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市場調查報告書
商品編碼
1891474
跑步機市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察與預測(2024-2032)Treadmill Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast, 2024-2032 |
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隨著消費者越來越重視健身、健康和居家運動解決方案,全球跑步機市場持續擴張。根據最新的產業分析,預計2024年該市場規模將達到57.5億美元,到2025年將達到60.5億美元。預計到2032年,該市場將顯著成長至90.8億美元,在預測期內複合年增長率(CAGR)將達到5.96%。北美地區在2024年將佔市場主導地位,市場佔有率高達39.47%,這主要得益於其強大的健身文化、家庭健身的普及以及人們日益增強的健康意識。
市場洞察與成長因素
跑步機是一種廣泛使用的有氧運動器材,適用於步行、慢跑和跑步。日益增強的健康意識和健身活動參與度的提高推動了市場需求的成長。 2023年,美國體育和健身活動的活躍參與者達到2.42億,高於2022年的2.369億,顯示健身參與度激增。新冠疫情期間,人們對居家健身解決方案的需求不斷增長,進一步推動了消費者轉向家用跑步機。
健身房會員數量的成長也促進了市場擴張。 2022年,美國健身房會員人數達到6,890萬人(較上年增加3.7%),使健身設施用戶總數達到8,270萬人。隨著越來越多的人認識到有氧運動對減肥、心臟健康和整體健康的重要性,商業健身房和家庭用戶都在持續投資跑步機設備。
新冠疫情在加速居家健身需求方面發揮了關鍵作用。由於超過3億美國人在封鎖期間無法前往健身中心,消費者迅速接受了居家健身解決方案。到了2020年,美國跑步機終端用戶數量超過4,980萬,這標誌著市場發生強勁的轉變,而這種轉變的影響至今仍在持續。
市場趨勢
全球跑步機市場正經歷向智慧連網健身設備的重大轉變。製造商正在整合藍牙、Wi-Fi、觸控螢幕控制、應用程式整合、鍛鍊視訊串流、遠端控制功能等。智慧家庭跑步機的推出提高了用戶的便利性、參與度和運動表現追蹤能力。
具體例子包括DeerRun 2023年推出的 "BA02" 智慧辦公桌下跑步機,可透過智慧型手機控制;以及Horizon Fitness的 "Studio Series" 跑步機,該跑步機配備QuickDial控制和藍牙連接功能,可與各種訓練應用程式配合使用。這些創新符合全球消費者對沉浸式、科技賦能型健身體驗的偏好。
市場成長驅動因素
配備心率監測、個人化訓練方案、觸控螢幕和坡度調節功能的高級跑步機型號日益普及,推動了市場成長。業內企業不斷拓展產品線。例如,BowFlex推出了BXT8J跑步機,該跑步機配備雙軌液晶顯示屏,坡度調節範圍達15%,可滿足高級訓練需求。
健康意識的提高也促進了市場成長。根據世界衛生組織的數據,到2022年,全球將有超過25億成年人超重,其中8.9億人將被歸類為肥胖。體重相關疾病的日益增多正推動跑步機成為日常運動的一部分。
限制因子
儘管成長前景強勁,但產品召回和受傷風險阻礙了市場擴張。與意外速度變化和設備故障相關的安全問題導致了召回,影響了消費者的信心。例如,美國消費品安全委員會 (CPSC) 在 2022 年召回了超過 20 萬台 Horizon T101-05 跑步機,原因是收到了受傷報告。 Peloton 也因事故在 2021 年召回了超過 12.5 萬台跑步機。
預計到 2025 年,電動跑步機細分市場將佔 67.79% 的市場佔有率,這得益於智慧功能的不斷增強和技術的進步。手動跑步機市場仍受到注重性價比的消費者的青睞。
依終端用戶劃分,受家庭健身趨勢的推動,預計到2025年,住宅市場規模將達到45.795億美元。隨著健身房數量的增加,商業市場也預計將擴張。
就分銷管道而言,由於健身商店的擴張和個人化銷售支援的普及,線下零售將在2024年佔主導地位。同時,由於便利性和價格競爭力,線上通路將持續保持成長動能。
在健身參與率上升和醫療基礎設施穩健投資的推動下,預計到2024年,北美市場規模將達到22.7億美元。亞太地區預計將因人口成長、收入水平提高和健康意識增強而實現強勁成長。預計到2025年,日本跑步機市場規模將達到2.3604億美元,而中國市場預計將以6.71%的複合年增長率成長。由於生活方式的改變和零售業的擴張,歐洲市場預計也將以6.32%的複合年增長率成長。
The global treadmill market continues to expand as consumers increasingly prioritize fitness, wellness, and home-based exercise solutions. According to the latest industry analysis, the market was valued at USD 5.75 billion in 2024, is projected to reach USD 6.05 billion in 2025, and is expected to grow substantially to USD 9.08 billion by 2032, reflecting a healthy CAGR of 5.96% during the forecast period. North America led the market with a significant 39.47% share in 2024, supported by a strong culture of gym participation, home fitness adoption, and rising health awareness.
Market Insights and Growth Drivers
A treadmill is a widely used cardiovascular machine designed for walking, jogging, and running. Its growing demand is driven by rising health awareness and increasing participation in fitness activities. In 2023, the U.S. recorded 242 million active sports and fitness participants, up from 236.9 million in 2022, reflecting a sharp increase in fitness engagement. The rising preference for home gym solutions-accelerated during the COVID-19 pandemic-further strengthened the consumer shift toward in-home treadmills.
The increasing popularity of gym memberships also contributes to market expansion. In 2022, the U.S. saw 68.9 million gym memberships, an increase of 3.7%, while total facility users reached 82.7 million. As more individuals recognize the importance of cardiovascular exercise for weight loss, heart health, and general fitness, commercial gyms and home users continue to invest in treadmill equipment.
The COVID-19 pandemic played a pivotal role in accelerating home fitness demand. With more than 300 million Americans losing access to fitness centers during lockdowns, consumers rapidly adopted at-home workout solutions. By 2020, the U.S. counted over 49.8 million treadmill end users, showcasing a strong market shift that remains influential today.
Market Trends
The global treadmill market is undergoing a major transition toward smart, connected fitness equipment. Manufacturers are integrating Bluetooth, Wi-Fi, touchscreen controls, app connectivity, workout streaming, and remote operation features. The introduction of smart home treadmills enhances user convenience, engagement, and performance tracking.
Examples include DeerRun's 2023 BA02 smart under-desk treadmill with smartphone controls and Horizon Fitness's Studio Series treadmills featuring QuickDial controls and Bluetooth integration for connected training applications. Such innovations align with global consumer preferences for immersive, technology-enabled fitness experiences.
Market Growth Factors
Growing availability of advanced treadmill models with heart-rate monitoring, personalized workout profiles, touchscreens, and incline/decline features is boosting adoption. Industry players continue to expand portfolios. For example, BowFlex launched the BXT8J treadmill featuring a DualTrack LCD display and 15% incline range for advanced performance training.
Increasing health consciousness also supports market growth. WHO data shows that over 2.5 billion adults were overweight in 2022, with 890 million classified as obese. This rising prevalence of weight-related conditions encourages individuals to adopt treadmills as part of routine exercise.
Restraints
Despite strong growth prospects, product recalls and injury risks hinder market expansion. Safety incidents linked to unexpected speed changes or equipment malfunctions have led to recalls, impacting consumer confidence. For example, the U.S. CPSC recalled over 200,000 Horizon T101-05 treadmills in 2022 due to injury reports, and Peloton issued recalls for 125,000+ treadmills in 2021 following accidents.
In 2025, the electric treadmill segment is expected to represent 67.79% of the market, supported by increasing smart features and technological advancements. The manual treadmill segment remains popular with cost-conscious consumers.
By end-user, the residential segment is projected to reach USD 4,507.95 million by 2025, driven by home workout trends. Commercial usage will also rise due to the increasing number of gyms.
Offline retail dominated the distribution channel in 2024, supported by the expansion of fitness stores and personalized sales assistance, while online channels continue to gain traction due to convenience and competitive pricing.
North America recorded a market size of USD 2.27 billion in 2024, supported by rising fitness participation and robust investment in health infrastructure. Asia Pacific is projected for strong growth driven by population increases, rising income levels, and expanding health awareness. The treadmill market in Japan is expected to reach USD 236.04 million by 2025, while China is projected to grow at a 6.71% CAGR. Europe is also set to grow at 6.32% CAGR, supported by lifestyle shifts and retail expansions.
Conclusion
With a projected value of USD 9.08 billion by 2032, the treadmill market will continue benefiting from technology integration, rising health consciousness, and expanding home fitness trends worldwide.
Segmentation By Type
By End-User
By Distribution Channel
By Region