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市場調查報告書
商品編碼
1886977
冷凍零食市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察,以及2024-2032年預測Frozen Snacks Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著全球消費者越來越傾向於便利的免煮即食食品(RTE),全球冷凍零食市場持續擴張。根據最新的產業數據,預計2024年該市場規模將達到1,150.5億美元,2025年將達到1,196.6億美元。預計到2032年,該市場將進一步成長至1,615.5億美元,2025年至2032年的複合年增長率(CAGR)為4.38%。 2024年,歐洲佔了40.6%的市場佔有率,這主要得益於消費者對健康、易於準備且符合現代快節奏生活方式的冷凍食品的需求不斷增長。
市場概覽
冷凍零食(披薩、薯條、烘焙食品、肉類零食、冷凍餐等)已成為現代家庭的必需品。由於烹飪時間短,它們尤其受到學生、上班族和核心家庭的歡迎。印度和中國等新興經濟體的快速城市化和可支配收入的成長正在加速向預包裝冷凍食品的轉變,推動需求飆升。雀巢公司、康尼格拉食品公司、泰森食品公司和聯合利華公司等領導企業不斷透過創新、合作和拓展分銷管道來強化其產品組合。
印度飯店管理實驗室 (IHM PUSA) 最近的一項調查顯示,34% 的上班族和 21% 的學生每週購買兩到四次即食冷凍食品,這凸顯了便捷食品形式的廣泛接受度。
市場趨勢
重塑冷凍零食市場的關鍵趨勢之一是植物性冷凍替代品的快速崛起。注重健康和環保的消費者越來越傾向於選擇不含乳製品、純素和植物性的冷凍零食。歐洲的需求尤其強勁,預計該地區市場將從2023年的452.3億美元成長到2024年的567.1億美元。隨著食品製造商不斷創新,推出植物性披薩、蔬菜餅、無肉開胃菜等產品,這一增長勢頭預計將持續下去。
市場驅動因素
對方便食品的需求不斷成長
忙碌的生活方式和有限的烹飪時間仍然是推動冷凍零食消費的關鍵因素。疫情導致全球冷凍食品和零食的需求激增,人們逐漸養成了長期選擇快速、可靠食品的習慣。冷凍零食保質期長、品質穩定、易於烹飪,因此對年輕的職場人士和學生來說尤其重要。
都市化與勞動成長
亞太和南美洲快速的城市人口成長持續重塑著人們的飲食偏好。城市消費者重視便利性、國際風味和較長的保存期限。人們越來越多地接觸國際美食,尤其是西式零食,這進一步提升了冷凍披薩、餅乾、麵包和油炸零食的吸引力。
市場限制因子
發展中國家缺乏完善的冷鏈基礎設施是市場擴張面臨的主要挑戰。缺乏溫控物流、冷藏設施有限以及運輸中斷頻繁,阻礙了分銷並增加了產品損耗。這些限制影響了產品的供應,限制了冷凍零食在農村和半城市地區的滲透。
市場機會
雲端廚房的興起為冷凍零食生產商帶來了巨大的成長機會。虛擬廚房大量依賴冷凍食材,例如肉汁、薯條、雞塊、披薩餅皮和預製烘焙產品,以縮短烹飪時間並提高營運效率。隨著雲端廚房在全球擴張,對品質穩定、高品質冷凍零食的需求預計將激增。
依細分市場分析
依類型
2024年,素食冷凍食品市場佔主導地位,這主要得益於消費者對薯條、披薩和堅果等素食冷凍零食的偏好。同時,由於技術進步有助於維持產品品質並延長保質期,非素食冷凍食品市場預計將實現最快成長。
依產品類型
2024年,烘焙食品市場佔領先地位,主要得益於消費者對冷凍麵包、糕點、蛋糕和餅乾的旺盛需求。同時,受雞塊、肉餅和海鮮零食快速上市的推動,肉類食品細分市場預計將以最高的複合年增長率成長。
依通路劃分
由於超市和大型超市易於取得且商品種類豐富,預計到2024年,它們將佔最大的市場佔有率。隨著電子商務在全球的普及,預計線上零售通路將以最快的速度擴張。
歐洲(2024年市場規模:467.1億美元)
歐洲以40.60%的市佔率引領全球市場,這主要得益於快節奏的生活方式以及對更健康、更高品質冷凍產品的需求。瑪氏公司等品牌正在透過推出創新產品(例如Trufru冷凍水果零食)來順應這一趨勢。
北美
美國市場電子商務滲透率高、冷凍食品形式創新以及消費者快節奏的生活方式正在推動強勁的需求。
亞太地區
可支配收入的增加、冷鏈物流的改善以及全球美食日益普及是關鍵的成長驅動因素。中國和印度由於擁有龐大的年輕人口,是重要的市場。
南美洲、中東和非洲
線上零售的擴張、旅遊業的成長以及國際冷凍零食品牌的普及推動了市場成長。
The global frozen snacks market continues to expand as consumers worldwide increasingly shift toward convenient, ready-to-eat (RTE) meal solutions. According to the latest industry data, the market was valued at USD 115.05 billion in 2024, is expected to reach USD 119.66 billion in 2025, and is projected to climb to USD 161.55 billion by 2032, reflecting a CAGR of 4.38% from 2025 to 2032. Europe held a dominant 40.6% market share in 2024, supported by growing demand for wholesome, easy-to-prepare frozen foods that suit fast-paced lifestyles.
Market Overview
Frozen snacks-including pizzas, fries, bakery items, meat-based snacks, and frozen meals-have become essential in modern households. They require minimal preparation time, making them attractive to students, working individuals, and nuclear families. Demand is rising sharply in emerging economies such as India and China, where rapid urbanization and increasing disposable incomes accelerate the shift toward packaged frozen foods. Major industry players such as Nestle S.A., Conagra Brands, Inc., Tyson Foods, Inc., and Unilever Plc continue to strengthen their portfolios through innovation, partnerships, and expanded distribution.
Recent research from India's Institute of Hotel Management (IHM PUSA) revealed that 34% of working individuals and 21% of students purchase RTE frozen foods 2-4 times per week, highlighting the strong adoption of convenience formats.
Market Trends
A key trend reshaping the frozen snacks market is the rapid rise of plant-based frozen alternatives. Health-conscious, environmentally aware consumers increasingly seek dairy-free, vegan, and vegetable-based frozen snacks. Europe, in particular, has shown strong adoption, with the regional market growing from USD 45.23 billion in 2023 to USD 56.71 billion in 2024. This momentum is expected to continue as food manufacturers innovate around plant-based pizzas, vegetable patties, and meat-free appetizers.
Market Drivers
Growing Demand for Convenience Foods
Hectic lifestyles and limited cooking time remain major forces driving frozen snack consumption. During the pandemic era, frozen meals and snacks surged worldwide, establishing long-term habits for quick, reliable food options. Frozen snacks offer high shelf stability, consistent quality, and easy preparation-factors especially important for young professionals and students.
Urbanization and Working Population Growth
The rapidly expanding urban population in regions such as Asia Pacific and South America continues to reshape food preferences. Urban consumers prioritize convenience, global flavors, and long shelf life. Rising exposure to international cuisines, particularly Western snack formats, further boosts the appeal of frozen pizzas, cookies, breads, and fried snacks.
Market Restraints
A major challenge to market expansion is the lack of robust cold chain infrastructure in developing countries. Insufficient temperature-controlled logistics, limited cold storage facilities, and frequent transportation breakdowns can disrupt distribution and increase product loss. These constraints affect product availability and limit frozen snack penetration in rural and semi-urban areas.
Market Opportunities
The rising number of cloud kitchens presents a significant growth opportunity for frozen snack manufacturers. Virtual kitchens rely heavily on frozen ingredients-such as gravies, fries, chicken nuggets, pizza bases, and pre-made bakery items-to reduce preparation time and improve operational efficiency. As cloud kitchens expand globally, their demand for consistent, high-quality frozen snacks is expected to rise sharply.
Segmental Insights
By Type
The veg segment led in 2024, driven by consumer preference for vegetarian frozen snacks like fries, pizzas, and nuts. Meanwhile, the non-veg segment is expected to grow fastest, supported by technological advancements that maintain quality and extend shelf life.
By Product Type
The bakery segment dominated in 2024, supported by high demand for frozen breads, pastries, cakes, and cookies. The meat-based segment is projected to grow at the highest CAGR, driven by rapid product launches in chicken nuggets, patties, and seafood snacks.
By Distribution Channel
Supermarkets and hypermarkets held the largest share in 2024 owing to accessibility and wide product variety. The online retail channel is expected to expand fastest as e-commerce adoption grows globally.
Europe (2024 Market Size: USD 46.71 billion)
Europe leads the global market with a 40.60% share, driven by busy lifestyles and demand for healthier, premium frozen products. Brands like Mars Inc. introduced innovative products such as trufru frozen fruit snacks to meet this trend.
North America
High e-commerce penetration, innovation in frozen food formats, and busy consumer lifestyles fuel strong demand in the U.S. market.
Asia Pacific
Rising disposable income, improved cold chain logistics, and growing acceptance of global cuisines are major growth enablers. China and India are key markets due to large young populations.
South America & Middle East & Africa
Market growth is supported by expanding online retail, tourism, and increased availability of international frozen snack brands.
Conclusion
With the global frozen snacks market projected to grow from USD 115.05 billion in 2024 to USD 161.55 billion by 2032, rising demand for convenience foods, technological advances in cold chain logistics, and expanding retail channels will continue to propel the industry forward.
Segmentation By Type
By Product Type
By Distribution Channel
By Region