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市場調查報告書
商品編碼
1886925
黑巧克力市場規模、佔有率、成長及全球產業分析:按類型、應用和地區劃分的洞察,以及2024-2032年預測Dark Chocolate Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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隨著消費者越來越傾向於高端糖果、更健康的選擇以及清潔標籤食品,全球黑巧克力市場持續穩定成長。根據本報告,預計2024年該市場規模將達56.8億美元,到2025年將達到59.7億美元。預計2032年將進一步成長至89.8億美元,預測期內複合年增長率(CAGR)為5.99%。 2024年,歐洲以47.89%的市佔率引領全球市場,這主要得益於歐洲人均巧克力消費量高、高端產品種類豐富以及對有機、無糖和無麩質黑巧克力的強勁需求。
黑巧克力已成為整個可可巧克力產業中主導的細分市場。可支配收入的成長、女性就業率的提高、快速的城市化進程以及消費者對高端零食偏好的轉變等因素,正推動全球消費者轉向可可含量更高的黑巧克力。全球領先的製造商,例如百樂嘉利寶 (Barry Callebaut)、嘉吉 (Cargill)、瑪氏 (Mars)、富士石油株式會社 (Fuji Oil Co., Ltd.) 和好時 (The Hershey Company),不斷拓展產品組合,推出創新可可混合物,並加強其全球分銷網絡。新產品的推出、高端品牌定位以及積極的零售擴張,顯著提高了各地區的產品供應量。
市場動態
市場驅動因素-對高端巧克力的需求不斷增長
高端化趨勢持續重塑全球糖果市場格局。消費者越來越青睞高可可含量、濃鬱口味以及被認為具有健康益處的產品。人們對黑巧克力抗氧化和有益心臟健康的功效日益關注,促使各大公司擴大了可可含量在 50% 至 90% 的產品線。瑪氏箭牌印度公司等品牌正透過推出 "Galaxy Fusions 70% 黑巧克力" 等新產品,鞏固其在該領域的市場地位。預計到 2032 年,兼具功能性和美味性的糖果產品需求不斷增長,將推動市場強勁成長。
市場限制因素-可可豆價格上漲
可可豆是黑巧克力的主要原料,近年來價格波動劇烈。加納和科特迪瓦等主要生產國的不利天氣、作物病害和供應限制導致產量下降和成本上升。這些供應鏈壓力推高了製造商的採購成本,可能影響其定價策略和利潤率。可可價格上漲仍是限制全球黑巧克力市場擴張的最主要因素之一。
市場機會-消費者對高端享受的需求日益增長
黑巧克力在註重健康的消費者中越來越受歡迎,尤其是千禧世代和Z世代,他們重視其濃鬱的可可風味、低糖含量和抗氧化功效。根據美國糖果協會統計,28%的美國消費者偏好黑巧克力,反映出消費者對優質高可可含量產品的需求不斷增加。這一趨勢正促使製造商開發創新特色產品,這些產品具有更高的可可含量、獨特的風味和更清晰的成分標籤。
市場趨勢
一個值得關注的新興趨勢是,越來越多的新產品推出,並標榜其具有獨特的功效。清潔標籤、純素、無糖和無過敏原的黑巧克力在零售和餐飲服務業都越來越受歡迎。例如,2024年11月,吉拉德巧克力公司(Guittard Chocolate)在其Santé品牌下推出了純素、以椰子糖為基底的72%迷你黑巧克力碎。無麩質、猶太潔食和無乳製品認證的日益普及正在重塑全球高端巧克力市場格局。
按類型
2024年,可可含量在50%至90%之間的黑巧克力市佔率最大。這主要得益於其均衡的風味和廣泛的消費者認可。相對溫和的苦味和人們普遍認為的健康益處使其成為全球最受歡迎的選擇。
同時,由於健康意識的增強和對高可可含量、營養豐富的糖果的需求不斷增長,可可含量在90%及以上的黑巧克力預計將保持穩定增長。
依型態
2024年,黑巧克力棒憑藉其保質期長、方便易用以及在烘焙店、甜點店和零售零食店的受歡迎程度,佔了市場主導地位。
由於手工烘焙店和家庭烘焙愛好者的需求不斷增長,巧克力碎塊市場正在快速成長。
依應用領域劃分
糖果領域正在推動全球需求成長,這主要得益於黑巧克力在高檔巧克力和松露巧克力中的廣泛應用。
由於手工烘焙食品和精緻甜點中黑巧克力的採用率不斷提高,預計烘焙領域將實現最快的增長速度。
歐洲 - 市場領導者
歐洲將持續維持在全球市場的領先地位,預計2024年市場規模將達到27.2億美元。德國是歐洲人均巧克力消費量最高的國家,並將繼續成為區域成長的中心。在法國、英國和義大利等主要市場,對有機、無糖和無麩質黑巧克力的需求持續激增。
北美
北美是一個強勁的成長區域,尤其受到高端化趨勢的推動。美國市場是全球最大的黑巧克力消費市場之一,這主要得益於消費者對功能性、清潔標籤和手工巧克力的日益增長的需求。
亞太地區
亞太地區預計將成為成長最快的地區,這主要得益於中產階級收入的成長、快速的城市化進程以及消費者對高端糖果日益增長的興趣。中國和印度等市場正在經歷顯著的零售擴張和對本地生產的投資。
南美洲、中東和非洲
南美洲的成長主要得益於巴西和阿根廷對正宗鹹味可可產品的需求不斷增長。
同時,中東和非洲的成長則主要得益於可支配收入的增加以及對高端產品(尤其是高端糖果)需求的增長。
The global dark chocolate market continues to expand steadily as consumers increasingly gravitate toward premium confectioneries, healthier indulgence options, and clean-label food products. According to the report, the market was valued at USD 5.68 billion in 2024, is projected to reach USD 5.97 billion in 2025, and is expected to rise significantly to USD 8.98 billion by 2032, reflecting a CAGR of 5.99% during the forecast period. In 2024, Europe dominated the global market with a 47.89% share, supported by high per-capita chocolate consumption, a wide range of premium offerings, and strong demand for organic, sugar-free, and gluten-free dark chocolates.
Dark chocolate has emerged as a strong segment within the broader cocoa and chocolate industry. Rising disposable income, increasing women's employment, rapid urbanization, and shifts toward premium snacking habits are steering global consumers toward cocoa-rich dark chocolate. Leading global manufacturers-such as Barry Callebaut, Cargill Inc., Mars Inc., Fuji Oil Company Ltd., and The Hershey Company-continue to expand their product portfolios, introduce innovative cocoa blends, and strengthen global distribution networks. New product launches, premium brand positioning, and aggressive retail expansion are significantly increasing product accessibility across regions.
Market Dynamics
Market Driver - Rising Demand for Premium Chocolates
Premiumization trends continue to reshape the global confectionery landscape. Consumers increasingly prefer indulgent, high-cocoa products with perceived health benefits. As awareness grows about the antioxidant and heart-health properties of dark chocolate, leading companies are expanding their 50%-90% cocoa product lines. Brands such as Mars Wrigley India have strengthened their presence in the segment with launches like GALAXY FUSIONS 70% Dark Chocolate. This rising demand for functional, flavorful confectionery is expected to underpin strong market growth through 2032.
Market Restraint - Rising Cocoa Bean Prices
Cocoa beans, the primary raw material for dark chocolate, have seen significant price volatility in recent years. Weather disruptions, crop diseases, and supply constraints in major producing countries such as Ghana and Cote d'Ivoire have resulted in reduced yields and higher costs. These supply chain pressures are increasing manufacturers' procurement costs and may impact pricing strategies and profit margins. High cocoa prices remain one of the most significant restraints to global dark chocolate market expansion.
Market Opportunity - Growing Preference for Premium Indulgence
Dark chocolate appeals strongly to health-focused consumers, especially millennials and Gen Z, who value cocoa richness, lower sugar content, and antioxidant benefits. According to the National Confectioners Association, 28% of U.S. consumers prefer dark chocolate, reflecting rising demand for premium, high-cocoa formulations. This trend is encouraging manufacturers to develop innovative, specialty formulations with higher cocoa percentages, unique flavor profiles, and cleaner labels.
Market Trends
A notable emerging trend is the rise in new product launches featuring specialty claims. Clean-label, vegan, sugar-free, and allergen-free versions of dark chocolate are gaining momentum in both retail and food service sectors. For example, in November 2024, Guittard Chocolate Company introduced vegan, coconut-sugar-based 72% mini dark chocolate chips under its Sante brand. The growing adoption of gluten-free, kosher, and dairy-free certifications is reshaping premium chocolate categories globally.
By Type
The 50%-90% dark chocolate segment held the largest share in 2024 due to its balanced flavor profile and wide consumer acceptance. Its milder bitterness combined with recognized health benefits makes it the most preferred option globally.
Meanwhile, above 90% dark chocolate is set to grow steadily, driven by rising health consciousness and increased demand for high-cocoa, nutrient-rich confectionery.
By Form
Dark chocolate bars dominated the market in 2024 due to longer shelf life, convenience, and popularity in bakery, desserts, and retail snacking.
The chips & chunks segment is growing rapidly due to rising demand from artisanal bakeries and home baking enthusiasts.
By Application
The confectionery segment leads global demand, supported by widespread use of dark chocolate in premium chocolates and truffles.
The bakery segment is projected to grow at the fastest rate owing to increased incorporation of dark chocolate in artisanal baked goods and gourmet desserts.
Europe - Market Leader
In 2024, Europe recorded a market value of USD 2.72 billion, retaining its position as the global leader. Germany, with the highest per-capita chocolate consumption in Europe, remains central to regional growth. Demand for organic, sugar-free, and gluten-free dark chocolate continues to surge across key markets such as France, the U.K., and Italy.
North America
North America represents a strong growth region, particularly driven by premiumization trends. The U.S. market is among the largest global consumers of dark chocolate, supported by an increasing preference for functional, clean-label, and artisan chocolates.
Asia Pacific
Asia Pacific is set to become the fastest-growing region due to rising middle-class incomes, rapid urbanization, and growing appreciation for premium confectionery. Markets such as China and India are witnessing significant retail expansion and local manufacturing investments.
South America & Middle East & Africa
South America's growth is driven by rising demand for authentic, cocoa-rich products in Brazil and Argentina.
Meanwhile, the Middle East & Africa region benefits from increasing disposable incomes and premium product demand, especially in luxury confectionery.
Conclusion
Growing from USD 5.68 billion in 2024 to USD 8.98 billion by 2032, the global dark chocolate market is poised for sustained growth. Rising health awareness, product premiumization, and expanding specialty claims are set to redefine the industry landscape, creating vast opportunities for manufacturers and retailers worldwide.
Segmentation By Type
By Form
By Application
By Region