需求的成長。
眼部保健品是專門配製的膳食補充劑,旨在支持視覺功能、視網膜健康、黃斑部健康、緩解乾眼症狀以及預防與老齡化相關的眼科疾病。這些產品通常含有葉黃素、玉米黃素、ω-3脂肪酸、維生素C和E、鋅、銅以及植物來源的抗氧化劑等成分。螢幕使用時間的增加、與老齡化相關的視力障礙盛行率的上升以及消費者對預防醫學日益成長的關注是推動市場擴張的主要因素。
市場趨勢
人們越來越偏好天然和植物來源的成分
眼保健品市場最顯著的趨勢之一是對天然和植物來源配方的需求不斷成長。消費者正積極尋找含有天然類胡蘿蔔素、藻類來源的ω-3脂肪酸以及植物萃取物(如越橘、藏紅花、馬基莓和萬壽菊的葉黃素和玉米黃素)的產品。
為此,製造商紛紛推出純素、素食和環保產品,吸引注重健康的消費者。這些創新不僅拓展了AREDS和AREDS2配方產品的傳統用戶層,也吸引了更多關注預防性健康管理和緩解數位眼疲勞方案的年輕消費者。
市場促進因素
對預防性眼科護理的需求日益成長
人們對預防醫學日益成長的興趣是眼保健品市場成長的主要驅動力。消費者越來越積極主動保護視力健康,眼科疾病。電子設備的普及、螢幕使用時間的延長以及人口老化,都顯著增加了對旨在維護長期視力健康的保健品的需求。
葉黃素、玉米黃素、ω-3脂肪酸、維生素和礦物質等成分持續受到歡迎,因為它們已被證明能有效維護眼部健康,並延緩某些與老齡化相關的眼科疾病的進展。此外,消費者無需處方箋即可透過藥局、保健食品店和線上管道購買這些補充劑,也擴大了購買管道。
市場限制因素
替代療法的存在
處方藥、非處方眼藥水、潤滑劑和臨床治療的普及給市場成長帶來了挑戰。許多患有嚴重乾眼症或視網膜疾病的消費者往往選擇在醫生指導下進行治療,而不是口服補充劑。
此外,臨床研究報告顯示,某些補充劑成分在治療某些眼科疾病的有效性有限,這影響了醫生的建議和消費者的購買決定。
市場機遇
拓展線上銷售管道
電子商務和直銷通路的快速成長為保健品生產商創造了巨大的成長機會。透過利用線上平台,企業可以教育消費者、提供成分對比資訊並實施訂閱模式,從而提高產品供應,即使在零售通路有限的地區也能實現。
隨著網路購物越來越受歡迎,眼保健品品牌正大力投資數位行銷策略和電子商務拓展,以增強客戶參與和長期客戶維繫。
市場挑戰
對潛在副作用的擔憂
高劑量維生素、礦物質和類胡蘿蔔素補充劑可能產生的副作用仍然是市場成長的一大挑戰。老年人是眼部保健品的主要消費群體,他們通常服用多種藥物,這增加了營養素與藥物相互作用的風險。
對於敏感的消費者來說,長期使用安全性方面的擔憂可能是一個限制因素,並可能促使醫療保健專業人員謹慎選擇和推薦補充劑。
細分市場分析
依成分類型
到2025年,維生素和礦物質抗氧化劑產品將佔市場主導地位,其中含有維生素C、維生素E、鋅和銅的AREDS和AREDS2配方將廣泛應用。這些成分在維護黃斑部健康和老齡化性視力保健方面具有很高的臨床可靠性。
預計在預測期內,黃斑類胡蘿蔔素細分市場將以 10.82% 的複合年成長率成長。
配方
預計到 2025 年,軟膠囊將佔最大的市場佔有率,到 2026 年將佔市場佔有率的 38.5%。軟膠囊具有成分穩定性更佳、更容易吞嚥、以及能更有效地吸收 omega-3 脂肪酸和類胡蘿蔔素等優點。
預計到 2034 年,粉末市場將以 11.64% 的複合年成長率成長。
按年齡層
預計到 2025 年,成人市場將佔主導地位,到 2026 年將佔 94.8% 的市場佔有率。人們對預防性眼科保健、與老齡化相關的視力問題的認知不斷提高,以及購買力的增強,都將繼續推動這一市場的成長。
用途別
預計到 2025 年,黃斑部病變和黃斑部健康維護支持領域將推動市場發展,並且在強力的臨床證據和人口老化的推動下,到 2026 年將佔 32.4% 的市場佔有率。
預計在預測期內,數位眼疲勞預防細分市場將以 11.78% 的複合年成長率成長。
透過分銷管道
預計到 2025 年,零售藥局和藥局將主導市場,到 2026 年將佔 39.8% 的市場佔有率,這主要得益於消費者的信任度高、藥劑師的建議以及產品供應充足等優勢。
北美洲
北美仍然是最大的區域市場,預計到 2025 年將達到 9.9 億美元。該地區受益於許多因素,例如保健品消費量高、人們對預防眼部健康的意識不斷提高、數位設備的廣泛使用以及老年人口眾多。
歐洲
預計到 2034 年,歐洲將以 7.88% 的複合年成長率成長,這主要得益於根深蒂固的預防醫學文化以及對與老齡化相關的視力支持產品日益成長的需求。
亞太地區
預計亞太地區將成為成長最快的地區,到 2026 年市場規模將達到 5.8 億美元。可支配收入增加、螢幕使用時間增加、健康意識增強以及糖尿病患者人數增加正在推動市場成長。
拉丁美洲、中東和非洲
由於醫療保健意識的提高、零售網路的擴張以及電子商務滲透率的提高,預計這些地區將經歷穩步成長。
The global eye health supplements market size was valued at USD 2.28 billion in 2025 and is projected to grow from USD 2.45 billion in 2026 to USD 4.71 billion by 2034, exhibiting a CAGR of 8.52% during the forecast period. North America dominated the global market with a 43.42% market share in 2025, supported by strong consumer awareness, high supplement adoption rates, and increasing demand for preventive eye care solutions.
Eye health supplements are nutritional products formulated to support visual function, retinal health, macular health, dry eye management, and protection against age-related eye disorders. These products commonly contain ingredients such as lutein, zeaxanthin, omega-3 fatty acids, vitamins C and E, zinc, copper, and botanical antioxidants. Growing screen exposure, increasing prevalence of age-related vision conditions, and rising consumer focus on preventive healthcare are key factors supporting market expansion.
Market Trends
Rising Preference for Natural and Plant-Based Ingredients
One of the most significant trends in the eye health supplements market is the increasing demand for natural and plant-based formulations. Consumers are actively seeking products made with naturally sourced carotenoids, algae-derived omega-3 fatty acids, and botanical extracts such as bilberry, saffron, maqui berry, and marigold-derived lutein and zeaxanthin.
Manufacturers are responding by launching vegan, vegetarian, and environmentally sustainable products that appeal to health-conscious consumers. These innovations are expanding the market beyond traditional users of AREDS and AREDS2 formulations and attracting younger consumers focused on preventive wellness and digital eye protection.
Market Drivers
Growing Demand for Preventive Eye Care
The increasing emphasis on preventive healthcare is a major driver of eye health supplements market growth. Consumers are becoming more proactive in protecting vision health before the onset of serious eye disorders. Rising digital device usage, extended screen time, and a growing aging population are significantly increasing demand for supplements designed to support long-term visual wellness.
Ingredients such as lutein, zeaxanthin, omega-3 fatty acids, vitamins, and minerals continue to gain popularity due to their recognized benefits in maintaining eye health and reducing the progression of certain age-related eye conditions. The availability of non-prescription supplements through pharmacies, wellness stores, and online channels is also broadening consumer access.
Market Restraints
Availability of Alternative Treatment Options
The availability of prescription medications, over-the-counter eye drops, lubricants, and clinical treatment procedures presents a challenge to market growth. Many consumers experiencing severe dry eye disease or retinal disorders often choose medically supervised therapies rather than oral supplements.
Additionally, some clinical studies have reported limited effectiveness of certain supplement ingredients in treating specific eye conditions, influencing physician recommendations and consumer purchasing decisions.
Market Opportunities
Expansion of Online Sales Channels
The rapid growth of e-commerce and direct-to-consumer supplement sales is creating substantial opportunities for manufacturers. Online platforms enable companies to educate consumers, provide ingredient comparisons, offer subscription-based purchasing models, and improve product accessibility in regions with limited retail distribution.
As online shopping becomes increasingly popular, eye health supplement brands are investing heavily in digital marketing strategies and e-commerce expansion to strengthen customer engagement and long-term retention.
Market Challenges
Concerns Regarding Potential Side Effects
Potential side effects associated with high-dose vitamin, mineral, and carotenoid supplementation remain a challenge for market growth. Older adults, who represent the primary consumer base for eye health supplements, often take multiple medications, increasing the risk of nutrient-drug interactions.
Safety concerns regarding long-term supplementation may limit adoption among sensitive consumers and encourage healthcare professionals to recommend supplements selectively.
Segment Analysis
By Ingredient Type
The vitamin/mineral antioxidant segment dominated the market in 2025 due to the widespread adoption of AREDS and AREDS2 formulations containing vitamin C, vitamin E, zinc, and copper. These ingredients maintain strong clinical credibility for supporting macular health and age-related vision care.
The macular carotenoids segment is anticipated to expand at a CAGR of 10.82% during the forecast period.
By Formulation
The softgels segment held the largest market share in 2025 and is expected to account for 38.5% of the market in 2026. Softgels provide improved ingredient stability, ease of swallowing, and efficient delivery of omega-3 fatty acids and carotenoids.
The powders segment is projected to grow at a CAGR of 11.64% through 2034.
By Age Group
The adults segment dominated the market in 2025 and is expected to hold 94.8% market share in 2026. High awareness of preventive eye care, age-related vision concerns, and stronger purchasing power continue to support segment growth.
By Application
The macular degeneration and macular health support segment led the market in 2025 and is expected to account for 32.4% market share in 2026 due to strong clinical evidence and growing aging populations.
The digital eye strain support segment is forecast to grow at a CAGR of 11.78% during the forecast period.
By Distribution Channel
The retail pharmacies and drug stores segment dominated the market in 2025 and is projected to hold 39.8% share in 2026, benefiting from strong consumer trust, pharmacist recommendations, and convenient product availability.
North America
North America remained the largest regional market, reaching USD 0.99 billion in 2025. The region benefits from high supplement consumption, increasing awareness of preventive eye health, widespread digital device usage, and a large aging population.
Europe
Europe is projected to grow at a CAGR of 7.88% through 2034, driven by a strong preventive healthcare culture and increasing demand for age-related vision support products.
Asia Pacific
Asia Pacific is expected to be the fastest-growing region and is projected to reach USD 0.58 billion in 2026. Rising disposable income, increasing digital screen exposure, expanding healthcare awareness, and a growing diabetic population are fueling market growth.
Latin America and Middle East & Africa
These regions are expected to witness steady growth due to improving healthcare awareness, expanding retail networks, and increasing e-commerce penetration.
Competitive Landscape
The eye health supplements market is moderately fragmented with leading companies focusing on scientific validation, product innovation, and portfolio expansion. Major participants include Bausch + Lomb, EyePromise, ScienceBased Health, MacuHealth, Vitabiotics Ltd., Nordic Naturals, Amway, Nature's Way Brands, VisiVite Eye Vitamins, and Life Extension.
Companies are increasingly investing in clinically supported formulations, plant-based ingredients, digital eye strain solutions, and macular health products to strengthen their competitive positions and meet evolving consumer needs.
Conclusion
The eye health supplements market is experiencing steady growth due to rising awareness of preventive eye care, increasing screen exposure, expanding aging populations, and growing demand for natural nutritional solutions. The market is projected to grow from USD 2.28 billion in 2025 to USD 4.71 billion by 2034, supported by advancements in formulation technology, expanding online sales channels, and increasing consumer focus on long-term vision health. As preventive wellness continues to gain importance globally, eye health supplements are expected to play a critical role in supporting visual health and reducing the risk of age-related eye conditions.
Segmentation By Ingredient Type, Formulation, Age Group, Application, Distribution Channel , and Region
By Ingredient Type * Macular Carotenoids
By Formulation * Softgels
By Age Group * Pediatrics
By Application * Macular Degeneration/Macular Health Support
By Distribution Channel * Retail Pharmacies & Drug Stores
By Region * North America (By Ingredient Type, Formulation, Age Group, Application, Distribution Channel , and Country)