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1887004

活動旅遊市場規模、佔有率、成長及全球產業分析：依類型、應用和地區劃分的洞察，以及2024-2032年預測

Event Tourism Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 210 Pages | 商品交期: 請詢問到貨日

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活動旅遊市場成長推動因素

隨著旅客越來越追求獨特、沉浸式和體驗式的旅程，全球活動旅遊市場持續成長。根據最近的一項研究，受全球流動性增強、大型國際活動以及商務和文化旅遊強勁復甦的推動，全球活動旅遊市場規模預計將在2024年達到14,474億美元。在活動基礎設施投資增加和活動管理平台快速數位轉型的推動下，預計到2025年，市場規模將進一步增長至15,383億美元。到2032年，市場規模預計將達到驚人的25,245.2億美元，2025年至2032年的複合年增長率（CAGR）為7.33%。到2024年，歐洲將以40.12%的市場佔有率引領市場，這主要得益於世界一流的場館、豐富的文化遺產以及對混合虛擬活動的早期採用。

活動旅遊是指以體育賽事、音樂節、貿易展覽、企業會議、文化博覽會和沈浸式數位活動等活動為動機的旅行。現代旅行者，尤其是千禧世代和Z世代，越來越追求個人化、有意義的體驗，並將他們與當地文化聯繫起來。雅高集團 (Accor S.A.)、美國運通全球商務旅行 (Amex GBT) 和漢莎航空集團 (Lufthansa Group) 等領先企業正透過策略聯盟、贊助和全球合作拓展業務範圍，以提高活動知名度並加強與旅客的互動。

市場動態

市場推動因素

全球活動旅遊市場的主要推動因素是對獨特且真實的體驗日益增長的需求。旅行者尋求互動性強、具有變革意義的活動，這些活動能夠提供文化沉浸感和超越傳統旅遊的個人價值。混合型活動和數位化參與擴大了活動的可及性，使全球觀眾即使無法親自到現場也能參與大型活動。例如，英國國家美術館於 2025 年 4 月推出了以藝術為主題的策展活動套餐，將文化遺產、冥想和商務活動結合在一起。這反映出人們對創意和個人化活動產品的興趣日益濃厚。

會展旅遊 (MICE) 產業的快速成長也加速了市場擴張。隨著商業活動日益全球化，企業越來越依賴跨國會議、國際展覽和獎勵旅遊項目。各國政府和旅遊局都在大力投資興建現代化會議中心和進行市場推廣活動。例如，拉賈斯坦邦、杜拜和新加坡等地區正在開發大型會展中心，以吸引國際活動。

市場限制因子

高階活動套餐的高成本仍然是一個重要的阻礙因素。豪華住宿、特殊通行證和客製化旅遊服務推高了價格，限制了價格敏感型旅客的選擇。因此，中低收入消費者可能會放棄高端活動旅行，從而限制該細分市場的成長。

市場機會

線上預訂平台的快速發展正在創造成長機會。旅客現在可以探索各種數位化附加服務，例如客製化活動套餐、捆綁式服務和擴增實境/虛擬實境體驗。例如，EaseMyTrip 的 "EasyVijay" 計畫利用 VR/AR 技術提供虛擬戰場旅遊體驗，為傳統旅遊增添了創新元素。

活動組織者、飯店品牌和科技公司之間日益增長的合作將進一步推動市場發展。跨產業合作可以支持推廣活動、改善活動物流，並透過混合形式和直播擴大全球影響力。

市場挑戰

在新興地區，基礎設施不完善、場地容量有限以及服務品質標準不足，阻礙了舉辦大型國際活動的能力。這限制了會展旅遊的規模，降低了遊客滿意度，並影響了長期成長前景。

細分市場概覽

到 2024 年，在奧運、FIFA 世界盃和一級方程式賽車等賽事的推動下，運動旅遊細分市場將佔全球市場佔有率的 41%。預計到 2025 年，國內旅遊市場將佔主導地位，市場佔有率高達 65%，這主要得益於便捷的交通和較低的旅行門檻。實體活動市場也將繼續保持最大佔有率，年複合成長率 (CAGR) 為 7.05%。同時，由於其便利性，線上預訂管道將繼續佔主導地位，2025 年至 2032 年的年複合成長率將達到 8.82%。

區域展望

歐洲將繼續保持其全球領先地位，預計到 2024 年市場規模將達到 5807 億美元，這主要得益於文化節、貿易展覽會和國際體育賽事。

預計到 2025 年，北美市場規模將達到 4.4 億美元，主要得益於重要的娛樂、體育和企業活動。

亞太地區正快速擴張，這得益於可支配收入的成長和政府主導的旅遊舉措，預計到2025年將達到3.3億美元。

中東和非洲其他地區（包括南美洲和中東及非洲）也因基礎建設和國際活動的增加而蓬勃發展。

目錄

第一章：引言

第二章：摘要整理

第三章：市場動態

  • 市場推動因素
  • 市場阻礙因素
  • 市場趨勢

第四章：主要發現

  • 母市場/相關市場概覽
  • 供應鍊與監管分析
  • 行業SWOT分析
  • 波特五力分析
  • 近期技術進展

第五章：全球會展旅遊市場分析、洞察與預測（2019-2032）

  • 關鍵調查結果/摘要
  • 市場規模、估算與預測
    • 依活動類型（收入）劃分
      • 運動旅遊
      • 音樂旅遊
      • 展覽旅遊
      • 商務旅遊
      • 其他
    • 依旅遊類型（收入）劃分
      • 國內旅遊
      • 國際旅遊
    • 依通路（價值）劃分
      • 虛擬頻道
      • 實體通路
    • 依預訂管道（價值）劃分
      • 線上渠道
      • 線下渠道
    • 依地區（價值）劃分
      • 北美
      • 歐洲
      • 亞太地區
      • 南美
      • 中東和非洲

第六章 北美活動旅遊市場分析、洞察與預測（2019-2032）

  • 依國家劃分
    • 美國
    • 加拿大
    • 墨西哥

第七章 歐洲活動旅遊市場分析、洞察與預測（2019-2032）

  • 依國家劃分
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區

第八章 亞太地區活動旅遊市場分析、洞察與預測（2019-2032）

  • 依國家/地區
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區

第九章：南美洲會展旅遊市場分析、洞察與預測（2019-2032）

  • 依國家劃分
    • 巴西
    • 阿根廷
    • 南美洲其他地區

第十章：中東與非洲會展旅遊市場分析、洞察與預測（2019-2032）

  • 依國家劃分
    • 阿拉伯聯合大公國
    • 南非
    • 中東和非洲其他地區

第十一章 競爭格局矩陣

  • 主要公司業務策略
  • 全球會展旅遊市場主要廠商收入佔有率/排名分析（2024）

第十二章：公司簡介

  • Expedia集團（美國）
  • 攜程集團（中國）
  • 途易集團（德國）
  • 中國旅遊集團免稅有限公司（中國）
  • ATPI集團（英國）
  • 希爾頓全球控股有限公司（美國）
  • MarrIoTt國際公司（美國）
  • 雅高集團（法國）
  • 美國運通全球旅遊信託（美國）
  • 漢莎航空集團（德國）

第十三章：策略建議/市場機會

Product Code: FBI113369

Growth Factors of event tourism Market

The global event tourism market continues its upward trajectory as travelers increasingly seek unique, immersive, and experience-driven journeys. According to the latest assessment, the global event tourism market size reached USD 1,447.40 billion in 2024, driven by rising global mobility, large-scale international events, and strong recovery in business travel and cultural tourism. With expanding investments in event infrastructure and rapid digital transformation across event management platforms, the market is expected to grow further to USD 1,538.30 billion in 2025. By 2032, the market is forecast to reach an impressive USD 2,524.52 billion, registering a CAGR of 7.33% during 2025-2032. In 2024, Europe led the market with a 40.12% share, supported by world-class venues, rich cultural heritage, and early adoption of hybrid and virtual event formats.

Event tourism encompasses travel motivated by events such as sports tournaments, music festivals, trade exhibitions, corporate conferences, cultural fairs, and immersive digital events. Modern travelers-particularly the millennial and Gen Z demographic-are increasingly seeking personalized, meaningful experiences that connect them with local cultures. Major companies such as Accor S.A., Amex GBT, and Lufthansa Group are expanding their reach through strategic partnerships, sponsorships, and global collaborations to enhance event visibility and traveler engagement.

Market Dynamics

Market Drivers

A key driver of the global event tourism market is the growing demand for unique and authentic experiences. Travelers seek interactive and transformative activities that offer cultural immersion and personal value beyond traditional sightseeing. Hybrid events and digital participation have broadened accessibility, allowing global audiences to engage with major events even without physical presence. For instance, in April 2025, the British National Gallery introduced curated art-based event packages that combine heritage, mindfulness, and business engagement-reflecting rising interest in creative, personalized event offerings.

The surge in the MICE (Meetings, Incentives, Conferences, Exhibitions) sector is also accelerating market growth. With the globalization of business operations, companies increasingly rely on cross-border meetings, international exhibitions, and incentive travel programs. Governments and tourism boards are investing heavily in modern convention centers and marketing campaigns. For example, regions such as Rajasthan, Dubai, and Singapore are developing high-capacity MICE hubs to attract global events.

Market Restraints

High costs associated with premium event packages remain a significant restraint. Luxury accommodations, exclusive access passes, and customized travel services elevate prices, reducing accessibility for price-sensitive travelers. As a result, middle- and lower-income groups may opt out of premium event travel, limiting segment growth.

Market Opportunities

The rapid expansion of online booking platforms offers significant growth opportunities. Travelers can now explore customizable event packages, bundled services, and digital add-ons such as AR/VR experiences. For example, EaseMyTrip's EasyVijay initiative utilizes VR/AR technology to provide virtual battlefield tourism experiences, adding innovative layers to traditional travel.

Rising partnerships among event organizers, hospitality brands, and technology firms further enhance market development. Cross-industry collaborations support promotional campaigns, improve event logistics, and expand global reach through hybrid and live-streaming formats.

Market Challenges

In emerging regions, poor infrastructure, limited venue capacity, and inadequate service-quality standards hinder the ability to host large-scale international events. This limits the volume of event tourism and reduces visitor satisfaction, thereby impacting long-term growth prospects.

Segmental Overview

In 2024, the sports tourism segment accounted for 41% of the global share, driven by events such as the Olympics, FIFA World Cup, and Formula One races. The domestic tourism segment is projected to dominate in 2025 with a 65% share, supported by accessibility and lower travel barriers. The physical event segment also holds the largest share and will grow with a CAGR of 7.05%. Meanwhile, online booking channels continue to lead due to convenience and are projected to grow at 8.82% CAGR between 2025-2032.

Regional Outlook

Europe remains the global leader, with the market reaching USD 580.70 billion in 2024, strengthened by its cultural festivals, trade shows, and global sports events.

North America, projected at USD 0.44 billion in 2025, benefits from high-profile entertainment, sports, and corporate events.

Asia Pacific, set to reach USD 0.33 billion in 2025, is expanding rapidly due to rising disposable incomes and government-backed tourism initiatives.

Other regions, including South America and the Middle East & Africa, are gaining momentum through infrastructure development and increased hosting of international events.

Conclusion

Growing from USD 1,447.40 billion in 2024 to USD 2,524.52 billion by 2032, the event tourism market is evolving into a key pillar of global tourism. Supported by rising cultural participation, technological innovation, and cross-sector partnerships, event tourism is poised to shape the future of global travel through immersive, connected, and transformative experiences.

Segmentation By Event Type

  • Sports Tourism
  • Music Tourism
  • Exhibitions Tourism
  • Business Tourism
  • Others

By Tourism Type

  • Domestic
  • International

By Channel

  • Virtual
  • Physical

By Booking Channel

  • Online
  • Offline

By Region

  • North America (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • U.S.
    • Canada
    • Mexico
  • Europe (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • South America (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa (By Event Type, Tourism Type, Channel, Booking Channel, and Country)
    • South Africa
    • UAE
    • Rest of the Middle East & Africa

Table of Content

1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Trends

4. Key Insights

  • 4.1. Overview of the Parent/Related Market
  • 4.2. Supply Chain & Regulatory Analysis
  • 4.3. Industry SWOT Analysis
  • 4.4. Porter's Five Forces Analysis
  • 4.5. Recent Technological Advancements

5. Global Event Tourism Market Analysis, Insights, and Forecast, 2019-2032

  • 5.1. Key Findings / Summary
  • 5.2. Market Size Estimates and Forecast
    • 5.2.1. By Event Type (Value)
      • 5.2.1.1. Sports Tourism
      • 5.2.1.2. Music Tourism
      • 5.2.1.3. Exhibitions Tourism
      • 5.2.1.4. Business Tourism
      • 5.2.1.5. Others
    • 5.2.2. By Tourism Type (Value)
      • 5.2.2.1. Domestic
      • 5.2.2.2. International
    • 5.2.3. By Channel (Value)
      • 5.2.3.1. Virtual
      • 5.2.3.2. Physical
    • 5.2.4. By Booking Channel (Value)
      • 5.2.4.1. Online
      • 5.2.4.2. Offline
    • 5.2.5. By Region (Value)
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia Pacific
      • 5.2.5.4. South America
      • 5.2.5.5. Middle East & Africa

6. North America Event Tourism Market Analysis, Insights and Forecast, 2019-2032

  • 6.1. Key Findings / Summary
  • 6.2. Market Size Estimates and Forecast
    • 6.2.1. By Event Type (Value)
      • 6.2.1.1. Sports Tourism
      • 6.2.1.2. Music Tourism
      • 6.2.1.3. Exhibitions Tourism
      • 6.2.1.4. Business Tourism
      • 6.2.1.5. Fragrances
      • 6.2.1.6. Others
    • 6.2.2. By Tourism Type (Value)
      • 6.2.2.1. Domestic
      • 6.2.2.2. International
    • 6.2.3. By Channel (Value)
      • 6.2.3.1. Virtual
      • 6.2.3.2. Physical
    • 6.2.4. By Booking Channel (Value)
      • 6.2.4.1. Online
      • 6.2.4.2. Offline
      • 6.2.4.3. Online Stores
      • 6.2.4.4. Others
    • 6.2.5. By Country (Value)
      • 6.2.5.1. U.S
        • 6.2.5.1.1. By Event Type (Value)
          • 6.2.5.1.1.1. Sports Tourism
          • 6.2.5.1.1.2. Music Tourism
          • 6.2.5.1.1.3. Exhibitions Tourism
          • 6.2.5.1.1.4. Business Tourism
          • 6.2.5.1.1.5. Others
      • 6.2.5.2. Canada
        • 6.2.5.2.1. By Event Type (Value)
          • 6.2.5.2.1.1. Sports Tourism
          • 6.2.5.2.1.2. Music Tourism
          • 6.2.5.2.1.3. Exhibitions Tourism
          • 6.2.5.2.1.4. Business Tourism
          • 6.2.5.2.1.5. Others
      • 6.2.5.3. Mexico
        • 6.2.5.3.1. By Event Type (Value)
          • 6.2.5.3.1.1. Sports Tourism
          • 6.2.5.3.1.2. Music Tourism
          • 6.2.5.3.1.3. Exhibitions Tourism
          • 6.2.5.3.1.4. Business Tourism
          • 6.2.5.3.1.5. Others

7. Europe Event Tourism Market Analysis, Insights and Forecast, 2019-2032

  • 7.1. Key Findings / Summary
  • 7.2. Market Size Estimates and Forecast
    • 7.2.1. By Event Type (Value)
      • 7.2.1.1. Sports Tourism
      • 7.2.1.2. Music Tourism
      • 7.2.1.3. Exhibitions Tourism
      • 7.2.1.4. Business Tourism
      • 7.2.1.5. Others
    • 7.2.2. By Tourism Type (Value)
      • 7.2.2.1. Domestic
      • 7.2.2.2. International
    • 7.2.3. By Channel (Value)
      • 7.2.3.1. Virtual
      • 7.2.3.2. Physical
    • 7.2.4. By Booking Channel (Value)
      • 7.2.4.1. Online
      • 7.2.4.2. Offline
    • 7.2.5. By Country (Value)
      • 7.2.5.1. U.K.
        • 7.2.5.1.1. By Event Type (Value)
          • 7.2.5.1.1.1. Sports Tourism
          • 7.2.5.1.1.2. Music Tourism
          • 7.2.5.1.1.3. Exhibitions Tourism
          • 7.2.5.1.1.4. Business Tourism
          • 7.2.5.1.1.5. Others
      • 7.2.5.2. Germany
        • 7.2.5.2.1. By Event Type (Value)
          • 7.2.5.2.1.1. Sports Tourism
          • 7.2.5.2.1.2. Music Tourism
          • 7.2.5.2.1.3. Exhibitions Tourism
          • 7.2.5.2.1.4. Business Tourism
          • 7.2.5.2.1.5. Others
      • 7.2.5.3. France
        • 7.2.5.3.1. By Event Type (Value)
          • 7.2.5.3.1.1. Sports Tourism
          • 7.2.5.3.1.2. Music Tourism
          • 7.2.5.3.1.3. Exhibitions Tourism
          • 7.2.5.3.1.4. Business Tourism
          • 7.2.5.3.1.5. Others
      • 7.2.5.4. Italy
        • 7.2.5.4.1. By Event Type (Value)
          • 7.2.5.4.1.1. Sports Tourism
          • 7.2.5.4.1.2. Music Tourism
          • 7.2.5.4.1.3. Exhibitions Tourism
          • 7.2.5.4.1.4. Business Tourism
          • 7.2.5.4.1.5. Others
      • 7.2.5.5. Spain
        • 7.2.5.5.1. By Event Type (Value)
          • 7.2.5.5.1.1. Sports Tourism
          • 7.2.5.5.1.2. Music Tourism
          • 7.2.5.5.1.3. Exhibitions Tourism
          • 7.2.5.5.1.4. Business Tourism
          • 7.2.5.5.1.5. Others
      • 7.2.5.6. Rest of Europe
        • 7.2.5.6.1. By Event Type (Value)
          • 7.2.5.6.1.1. Sports Tourism
          • 7.2.5.6.1.2. Music Tourism
          • 7.2.5.6.1.3. Exhibitions Tourism
          • 7.2.5.6.1.4. Business Tourism
          • 7.2.5.6.1.5. Others

8. Asia-Pacific Event Tourism Market Analysis, Insights and Forecast, 2019-2032

  • 8.1. Key Findings / Summary
  • 8.2. Market Size Estimates and Forecast
    • 8.2.1. By Event Type (Value)
      • 8.2.1.1. Sports Tourism
      • 8.2.1.2. Music Tourism
      • 8.2.1.3. Exhibitions Tourism
      • 8.2.1.4. Business Tourism
      • 8.2.1.5. Others
    • 8.2.2. By Tourism Type (Value)
      • 8.2.2.1. Domestic
      • 8.2.2.2. International
    • 8.2.3. By Channel (Value)
      • 8.2.3.1. Virtual
      • 8.2.3.2. Physical
    • 8.2.4. By Booking Channel (Value)
      • 8.2.4.1. Online
      • 8.2.4.2. Offline
    • 8.2.5. By Country (Value)
      • 8.2.5.1. China
        • 8.2.5.1.1. By Event Type (Value)
          • 8.2.5.1.1.1. Sports Tourism
          • 8.2.5.1.1.2. Music Tourism
          • 8.2.5.1.1.3. Exhibitions Tourism
          • 8.2.5.1.1.4. Business Tourism
          • 8.2.5.1.1.5. Others
      • 8.2.5.2. India
        • 8.2.5.2.1. By Event Type (Value)
          • 8.2.5.2.1.1. Sports Tourism
          • 8.2.5.2.1.2. Music Tourism
          • 8.2.5.2.1.3. Exhibitions Tourism
          • 8.2.5.2.1.4. Business Tourism
          • 8.2.5.2.1.5. Others
      • 8.2.5.3. Japan
        • 8.2.5.3.1. By Event Type (Value)
          • 8.2.5.3.1.1. Sports Tourism
          • 8.2.5.3.1.2. Music Tourism
          • 8.2.5.3.1.3. Exhibitions Tourism
          • 8.2.5.3.1.4. Business Tourism
          • 8.2.5.3.1.5. Others
      • 8.2.5.4. Australia
        • 8.2.5.4.1. By Event Type (Value)
          • 8.2.5.4.1.1. Sports Tourism
          • 8.2.5.4.1.2. Music Tourism
          • 8.2.5.4.1.3. Exhibitions Tourism
          • 8.2.5.4.1.4. Business Tourism
          • 8.2.5.4.1.5. Others
      • 8.2.5.5. Rest of Asia-Pacific
        • 8.2.5.5.1. By Event Type (Value)
          • 8.2.5.5.1.1. Sports Tourism
          • 8.2.5.5.1.2. Music Tourism
          • 8.2.5.5.1.3. Exhibitions Tourism
          • 8.2.5.5.1.4. Business Tourism
          • 8.2.5.5.1.5. Others

9. South America Event Tourism Market Analysis, Insights and Forecast, 2019-2032

  • 9.1. Key Findings / Summary
  • 9.2. Market Size Estimates and Forecast
    • 9.2.1. By Event Type (Value)
      • 9.2.1.1. Sports Tourism
      • 9.2.1.2. Music Tourism
      • 9.2.1.3. Exhibitions Tourism
      • 9.2.1.4. Business Tourism
      • 9.2.1.5. Others
    • 9.2.2. By Tourism Type (Value)
      • 9.2.2.1. Domestic
      • 9.2.2.2. International
    • 9.2.3. By Channel (Value)
      • 9.2.3.1. Virtual
      • 9.2.3.2. Physical
    • 9.2.4. By Booking Channel (Value)
      • 9.2.4.1. Online
      • 9.2.4.2. Offline
    • 9.2.5. By Country (Value)
      • 9.2.5.1. Brazil
        • 9.2.5.1.1. By Event Type (Value)
          • 9.2.5.1.1.1. Sports Tourism
          • 9.2.5.1.1.2. Music Tourism
          • 9.2.5.1.1.3. Exhibitions Tourism
          • 9.2.5.1.1.4. Business Tourism
          • 9.2.5.1.1.5. Others
      • 9.2.5.2. Argentina
        • 9.2.5.2.1. By Event Type (Value)
          • 9.2.5.2.1.1. Sports Tourism
          • 9.2.5.2.1.2. Music Tourism
          • 9.2.5.2.1.3. Exhibitions Tourism
          • 9.2.5.2.1.4. Business Tourism
          • 9.2.5.2.1.5. Others
      • 9.2.5.3. Rest of South America
        • 9.2.5.3.1. By Event Type (Value)
          • 9.2.5.3.1.1. Sports Tourism
          • 9.2.5.3.1.2. Music Tourism
          • 9.2.5.3.1.3. Exhibitions Tourism
          • 9.2.5.3.1.4. Business Tourism
          • 9.2.5.3.1.5. Others

10. Middle East & Africa Event Tourism Market Analysis, Insights and Forecast, 2019-2032

  • 10.1. Key Findings / Summary
  • 10.2. Market Size Estimates and Forecast
    • 10.2.1. By Event Type (Value)
      • 10.2.1.1. Sports Tourism
      • 10.2.1.2. Music Tourism
      • 10.2.1.3. Exhibitions Tourism
      • 10.2.1.4. Business Tourism
      • 10.2.1.5. Others
    • 10.2.2. By Tourism Type (Value)
      • 10.2.2.1. Domestic
      • 10.2.2.2. International
    • 10.2.3. By Channel (Value)
      • 10.2.3.1. Virtual
      • 10.2.3.2. Physical
    • 10.2.4. By Booking Channel (Value)
      • 10.2.4.1. Online
      • 10.2.4.2. Offline
      • 10.2.4.3. Online Stores
      • 10.2.4.4. Others
    • 10.2.5. By Country (Value)
      • 10.2.5.1. UAE
        • 10.2.5.1.1. By Event Type (Value)
          • 10.2.5.1.1.1. Sports Tourism
          • 10.2.5.1.1.2. Music Tourism
          • 10.2.5.1.1.3. Exhibitions Tourism
          • 10.2.5.1.1.4. Business Tourism
          • 10.2.5.1.1.5. Others
      • 10.2.5.2. South Africa
        • 10.2.5.2.1. By Event Type (Value)
          • 10.2.5.2.1.1. Sports Tourism
          • 10.2.5.2.1.2. Music Tourism
          • 10.2.5.2.1.3. Exhibitions Tourism
          • 10.2.5.2.1.4. Business Tourism
          • 10.2.5.2.1.5. Others
      • 10.2.5.3. Rest of Middle East & Africa
        • 10.2.5.3.1. By Event Type (Value)
          • 10.2.5.3.1.1. Sports Tourism
          • 10.2.5.3.1.2. Music Tourism
          • 10.2.5.3.1.3. Exhibitions Tourism
          • 10.2.5.3.1.4. Business Tourism
          • 10.2.5.3.1.5. Others

11. Competitive Matrix

  • 11.1. Business Strategies Adopted by Leading Players
  • 11.2. Global Event Tourism Market Revenue Share/Ranking Analysis, By Key Manufacturer, 2024

12. Company Profiles

  • 12.1. Expedia Group Inc. (U.S.)
    • 12.1.1. Overview
    • 12.1.2. Description
    • 12.1.3. Product Portfolio
    • 12.1.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.1.5. Recent Developments
  • 12.2. Trip.com Group Ltd. (China)
    • 12.2.1. Overview
    • 12.2.2. Description
    • 12.2.3. Product Portfolio
    • 12.2.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.2.5. Recent Developments
  • 12.3. TUI AG (Germany)
    • 12.3.1. Overview
    • 12.3.2. Description
    • 12.3.3. Product Portfolio
    • 12.3.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.3.5. Recent Developments
  • 12.4. China Tourism Group Duty Free Corp Ltd. (China)
    • 12.4.1. Overview
    • 12.4.2. Description
    • 12.4.3. Product Portfolio
    • 12.4.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.4.5. Recent Developments
  • 12.5. ATPI Group (U.K.)
    • 12.5.1. Overview
    • 12.5.2. Description
    • 12.5.3. Product Portfolio
    • 12.5.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.5.5. Recent Developments
  • 12.6. Hilton Worldwide Holdings Inc. (U.S.)
    • 12.6.1. Overview
    • 12.6.2. Description
    • 12.6.3. Product Portfolio
    • 12.6.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.6.5. Recent Developments
  • 12.7. Marriott International Inc. (U.S.)
    • 12.7.1. Overview
    • 12.7.2. Description
    • 12.7.3. Product Portfolio
    • 12.7.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.7.5. Recent Developments
  • 12.8. Accor S.A. (France)
    • 12.8.1. Overview
    • 12.8.2. Description
    • 12.8.3. Product Portfolio
    • 12.8.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.8.5. Recent Developments
  • 12.9. Amex GBT (U.S.)
    • 12.9.1. Overview
    • 12.9.2. Description
    • 12.9.3. Product Portfolio
    • 12.9.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.9.5. Recent Developments
  • 12.10. Lufthansa Group (Germany)
    • 12.10.1. Overview
    • 12.10.2. Description
    • 12.10.3. Product Portfolio
    • 12.10.4. Financials (Data as available in public domain and/or on paid databases)
    • 12.10.5. Recent Developments

13. Strategic Recommendations/ Market Opportunities

List of Tables

  • Table 1: Global Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 2: Global Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2019-2032
  • Table 3: Global Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 4: Global Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 5: Global Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 6: Global Event Tourism Market Revenue (USD Bn) Forecast, by Region, 2019-2032
  • Table 7: North America Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 8: North America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 9: North America Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 10: North America Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 11: North America Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 12: North America Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2019-2032
  • Table 13: U.S. Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 14: Canada Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 15: Mexico Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 16: Europe Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 17: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2019-2032
  • Table 18: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 19: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 20: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 21: Europe Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2019-2032
  • Table 22: U.K. Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 23: Germany Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 24: France Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 25: Italy Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 26: Spain Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 27: Rest of Europe Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 28: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 29: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2019-2032
  • Table 30: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 31: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 32: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 33: Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2019-2032
  • Table 34: China Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 35: India Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 36: Japan Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 37: Australia Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 38: Rest of Asia Pacific Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 39: South America Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 40: South America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2019-2032
  • Table 41: South America Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 42: South America Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 43: South America Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 44: South America Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2019-2032
  • Table 45: Brazil Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 46: Argentina Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 47: Rest of South America Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 48: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 49: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type, 2019-2032
  • Table 50: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Tourism Type, 2019-2032
  • Table 51: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Channel, 2019-2032
  • Table 52: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Booking Channel, 2019-2032
  • Table 53: Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Country, 2019-2032
  • Table 54: UAE Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 55: South Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032
  • Table 56: Rest of the Middle East & Africa Event Tourism Market Revenue (USD Bn) Forecast, by Event Type 2019-2032

List of Figures

  • Figure 1: Global Event Tourism Market Revenue (USD Bn) Breakdown by Event Type, 2024 & 2032
  • Figure 2: Global Event Tourism Market Revenue (USD Bn) Breakdown by Tourism Type, 2024 & 2032
  • Figure 3: Global Event Tourism Market Revenue (USD Bn) Breakdown by Channel, 2024 & 2032
  • Figure 4: Global Event Tourism Market Revenue (USD Bn) Breakdown by Age Event Type, 2024 & 2032
  • Figure 5: Global Event Tourism Market Revenue (USD Bn) Breakdown by Region, 2024 & 2032
  • Figure 6: Global Event Tourism Market Share (%) by Event Type, 2024 & 2032
  • Figure 7: Global Event Tourism Market Share (%) by Tourism Type, 2024 & 2032
  • Figure 8: Global Event Tourism Market Share (%) by Channel, 2024 & 2032
  • Figure 9: Global Event Tourism Market Share (%) by Booking Channel, 2024 & 2032
  • Figure 10: Global Event Tourism Market Share (%) by Region, 2024 & 2032
  • Figure 11: North America Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 12: North America Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 13: North America Event Tourism Market Value (USD Bn) by Tourism Type, 2024 & 2032
  • Figure 14: North America Event Tourism Market Value Share (%) by Tourism Type, 2024
  • Figure 15: North America Event Tourism Market Value (USD Bn) by Channel, 2024 & 2032
  • Figure 16: North America Event Tourism Market Value Share (%) by Channel, 2024
  • Figure 17: North America Event Tourism Market Value (USD Bn) by Booking Channel, 2024 & 2032
  • Figure 18: North America Event Tourism Market Value Share (%) by Booking Channel, 2024
  • Figure 19: North America Event Tourism Market Value (USD Bn) by Country, 2024 & 2032
  • Figure 20: North America Event Tourism Market Value Share (%) by Country, 2024
  • Figure 21: U.S. Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 22: U.S. Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 23: Canada Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 24: Canada Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 25: Mexico Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 26: Mexico Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 27: Europe Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 28: Europe Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 29: Europe Event Tourism Market Value (USD Bn) by Tourism Type, 2024 & 2032
  • Figure 30: Europe Event Tourism Market Value Share (%) by Tourism Type, 2024
  • Figure 31: Europe Event Tourism Market Value (USD Bn) by Channel, 2024 & 2032
  • Figure 32: Europe Event Tourism Market Value Share (%) by Channel, 2024
  • Figure 33: Europe Event Tourism Market Value (USD Bn) by Booking Channel, 2024 & 2032
  • Figure 34: Europe Event Tourism Market Value Share (%) by Booking Channel, 2024
  • Figure 35: Europe Event Tourism Market Value (USD Bn) by Country, 2024 & 2032
  • Figure 36: Europe Event Tourism Market Value Share (%) by Country, 2024
  • Figure 37: U.K. Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 38: U.K. Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 39: Germany Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 40: Germany Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 41: France Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 42: France Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 43: Italy Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 44: Italy Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 45: Spain Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 46: Spain Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 47: Rest of Europe Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 48: Rest of Europe Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 49: Asia Pacific Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 50: Asia Pacific Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 51: Asia Pacific Event Tourism Market Value (USD Bn) by Tourism Type, 2024 & 2032
  • Figure 52: Asia Pacific Event Tourism Market Value Share (%) by Tourism Type, 2024
  • Figure 53: Asia Pacific Event Tourism Market Value (USD Bn) by Channel, 2024 & 2032
  • Figure 54: Asia Pacific Event Tourism Market Value Share (%) by Channel, 2024
  • Figure 55: Asia Pacific Event Tourism Market Value (USD Bn) by Booking Channel, 2024 & 2032
  • Figure 56: Asia Pacific Event Tourism Market Value Share (%) by Booking Channel, 2024
  • Figure 57: Asia Pacific Event Tourism Market Value (USD Bn) by Country, 2024 & 2032
  • Figure 58: Asia Pacific Event Tourism Market Value Share (%) by Country, 2024
  • Figure 59: China Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 60: China Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 61: India Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 62: India Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 63: Japan Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 64: Japan Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 65: Australia Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 66: Australia Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 67: Rest of Asia Pacific Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 68: Rest of Asia Pacific Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 69: South America Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 70: South America Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 71: South America Event Tourism Market Value (USD Bn) by Tourism Type, 2024 & 2032
  • Figure 72: South America Event Tourism Market Value Share (%) by Tourism Type, 2024
  • Figure 73: South America Event Tourism Market Value (USD Bn) by Channel, 2024 & 2032
  • Figure 74: South America Event Tourism Market Value Share (%) by Channel, 2024
  • Figure 75: South America Event Tourism Market Value (USD Bn) by Booking Channel, 2024 & 2032
  • Figure 76: South America Event Tourism Market Value Share (%) by Booking Channel, 2024
  • Figure 77: South America Event Tourism Market Value (USD Bn) by Country, 2024 & 2032
  • Figure 78: South America Event Tourism Market Value Share (%) by Country, 2024
  • Figure 79: Brazil Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 80: Brazil Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 81: Argentina Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 82: Argentina Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 83: Rest of South America Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 84: Rest of South America Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 85: Middle East & Africa Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 86: Middle East & Africa Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 87: Middle East & Africa Event Tourism Market Value (USD Bn) by Tourism Type, 2024 & 2032
  • Figure 88: Middle East & Africa Event Tourism Market Value Share (%) by Tourism Type, 2024
  • Figure 89: Middle East & Africa Event Tourism Market Value (USD Bn) by Channel, 2024 & 2032
  • Figure 90: Middle East & Africa Event Tourism Market Value Share (%) by Channel, 2024
  • Figure 91: Middle East & Africa Event Tourism Market Value (USD Bn) by Booking Channel, 2024 & 2032
  • Figure 92: Middle East & Africa Event Tourism Market Value Share (%) by Booking Channel, 2024
  • Figure 93: Middle East & Africa Event Tourism Market Value (USD Bn) by Country, 2024 & 2032
  • Figure 94: Middle East & Africa Event Tourism Market Value Share (%) by Country, 2024
  • Figure 95: UAE Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 96: UAE Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 97: South Africa Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 98: South Africa Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 99: Rest of Middle East & Africa Event Tourism Market Value (USD Bn) by Event Type, 2024 & 2032
  • Figure 100: Rest of Middle East & Africa Event Tourism Market Value Share (%) by Event Type, 2024
  • Figure 101: Global Event Tourism Market Revenue (%) Share Analysis by Key Players, 2024