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市場調查報告書
商品編碼
1891490
攻擊面管理 (ASM) 市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察與預測 (2024-2032)Attack Surface Management Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast, 2024-2032 |
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隨著企業面臨日益複雜的數位化環境和不斷增長的網路威脅,全球攻擊面管理 (ASM) 市場正在快速擴張。預計到 2024 年,該市場規模將達到 8.565 億美元,2025 年將達到 10.312 億美元,到 2032 年將達到 42.911 億美元,預測期內複合年增長率 (CAGR) 為 22.6%。北美將在 2024 年繼續保持領先地位,佔 35.06% 的顯著市場。這一成長主要得益於快速的數位轉型、網路安全的高度普及以及雲端技術的廣泛應用。
攻擊面管理 (ASM) 可協助組織持續識別、監控和保護可能易受網路攻擊的外部和內部數位資產。隨著雲端運算、物聯網設備、SaaS 應用和遠端辦公系統的日益普及,數位足跡顯著擴大,使組織面臨更多隱藏的漏洞。這種不斷擴展的數位環境使得 ASM 成為現代網路安全框架的重要組成部分。
市場影響與趨勢
網路攻擊的指數級成長正在加速對 ASM 工具的需求。光是 2023 年,網路安全事件就將影響超過 3.43 億人,而 2021 年至 2023 年全球資料外洩事件激增 72%。影子 IT、配置錯誤和未知的網路暴露是造成網路安全故障的重要因素,2019 年 38% 的攻擊涉及未管理的資產——而 ASM 正好可以應對這項挑戰。此外,73% 的 IT 和業務領導者表示,他們對不斷擴大的攻擊面感到擔憂。
影響市場的關鍵趨勢是將 ASM 與更廣泛的安全框架(例如擴展檢測和回應 (XDR))整合。這種融合簡化了威脅情報、資產可見性和回應流程。像 CrowdStrike 這樣的公司正在透過 2023 年 9 月收購 Reposify Ltd. 等舉措來加強這一趨勢,從而提升其外部攻擊面映射能力。
生成式 AI 的影響
生成式 AI 正在透過實現自動化和更精確的威脅偵測來變革網路安全。全球各地的公司都在增加對 AI 驅動的網路防禦工具的投資,以改善漏洞評估和攻擊回應。 2024 年 3 月,Tenable 增強了其 ExposureAI 功能,使組織能夠追蹤攻擊路徑並獲得 AI 輔助的修復見解。隨著攻擊面的不斷擴大,生成式 AI 將成為 ASM 平台的關鍵組成部分。
成長驅動因素
市場成長的關鍵驅動因素是企業數位化足跡的不斷擴展。雲端服務、行動應用和物聯網基礎設施的日益普及,正顯著增加未管理或未知資產的數量。根據產業調查顯示,70% 的企業至少經歷過一次由未知或管理不善的連網資產引發的網路攻擊。攻擊面較大的企業面臨的網路安全事件復發風險幾乎是其他企業的兩倍,這凸顯了持續應用安全管理 (ASM) 的必要性。
市場限制因子
儘管成長前景強勁,但應用安全管理 (ASM) 的實施仍面臨諸多挑戰,尤其是在整合複雜性方面。企業通常難以將 ASM 工具與現有的網路安全系統(例如安全資訊和事件管理 (SIEM)、終端安全平台和漏洞掃描器)整合。涵蓋傳統系統、第三方軟體、雲端基礎架構和物聯網設備的多元化 IT 環境可能會造成相容性問題,從而減緩 ASM 的普及。
依部署方式
預計到 2024 年,雲端部署將主導市場,並在 2032 年前保持最高的複合年增長率 (CAGR)。雲端部署具有成本效益高、靈活性強和可擴展的資產發現等優勢。 Palo Alto Networks 的 Cortex Xpanse Expander (2023) 等工具表明,企業對基於雲端的資產安全管理 (ASM) 的依賴性日益增強。同時,在資料隱私要求嚴格的產業中,本地部署解決方案的需求依然穩定。
依企業類型
到 2023 年,擁有複雜 IT 基礎架構的大型企業將佔最大的市場佔有率。研究表明,33% 的大型企業對其 75% 的攻擊面缺乏可見性,凸顯了 ASM 的重要性。然而,由於中小企業是網路攻擊的主要目標,預計它們將經歷最快的成長。
依行業劃分
由於網路連線業務的擴張,IT 和通訊產業預計將實現最高的複合年增長率 (CAGR)。由於資料外洩造成的經濟損失巨大(預計 2022 年平均損失為 597 萬美元),銀行、金融服務和保險 (BFSI) 行業在 2024 年引領市場。
北美地區繼續佔主導地位,在先進的網路安全基礎設施和高事件發生率的推動下,預計 2024 年市場規模將達到 3.033 億美元。亞太地區預計將在 2032 年前實現最快成長,這主要得益於數位化進程的加速和各國政府在網路安全領域的大量投資。隨著工業 4.0 的發展,歐洲市場持續擴張,而中東和非洲勒索軟體威脅的增加正在推動應用安全管理 (ASM) 的普及。南美洲也因雲端運算技術的日益普及而發展勢頭強勁。
The global attack surface management (ASM) market is expanding rapidly as organizations face increasingly complex digital ecosystems and rising cyber threats. The market was valued at USD 856.5 million in 2024, is expected to grow to USD 1,031.2 million in 2025, and is projected to reach USD 4,291.1 million by 2032, registering a strong CAGR of 22.6% over the forecast period. North America remained the leading regional market in 2024, holding a significant 35.06% share, driven by rapid digital transformation, high cybersecurity adoption, and widespread use of cloud technologies.
Attack surface management helps organizations continuously identify, monitor, and secure external and internal digital assets that may be vulnerable to cyberattacks. With businesses increasingly adopting cloud computing, IoT devices, SaaS applications, and remote work systems, digital footprints have grown substantially, exposing organizations to more hidden vulnerabilities. These expanding digital environments have made ASM a crucial part of modern cybersecurity frameworks.
Market Impact and Trends
The exponential rise in cyberattacks is accelerating demand for ASM tools. In 2023 alone, cyber incidents affected over 343 million individuals, while global data breaches between 2021 and 2023 surged by 72%. Shadow IT, misconfigurations, and unknown internet exposures contributed significantly to cybersecurity failures, with 38% of attacks in 2019 linked to unmanaged assets-an issue that ASM directly addresses. Furthermore, 73% of IT and business leaders reported concerns about the growing size of their attack surface.
A major trend shaping the market is the integration of ASM with broader security frameworks, such as Extended Detection and Response (XDR). This convergence streamlines threat intelligence, asset visibility, and response processes. Companies like CrowdStrike strengthened this movement through acquisitions such as Reposify Ltd. in September 2023, enhancing their capabilities in external attack surface mapping.
Impact of Generative AI
Generative AI is reshaping cybersecurity by enabling automation and more precise threat detection. Enterprises worldwide are increasing investment in AI-driven cyber defense tools to improve vulnerability assessment and attack response. In March 2024, Tenable introduced upgrades to its ExposureAI capabilities, allowing organizations to trace attack paths and receive AI-supported remediation insights. As attack surfaces continue to expand, generative AI will become a critical component of ASM platforms.
Growth Drivers
A key driver of market growth is the expansion of digital footprints across organizations. With more businesses adopting cloud services, mobile applications, and IoT infrastructures, the volume of unmanaged or unknown assets has risen dramatically. Industry studies show that 70% of organizations have experienced at least one cyberattack stemming from unknown or poorly managed internet-facing assets. Companies with larger attack surfaces face nearly double the risk of recurring cyber incidents, emphasizing the need for continuous ASM.
Market Restraints
Despite strong growth prospects, ASM adoption faces challenges, particularly related to integration complexities. Organizations often struggle to merge ASM tools with existing cybersecurity systems such as SIEM, endpoint security platforms, and vulnerability scanners. Diverse IT environments-spanning legacy systems, third-party software, cloud infrastructure, and IoT devices-introduce compatibility issues that may slow ASM deployment.
By Deployment
The cloud-based segment dominated the market in 2024 and is expected to record the highest CAGR through 2032. Cloud deployments offer cost-effectiveness, flexibility, and scalable asset discovery. Tools such as Palo Alto Networks' Cortex Xpanse Expander (2023) demonstrate the increasing reliance on cloud-based ASM. Meanwhile, on-premise solutions continue to hold steady demand among sectors with stringent data privacy requirements.
By Enterprise Type
Large enterprises held the largest share in 2023 due to their complex IT infrastructures. Studies show that 33% of large organizations cannot see 75% of their attack surface, highlighting the importance of ASM. SMEs, however, will grow fastest as they become prime targets for cyberattacks.
By Industry
The IT & telecom sector is expected to achieve the highest CAGR, driven by growing Internet-connected operations. The BFSI industry led the market in 2024 due to the high financial cost of breaches-estimated at USD 5.97 million on average in 2022.
North America remained dominant with USD 303.3 million in 2024, supported by advanced cybersecurity infrastructures and high incident volumes. Asia Pacific is projected to grow fastest through 2032 as digital adoption accelerates and governments invest heavily in cybersecurity. Europe continues to expand amid Industry 4.0 advancements, while the Middle East & Africa face rising ransomware threats that are boosting ASM adoption. South America is also gaining traction due to increasing cloud technology usage.
Conclusion
With the global market expected to reach USD 4.29 billion by 2032, attack surface management is set to become an essential layer of enterprise cybersecurity. Rising digital footprints, advanced AI integration, and escalating cyber threats will drive sustained growth across industries and regions.
Segmentation By Deployment
By Enterprise Type
By Industry
By Region