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背部和肩部依摩器市場規模、佔有率、成長及全球產業分析：依類型、應用和地區劃分的洞察，以及2024-2032年預測

Back & Shoulder Massagers Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 161 Pages | 商品交期: 請詢問到貨日

價格

背部和肩部依摩器市場成長推動因素

全球背部和肩部依摩器市場持續擴張，主要受消費者健康意識增強、對物理治療的需求以及治療設備技術進步的推動。根據最新的產業研究，2024年全球背部和肩部依摩器市場規模為37.7億美元，預計2025年將達到39.9億美元。到2032年，該市場預計將顯著成長至60.5億美元，2025年至2032年的複合年增長率（CAGR）將達到6.14%。對家用復健工具的需求不斷增長、慢性背痛發病率上升以及個人健康意識的提高，都為市場的長期增長提供了強有力的支撐。

市場概覽

背部和肩部依摩器因其能有效緩解肌肉緊張、改善血液循環和減輕壓力而廣受歡迎。包括線上平台在內的零售通路中自動化依摩設備的日益普及，正推動其在全球的普及。到2024年，亞太地區將以11.3億美元的市場規模引領全球市場，佔29.97%的市佔率。這主要歸功於中國、日本、印度和韓國等國家健身意識的提高以及水療和物理治療設施的擴張。

主要經濟體的消費者越來越傾向選擇非侵入式且價格適中的物理治療產品。美國、德國、日本和印度等國家對具備人工智慧、加熱功能和藍牙連接功能的依摩器需求強勁。透過直銷管道快速推廣創新個人護理設備，進一步加速了市場滲透。

主要市場驅動因子

技術創新仍然是市場成長最強勁的推動力之一。製造商正在將 3D 和 4D 依摩節點、熱療、基於人工智慧的壓力調節以及應用程式控制功能整合到現代依摩器中，以提升治療效果。例如，2024 年 10 月，Aescape 在美國豪華水療中心發布了一款人工智慧機器人依摩器，這標誌著依摩設備正朝著智慧化、感測器驅動的方向發展。

此外，由於久坐的生活方式和人口老化，全球慢性腰痛的增加持續推動著市場需求。根據澳洲健康與福祉實驗室 (Australian Health and Wellbeing Lab) 的數據顯示，到 2022 年，約有 400 萬澳洲人（佔總人口的 16%）將患有腰痛，這表明人們對有效的家用依摩器有著強烈的需求。

市場限制因子

儘管成長前景廣闊，但先進依摩設備的高昂成本構成了市場挑戰。高端指壓、脈衝和振動療法設備往往令中等收入消費者望而卻步。即使在美容院等專業場所，高昂的服務費也會抑制使用者頻繁使用，並限制價格敏感地區的市場擴張。

市場機會

人們對居家照護的需求不斷增長，將其作為昂貴的物理治療和臨床治療的替代方案，這創造了巨大的市場機會。居家健康養生、物理治療練習和肌肉恢復療法的普及正在推動全球先進依摩設備的銷售。尤其是上班族和老年消費者，他們正在尋找便攜式、多功能的設備，以便在無需前往診所的情況下緩解局部疼痛。

產品細分市場概覽

依產品類型劃分，依摩枕在2024年佔市場主導地位，這主要得益於消費者對能夠有效緩解壓力和肌肉緊張的物理治療枕的強勁需求。依摩槍預計將在2025年至2032年間實現最快增長，這主要受物理治療師和家庭用戶對MET（肌肉放鬆療法）依摩槍需求不斷增長的推動。依摩球、依摩墊和TENS設備也因其在特定肌肉刺激和慢性疼痛治療​​方面的應用而日益普及。

依電源類型劃分，有線依摩器在2024年佔最大市場佔有率，這主要得益於其先進的功能以及對老年護理機構的適用性。同時，受便攜式設備需求不斷增長的推動，預計2025年至2032年間，無線設備將實現最快成長。

終端用戶與通路洞察

2024年，全球需求主要由住宅領域引領，這得益於家庭醫療保健和疼痛緩解產品的日益普及。物理治療診所和水療中心持續推出多功能依摩器，用於專業治療。據美國依摩療法協會稱，到2023年，48%的美國人將在水療中心接受依摩，凸顯了健康領域的強勁需求。

在分銷方面，由於品牌產品種類繁多，專賣店和品牌自營店發揮了主導作用。然而，隨著健康設備線上購買量的增加，線上平台正在快速擴張。

區域展望

2024年，亞太地區佔最大佔有率，其次是北美和歐洲。北美地區的成長主要得益於人工智慧產品的推出和健康產業的蓬勃發展；歐洲地區的快速普及則得益於國際旅行的增加和中等收入人口的成長。南美和中東/非洲地區也呈現穩定成長，這主要歸功於人們生活方式意識的提高和個人護理設備支出的增加。

目錄

第一章：引言

第二章：摘要整理

第三章：市場動態

  • 市場推動因素
  • 市場阻礙因素
  • 市場趨勢

第四章：主要發現

  • 母市場/相關市場概覽
  • 行業SWOT分析
  • 供應鍊與監管分析
  • 波特五力分析
  • 近期技術進展
  • 關稅對市場的影響

第五章：全球背部與肩部依摩器市場分析、洞察與預測（2019-2032）

  • 主要發現/摘要
  • 市場估算與預測
    • 依產品（價值）
      • 枕頭
      • 槍式
      • 球和墊
      • 其他
    • 依電源類型（價值）
      • 有線
      • 無線
    • 依最終用戶（價值）
      • 住宅
      • 物理治療診所
      • 水療與健康中心
      • 醫院
      • 其他
    • 依分銷管道（價值）
      • 品牌專賣店
      • 大型超商和超市
      • 線上渠道
      • 其他
    • 依地區（價值）
      • 北美
      • 歐洲
      • 亞太地區
      • 南美
      • 中東和非洲

    第六章：北美背部和肩部依摩器市場分析、洞察和預測（2019-2032）

    • 依國家/地區
      • 美國
      • 加拿大
      • 墨西哥

      第七章：歐洲背部與肩部依摩器市場分析、洞察與預測（2019-2032）

      • 依國家/地區
        • 德國
        • 法國
        • 義大利
        • 西班牙
        • 美國王國
        • 俄羅斯
        • 歐洲其他地區

      第八章 亞太地區背部與肩部依摩器市場分析、洞察與預測（2019-2032）

      • 依國家劃分
        • 中國
        • 印度
        • 日本
        • 澳大利亞
        • 亞太其他地區

      第九章 南美洲背部與肩部依摩器市場分析、洞察與預測（2019-2032）

      • 依國家劃分
        • 巴西
        • 阿根廷
        • 南美洲其他地區

      第十章 中東和非洲背部和肩部依摩器市場分析、洞察和預測（2019-2032）

      • 依國家劃分
        • 南非
        • 阿拉伯聯合大公國
        • 中東和非洲其他地區

      第11章 競爭格局

      • 主要公司採用的商業策略
      • 全球背部和肩部依摩器市場主要製造商的收入佔有率/排名分析

      第12章 公司簡介

      • 博雅有限公司
      • OSIM國際私人有限公司有限公司
      • Johnson Health Tech Retail Inc.
      • JSB Healthcare
      • Nureca Limited
      • RENPHO US
      • RoboTouch
      • Casada International GmbH
      • Osaki Massage Chair
      • SKG

      第十三章：策略建議

Product Code: FBI113470

Growth Factors of back & shoulder massagers Market

The global back & shoulder massagers market is experiencing continuous expansion, driven by rising consumer focus on wellness, physiotherapy needs, and technological advancements in therapeutic equipment. According to the latest industry findings, the global back & shoulder massagers market size was valued at USD 3.77 billion in 2024, and it is projected to reach USD 3.99 billion in 2025. By 2032, the market is expected to grow significantly to USD 6.05 billion, reflecting a healthy CAGR of 6.14% between 2025 and 2032. Increasing demand for at-home rehabilitation tools, rising chronic back pain cases, and growing awareness of personal wellness strongly support the market's long-term growth.

Market Overview

Back & shoulder massagers have gained widespread popularity as effective solutions for relieving muscle tension, enhancing blood circulation, and reducing stress. The growing availability of automated massage devices in retail channels, including online platforms, has fueled global adoption. In 2024, Asia Pacific dominated the global market with a value of USD 1.13 billion, accounting for 29.97% market share, driven by rising fitness awareness and expanding spa and physiotherapy infrastructure in China, Japan, India, and South Korea.

Across major economies, consumers increasingly prefer non-invasive and affordable therapeutic products. Countries such as the U.S., Germany, Japan, and India are witnessing high demand for AI-powered, heat-enabled, and Bluetooth-connected massagers. The rapid introduction of innovative personal care devices through direct-to-consumer sales channels has further accelerated market penetration.

Key Market Drivers

Technological advancements remain one of the strongest drivers of market growth. Manufacturers are integrating 3D and 4D massage nodes, heat therapy, AI-based pressure adaptation, and app-controlled features in modern massagers for enhanced therapeutic results. For instance, in October 2024, Aescape launched an AI-equipped robotic massager at a luxury wellness spa in the U.S., showcasing the shift toward intelligent, sensor-driven massage equipment.

Additionally, the global rise in chronic back pain cases-often linked to sedentary lifestyles and aging populations-continues to fuel demand. According to the Australian Institute of Health and Welfare, around 4.0 million Australians (16%) suffered from back pain in 2022, demonstrating a strong need for effective home-use massagers.

Market Restraints

Despite strong growth prospects, the market faces challenges due to high pricing of advanced massagers. Premium shiatsu, impulse, and vibrating therapy devices are often cost-prohibitive for middle-income consumers. In professional settings such as salons, high service charges also reduce usage frequency, restricting market expansion in price-sensitive regions.

Market Opportunities

The increasing preference for at-home alternatives to expensive physiotherapy and clinical treatments creates significant opportunities. The rising popularity of wellness routines, physiotherapy exercises, and muscle-recovery therapy at home has boosted global sales of advanced massagers. Consumers, especially office workers and elderly individuals, seek portable and multifunctional devices that offer targeted pain relief without hospital visits.

Product Segment Overview

Among product types, massage pillows dominated the market in 2024, supported by strong consumer preference for therapeutic pillows used for stress and muscle relief. The guns segment is projected to grow fastest from 2025 to 2032 due to high demand for MET (muscle ease therapy) massage guns among physiotherapists and home users. Massage balls, mats, and TENS devices also show rising adoption for targeted muscle stimulation and chronic pain treatment.

In terms of power type, corded massagers held the largest share in 2024, owing to their advanced features and suitability for elderly care centers. Meanwhile, cordless devices are expected to grow fastest during 2025-2032 due to rising demand for handheld and portable equipment.

End-User and Distribution Insights

The residential segment dominated global demand in 2024, driven by increased adoption of at-home healthcare and pain-relief products. Physiotherapy clinics and spas continue to adopt multifunctional massagers for professional treatments. According to the American Massage Therapy Association, 48% of Americans visited spas for massages in 2023, highlighting strong demand from the wellness sector.

Specialty stores & brand stores led in distribution, supported by availability of diverse branded products. However, online platforms are rapidly expanding due to rising digital purchasing of wellness devices.

Regional Outlook

In 2024, Asia Pacific held the leading share, followed by North America and Europe. North America's growth is supported by AI-enabled product launches and an expanding wellness industry, while Europe shows fast-paced adoption driven by international travel and rising middle-income consumers. South America and the Middle East & Africa also show steady growth due to rising lifestyle awareness and increasing spending on personal care devices.

Conclusion

With the market rising from USD 3.77 billion in 2024 to USD 6.05 billion by 2032, the global back & shoulder massagers industry is poised for sustained expansion. Advancements in therapeutic technologies, growing wellness awareness, and rising global demand for home-based personal care devices will continue to drive market growth across all major regions.

Segmentation By Product

  • Pillows
  • Guns
  • Balls & Mats
  • Others

By Power Type

  • Corded
  • Cordless

By End-User

  • Residential
  • Physiotherapy Clinics
  • Spas & Wellness Centers
  • Hospitals
  • Others

By Distribution Channel

  • Specialty Stores & Brand Stores
  • Hypermarkets & Supermarkets
  • Online Channels
  • Others

By Region

  • North America (By Product, By Power Type, By End-User, By Distribution Channel, and Country)
    • U.S. (By Product)
    • Canada (By Product)
    • Mexico (By Product)
  • Europe (By Product, By Power Type, By End-User, By Distribution Channel, and Country)
    • Germany (By Product)
    • France (By Product)
    • Spain (By Product)
    • Italy (By Product)
    • U.K. (By Product)
    • Russia (By Product)
    • Rest of Europe (By Product)
  • Asia Pacific (By Product, By Power Type, By End-User, By Distribution Channel, and Country)
    • China (By Product)
    • India (By Product)
    • Japan (By Product)
    • Australia (By Product)
    • Rest of Asia Pacific (By Product)
  • South America (By Product, By Power Type, By End-User, By Distribution Channel, and Country)
    • Brazil (By Product)
    • Argentina (By Product)
    • Rest of South America (By Product)
  • Middle East & Africa (By Product, By Power Type, By End-User, By Distribution Channel, and Country)
    • South Africa (By Product)
    • UAE (By Product)
  • Rest of Middle East & Africa (By Product)

Table of Content

1. Introduction

  • 1.1. Research Scope
  • 1.2. Market Segmentation
  • 1.3. Research Methodology

2. Executive Summary

3. Market Dynamics

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Trends

4. Key Insights

  • 4.1. Overview of the Parent/Related Markets
  • 4.2. Industry SWOT Analysis
  • 4.3. Supply Chain and Regulatory Analysis
  • 4.4. Porter Five Forces Analysis
  • 4.5. Recent Technological Advancements
  • 4.6. Impact of Tariffs on the Market

5. Global Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 5.1. Key Findings / Summary
  • 5.2. Market Size Estimates and Forecast
    • 5.2.1. By Product (Value)
      • 5.2.1.1. Pillows
      • 5.2.1.2. Guns
      • 5.2.1.3. Balls & Mats
      • 5.2.1.4. Others
    • 5.2.2. By Power Type (Value)
      • 5.2.2.1. Corded
      • 5.2.2.2. Cordless
    • 5.2.3. By End-User (Value)
      • 5.2.3.1. Residential
      • 5.2.3.2. Physiotherapy Clinics
      • 5.2.3.3. Spas & Wellness Centers
      • 5.2.3.4. Hospitals
      • 5.2.3.5. Others
    • 5.2.4. By Distribution Channel (Value)
      • 5.2.4.1. Specialty Stores & Brand Stores
      • 5.2.4.2. Hypermarkets & Supermarkets
      • 5.2.4.3. Online Channels
      • 5.2.4.4. Others
    • 5.2.5. By Region (Value)
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia Pacific
      • 5.2.5.4. South America
      • 5.2.5.5. Middle East & Africa

6. North America Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 6.1. Key Findings / Summary
  • 6.2. Market Size Estimates and Forecast
    • 6.2.1. By Product (Value)
      • 6.2.1.1. Pillows
      • 6.2.1.2. Guns
      • 6.2.1.3. Balls & Mats
      • 6.2.1.4. Others
    • 6.2.2. By Power Type (Value)
      • 6.2.2.1. Corded
      • 6.2.2.2. Cordless
    • 6.2.3. By End-User (Value)
      • 6.2.3.1. Residential
      • 6.2.3.2. Physiotherapy Clinics
      • 6.2.3.3. Spas & Wellness Centers
      • 6.2.3.4. Hospitals
      • 6.2.3.5. Others
    • 6.2.4. By Distribution Channel (Value)
      • 6.2.4.1. Specialty Stores & Brand Stores
      • 6.2.4.2. Hypermarkets & Supermarkets
      • 6.2.4.3. Online Channels
      • 6.2.4.4. Others
    • 6.2.5. By Country (Value)
      • 6.2.5.1. U.S. (By Product)
        • 6.2.5.1.1. Pillows
        • 6.2.5.1.2. Guns
        • 6.2.5.1.3. Balls & Mats
        • 6.2.5.1.4. Others
      • 6.2.5.2. Canada (By Product)
        • 6.2.5.2.1. Pillows
        • 6.2.5.2.2. Guns
        • 6.2.5.2.3. Balls & Mats
        • 6.2.5.2.4. Others
      • 6.2.5.3. Mexico (By Product)
        • 6.2.5.3.1. Pillows
        • 6.2.5.3.2. Guns
        • 6.2.5.3.3. Balls & Mats
        • 6.2.5.3.4. Others

7. Europe Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 7.1. Key Findings / Summary
  • 7.2. Market Product Type Estimates and Forecast
    • 7.2.1. By Product (Value)
      • 7.2.1.1. Pillows
      • 7.2.1.2. Guns
      • 7.2.1.3. Balls & Mats
      • 7.2.1.4. Others
    • 7.2.2. By Power Type (Value)
      • 7.2.2.1. Corded
      • 7.2.2.2. Cordless
    • 7.2.3. By End-User (Value)
      • 7.2.3.1. Residential
      • 7.2.3.2. Physiotherapy Clinics
      • 7.2.3.3. Spas & Wellness Centers
      • 7.2.3.4. Hospitals
      • 7.2.3.5. Others
    • 7.2.4. By Distribution Channel (Value)
      • 7.2.4.1. Specialty Stores & Brand Stores
      • 7.2.4.2. Hypermarkets & Supermarkets
      • 7.2.4.3. Online Channels
      • 7.2.4.4. Others
    • 7.2.5. By Country (Value)
      • 7.2.5.1. Germany (By Product)
        • 7.2.5.1.1. Pillows
        • 7.2.5.1.2. Guns
        • 7.2.5.1.3. Balls & Mats
        • 7.2.5.1.4. Others
      • 7.2.5.2. France (By Product)
        • 7.2.5.2.1. Pillows
        • 7.2.5.2.2. Guns
        • 7.2.5.2.3. Balls & Mats
        • 7.2.5.2.4. Others
      • 7.2.5.3. Italy (By Product)
        • 7.2.5.3.1. Pillows
        • 7.2.5.3.2. Guns
        • 7.2.5.3.3. Balls & Mats
        • 7.2.5.3.4. Others
      • 7.2.5.4. Spain (By Product)
        • 7.2.5.4.1. Pillows
        • 7.2.5.4.2. Guns
        • 7.2.5.4.3. Balls & Mats
        • 7.2.5.4.4. Others
      • 7.2.5.5. U.K. (By Product)
        • 7.2.5.5.1. Pillows
        • 7.2.5.5.2. Guns
        • 7.2.5.5.3. Balls & Mats
        • 7.2.5.5.4. Others
      • 7.2.5.6. Russia (By Product)
        • 7.2.5.6.1. Pillows
        • 7.2.5.6.2. Guns
        • 7.2.5.6.3. Balls & Mats
        • 7.2.5.6.4. Others
      • 7.2.5.7. Rest of Europe (By Product)
        • 7.2.5.7.1. Pillows
        • 7.2.5.7.2. Guns
        • 7.2.5.7.3. Balls & Mats
        • 7.2.5.7.4. Others

8. Asia Pacific Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 8.1. Key Findings / Summary
  • 8.2. Market Product Type Estimates and Forecast
    • 8.2.1. By Product (Value)
      • 8.2.1.1. Pillows
      • 8.2.1.2. Guns
      • 8.2.1.3. Balls & Mats
      • 8.2.1.4. Others
    • 8.2.2. By Power Type (Value)
      • 8.2.2.1. Corded
      • 8.2.2.2. Cordless
    • 8.2.3. By End-User (Value)
      • 8.2.3.1. Residential
      • 8.2.3.2. Physiotherapy Clinics
      • 8.2.3.3. Spas & Wellness Centers
      • 8.2.3.4. Hospitals
      • 8.2.3.5. Others
    • 8.2.4. By Distribution Channel (Value)
      • 8.2.4.1. Specialty Stores & Brand Stores
      • 8.2.4.2. Hypermarkets & Supermarkets
      • 8.2.4.3. Online Channels
      • 8.2.4.4. Others
    • 8.2.5. By Country (Value)
      • 8.2.5.1. China (By Product)
        • 8.2.5.1.1. Pillows
        • 8.2.5.1.2. Guns
        • 8.2.5.1.3. Balls & Mats
        • 8.2.5.1.4. Others
      • 8.2.5.2. India (By Product)
        • 8.2.5.2.1. Pillows
        • 8.2.5.2.2. Guns
        • 8.2.5.2.3. Balls & Mats
        • 8.2.5.2.4. Others
      • 8.2.5.3. Japan (By Product)
        • 8.2.5.3.1. Pillows
        • 8.2.5.3.2. Guns
        • 8.2.5.3.3. Balls & Mats
        • 8.2.5.3.4. Others
      • 8.2.5.4. Australia (By Product)
        • 8.2.5.4.1. Pillows
        • 8.2.5.4.2. Guns
        • 8.2.5.4.3. Balls & Mats
        • 8.2.5.4.4. Others
      • 8.2.5.5. Rest of Asia Pacific (By Product)
        • 8.2.5.5.1. Pillows
        • 8.2.5.5.2. Guns
        • 8.2.5.5.3. Balls & Mats
        • 8.2.5.5.4. Others

9. South America Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 9.1. Key Findings / Summary
  • 9.2. Market Product Type Estimates and Forecast
    • 9.2.1. By Product (Value)
      • 9.2.1.1. Pillows
      • 9.2.1.2. Guns
      • 9.2.1.3. Balls & Mats
      • 9.2.1.4. Others
    • 9.2.2. By Power Type (Value)
      • 9.2.2.1. Corded
      • 9.2.2.2. Cordless
    • 9.2.3. By End-User (Value)
      • 9.2.3.1. Residential
      • 9.2.3.2. Physiotherapy Clinics
      • 9.2.3.3. Spas & Wellness Centers
      • 9.2.3.4. Hospitals
      • 9.2.3.5. Others
    • 9.2.4. By Distribution Channel (Value)
      • 9.2.4.1. Specialty Stores & Brand Stores
      • 9.2.4.2. Hypermarkets & Supermarkets
      • 9.2.4.3. Online Channels
      • 9.2.4.4. Others
    • 9.2.5. By Country (Value)
      • 9.2.5.1. Brazil (By Product)
        • 9.2.5.1.1. Pillows
        • 9.2.5.1.2. Guns
        • 9.2.5.1.3. Balls & Mats
        • 9.2.5.1.4. Others
      • 9.2.5.2. Argentina (By Product)
        • 9.2.5.2.1. Pillows
        • 9.2.5.2.2. Guns
        • 9.2.5.2.3. Balls & Mats
        • 9.2.5.2.4. Others
      • 9.2.5.3. Rest of South America (By Product)
        • 9.2.5.3.1. Pillows
        • 9.2.5.3.2. Guns
        • 9.2.5.3.3. Balls & Mats
        • 9.2.5.3.4. Others

10. Middle East & Africa Back & Shoulder Massagers Market Analysis, Insights and Forecast, 2019-2032

  • 10.1. Key Findings / Summary
  • 10.2. Market Product Type Estimates and Forecast
    • 10.2.1. By Product (Value)
      • 10.2.1.1. Pillows
      • 10.2.1.2. Guns
      • 10.2.1.3. Balls & Mats
      • 10.2.1.4. Others
    • 10.2.2. By Power Type (Value)
      • 10.2.2.1. Corded
      • 10.2.2.2. Cordless
    • 10.2.3. By End-User (Value)
      • 10.2.3.1. Residential
      • 10.2.3.2. Physiotherapy Clinics
      • 10.2.3.3. Spas & Wellness Centers
      • 10.2.3.4. Hospitals
      • 10.2.3.5. Others
    • 10.2.4. By Distribution Channel (Value)
      • 10.2.4.1. Specialty Stores & Brand Stores
      • 10.2.4.2. Hypermarkets & Supermarkets
      • 10.2.4.3. Online Channels
      • 10.2.4.4. Others
    • 10.2.5. By Country (Value)
      • 10.2.5.1. South Africa (By Product)
        • 10.2.5.1.1. Pillows
        • 10.2.5.1.2. Guns
        • 10.2.5.1.3. Balls & Mats
        • 10.2.5.1.4. Others
      • 10.2.5.2. UAE (By Product)
        • 10.2.5.2.1. Pillows
        • 10.2.5.2.2. Guns
        • 10.2.5.2.3. Balls & Mats
        • 10.2.5.2.4. Others
      • 10.2.5.3. Rest of Middle East & Africa (By Product)
        • 10.2.5.3.1. Pillows
        • 10.2.5.3.2. Guns
        • 10.2.5.3.3. Balls & Mats
        • 10.2.5.3.4. Others

11. Competitive Matrix

  • 11.1. Business Strategies Adopted by Leading Players
  • 11.2. Global Back & Shoulder Massagers Market Revenue Share/Ranking Analysis By Key Manufacturer

12. Company Profiles

  • 12.1. Beurer GmbH
    • 12.1.1. Business Overview
    • 12.1.2. Product Portfolio
    • 12.1.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.1.4. Recent Developments
  • 12.2. OSIM International Pte. Ltd.
    • 12.2.1. Business Overview
    • 12.2.2. Product Portfolio
    • 12.2.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.2.4. Recent Developments
  • 12.3. Johnson Health Tech Retail Inc.
    • 12.3.1. Business Overview
    • 12.3.2. Product Portfolio
    • 12.3.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.3.4. Recent Developments
  • 12.4. JSB Healthcare
    • 12.4.1. Business Overview
    • 12.4.2. Product Portfolio
    • 12.4.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.4.4. Recent Developments
  • 12.5. Nureca Limited
    • 12.5.1. Business Overview
    • 12.5.2. Product Portfolio
    • 12.5.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.5.4. Recent Developments
  • 12.6. RENPHO US
    • 12.6.1. Business Overview
    • 12.6.2. Product Portfolio
    • 12.6.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.6.4. Recent Developments
  • 12.7. RoboTouch
    • 12.7.1. Business Overview
    • 12.7.2. Product Portfolio
    • 12.7.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.7.4. Recent Developments
  • 12.8. Casada International GmbH
    • 12.8.1. Business Overview
    • 12.8.2. Product Portfolio
    • 12.8.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.8.4. Recent Developments
  • 12.9. Osaki Massage Chair
    • 12.9.1. Business Overview
    • 12.9.2. Product Portfolio
    • 12.9.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.9.4. Recent Developments
  • 12.10. SKG
    • 12.10.1. Business Overview
    • 12.10.2. Product Portfolio
    • 12.10.3. Financials (Data as available in public domain and/or on paid databases)
    • 12.10.4. Recent Developments

13. Strategic Recommendations

List of Tables

  • Table 1: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 2: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 3: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 4: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 5: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 6: Global Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Region, 2019-2032
  • Table 7: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 8: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 9: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 10: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 11: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 12: North America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Country, 2019-2032
  • Table 13: U.S. Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 14: Canada Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 15: Mexico Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 16: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 17: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 18: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 19: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 20: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 21: Europe Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Country, 2019-2032
  • Table 22: Germany Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 23: France Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 24: Italy Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 25: Spain Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 26: U.K. Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 27: Russia Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 28: Rest of Europe Germany Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 29: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 30: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 31: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 32: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 33: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 34: Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Country, 2019-2032
  • Table 35: China Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 36: India Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 37: Japan Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 38: Australia Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 39: Rest of Asia Pacific Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 40: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 41: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 42: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 43: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 44: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 45: South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Country, 2019-2032
  • Table 46: Brazil Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 47: Argentina Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 48: Rest of South America Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 49: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, 2019-2032
  • Table 50: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 51: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Category, 2019-2032
  • Table 52: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By End-User, 2019-2032
  • Table 53: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Distribution Channel, 2019-2032
  • Table 54: Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Country, 2019-2032
  • Table 55: South Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 56: UAE Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032
  • Table 57: Rest of Middle East & Africa Back & Shoulder Massagers Market Revenue (USD Bn) Forecast, By Product, 2019-2032

List of Figures

  • Figure 1: Global Back & Shoulder Massagers Market Revenue (USD Bn) Breakdown, By Region, 2024 & 2032
  • Figure 2: Global Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 3: Global Back & Shoulder Massagers Market Share (%), By Product, 2024
  • Figure 4: Global Back & Shoulder Massagers Market Share (USD Bn), By Category, 2024 & 2032
  • Figure 5: Global Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 6: Global Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 7: Global Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 8: Global Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 9: Global Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 10: Global Back & Shoulder Massagers Market Share (USD Bn), By Region, 2024 & 2032
  • Figure 11: Global Back & Shoulder Massagers Market Share (%), By Region, 2024
  • Figure 12: North America Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 13: North America Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 14: North America Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 15: North America Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 16: North America Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 17: North America Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 18: North America Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 19: North America Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 20: North America Back & Shoulder Massagers Market Value (USD Bn), By Country, 2024 & 2032
  • Figure 21: North America Back & Shoulder Massagers Market Value Share (%), By Country, 2024
  • Figure 22: U.S. Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 23: U.S. Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 24: Canada Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 25: Canada Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 26: Mexico Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 27: Mexico Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 28: Europe Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 29: Europe Back & Shoulder Massagers Market Share (%), By Product, 2024
  • Figure 30: Europe Back & Shoulder Massagers Market Share (USD Bn), By Category, 2024 & 2032
  • Figure 31: Europe Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 32: Europe Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 33: Europe Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 34: Europe Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 35: Europe Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 36: Europe Back & Shoulder Massagers Market Value (USD Bn), By Country, 2024 & 2032
  • Figure 37: Europe Back & Shoulder Massagers Market Value Share (%), By Country, 2024
  • Figure 38: Germany Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 39: Germany Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 40: France Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 41: France Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 42: Italy Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 43: Italy Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 44: Spain Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 45: Spain Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 46: U.K. Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 47: U.K. Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 48: Russia Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 49: Russia Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 50: Rest of Europe Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 51: Rest of Europe Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 52: Asia Pacific Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 53: Asia Pacific Back & Shoulder Massagers Market Share (%), By Product, 2024
  • Figure 54: Asia Pacific Back & Shoulder Massagers Market Share (USD Bn), By Category, 2024 & 2032
  • Figure 55: Asia Pacific Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 56: Asia Pacific Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 57: Asia Pacific Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 58: Asia Pacific Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 59: Asia Pacific Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 60: Asia Pacific Back & Shoulder Massagers Market Value (USD Bn), By Country, 2024 & 2032
  • Figure 61: Asia Pacific Back & Shoulder Massagers Market Value Share (%), By Country, 2024
  • Figure 62: China Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 63: China Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 64: India Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 65: India Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 66: Japan Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 67: Japan Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 68: Australia Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 69: Australia Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 70: Rest of Asia Pacific Back & Shoulder Massagers Market Value (USD Bn), By End-User, 2024 & 2032
  • Figure 71: Rest of Asia Pacific Back & Shoulder Massagers Market Value Share (%), By End-User, 2024
  • Figure 72: South America Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 73: South America Back & Shoulder Massagers Market Share (%), By Product, 2024
  • Figure 74: South America Back & Shoulder Massagers Market Share (USD Bn), By Category, 2024 & 2032
  • Figure 75: South America Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 76: South America Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 77: South America Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 78: South America Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 79: South America Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 80: South America Back & Shoulder Massagers Market Value (USD Bn), By Country, 2024 & 2032
  • Figure 81: South America Back & Shoulder Massagers Market Value Share (%), By Country, 2024
  • Figure 82: Brazil Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 83: Brazil Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 84: Argentina Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 85: Argentina Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 86: Rest of South America Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 87: Rest of South America Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 88: Middle East & Africa Back & Shoulder Massagers Market Share (USD Bn), By Product, 2024 & 2032
  • Figure 89: Middle East & Africa Back & Shoulder Massagers Market Share (%), By Product, 2024
  • Figure 90: Middle East & Africa Back & Shoulder Massagers Market Share (USD Bn), By Category, 2024 & 2032
  • Figure 91: Middle East & Africa Back & Shoulder Massagers Market Share (%), By Category, 2024
  • Figure 92: Middle East & Africa Back & Shoulder Massagers Market Share (USD Bn), By End-User, 2024 & 2032
  • Figure 93: Middle East & Africa Back & Shoulder Massagers Market Share (%), By End-User, 2024
  • Figure 94: Middle East & Africa Back & Shoulder Massagers Market Share (USD Bn), By Distribution Channel, 2024 & 2032
  • Figure 95: Middle East & Africa Back & Shoulder Massagers Market Share (%), By Distribution Channel, 2024
  • Figure 96: Middle East & Africa Back & Shoulder Massagers Market Value (USD Bn), By Country, 2024 & 2032
  • Figure 97: Middle East & Africa Back & Shoulder Massagers Market Value Share (%), By Country, 2024
  • Figure 98: South Africa Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 99: South Africa Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 100: UAE Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 101: UAE Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 102: Rest of Middle East & Africa Back & Shoulder Massagers Market Value (USD Bn), By Product, 2024 & 2032
  • Figure 103: Rest of Middle East & Africa Back & Shoulder Massagers Market Value Share (%), By Product, 2024
  • Figure 104: Company Market Share Analysis, 2024