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市場調查報告書
商品編碼
1887134
穿戴式吸乳器市場規模、佔有率、成長及全球產業分析(2024-2032)Wearable Breast Pumps Market Size, Share, Growth and Global Industry Analysis 2024-2032 |
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全球穿戴式吸乳器市場持續快速成長,這主要得益於產品創新進步、職業女性人數增加以及人們對母乳哺育重要性認識的不斷提高。根據最新的行業數據,預計該市場規模將在2024年達到2.026億美元,並在2025年增長至2.33億美元。到2032年,該市場預計將達到驚人的6.351億美元,這反映了免手持吸乳器技術的顯著進步以及已開發市場和新興市場的強勁需求。
市場概覽
穿戴式吸乳器是一種小巧、可充電、免手持的設備,旨在模擬嬰兒的自然吸吮模式。由於全球職業女性人數不斷增加,以及人們對這些設備帶來的便利性認識不斷提高,市場正經歷著顯著的加速增長。 2024年,可穿戴式吸乳器因其便攜性提升、電機設計改進、電池續航時間延長以及與智慧型手機應用程式的整合而日益普及。
2024年,北美佔了50.59%的市場佔有率,其中美國位居榜首。美國較高的母乳哺育意識、有利的產假政策以及頻繁的新產品發布,都推動了吸乳器的普及。
市場成長的關鍵因素
多家公司正在投資研發先進的吸乳技術,推出小巧、無線且靜音的解決方案。 Momcozy、Elvie、Willow、BabyBuddha Products和TensCare等品牌正透過推出吸力更強、更舒適且具備應用程式追蹤功能的吸乳器,加速創新。
近期案例包括:
這些發展使穿戴式吸乳器更有效率且便利,顯著推動了市場在 2025 年及 2032 年的成長。
亞洲和歐洲的職業女性人數持續成長。例如,日本的女性勞動參與率預計將從 2012 年的 63% 上升至 2022 年的 74%,這將推動對免手持便攜式吸乳解決方案的需求。職場媽媽對隱藏便利的哺乳設備的需求,顯著推動了穿戴式吸乳器在各個地區的普及。
政府主導的舉措,例如美國勞工部發起的 "哺乳賦能" (Power to Pump)運動(2023年),顯示政府對職場哺乳媽媽的監管支持力度正在不斷加大。墨西哥和美國等市場保險覆蓋範圍的擴大也提高了產品的可及性。
市場限制因子
儘管穿戴式吸乳器的普及率不斷提高,但其高昂的價格仍然是一個主要挑戰,尤其是在新興市場。像Elvie和Willow這樣的高端型號零售價約為500美元,令許多消費者難以負擔。此外,清潔和維護、吸力穩定性以及產品貼合度等問題仍會影響使用者體驗。
依細分市場分析
產品類型
2024年,自動吸乳器市場佔主導地位。這主要得益於其人性化的設計以及追求便捷的媽媽們對它的日益青睞。 Everyday Health 的一項調查發現,超過 1200 名女性因其舒適性和高效性而更傾向於選擇電動免手持吸乳器。手動吸乳器性價比高,預計 2032 年將維持穩定成長。
分銷通路
2024年,線上藥局獲得了顯著成長,預計到 2032 年將保持領先地位,這主要得益於其豐富的產品線和電商平台上的極具競爭力的價格。零售藥局和醫院藥局,在專業哺乳支援服務的支持下,預計也將維持穩定成長。
北美
北美仍是最大的市場,預計到2024年將達到1.025億美元。不斷提高的認知度、技術創新和強大的零售網路正在加速母乳哺育的普及。
歐洲
成長主要得益於職業婦女人數的增加,例如西班牙等國的勞動參與率將從2019年的52%上升到2023年的52.8%。
亞太地區
預計到2032年,亞太地區的成長將最為顯著,這主要得益於可支配收入的增加、城市勞動力的擴大以及人們對母乳哺育益處的認識不斷提高。
The global wearable breast pumps market continues to expand rapidly, driven by rising product innovations, increasing working women population, and growing awareness about the importance of breastfeeding. According to the latest industry data, the market size reached USD 202.6 million in 2024, and is expected to grow to USD 233.0 million in 2025. By 2032, the market is projected to achieve a substantial value of USD 635.1 million, reflecting strong advancement in hands-free breast pump technology and robust demand from developed and emerging markets.
Market Overview
Wearable breast pumps are compact, rechargeable, and hands-free devices designed to mimic natural infant sucking patterns. With the increasing number of professional women globally and rising awareness regarding the convenience offered by these devices, the market has witnessed significant acceleration. In 2024, wearable pumps gained popularity due to better portability, enhanced motor design, improved battery life, and integration with smartphone applications.
North America held a dominant share of 50.59% in 2024, led by the U.S., where high breastfeeding awareness, favorable maternity policies, and frequent product launches are driving widespread adoption.
Key Market Growth Drivers
Several companies are investing in advanced pump technologies, introducing compact, wireless, and silent solutions. Brands such as Momcozy, Elvie, Willow, BabyBuddha Products, and TensCare have accelerated innovation by releasing pumps with improved suction, comfort, and app-based tracking.
Recent examples include:
These developments are making wearable pumps more efficient and accessible, contributing strongly to market growth through 2025 and toward 2032.
Countries across Asia and Europe have reported a steady rise in working women. For instance, Japan's female labor force participation climbed from 63% in 2012 to 74% in 2022, creating higher demand for hands-free and portable pumping solutions. Working mothers require discreet and convenient devices, significantly boosting the adoption of wearable pumps across various regions.
Government initiatives such as the U.S. Department of Labor's "Power to Pump" campaign (2023) highlight growing regulatory support for breastfeeding mothers in workplaces. Insurance expansions in markets such as Mexico and the U.S. have also improved product accessibility.
Market Restraints
Although adoption is rising, high product costs remain a key challenge, particularly in emerging markets. Premium devices such as Elvie and Willow retail around USD 500, limiting affordability for a large consumer base. In addition, issues related to cleaning, maintenance, suction consistency, and product fit continue to impact user experience.
Segment Insights
Product Type
The automatic breast pump segment dominated in 2024, supported by user-friendly design and wider adoption among mothers seeking convenience. Over 1,200 women surveyed by Everyday Health preferred electric, hands-free models due to superior comfort and efficiency. Manual pumps, while cost-effective, are expected to grow at a steady pace through 2032.
Distribution Channel
Online pharmacies captured significant traction in 2024 and are projected to continue leading through 2032 due to wide product availability and competitive pricing on e-commerce platforms. Retail and hospital pharmacies, driven by professional lactation support services, will maintain steady growth.
North America
Valued at USD 102.5 million in 2024, North America remains the largest market. Higher awareness, technological innovation, and strong retail presence have accelerated adoption.
Europe
Growth is supported by the increasing working women population, with countries such as Spain seeing labor force participation rise from 52% in 2019 to 52.8% in 2023.
Asia Pacific
Expected to witness the highest expansion toward 2032 due to rising disposable income, growing urban working population, and increased awareness of breastfeeding benefits.
Conclusion
With a strong global shift toward convenience-driven maternity products, the wearable breast pumps market is positioned for robust growth from USD 202.6 million (2024) to USD 233.0 million (2025) and further to USD 635.1 million by 2032. Continuous innovation, supportive policies, and rising workforce participation will sustain market momentum over the forecast period.
Segmentation By Product Type
By Distribution Channel
By Geography