![]() |
市場調查報告書
商品編碼
1887132
電動登山車市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察與預測(2024-2032 年)Electric Mountain Bike Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
||||||
隨著消費者對戶外休閒、環保交通和智慧騎乘技術的日益青睞,全球電動登山車 (e-MTB) 市場正在快速擴張。最新研究顯示,受休閒和城市出行領域高普及率的推動,預計到 2024 年,全球市場規模將達到 59 億美元。受高性能、技術整合型電動登山車需求成長的推動,市場規模預計將在2025年增長至66.9億美元,並最終在2032年達到152.1億美元。亞太地區將引領全球市場,在2024年佔57.62%的市場佔有率,這主要得益於自行車基礎設施的改善、交通擁堵問題的緩解以及中國、日本、印度和台灣地區電動山地車普及率的提高。
市場概況(2024-2032)
2024年,隨著消費者轉向可持續和注重健康的戶外活動,電動登山車市場穩步成長。電動登山車憑藉其在崎嶇地形上的動力輔助功能而廣受歡迎,成為愛好者、通勤者和探險者的理想選擇。預計到 2025 年,在可支配收入成長、快速城市化以及高端電動自行車品牌擴張的推動下,市場規模將達到 66.9 億美元。展望 2032 年,在輕量化電池、智慧騎行輔助功能以及電動出行方式日益普及的推動下,市場規模預計將達到 152.1 億美元。
智慧科技引領電動登山車新時代
智慧型系統正成為電動登山車市場的一大趨勢。製造商正在將 GPS 導航、智慧型手機連接、防盜工具、性能監測器和遠端診斷等功能整合到新車型中。這些功能提高了安全性、使用者互動性和騎乘效率。例如,2024 年 8 月,捷安特與雅馬哈合作推出了一款可提供超過 600 瓦穩定功率輸出的電動輔助系統。該系統採用 "智慧輔助" 技術,利用六個感測器自動調節輔助等級。這些創新正推動產業朝著更個人化和互動式的騎乘體驗邁進。
市場動態與成長因素
推動市場成長的最大因素之一是戶外休閒活動的激增。作為後疫情時代的趨勢,隨著消費者更加重視健康、親近自然和進行低強度運動,健行和騎乘等活動顯著增加。亞洲、歐洲和北美的政府和市政當局正在擴大專用自行車道和越野小徑,進一步促進了電動山地自行車的普及。
然而,電池續航里程有限仍然是一個挑戰。典型的電動登山車每次充電可行駛 30 至 80 英里(約 48 至 128 公里),具體取決於地形和騎乘模式。這項限制制約了長途越野騎行,尤其是在山區。儘管有這項限制,但鋰離子電池技術的快速發展正在提高其效率。現代高階車型每次充電可行駛長達 100 英里(約 160 公里),而快速充電系統的創新正在提升其實用性。
電池技術的創新也創造了新的市場機會。 2024 年 9 月,塔塔汽車旗下的 Stryder Cycles 推出了 Voltic X 和 Voltic GO 車型,這兩款車型均配備 48V 防水電池和快速充電功能,單次充電即可行駛長達 40 公里。這些進步使得電動登山車更容易被城市和越野騎乘者所接受。
由於維護需求低、電池效率高以及輔助等級可客製化,助力系統將在2024年主導動力系統市場。
鋰離子電池憑藉其長壽命、快速充電和高能量密度,佔了最大的市場佔有率。
輪轂馬達憑藉其高扭矩、瞬時加速和對陡峭地形的適應性,在馬達類型細分市場中處於領先地位。
亞太地區仍將是全球最大的電動登山車市場,預計2024年將達34億美元。這得歸功於該地區濃厚的騎行文化、完善的基礎設施和嚴格的排放法規。
歐洲是成長最快的地區,這得益於高端電動自行車的創新和強大的運動騎行文化。
在永續發展措施、自行車友善政策和步道建設改善的推動下,北美地區的自行車需求持續成長。
由於環保意識的增強和向電動出行的轉變,拉丁美洲和中東/非洲等新興市場的需求也在不斷增長。
The global electric mountain bike (e-MTB) market is expanding rapidly as consumers embrace outdoor recreation, eco-friendly transportation, and smart cycling technologies. According to the latest findings, the global market value reached USD 5.90 billion in 2024, supported by strong adoption in both recreational and urban mobility segments. The market is projected to increase to USD 6.69 billion in 2025 and ultimately reach USD 15.21 billion by 2032, reflecting rising demand for high-performance, technology-integrated e-MTBs. With a commanding 57.62% share in 2024, Asia Pacific stands as the global leader due to strong bicycle infrastructure, traffic congestion issues, and widespread adoption in China, Japan, India, and Taiwan.
Market Overview (2024-2032)
In 2024, the electric mountain bike sector grew steadily as consumers shifted toward sustainable and health-oriented outdoor activities. e-MTBs gained popularity for their ability to provide power assistance in rough terrains, making them attractive for enthusiasts, commuters, and adventure seekers. By 2025, the market value is expected to hit USD 6.69 billion, driven by rising disposable incomes, rapid urbanization, and the expansion of premium e-bike brands. Looking ahead to 2032, the market is forecast to reach USD 15.21 billion, supported by advancements in lightweight batteries, smart ride-enhancing features, and wider acceptance of electric mobility.
Smart Technology Drives a New Era of e-MTBs
Smart systems are becoming a defining trend in the e-MTB market. Manufacturers are integrating GPS navigation, smartphone connectivity, anti-theft tools, performance monitors, and remote diagnostics into their new models. These features enhance safety, user interaction, and riding efficiency. For example, in August 2024, Giant partnered with Yamaha to introduce e-bike systems delivering over 600 watts of reliable power, equipped with Smart Assist technology that uses six sensors to adapt support levels automatically. Such innovations push the industry toward more personalized, interactive riding experiences.
Market Dynamics and Growth Factors
One of the strongest drivers of the market is the surge in outdoor recreation. Post-pandemic trends reflect a significant rise in activities such as hiking and biking, as consumers prioritize wellness, nature experiences, and low-impact exercise. Governments and municipalities across Asia, Europe, and North America are expanding dedicated cycling paths and off-road trails, further propelling e-MTB adoption.
However, limited battery range remains a challenge. Typical e-MTBs offer 30 to 80 miles per charge, depending on terrain and riding modes. This restricts long-distance off-road riding, especially in mountainous regions. Despite this limitation, rapid advancements in lithium-ion battery technology are improving efficiency. Modern high-end models now achieve up to 100 miles per charge, and innovations in fast-charging systems enhance their practicality.
Battery innovation also drives new market opportunities. In September 2024, Tata-owned Stryder Cycle introduced the Voltic X and Voltic GO models, featuring 48V splash-proof batteries with fast charging that provides up to 40 km per cycle. Such advancements make e-MTBs more accessible for urban and off-road riders alike.
Pedal Assist dominated propulsion types in 2024 due to its lower maintenance requirements, efficient battery use, and customizable assistance levels.
Lithium-ion batteries held the largest market share thanks to their long life cycle, fast charging, and high energy density.
Hub motors led the motor type segment, supported by their high torque, instant acceleration, and suitability for steep terrains.
Asia Pacific, valued at USD 3.40 billion in 2024, remains the world's largest e-MTB market, driven by strong biking culture, robust infrastructure, and strict emission regulations.
Europe is the fastest-growing region, supported by innovation in premium electric bikes and the strong sports cycling culture.
North America continues to grow, encouraged by sustainability initiatives, bike-friendly policies, and rising trail development.
Emerging markets across Latin America, Middle East, and Africa are gaining demand due to increasing eco-awareness and the shift toward electric mobility.
Competitive Landscape
Major players-Giant Bicycle, Accell Group, Trek Bicycle Corporation, Bosch, Shimano, Panasonic, Pedego, and Tern-are expanding their global footprint through new product launches, smart technology integration, and partnerships. Recent launches by Polestar, Trek, Merida, and Giant highlight growing innovation in battery efficiency, performance enhancement, and model diversification.
Segmentation By Propulsion Type
By Battery Type
By Motor Type
By Region