![]() |
市場調查報告書
商品編碼
2006012
全球圍巾和披肩市場規模、佔有率、成長率、按類型和應用分類的全球產業分析、區域趨勢以及 2026-2034 年預測。Global Scarves & Shawls Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2026-2034 |
||||||
2025年全球圍巾披肩市場價值為262.2億美元,預計2026年將達280.4億美元。到2034年,該市場預計將成長至563.7億美元,從2026年到2034年將維持9.12%的強勁複合年成長率。
預計到2025年,亞太地區將引領市場,佔37.92%的市場。這主要得益於可支配收入的增加、人口成長,以及圍巾和披肩在印度、中國、日本和韓國等國家的文化意義。
市場概覽
圍巾通常是一塊長方形或正方形的布料,圍在脖子上保暖又時尚;而披肩則更大,通常呈三角形或長方形,用於保暖和舒適。這些產品由多種材料製成,包括絲綢、羊毛、羊絨、棉和合成纖維。
可支配收入的成長、消費者在時尚配件上的支出增加以及個人化和客製化產品日益普及是推動市場發展的主要因素。全球品牌與本土品牌之間的合作也促進了市場成長;例如,2021年,Al Darwish Jewelry與Hamza Luxury Shoals合作推出了克什米爾披肩系列。
市場趨勢
市場對創新且功能強大的布料偏好日益成長。透氣、防紫外線、吸濕排汗、溫度調節等特性的超細纖維圍巾越來越受到戶外和運動人士的青睞。能夠適應多變天氣的過渡性布料,以及由絲綢、羊絨和帕什米納羊絨等材質手工編織的圍巾,正在推動高階市場的發展。
市場促進因素
客製化和個人化的流行
消費者越來越傾向於訂製圍巾和披肩,希望擁有自己獨特的顏色、圖案和字母組合。個人化產品不僅符合個人風格,也是極具吸引力的禮品,能夠增強消費者參與度和品牌忠誠度。
政府支持和舉措
尤其在亞洲國家,政府正致力於推廣傳統編織技藝和本地產品。例如,2021年8月,印度政府將手工羊絨披肩女工的工資提高了一倍,並為地理標誌(GI)認證產品引入了最低支持價格,此舉既扶持了手工藝人,也促進了市場發展。
市場限制因素
仿冒品氾濫是一個嚴重的問題。這些產品做工粗糙,可能含有有害染料和化學物質。假圍巾和披肩通常以低價出售,損害消費者信任,減少正品品牌的收入,並阻礙市場擴張。
材料
預計到2026年,絲綢產業將佔32.60%的市場佔有率,這主要得益於消費者對奢華優雅配件日益成長的需求。羊毛因其保暖性和文化意義,在寒冷地區廣受歡迎;而棉質圍巾則因其舒適、透氣和低致敏性而備受青睞。
副產品
預計到2025年,圍巾市場規模將達到146.3億美元,並在2026年以55.92%的市佔率佔主導地位。圍巾廣泛用於戶外活動和時尚搭配。披肩市場也呈現穩定成長態勢,因其文化意義、在儀式中的應用以及作為紀念品和禮品的吸引力而備受青睞。
最終用戶
女性是主要消費群體,預計到2026年將佔市場佔有率的75.82%,這主要得益於可支配收入的成長以及傳統和手工製品的流行。男士市場預計將逐步成長,這主要受時尚意識的提高以及多功能披肩和圍巾的流行所推動。
透過分銷管道
預計到2026年,實體店仍將佔主導地位,市佔率高達79.24%,這得益於其豐富的產品種類、完善的換貨服務和正品保證。同時,受智慧型手機普及、線上獨家商品系列和誘人折扣的推動,線上管道也不斷發展壯大。
預計到 2025 年,亞太地區將成為最大的市場,規模達 99.4 億美元;預計到 2026 年,印度將達到 25.7 億美元,中國將達到 41.5 億美元,日本將達到 19.9 億美元。
受創新材料和中性時尚潮流的推動,北美市場預計到2026年將達到36.2億美元。歐洲預計將以8.40%的複合年成長率成長,其中英國市場預計到2026年將達到7.7億美元,德國市場預計將達到15.5億美元。南美以及中東和非洲地區也因購買力的增強和文化的日益根深蒂固而保持穩步成長。
The global scarves & shawls market was valued at USD 26.22 billion in 2025 and is projected to reach USD 28.04 billion in 2026. By 2034, the market is expected to grow to USD 56.37 billion, registering a robust CAGR of 9.12% from 2026 to 2034.
Asia Pacific dominated the market in 2025 with a 37.92% share, driven by rising disposable incomes, growing population, and the cultural significance of scarves and shawls in countries like India, China, Japan, and South Korea.
Market Overview
Scarves are typically rectangular or square fabric pieces worn around the neck for warmth and style, while shawls are larger, often triangular or rectangular, used for comfort and warmth. Products are made from a variety of materials, including silk, wool, pashmina, cashmere, cotton, and synthetic fabrics.
Increasing disposable income, consumer spending on fashion accessories, and the rising popularity of personalized and customized products are key drivers for the market. Collaborations between global and local brands also fuel growth, such as Al Darwish Jewellery partnering with Hamza Luxury Shawls in 2021 to launch a Kashmir shawl collection.
Market Trends
The market is witnessing a growing preference for innovative and performance fabrics. Microfiber scarves offering breathability, UV protection, moisture-wicking, and temperature regulation are increasingly popular for outdoor and active use. Transitional fabrics that adapt to changing weather conditions and artisanal handcrafted scarves made of silk, cashmere, and pashmina are driving the premium segment.
Market Drivers
Popularity of Customization and Personalization
Consumers increasingly seek tailor-made scarves and shawls with unique colors, patterns, and monogramming. Personalized products not only align with individual style but also serve as attractive gifts, enhancing consumer engagement and brand loyalty.
Government Support and Initiatives
Governments are promoting traditional textile techniques and indigenous products, particularly in Asia. For instance, in August 2021, the Government of India doubled wages for women producing handmade Pashmina shawls and introduced minimum support prices for GI-certified products, supporting both artisans and market growth.
Market Restraints
The proliferation of counterfeit products is a significant challenge, as these items lack craftsmanship and may contain harmful dyes or chemicals. Counterfeit scarves and shawls, often sold at lower prices, reduce consumer trust and revenue for genuine brands, limiting market expansion.
By Material
The silk segment is projected to hold 32.60% market share in 2026 due to growing demand for luxurious and elegant accessories. Wool is popular in colder regions for its warmth and cultural significance, while cotton scarves gain traction for their comfort, breathability, and hypoallergenic properties.
By Product
The scarves segment generated USD 14.63 billion in 2025 and is expected to dominate with a 55.92% share in 2026. Scarves are widely used for outdoor activities and fashion purposes. Shawls are also growing steadily, valued for their cultural significance, ceremonial use, and appeal as souvenirs and gifts.
By End-User
Women are the primary consumers, representing 75.82% of the market in 2026, driven by increasing disposable income and the popularity of traditional and handmade products. The men's segment is expected to grow gradually due to rising fashion consciousness and the availability of multifunctional shawls and scarves.
By Distribution Channel
Offline stores dominate with a 79.24% market share in 2026, supported by wide product availability, exchange offers, and authenticity assurance. Online channels are growing due to increasing smartphone usage and the appeal of exclusive online collections and discounts.
Asia Pacific led the market in 2025 with a valuation of USD 9.94 billion, and by 2026, India is projected at USD 2.57 billion, China at USD 4.15 billion, and Japan at USD 1.99 billion.
North America is expected to reach USD 3.62 billion by 2026, driven by innovative materials and gender-neutral fashion trends. Europe is projected to grow at a CAGR of 8.40%, with the U.K. market at USD 0.77 billion and Germany at USD 1.55 billion by 2026. South America and the Middle East & Africa are also experiencing steady growth due to rising purchasing power and cultural usage.
Competitive Landscape
The market is highly competitive, with key players focusing on product innovation, partnerships, and collaborations. Prominent companies include Dolce & Gabbana (Italy), Louis Vuitton (France), Chanel (U.K.), Himalayan Weavers (India), Pashmina.com (India), EZSilk (U.S.), and Prada (Italy). Recent industry developments include Cartier's silk scarf launch in 2023 and Pasha Fabrics' cashmere collection in 2022.
Conclusion
The global scarves & shawls market is set for significant growth, expanding from USD 26.22 billion in 2025 to USD 56.37 billion by 2034 at a CAGR of 9.12%. Rising disposable incomes, urbanization, fashion consciousness, personalization trends, and government support are major growth drivers.
Segmentation By Material
By Product
By End-user
By Distribution Channel
By Region