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市場調查報告書

商品編碼

2133486

泰國的尼古丁

Nicotine in Thailand

出版日期: 2026年09月15日 | 出版商:

Euromonitor International | 英文 48 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2025年泰國尼古丁市場呈現合法產品銷售量快速下滑的趨勢。這與全部區域相對穩定或溫和的成長趨勢形成鮮明對比，其根源在於消費者趨勢和競爭動態的根本性轉變，以及消費稅上漲、非法供應持續存在和電子菸非正式管道廣泛流通等因素的綜合影響。合法企業的經營環境依然極為嚴峻，合法產品與非法產品之間持續存在的價格差異以及執法力度不足進一步削弱了其生存基礎。為了在這種環境下取得成功，合法企業必須靈活應對消費者追求價值的行為，例如消費者願意為膠囊產品創新支付更高的價格，並能夠快速調整產品系列和分銷策略，以適應不斷擴大的非正式管道和數位管道以及持續存在的監管不確定性。

Euromonitor International發布的《泰國尼古丁市場》報告全面概述了泰國尼古丁市場的規模和結構。報告涵蓋了2021年至2025年的最新零售銷售數據，從而能夠識別推動市場成長的產業。此外，報告還列出了主要參與者和品牌，並對影響市場的主要因素進行了策略分析，包括新法規、分銷和定價等問題。報告也對2030年之前的市場發展趨勢進行了預測。

目標產品：紙煙、紙煙（合法和非法）、雪茄、小雪茄、吸菸用菸草製品、電子菸耗材（合法和非法）、無煙煙草、電子菸產品、加熱菸草製品。

資料範圍：市場規模（歷史資料和預測資料）、公司市場佔有率、品牌市場佔有率和分銷資料。

購買這份報告有什麼好處？

讓我們詳細了解尼古丁市場；
辨識成長型產業，了解推動市場變化的因素。
分析競爭格局、主要市場參與企業和主要品牌。
根據五年預測，評估市場的未來成長潛力。

Thailand's nicotine landscape in 2025 was marked by a rapid contraction in legal volumes, diverging sharply from the more stable or moderately growing performance seen across Asia Pacific, as a combination of rising excise taxes, persistent illicit supply, and widespread informal e-vapour availability fundamentally alters consumption and competitive dynamics. The environment remains highly unattractive for legal players, as the entrenched price gap with illicit options and the inability of enforcement efforts to achieve sustainable results further erode the legal base. Success in this context depends on an agile response to value-seeking behaviour, demonstrated by the willingness of consumers to pay a premium for capsule innovations, as well as the ability to rapidly adapt portfolios and distribution strategies in the face of expanding informal and digital channels and ongoing regulatory uncertainty.

Euromonitor International's Nicotine in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Nicotine market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

List Of Contents And Tables

Executive Summary

2025 Developments

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Nicotine

Industry Performance

Philip Morris Launches Capsule Innovations to Win Value-Driven Smokers
Illicit Brands and E-Vapour Disrupt Established Purchasing Habits
Value-Seeking Consumers Reshape Competition

CHART 2 Volume Sales 2020-2030
CHART 3 Volume Sales by Category 2025

What's Next?

Illicit Trade Constrains Nicotine Volumes as Alternative Formats Grow

CHART 4 Analyst Insight for Nicotine

Value-Focused Strategies Become Critical for Success

CHART 5 Forecast Volume Sales 2020-2030
CHART 6 Forecast Volume Sales by Category 2025-2030

Competitive Landscape

Philip Morris Leads as Value Innovation Reshapes Competition

CHART 7 Company Shares 2025
CHART 8 Brand Shares 2025

Channels

Independent Stores Hold Leadership as Digital Platforms Bypass Regulation
Social Commerce Outpaces Retail E-Commerce as Buyers Seek Frictionless Access

Products

Value-Driven Trends Shape Nicotine Innovation
Capsule Technology and Illicit Alternatives Define Recent Changes
Strategic Adjustments Drive Market Share Shifts and Future Retention

Operating Environment

Legislation
Legislative Overview

CHART 9 Legislation Summary at a Glance

Minimum Legal Smoking Age
Smoking Prevalence
Health Warnings
Plain Packaging
Point-Of-Sale Display Bans
Smoking in Public Places
Flavoured Tobacco Product Ban
Vapour Products
Production/Imports/Exports

Economic Context

CHART 10 Economic Context for Nicotine
CHART 11 Real Gdp Growth 2020-2030
CHART 12 Inflation 2020-2030

Consumer Context

CHART 13 Consumer Context for Nicotine
CHART 14 Population 2020-2030
CHART 15 Population by Generation 2025

Country Reports Disclaimer

CIGARETTES IN THAILAND

Key Data Insights

2025 Developments
Cigarettes Summary

Key Industry Trends

CHART 16 Key Industry Trends for Cigarettes

Industry Performance

Tobacco Authority Shifts Focus as Illicit Sales Surge
Flavour Innovation and Price Repositioning Target Shrinking Demand
Younger Consumers of Legal Smoking Age Abandon Cigarettes for Illegal Alternatives

CHART 17 Volume Sales 2020-2030

What's Next?

Tax Reform and Illicit Supply Reshape Pricing and Channel Dynamics
Younger Users of Legal Smoking Age Accelerate Shift to Alternative Nicotine Formats

CHART 18 Forecast Volume Sales 2020-2030

Competitive Landscape

CHART 19 Analyst Insight for Cigarettes

Philip Morris Strengthens Position through Portfolio Diversification

CHART 20 Company Shares 2025
CHART 21 Brand Shares 2025

Channels

Modern Trade Gains Share at the Expense of Independent Retailers

CHART 22 Retail Channels 2020-2025

Taxation and Pricing

Products

Product Innovation Responds to Market Pressures
Value and Variety Drive Market Gains
Strategic Diversification Amidst Shifting Consumption

Economic Context

CHART 23 Economic Context for Cigarettes
CHART 24 Real Gdp Growth 2020-2030
CHART 25 Inflation 2020-2030

Consumer Context

CHART 26 Consumer Context for Cigarettes
CHART 27 Population 2020-2030
CHART 28 Population by Generation 2025

Country Reports Disclaimer

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN THAILAND

Key Data Insights

2025 Developments
Cigars, Cigarillos and Smoking Tobacco Summary

Industry Performance

Legacy Brands Reinforce Value-Led Downtrading among Smokers
Smoking Tobacco Is Largest While Cigars and Cigarillos Is the Fastest Growing Category
Value Consciousness Highlights Smoking Tobacco as Cigars Remain Tourism-Driven

CHART 29 Volume Sales 2020-2030
CHART 30 Volume Sales by Category 2025

What's Next?

Illicit Tobacco Erodes Value as Price-Sensitive Buyers Shift Away From Legal Channels
Smoking Tobacco Set to Outpace Premium Cigars Amid Tourism-Dependent Demand
Roll-Your-Own Retains Dominance as Established Value Brands Anchor Spending