印尼零售業

印尼零售業正吸引國際和區域投資者的濃厚興趣，國內外企業的快速擴張使其成為東南亞地區的重要優先發展領域。儘管預計2025年5%的價值成長率較往年有所放緩，但由於數位化進步、消費者偏好變化以及競爭加劇等因素，市場環境仍充滿活力。預計到2025年，零售電子商務的交易量將成長10%，在重塑消費者互動和購買行為方面發揮至關重要的作用。同時，便利商店和百貨公司也經歷了強勁成長，這主要得益於消費者對速度、便利性和更佳店內體驗的需求。

Euromonitor International發布的「印尼零售業報告」深入分析了推動該產業發展的關鍵趨勢和動態。該報告涵蓋所有零售管道，提供全行業的洞察。這些通路包括大賣場、超級市場、折扣店、便利商店、百貨公司、健康美容零售商、服飾鞋帽零售商、家具及室內設計商店、五金金屬製品商店、耐用消費品零售商以及休閒及個人用品零售商。報告中還包含主要零售商的概況，並分析了他們的表現和挑戰。此外，報告也盡可能分析了非實體店零售（自動販賣機、線上購物、網路零售、直銷等）。

目標產品：零售電商、離線零售

數據範圍：市場規模（歷史數據和預測）、企業市場占有率、品牌佔有率、分銷數據

購買這份報告有什麼好處？

• 詳細整體情況零售市場；
• 辨識成長型產業，了解推動市場變化的因素。
• 分析競爭格局、主要市場參與企業和主要品牌。
• 根據五年預測，評估市場的未來成長潛力。

目錄

摘要整理

• 2025 年的發展趨勢

關鍵數據分析

主要行業趨勢

產業表現

• 在結構性變化和零售業態演變重塑市場的背景下，零售業正保持溫和成長。
• 雖然小規模本地雜貨店是銷售的主要驅動力，但零售電子商務正引領兩位數的成長。
• 直播購物和社交電商正在透過即時互動和數位化主導的成長重塑零售業。

前景

• 預計消費擴張、宏觀經濟穩定以及數位零售通路快速擴張將帶來強勁成長。
• 雖然零售電子商務正在推動銷售管道的擴張，但便利商店和百貨公司可能會推動線下成長。
• 體驗式零售概念融合了生活方式、文化和永續性，有望推動實體零售空間的演變。

競爭格局

• 在跨通路競爭日益激烈的背景下，由 Sea Ltd 和 Tokopedia Pt.主導的行業分階段重整正在進行中。

商業環境

• 非官方零售
• 營業時間
• 季節性
• 開齋節/利巴蘭節
• 學校假期
• Halbornas（全國網路購物日）
• 聖誕節

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼的便利商店

關鍵數據分析

• 2025 年的發展趨勢
• 便利商店概況

主要行業趨勢

產業表現

• 在印尼便利商店市場，門市網路的擴張速度超過了銷售額的成長速度。
• Alfamart 和 Indomaret 擴大了自有品牌產品線，以提高利潤率和吸引力。
• 社交電商正在加速便利商店產業的數位轉型。

前景

• 隨著業務擴張和強勁的需求，預計將持續成長。
• 隨著加油站周邊零售商加快食品服務業務的發展，便利商店仍可能保持主導地位。
• 數位化策略和數據驅動的產品組合有望徹底改變們與消費者的互動方式。

競爭格局

• Sumber Alfaria Trijaya Tbk Pt 和 Indoritel Makmur Internasional Tbk Pt 透過業務擴張保持領先地位。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼超級市場

關鍵數據分析

• 2025 年的發展趨勢
• 超級市場概況

主要行業趨勢

產業表現

• 即使在經濟情勢謹慎的情況下，注重性價比的購物方式也支撐著超級市場的韌性。
• 自有品牌正在加劇超級市場的競爭，「價格實惠」是關鍵因素。

前景

• 印尼超級市場的轉型預計將得到持續成長的支持。
• 技術主導的變革有望徹底改變超級市場的運作方式。

競爭格局

• Lion Superindo-Gelael Pt 鞏固了主導地位。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼大賣場

關鍵數據分析

• 2025 年的發展趨勢
• 大賣場概況

主要行業趨勢

產業表現

• 在零售業結構性變革加速的背景下，大賣場的業績持續下滑。
• 各公司正在實施創新促銷活動，以吸引注重性價比的消費者。
• 自有品牌優質化對大賣場定位的影響

前景

• 大賣場商業模式的轉變可能會促進其逐步復甦。
• 體驗式零售與全通路的融合將塑造大賣場的未來。
• 策略調整和選擇性投資將有助於大賣場的復甦。

競爭格局

• 儘管 Hypermart 正在利用其規模經濟，但 Transmart Carrefour 在大賣場市場卻正在失去市場佔有率。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼的當地小規模雜貨店

關鍵數據分析

• 2025 年的發展趨勢
• 小規模本地雜貨店概況

產業表現

• 在現代零售業擴張的背景下，本地小規模雜貨店的韌性主要得益於它們與當地社區的深厚連結。
• 數位支付的引入使當地小規模雜貨店能夠保持競爭力。

前景

• 預計小規模本地雜貨店將在數位化和價值驅動型需求的支持下逐步成長。
• 小規模本地雜貨店需要在數位轉型和來自現代零售業態的競爭壓力之間取得平衡。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼百貨公司

關鍵數據分析

• 2025 年的發展趨勢
• 一般零售商店概況

主要行業趨勢

產業表現

• 體驗式零售對銷售額的影響日益顯著，而多元化零售店正在推動強勁的價值成長。
• 人工智慧主導的變革正在徹底改變普通零售商店的客戶參與。

前景

• 百貨公司預計將透過提供精心挑選的商品和主題體驗來吸引年輕顧客。
• 向主題化和體驗式零售的轉變將重新定義競爭的本質。

競爭格局

• 隨著名創優品和Oh!Some的迅速擴張，百貨公司的銷售額正在下降。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼服飾鞋類專賣店

關鍵數據分析

• 2025 年的發展趨勢
• 服裝和鞋類專家概覽

主要行業趨勢

產業表現

• 數位化帶來的變革以及消費者謹慎的消費習慣導致服裝和鞋類零售商的業績下滑。
• 「數位化優先」的創新正在改變服裝和鞋類公司的格局。
• 實體店的創新正在加強服裝和鞋類產業的體驗式互動。

前景

• 本土品牌正利用「慢時尚」趨勢，在與中價位競爭對手的較量中獲得優勢。
• 數位化優先的平台有望加速即時購物和用戶主導購買。
• 全通路策略的彈性將得到穩定的宏觀經濟基本面的支持。

競爭格局

• 優衣庫正在鞏固其在日益分散的服裝和鞋類市場中的主導地位。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼家用電器及電子產品專家

關鍵數據分析

• 2025 年的發展趨勢
• 家用電器及電子產品專賣店概覽

主要行業趨勢

產業表現

• 在消費者支出謹慎的情況下，家電和電子產品商店的銷售額出現了溫和成長。
• 全通路擴張和價格下降正在創造競爭優勢。

前景

• 購買力的恢復和對智慧型手機的持續需求預計將推動未來的成長。
• 全通路整合和實體零售的轉型將是成長的關鍵。

競爭格局

• 市場日益集中化，Elajaya Swasembada 保持領先地位。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼家居用品專家

關鍵數據分析

• 2025 年的發展趨勢
• 家居用品專家概述

主要行業趨勢

產業表現

• 在宏觀經濟環境穩定的背景下，家居產品專家保持了成長勢頭。
• 家居建材商店和園藝用品商店正透過快速的門市擴張和規模經濟推動成長。
• Azko 正在努力改造其實體店，以提高客戶參與度和忠誠度。

前景

• 預計銷售家居用品和室內裝飾品的專賣店將超越家居裝飾商店和園藝中心。
• 以價值為導向的消費和全通路策略有望徹底改變家居用品專賣店的角色。
• 隨著營收成長和通膨穩定，強勁成長勢頭預計將持續。

競爭格局

• Mr. Diy 的快速門市擴張正在重塑家居用品零售商的競爭格局。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼健康美容專家

關鍵數據分析

• 2025 年的發展趨勢
• 健康與美容專業人士概覽

主要行業趨勢

產業表現

• 在消費趨勢不斷變化的情況下，健康美容專家公司 (Health & Beauty Specialist, Inc.) 實現了穩定成長。
• 雖然藥局是銷售管道業績的主要驅動力，但醫療保健和個人護理專賣店正在重拾成長勢頭。
• 全通路零售和體驗式零售的擴張正在改變健康美容專賣店產業。

前景

• 藥局和穩定的宏觀經濟環境將支持經濟成長。
• 美容專業人士將利用敏捷性和店內技術來支持業務成長。
• 本土品牌、快速變化的趨勢和數據驅動的敏捷性將重塑零售業的動態。

競爭格局

• 隨著各大公司透過全通路和實體店網路拓展業務，市場分散程度進一步加劇。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼直銷

關鍵數據分析

• 2025 年的發展趨勢
• 直銷概述

主要行業趨勢

產業表現

• 由於監管限制和消費者參與方式的改變，印尼的直銷管道正處於持續下滑的趨勢。
• 健康美容產業的直銷正在推動收入成長，而食品業的直銷也呈現穩定成長的態勢。

前景

• 數位化整合可望徹底改變針對年輕消費者的銷售策略。
• 健康美容產業的優質化與食品直銷的快速擴張形成了鮮明對比。

競爭格局

• 隨著特百惠退出市場，康寶萊印尼公司正應對監管上的挑戰。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

印尼零售電子商務

關鍵數據分析

• 2025 年的發展趨勢
• 零售電子商務概述

主要行業趨勢

產業表現

• 即時電商、創新和強勁的消費者需求正在推動強勁成長。
• 社交購物正在推動市場型電子商務的擴張。
• Erafone 的全通路模式結合了數位管道的便利性和離線通路的可靠性。

前景

• 由於其擴充性、與社交商務的整合以及數位支付的廣泛普及，市場型電子商務有望推動未來的成長。
• 預計生鮮電商將加速全通路策略的實施，從而推動成長。
• 社交電商、數位支付和全通路整合可望推動零售電商的下一階段成長。

競爭格局

• 隨著 Shopee 的市佔率不斷擴大，TikTok Shop 的發展動能也越來越強勁，市場集中度也不斷提高。

經濟情勢

消費者狀況

• 關於國家報告的免責聲明

Retail in Indonesia demonstrates strong appeal to both international and regional investors, standing out as a priority in Southeast Asia due to rapid expansion by both foreign and local players. Although a 5% value growth in 2025 signals moderation compared to previous years, the environment remains highly dynamic, shaped by digital integration, shifting consumer preferences, and intensifying competition. Retail e-commerce, which recorded a 10% increase in value in 2025, plays a pivotal role in reshaping consumer engagement and purchasing behaviour. At the same time, convenience retailers and variety stores are experiencing strong growth, driven by consumer demand for speed, accessibility, and enhanced in-store experiences.

Euromonitor International's Retail in Indonesia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Retail

Industry Performance

• Retail Records Moderate Growth as Structural Shifts and Evolving Retail Formats Reshape the Market
• Small Local Grocers Leads Sales While Retail E-Commerce Drives Double-Digit Growth
• Livestream Shopping and Social Commerce Reshape Retail through Real-Time Engagement and Digital-Driven Growth
• CHART 2 Uniqlo Indonesia Launches Daily Livestream Shopping on Its App and Tiktok
• CHART 3 Value Sales 2020-2030
• CHART 4 Value Sales by Category 2025

What's Next?

• Strong Growth Is Set to Be Driven by Rising Consumption, Macroeconomic Stability and the Rapid Expansion of Digital Retail Channels
• CHART 5 Analyst Insight for Retail
• Convenience Retailers and Variety Stores Will Drive Offline Growth as Retail E-Commerce Leads Channel Expansion
• Experiential Retail Concepts Are Set to Integrate Lifestyle, Culture and Sustainability to Drive the Evolution of Physical Retail Spaces
• CHART 6 Forecast Value Sales 2020-2030
• CHART 7 Forecast Value Sales by Category 2025-2030
• CHART 8 Space Available Launches an Experiential Compound Space in Kemang, Jakarta

Competitive Landscape

• A Gradual Consolidation Is Led by Sea Ltd and Tokopedia Pt as Cross-Channel Competition Intensifies
• CHART 9 Company Shares 2025
• CHART 10 Brand Shares 2025

Operating Environment

• Informal Retail
• Opening Hours for Physical Retail
• CHART 11 Standard Opening Hours by Channel Type 2025
• Seasonality
• Eid Al-Fitr/Lebaran
• School holidays
• Harbolnas (National Online Shopping Day)
• Christmas

Economic Context

• CHART 12 Economic Context for Retail
• CHART 13 Real Gdp Growth 2020-2030
• CHART 14 Inflation 2020-2030

Consumer Context

• CHART 15 Consumer Context for Retail
• CHART 16 Population 2020-2030
• CHART 17 Population by Generation 2025
• Country Reports Disclaimer

CONVENIENCE RETAILERS IN INDONESIA

Key Data Insights

• 2025 Developments
• Convenience Retailers Summary

Key Industry Trends

• CHART 18 Key Industry Trends for Convenience Retailers

Industry Performance

• Network Expansion Outpaces Sales Growth in Indonesia'S Convenience Retailer Market
• Alfamart and Indomaret Broaden Private Label Ranges to Boost Margins and Appeal
• CHART 19 Retailers Continue to Strengthen Private Label Offerings
• Social Commerce Accelerates Digital Transformation in Convenience Retailers
• CHART 20 Top Players Leverage Consumers' Live-Watching Habits to Expand Sales
• CHART 21 Value Sales 2020-2030
• CHART 22 Value Sales by Category 2025

What's Next?

• Sustained Growth Is Expected to Be Supported by Expansion and Resilient Demand
• CHART 23 Analyst Insight for Convenience Retailers
• Convenience Stores Will Retain the Lead as Forecourt Retailers Accelerate with Foodservice
• Digital Strategies and Data-Driven Assortment Is Set to Reshape Shopper Engagement
• CHART 24 Forecast Value Sales 2020-2030
• CHART 25 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Sumber Alfaria Trijaya Tbk Pt and Indoritel Makmur Internasional Tbk Pt Maintain the Lead through Expansion
• CHART 26 Company Shares 2025
• CHART 27 Brand Shares 2025

Economic Context

• CHART 28 Economic Context for Convenience Retailers
• CHART 29 Real Gdp Growth 2020-2030
• CHART 30 Inflation 2020-2030

Consumer Context

• CHART 31 Consumer Context for Convenience Retailers
• CHART 32 Population 2020-2030
• CHART 33 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN INDONESIA

Key Data Insights

• 2025 Developments
• Supermarkets Summary

Key Industry Trends

• CHART 34 Key Industry Trends for Supermarkets

Industry Performance

• Value-Driven Shopping Sustains Supermarkets Resilience in a Cautious Economy
• Private Label Strengthens Affordability-Led Competition in Supermarkets
• CHART 35 Super Indo'S Private Label Reinforces Everyday Affordability without Compromising Quality
• CHART 36 Value Sales 2020-2030

What's Next?

• CHART 37 Analyst Insight for Supermarkets
• Steady Growth Is Set to Support Format Shifts in Indonesia'S Supermarkets
• Technology-Led Transformation Is Expected to Reshape Supermarkets Operations
• CHART 38 Forecast Value Sales 2020-2030

Competitive Landscape

• Lion Superindo - Gelael Pt Consolidates Its Leadership in a Highly Concentrated Market
• CHART 39 Super Indo Consistently Offers Low Prices to Solidify Its Leading Position
• CHART 40 Company Shares 2025
• CHART 41 Brand Shares 2025

Economic Context

• CHART 42 Economic Context for Supermarkets
• CHART 43 Real Gdp Growth 2020-2030
• CHART 44 Inflation 2020-2030

Consumer Context

• CHART 45 Consumer Context for Supermarkets
• CHART 46 Population 2020-2030
• CHART 47 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN INDONESIA

Key Data Insights

• 2025 Developments
• Hypermarkets Summary

Key Industry Trends

• CHART 48 Key Industry Trends for Hypermarkets

Industry Performance

• Hypermarkets Faces an Ongoing Decline as Structural Retail Shifts Intensify
• Players Use Innovative Promotions to Attract Value-Seeking Shoppers
• CHART 49 All-You-Can-Take Promotions Gain Popularity among Hypermarkets
• Private Label Premiumisation Impacts Hypermarket Positioning
• CHART 50 Lotte Mart Continues to Expand Its L Choice Selection with Premiumised Products
• CHART 51 Value Sales 2020-2030
• CHART 52 Analyst Insight for Hypermarkets

What's Next?

• A Moderate Recovery Will Be Supported by Format Transformation in Hypermarkets
• Experiential Retail and Omnichannel Integration Are Set to Shape the Future of Hypermarkets
• Strategic Adaptation and Selective Investment Will Support Hypermarkets Recovery
• CHART 53 Forecast Value Sales 2020-2030

Competitive Landscape

• Hypermart Leverages Scale as Transmart Carrefour Loses Ground in Hypermarkets
• CHART 54 Company Shares 2025
• CHART 55 Brand Shares 2025

Economic Context

• CHART 56 Economic Context for Hypermarkets
• CHART 57 Real Gdp Growth 2020-2030
• CHART 58 Inflation 2020-2030

Consumer Context

• CHART 59 Consumer Context for Hypermarkets
• CHART 60 Population 2020-2030
• CHART 61 Population by Generation 2025
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SMALL LOCAL GROCERS IN INDONESIA

Key Data Insights

• 2025 Developments
• Small Local Grocers Summary

Industry Performance

• The Resilience of Small Local Grocers during Modern Retail Expansion Is Largely Driven by Deep-Rooted Community Connections
• Digital Payment Adoption Enables Small Local Grocers to Remain Competitive
• CHART 62 Value Sales 2020-2030

What's Next?

• Small Local Grocers Is Set to Deliver Modest Growth Supported by Digitalisation and Value-Focused Demand
• Small Local Grocers Will Need to Balance Digitalisation and Competitive Pressure From Modern Retail Formats
• CHART 63 Forecast Value Sales 2020-2030

Economic Context

• CHART 64 Economic Context for Small Local Grocers
• CHART 65 Real Gdp Growth 2020-2030
• CHART 66 Inflation 2020-2030

Consumer Context

• CHART 67 Consumer Context for Small Local Grocers
• CHART 68 Population 2020-2030
• CHART 69 Population by Generation 2025
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GENERAL MERCHANDISE STORES IN INDONESIA

Key Data Insights

• 2025 Developments
• General Merchandise Stores Summary

Key Industry Trends

• CHART 70 Key Industry Trends for General Merchandise Stores

Industry Performance

• Variety Stores Drives Strong Value Growth as Experiential Retail Impacts Sales
• CHART 71 Miniso'S Blackpink Pop-Up Experience
• Ai-Driven Transformation Reshapes Consumer Engagement in General Merchandise Stores
• CHART 72 Oh!Some Holds a Lucky Draw to Boost Membership Sign-Ups
• CHART 73 Value Sales 2020-2030
• CHART 74 Value Sales by Category 2025

What's Next?

• Variety Stores Is Expected to Attract Young Shoppers by Offering Curated and Themed Experiences
• The Shift Towards Thematic, Experience-Led Retail Is Set to Redefine Competitiveness
• CHART 75 Forecast Value Sales 2020-2030
• CHART 76 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Department Stores Declines during the Rapid Expansion of Miniso and Oh!Some
• CHART 77 Brand Shares 2025

Economic Context

• CHART 78 Economic Context for General Merchandise Stores
• CHART 79 Real Gdp Growth 2020-2030
• CHART 80 Inflation 2020-2030

Consumer Context

• CHART 81 Consumer Context for General Merchandise Stores
• CHART 82 Population 2020-2030
• CHART 83 Population by Generation 2025
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APPAREL AND FOOTWEAR SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Apparel and Footwear Specialists Summary

Key Industry Trends

• CHART 84 Key Industry Trends for Apparel and Footwear Specialists

Industry Performance

• Apparel and Footwear Specialists Decline Due to Digital Disruption and Cautious Spending
• Digital-First Innovation Reshapes Apparel and Footwear Specialists
• CHART 85 Uniqlo Runs Daily Live Sessions across Social Media
• Physical Retail Innovation Strengthens Experiential Engagement in Apparel and Footwear
• CHART 86 Zes Opens Its First Store in Blok M with Zes Cafe, Featuring Local Coffee and Sushi Brands
• CHART 87 Value Sales 2020-2030
• CHART 88 Analyst Insight for Apparel and Footwear Specialists

What's Next?

• Local Brands Are Set to Leverage Slow Fashion to Outpace Mid-Range Rivals
• Digital-First Platforms Are Expected to Accelerate Live Shopping and Peer-Driven Purchasing
• Omnichannel Agility Will Be Supported by Stable Macroeconomic Fundamentals
• CHART 89 Forecast Value Sales 2020-2030

Competitive Landscape

• Uniqlo Strengthens Its Leadership in a Highly Fragmented Apparel and Footwear Market
• CHART 90 Company Shares 2025
• CHART 91 Brand Shares 2025

Economic Context

• CHART 92 Economic Context for Apparel and Footwear Specialists
• CHART 93 Real Gdp Growth 2020-2030
• CHART 94 Inflation 2020-2030

Consumer Context

• CHART 95 Consumer Context for Apparel and Footwear Specialists
• CHART 96 Population 2020-2030
• CHART 97 Population by Generation 2025
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APPLIANCES AND ELECTRONICS SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Appliances and Electronics Specialists Summary

Key Industry Trends

• CHART 98 Key Industry Trends for Appliances and Electronics Specialists

Industry Performance

• Moderate Growth for Appliances and Electronics Specialists during Cautious Consumer Spending
• Omnichannel Expansion and Discounting Drive a Competitive Advantage
• CHART 99 Erafone Draws Crowds with Festival Belanja, Offering Deep Discounts and Flexible Payment
• CHART 100 Value Sales 2020-2030

What's Next?

• Growth Is Set to Be Driven by Returning Purchasing Power and Ongoing Demand for Smartphones
• Omnichannel Integration and the Transformation of Physical Retail Will Be Key to Growth
• CHART 101 Erafone Expands Its Online Presence to Strengthen Its Omnichannel Approach
• CHART 102 Forecast Value Sales 2020-2030

Competitive Landscape

• The Market Is Increasingly Concentrated, with Erajaya Swasembada Maintaining Its Lead
• CHART 103 Company Shares 2025
• CHART 104 Brand Shares 2025

Economic Context

• CHART 105 Economic Context for Appliances and Electronics Specialists
• CHART 106 Real Gdp Growth 2020-2030
• CHART 107 Inflation 2020-2030

Consumer Context

• CHART 108 Consumer Context for Appliances and Electronics Specialists
• CHART 109 Population 2020-2030
• CHART 110 Population by Generation 2025
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HOME PRODUCTS SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Home Products Specialists Summary

Key Industry Trends

• CHART 111 Key Industry Trends for Home Products Specialists

Industry Performance

• Home Products Specialists Sustains Growth during Stable Macroeconomic Conditions
• Home Improvement and Gardening Stores Drives Growth through Rapid Outlet Expansion and Scale Advantages
• CHART 112 Malaysia'S Mr Diy Leads through an Aggressive Store Expansion
• Azko Reinvents Its Physical Stores to Drive Engagement and Loyalty
• CHART 113 Azko Revamped Its Stores to Boost Sales and Footfall
• CHART 114 Value Sales 2020-2030
• CHART 115 Value Sales by Category 2025

What's Next?

• Homewares and Home Furnishing Stores Is Set to Overtake Home Improvement and Gardening Stores
• CHART 116 Analyst Insight for Home Products Specialists
• Value-Driven Consumption and Omnichannel Expansion Is Set to Reshape Home Products Specialists
• Resilient Growth Is Expected to Be Sustained by Rising Incomes and Stable Inflation
• CHART 117 Forecast Value Sales 2020-2030
• CHART 118 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Mr Diy'S Rapid Outlet Expansion Reshapes Competitive Dynamics in Home Product Specialists
• CHART 119 Company Shares 2025
• CHART 120 Brand Shares 2025

Economic Context

• CHART 121 Economic Context for Home Products Specialists
• CHART 122 Real Gdp Growth 2020-2030
• CHART 123 Inflation 2020-2030

Consumer Context

• CHART 124 Consumer Context for Home Products Specialists
• CHART 125 Population 2020-2030
• CHART 126 Population by Generation 2025
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HEALTH AND BEAUTY SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Health and Beauty Specialists Summary

Key Industry Trends

• CHART 127 Key Industry Trends for Health and Beauty Specialists

Industry Performance

• Health and Beauty Specialists Records Steady Growth Amid Shifting Consumer Dynamics
• Pharmacies Leads Channel Performance While Health and Personal Care Stores Regains Momentum
• CHART 128 Sociolla Expands Offline While Enhancing Its Online Perks
• Omnichannel Expansion and Experiential Retail Reshape Health and Beauty Specialists
• CHART 129 Saturdays Enhances the Retail Experience with a Cafe and Pop-Up Presence
• CHART 130 Value Sales 2020-2030
• CHART 131 Value Sales by Category 2025
• CHART 132 Analyst Insight for Health and Beauty Specialists

What's Next?

• Growth Will Be Supported by Pharmacies and Stable Macroeconomic Conditions
• Beauty Specialists Will Harness Agility and In-Store Technology to Support Growth
• Local Brands, Rapid Trend Cycles and Data-Driven Agility Are Set to Reshape Retail Dynamics
• CHART 133 Forecast Value Sales 2020-2030
• CHART 134 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Fragmentation Intensifies as Leading Players Expand through Omnichannel and Store Networks
• CHART 135 Company Shares 2025
• CHART 136 Brand Shares 2025

Economic Context

• CHART 137 Economic Context for Health and Beauty Specialists
• CHART 138 Real Gdp Growth 2020-2030
• CHART 139 Inflation 2020-2030

Consumer Context

• CHART 140 Consumer Context for Health and Beauty Specialists
• CHART 141 Population 2020-2030
• CHART 142 Population by Generation 2025
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DIRECT SELLING IN INDONESIA

Key Data Insights

• 2025 Developments
• Direct Selling Summary

Key Industry Trends

• CHART 143 Key Industry Trends for Direct Selling

Industry Performance

• Regulatory Constraints and Shifting Consumer Engagement Drive an Ongoing Decline in Indonesia'S Direct Selling Channel
• Health and Beauty Direct Selling Leads Value Sales as Foods Direct Selling Records Strong Growth
• CHART 144 Herbalife's Running Event Aims to Engage a Younger Audience
• CHART 145 Value Sales 2020-2030
• CHART 146 Value Sales by Category 2025

What's Next?

• Digital Integration Is Expected to Reshapes Sales Strategies for Younger Consumers
• CHART 147 Analyst Insight for Direct Selling
• Premiumisation in Health and Beauty Contrasts with the Rapid Expansion of Foods Direct Selling
• CHART 148 Forecast Value Sales 2020-2030
• CHART 149 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Herbalife Indonesia Pt Navigates Regulatory Challenges as Tupperware Exits the Market
• CHART 150 Company Shares 2025
• CHART 151 Brand Shares 2025

Economic Context

• CHART 152 Economic Context for Direct Selling
• CHART 153 Real Gdp Growth 2020-2030
• CHART 154 Inflation 2020-2030

Consumer Context

• CHART 155 Consumer Context for Direct Selling
• CHART 156 Population 2020-2030
• CHART 157 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN INDONESIA

Key Data Insights

• 2025 Developments
• Retail E-Commerce Summary

Key Industry Trends

• CHART 158 Key Industry Trends for Retail E-Commerce

Industry Performance

• Strong Growth Is Driven by Livestream Commerce, Innovation and Resilient Consumer Demand
• Marketplace E-Commerce Expansion Is Driven by Social Shopification
• Erafone's Omnichannel Model Delivers Digital Convenience with Offline Trust
• CHART 159 Value Sales 2020-2030
• CHART 160 Value Sales by Category 2025

What's Next?

• Marketplace E-Commerce Is Set to Lead Growth Due to Its Scalability, Social Commerce Integration, and Digital Payment Adoption
• CHART 161 Analyst Insight for Retail E-Commerce
• Grocery E-Commerce Is Expected to Accelerate Omnichannel Strategies to Drive Growth
• Social Commerce, Digital Payments, and Omnichannel Integration Are Set to Drive the Next Phase of Retail E-Commerce Growth
• CHART 162 Forecast Value Sales 2020-2030
• CHART 163 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Market Concentration Intensifies as Shopee Extends Its Dominance and Tiktok Shop Gains Momentum
• CHART 164 Company Shares 2025
• CHART 165 Brand Shares 2025

Economic Context

• CHART 166 Economic Context for Direct Selling
• CHART 167 Real Gdp Growth 2020-2030
• CHART 168 Inflation 2020-2030

Consumer Context

• CHART 169 Consumer Context for Direct Selling
• CHART 170 Population 2020-2030
• CHART 171 Population by Generation 2025
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