![]() |
市場調查報告書
商品編碼
1880583
戶外座椅市場規模、佔有率、成長及全球產業分析:依類型、應用和地區劃分的洞察與預測(2024-2032 年)Outdoor Chairs Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
||||||
隨著戶外生活成為現代住宅和商業環境中不可或缺的一部分,全球戶外座椅市場持續成長。根據最新的行業數據,受庭院、陽台、花園和戶外商業空間投資激增的推動,預計到 2024 年,該市場規模將達到 143.3 億美元。此外,受不斷變化的設計趨勢、可支配收入的成長以及全球酒店業的擴張的推動,預計到 2025 年,該市場規模將達到 149.6 億美元,到 2032 年將達到 206.8 億美元。
對戶外生活空間的需求不斷成長
推動市場成長的關鍵因素是消費者對更優質的戶外生活環境的需求日益增長。屋主們越來越重視戶外空間,將其功能性和美觀性結合,作為室內生活空間的延伸。居家度假、房屋翻新和後院娛樂等趨勢正在推動對優質、實用戶外座椅解決方案的需求。據 Brown Jordan Outdoor Kitchens 稱,約 75% 的購屋者更傾向於擁有專屬戶外生活空間的住宅。此外,Elevate by Design 的研究預測,到 2023 年,新建住宅中帶露台的比例將達到 63.7%,這將是連續第八年成長。人們對舒適、時尚且耐用的戶外家具日益增長的興趣持續推動著市場需求。
影響成長的市場阻礙因素
儘管成長動力強勁,但市場仍面臨原材料價格波動和季節性需求週期等挑戰。木材、金屬和鋁等關鍵材料的成本會受到供應鏈中斷和全球貿易波動的影響,直接影響生產利潤率。此外,該市場有明顯的季節性,需求高峰出現在春夏季,冬季則急劇下降。再加上笨重家具的倉儲成本以及品牌間激烈的競爭,這些因素都在限制整體成長。
新機會:永續智慧戶外椅
向環保、科技賦能的戶外家具的轉變正在帶來新的機會。消費者越來越青睞由再生塑膠、再生木材和可生物降解材料製成的戶外椅。同時,精通科技的消費者也樂於接受具有智慧功能的產品,例如太陽能USB充電、天氣監測和人體工學調節。這種永續性和創新性的結合使製造商能夠實現產品差異化,並滿足具有環保意識和數位化素養的消費者的期望。
主要市場趨勢
影響市場的一個顯著趨勢是,消費者越來越傾向於選擇多功能、節省空間的戶外家具。這種趨勢在城市地區尤其明顯,緊湊的公寓和陽台需要小巧而多功能的解決方案。折疊椅、可堆疊設計、多功能休閒椅和輕便金屬座椅越來越受到追求實用性和時尚感的消費者的青睞。製造商正透過使用鋁和耐候藤條等耐用輕便的材料來滿足這項需求,打造舒適便攜的戶外家具。
依材料劃分
木材因其耐用性、美觀性和防水、耐熱、防蟲的特性,在2024年之前仍將保持領先地位。常用木材包括柚木、相思木、雪松和紅木。金屬區隔市場預計將實現最高成長率,這主要得益於消費者對具有耐腐蝕性、防紫外線和長使用壽命的戶外座椅結構的需求不斷增長。
依最終使用者劃分
2024年,住宅領域引領市場,主要受房屋翻新趨勢以及戶外休閒餐飲文化的興起所推動。預計到2032年,商業領域將實現最快成長,主要受飯店、度假村、咖啡館和活動管理公司投資的推動。
依通路劃分
家居專賣店憑藉其客製化服務、產品保固和沈浸式展廳,佔了最大的市場佔有率。然而,線上零售預計將以最快的速度擴張,主要受便利性、豐富的選擇、用戶評價和價格競爭力等因素的驅動。
北美
北美仍然是領先的市場,主要受強大的戶外文化、高家庭支出以及對高端戶外家具日益增長的需求所驅動。美國正在推動咖啡館、度假村和屋頂餐廳等商業場所對戶外家具的採用率不斷提高。
歐洲
歐洲是全球第二大區域市場,其成長主要得益於戶外生活方式的興起、消費者對永續產品的偏好以及蓬勃發展的旅遊業。德國、英國和法國的消費者越來越傾向於購買耐用且環保的戶外椅。
亞太地區
亞太地區預計將引領全球市場,到2024年市場規模將達到64.1億美元,其成長動力主要來自不斷增長的房地產市場、日益增長的可支配收入、快速的城市化進程以及酒店和度假村的擴張。中國和印度的可持續生產實踐也為該地區的成長提供了支持。
The global outdoor chairs market continues to gain traction as outdoor living becomes an integral part of modern lifestyles across residential and commercial environments. According to the latest industry figures, the market was valued at USD 14.33 billion in 2024, supported by surging investments in patios, balconies, gardens, and open-air commercial spaces. The market is further expected to rise to USD 14.96 billion in 2025 and reach USD 20.68 billion by 2032, driven by evolving design trends, rising disposable incomes, and the expansion of the global hospitality industry.
Growing Demand for Outdoor Living Spaces
A major driver of market growth is the rising consumer preference for enhanced outdoor living environments. Homeowners are increasingly investing in functional and aesthetic outdoor areas that serve as extensions of indoor living spaces. Trends such as staycations, home remodeling, and backyard entertainment have strengthened the demand for premium and functional outdoor seating solutions. According to Brown Jordan Outdoor Kitchens, nearly 75% of homebuyers prefer homes with dedicated outdoor living areas. Additionally, as per Elevate by Design, the share of new homes with patios rose to 63.7% in 2023, marking eight consecutive years of growth. This growing emphasis on comfortable, stylish, and durable outdoor furniture continues to push product demand.
Market Restraints Impacting Growth
Despite substantial growth drivers, the market faces challenges such as fluctuating raw material prices and seasonal demand cycles. The cost of key materials-including wood, metal, and aluminum-is affected by supply chain disruptions and global trade volatility, directly impacting production margins. The market is also highly seasonal, with peak demand occurring during spring and summer, and demand dipping sharply during winter months. Combined with storage costs for bulky furniture and intense competition among brands, these factors moderate the overall growth trajectory.
Emerging Opportunities: Sustainable and Smart Outdoor Chairs
The shift toward eco-friendly and tech-enabled outdoor furniture is opening new opportunities. Consumers increasingly prefer outdoor chairs made from recycled plastics, reclaimed wood, and biodegradable materials. At the same time, tech-savvy buyers are embracing products with smart features such as solar-powered USB charging, weather-monitoring capabilities, and ergonomic adjustability. This fusion of sustainability and innovation is enabling manufacturers to differentiate products and meet the expectations of environmentally conscious and digitally engaged consumers.
Key Market Trends
A notable trend shaping the market is the rising preference for multi-functional and space-saving outdoor furniture. This trend is especially pronounced in urban regions where smaller apartments and balconies demand compact and versatile solutions. Foldable chairs, stackable designs, dual-purpose loungers, and lightweight metal seating are increasingly popular among consumers seeking both practicality and style. Manufacturers are responding by using durable, lightweight materials such as aluminum and weatherproof wicker to create comfortable and portable outdoor furniture.
By Material
Wood remained the leading segment in 2024 due to its durability, aesthetic versatility, and resistance to water, heat, and insects. Popular wood types include teak, acacia, cedar, and mahogany. The metal segment is projected to grow at the fastest rate, driven by rising demand for corrosion-resistant, UV-protected, and long-lasting outdoor seating structures.
By End-User
The residential segment dominated the market in 2024, supported by home improvement trends and the growing culture of outdoor relaxation and dining. The commercial segment is expected to grow the fastest through 2032, fueled by investments from hotels, resorts, cafes, and event management companies.
By Distribution Channel
Home specialty stores hold the largest market share, offering customization, product assurance, and immersive showrooms. However, online retail is projected to expand at the fastest pace, supported by convenience, broad assortments, user reviews, and competitive pricing.
North America
North America remains a major market with strong outdoor living culture, high household spending, and growing demand for premium outdoor furniture. The U.S. leads with rising adoption in commercial establishments such as cafes, resorts, and rooftop dining venues.
Europe
Europe is the second-largest regional market, driven by alfresco living trends, sustainable product preferences, and a robust tourism sector. Consumers across Germany, the U.K., and France increasingly invest in durable and eco-friendly outdoor chairs.
Asia Pacific
Asia Pacific dominated the global market with USD 6.41 billion in 2024, driven by real estate growth, rising disposable incomes, rapid urbanization, and hotel and resort expansion. Sustainable manufacturing practices in China and India also support regional growth.
Conclusion
With the market projected to reach USD 20.68 billion by 2032, the outdoor chairs industry is set for steady long-term expansion. Innovation in materials, smart features, and sustainable designs-combined with rising outdoor living trends-will continue shaping the industry's future.
Segmentation By Material
By End-User
By Distribution Channel
By Geography