![]() |
市場調查報告書
商品編碼
1880665
服裝護理設備市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察與預測(2024-2032 年)Garment Care Appliances Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
||||||
隨著消費者在日常生活中越來越重視便利性、效率和高品質的服裝護理,全球服飾護理設備市場持續穩定成長。根據最近的一份報告,在蒸汽熨斗、乾式熨斗和先進服裝護理技術的廣泛應用推動下,該市場在 2024 年的價值將達到 677.9 億美元。預計到 2025 年,在新興國家可支配收入增加和家庭現代化進程的推動下,該市場將擴張至 709.2 億美元。長期成長動能依然強勁,預計到 2032 年將達到 1,000.9 億美元,預測期內複合年增長率 (CAGR) 為 5.05%。
到2024年,亞太地區將佔全球33.23%的市場佔有率,成為全球需求的主要推動力,這主要得益於快速的城市化進程、紡織業的擴張以及消費者對智慧多功能家用電器的日益增長的需求。主要廠商包括松下電器、摩飛、飛利浦、哈維爾斯、巴賈吉電器和特福。
市場推動因素
推動市場成長的最強勁動力之一是全球旅遊業的擴張,這顯著增加了對便攜式和立式蒸汽熨斗的需求。飯店和連鎖飯店越來越多地在客房內配備衣物護理設備,以提高客人的便利性和效率。商務旅行和旅遊活動的增加進一步推動了小型蒸氣熨斗和除皺解決方案的普及。全球旅遊數據顯示,到2023年,國際遊客支出將增加約11.6%,達到1.9兆美元,將推動對便於旅行的衣物護理產品的需求。
市場限制因子
儘管市場呈上升趨勢,但高昂的維修和保養成本仍然是一個主要阻礙因素。消費者常常因為購買家電後不久就需要昂貴的維修而感到沮喪,這導致品牌忠誠度下降,並使他們不願投資高端機型。消費者普遍認為服務費用過高,這也會阻礙他們購買,因為他們更傾向於選擇性價比高、經久耐用的解決方案,進而影響市場滲透率。
市場機會
快速成長的電子商務通路提供了巨大的成長機會。線上平台提供了接觸全球品牌、詳細產品比較、評論和具有競爭力的價格的廣泛管道。製造商越來越多地利用數位市場,繞過中間商,實現直接促銷和個人化優惠。新興國家在線購物的快速發展預計將進一步加速市場滲透。
市場趨勢
影響該行業的關鍵趨勢之一是消費者對智慧服裝護理設備的興趣日益濃厚。物聯網連接、基於人工智慧的織物識別、遠端監控、智慧蒸汽控制和自動洗滌程序等功能正日益受到關注。這些創新提升了便利性,實現了個人化的衣物護理,並提高了能源效率。隨著消費者越來越青睞能夠減少時間和體力勞動的技術,智慧熨斗和自動蒸氣熨斗的需求持續成長。
依類型
蒸氣熨斗將在2024年佔市場主導地位,並保持成長最快的類別。其高效的除皺功能和對各種織物類型的適用性使其成為家庭和商業用途的理想選擇。
乾式熨斗以其價格實惠和便攜性而聞名,是增長速度第二快的類別。
依應用
預計到2024年,住宅領域將佔最大的市場佔有率,這主要得益於可支配收入的增長、生活方式的改善以及對便捷家用電器的日益依賴。
由於對大批量服裝解決方案的需求不斷增長,包括酒店、洗衣服務和服裝行業在內的商業領域預計將以最高的複合年增長率增長。
依通路劃分
專賣店憑藉其豐富的產品線和直接的產品功能對比,在市場中佔領先地位。
受網路普及率、數位支付和優質產品線的推動,線上零售是成長最快的領域。
亞太地區(2024年市場規模:225.3億美元)
亞太地區佔最大的市場佔有率,預計也將實現最快的成長,這主要得益於中國、印度和東南亞地區快速的城市化進程、收入水平的提高以及紡織業的蓬勃發展。
歐洲
歐洲是成長速度第二快的地區,這主要得益於其強大的時尚產業、環保法規以及對節能環保家電日益增長的需求。
北美
北美是成長速度第三快的地區,這主要得益於其強大的購買力、快節奏的生活方式以及智慧家電的快速普及。電子商務的高滲透率也進一步推動了需求。
南美洲、中東和非洲
由於中產階級的壯大、人們對服裝護理意識的提高以及對多功能家電日益增長的偏好,預計這兩個地區都將保持穩定增長。
如有需要,可提供SEO最佳化版本、HTML報告和詳細的區域分析。
The global garment care appliances market continues to grow steadily as consumers increasingly prioritize convenience, efficiency, and fabric care quality in their daily routines. According to the latest report, the market was valued at USD 67.79 billion in 2024, supported by robust adoption of steam irons, dry irons, and advanced garment care technologies. By 2025, the market is projected to increase to USD 70.92 billion, driven by rising disposable incomes and modernization of households across emerging nations. Long-term expansion remains strong, with the industry forecast to reach USD 100.09 billion by 2032, reflecting a CAGR of 5.05% during the forecast period.
Asia Pacific dominated global demand with a 33.23% market share in 2024, led by rapid urbanization, expansion of the textile industry, and growing consumer preference for smart and multifunctional home appliances. Key players operating in the sector include Panasonic Corporation, Morphy Richards, Philips, Havells, Bajaj Electricals, and Tefal, among others.
Market Drivers
One of the most powerful drivers of market growth is the expansion of the global travel and tourism sector, which has significantly boosted demand for portable and upright garment steamers. Hotels and hospitality chains increasingly equip guest rooms with garment care appliances to enhance guest convenience and efficiency. Rising business travel and tourism activities further fuel adoption of compact steamers and rapid-wrinkle-removal solutions. According to global travel data, international visitor spending increased by nearly 11.6% in 2023, reaching USD 1.9 trillion, reinforcing demand for travel-friendly garment care products.
Market Restraints
Despite upward momentum, the market faces a key restraint: high repair and maintenance costs. Many consumers experience dissatisfaction when appliances require expensive repairs shortly after purchase, reducing brand loyalty and creating hesitation to invest in premium models. Perceptions of high service charges also discourage buyers who prefer cost-effective, long-lasting solutions, thereby affecting the market's adoption rate.
Market Opportunities
Flourishing e-commerce channels present substantial growth opportunities. Online platforms offer wide access to global brands, detailed product comparisons, reviews, and competitive prices. Manufacturers increasingly leverage digital marketplaces to bypass intermediaries, enabling direct promotions and personalized offers. The rapid expansion of online shopping in emerging nations is expected to further accelerate market penetration.
Market Trends
A major trend shaping the industry is the rising inclination toward smart garment care appliances. Features such as IoT connectivity, AI-based fabric recognition, remote monitoring, smart steam control, and automated cleaning cycles are gaining traction. These innovations improve convenience, personalize garment care, and enable energy efficiency. As consumers increasingly favor technologies that reduce time and manual effort, demand for smart irons and automated garment steamers continues to grow.
By Type
Steam irons dominated the market in 2024 and remain the fastest-growing category. Their ability to efficiently remove wrinkles and handle diverse fabric types makes them ideal for both households and commercial applications.
Dry irons, known for affordability and portability, represent the second-fastest-growing segment.
By Application
The residential segment held the largest share in 2024, driven by rising disposable incomes, lifestyle upgrades, and increasing dependence on convenient home appliances.
The commercial segment, including hotels, laundry services, and garment businesses, is expected to grow at the highest CAGR, owing to increasing demand for high-capacity garment solutions.
By Distribution Channel
Specialty stores led the market due to wide product availability and the ability to compare features directly.
Online retail is the fastest-growing segment, supported by increased internet usage, digital payments, and superior product variety.
Asia Pacific (2024 Market Size: USD 22.53 billion)
Asia Pacific held the largest share and is expected to grow fastest due to rapid urbanization, rising incomes, and a booming textile industry in China, India, and Southeast Asia.
Europe
Europe is the second fastest-growing region, supported by a strong fashion industry, environmental regulations, and growing demand for energy-efficient and eco-friendly appliances.
North America
North America ranks third, fueled by strong purchasing power, busy lifestyles, and rapid adoption of smart home appliances. High e-commerce penetration further accelerates demand.
South America & Middle East & Africa
Both regions are expected to grow steadily due to rising middle-class populations, increased awareness of garment care, and growing preference for multifunctional appliances.
Conclusion
From USD 67.79 billion in 2024 to USD 100.09 billion by 2032, the global garment care appliances market is poised for significant expansion driven by technology integration, lifestyle modernization, e-commerce growth, and rising fabric-care awareness.
If you want, I can also provide an SEO-optimized version, HTML-formatted report, or regional deep-dive analysis.
Segmentation By Type
By Application
By Distribution Channel
By Region