馬來西亞的消費者食品服務業

2025年，馬來西亞餐飲服務業持續成長，但銷售擴張越來越依賴成本意識和經營者主導的價格競爭策略。通貨膨脹和持續的生活成本壓力促使消費者降低消費檔次，迫使咖啡館、酒吧、快餐店、食品攤位和售貨亭透過大幅降價和頻繁促銷來競爭。

Euromonitor International發布的「馬來西亞消費者餐飲服務業」報告全面概​​述了馬來西亞全國範圍內的餐飲服務市場規模和結構。報告涵蓋了各細分領域的餐飲服務銷售額、門市數量和交易量，從而能夠識別出推動成長的餐飲服務細分領域。此外，報告還列出了主要企業和品牌，並對影響市場的關鍵因素進行了策略分析，例如飲食習慣、生活方式、旅遊支出和相關法規的變化。報告也對2030年之前的市場發展趨勢進行了預測。

範圍：面向消費者的食品服務業，依履約、位置、訂購平台及類型細分。

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

購買本報告的好處

• 這使您能夠全面整體情況以消費者為導向的餐飲服務業市場。
• 您可以識別成長領域並了解推動變革的因素。
• 您可以了解競爭格局、主要市場參與企業和領先品牌。
• 透過利用五年預測，您可以評估市場預計將如何發展。

Euromonitor International在市場研究報告、商業參考書籍和線上資訊系統出版領域擁有超過50年的經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的優勢和對多元化市場的深刻理解，公司致力於開發可靠的資訊資源，為制定明智的策略規劃提供支援。

目錄

目錄和表格一覽

摘要整理

關鍵數據分析結果

產業表現

• 企業透過價格競爭實現價值成長。
• 隨著外帶需求減少和免下車取餐服務使用增加，人們尋求便利的場景也在改變。
• 在忠誠度計畫和應用程式生態系統的支持下，體驗式咖啡館正在擴張。

未來展望

• 門市網路的擴張和遊客數量的增加，為良好的成長軌跡提供了支持。
• 雖然線上訂餐的規模正在擴大，但人們對這項服務的期望仍然分散。
• 供應方的支持使超值套餐獲得了優勢，小份套餐的概念也不斷擴展。

競爭格局

• 麥當勞在保持其領先地位的同時，也加強了自身的價值定位。
• Ai-CHA正透過快速部署和建立清真認證來加速發展。
• 易買得24正在拓展其以韓國主導的簡便食品業務，該業務以本地採購的食材為基礎。

頻道

• 隨著特許經營模式的主導擴張，連鎖營運商的業績優於獨立營運商。
• 雖然小型、使用者友善的網站越來越重要，但品管仍然是一個限制。

市場數據

免責聲明

資訊來源

馬來西亞的限量服務餐廳

關鍵數據分析結果

2025年的發展

• 隨著品牌規模的擴大，成本主導的價值競爭加劇。

產業表現

• 價格降低將有利於那些以價格為優先考慮的漢堡和炸雞公司。
• 隨著出行便利性的提高，以便利性為優先的有限服務模式表現良好。
• 超值套裝和輪換口味能夠保持消費者的興趣並確保銷售量。

未來展望

• 擴大網路並提供政策支持將增強價值提案。
• 雖然店內用餐仍然至關重要，但外帶和外帶卻面臨結構性阻力。
• 畜牧業促進政策支持供應穩定和低價策略。

競爭格局

• 麥當勞以金色拱門引領潮流，物有所值的價格抵消了需求敏感度。
• 這個迅速發展的概念瞄準了年輕消費者，利用其新穎性以及與當地社區的合作。
• 雖然連鎖店仍然佔最大的市場佔有率，但特許經營的擴張也增加了實施過程中涉及的風險。

類別數據

免責聲明

馬來西亞的咖啡館/酒吧

關鍵數據分析結果

2025年的發展

• 價格、美觀和便利性等因素影響需求，以咖啡為中心的活動不斷擴大。

產業表現

• 連鎖店擴張和旅遊業將在 2025 年支撐價值成長。
• 隨著咖啡館逐漸成為社交中心和第三空間，特色連鎖店的發展勢頭也越來越強勁。
• 隨著選擇範圍的擴大，價格可負擔性和差異化變得越來越重要。

未來展望

• 由於新參與企業和企業擴張帶來的競爭加劇，成長前景將更加溫和。
• 店內用餐主要在市中心進行，而免下車取餐和應用程式生態系統則拓展了提升便利性的機會。
• 小型、低價咖啡機的網路基地台正在不斷擴大。

競爭格局

• Zuspresso 透過數位訂購和優惠促銷活動支持規模經濟，從而引領業界。
• 通訊業者優先發展基於應用程式的用戶互動，因為年輕消費者對獎勵和便利性反應良好。
• 獨立餐廳憑藉位置、獨特的菜單和以社區為導向的經營模式，繼續保持最大的市場佔有率。

類別數據

免責聲明

馬來西亞的全方位服務餐廳

關鍵數據分析結果

2025年的發展

• 成本壓力給全方位服務企業帶來了壓力，價值成長停滯不前。

產業表現

• 購物中心營運成本不斷上漲，降低了全方位服務型企業的定價柔軟性。
• 亞洲連鎖餐廳因其種類繁多的菜單和針對當地情況的特色菜餚而越來越受歡迎。
• 雖然店內用餐能夠支撐企業業績，但由於價格上漲，外帶需求正在減弱。

未來展望

• 固定成本增加將抑制業務擴張，並加強提高效率的措施。
• 以便利性為導向的食品飲料產業正在改變人們對服務付費的意願。
• 雖然數位化點餐已經很普遍，但人們對餐飲業的期望仍然褒貶不一。

競爭格局

• 快餐店（QSR）正在推動經濟復甦，但不同類型企業的復甦情況仍然不一致。
• 會員福利和低價策略正在加速以價值為導向的亞洲連鎖店的發展。
• 獨立公司憑藉柔軟性和服務差異化引領業界。

類別數據

免責聲明

馬來西亞的自助咖啡簡餐店

關鍵數據分析結果

2025年的發展

• 雖然對價格敏感的食品飲料產業正在向其他領域轉移，但利基商業模式仍在穩步發展。

產業表現

• 2025年的需求將受到抑制，具體程度取決於經濟前景的悲觀程度。
• 與宜家相關的運輸需求正在幫助那些與該連鎖店有業務往來的企業。
• 雖然價格實惠的餐廳仍然很受歡迎，但人們對口味的期望仍然很高。

未來展望

• 未來的成長將受到抑制，對價格敏感的顧客將轉向其他管道。
• 美食廣場和高級餐廳在大城市越來越受歡迎。
• 店內用餐仍將佔中心地位，外送仍將處於次要地位，獨立經營的餐廳預計將會貶值。

競爭格局

• 由於宜家加強了店內銷售策略，宜家集團目前處於領先地位。
• 宜家株式會社正透過實惠的價格和商店促銷活動加速銷售管道的發展動能。
• 獨立商店可以保持其規模，但連鎖店仍然受到宜家商店面積的限制。

類別數據

免責聲明

馬來西亞街頭小吃攤/售貨亭

關鍵數據分析結果

2025年的發展

• 自助終端的快速部署促進了銷售，徹底改變了低價宣傳活動的競爭格局。

產業表現

• 連鎖店的快速擴張和年輕人的需求推動了銷售額的成長。
• 這家連鎖售貨亭以其低廉的價格、創新的口味和快速的服務引領業界。
• 價格優惠是影響購買決策的重要因素，而外帶和外送上門是主要的配送方式。

未來展望

• 擴張計畫正保持良好勢頭，清真食品在業務中的地位也越來越重要。
• 外帶和送餐仍將是主要選擇，店內用餐將受到結構性限制。
• 規模擴大帶來的壓力使得品牌管治和產品一致性變得更加重要。

競爭格局

• LOOB 目前處於領先地位，但其高階定位意味著它面臨更激烈的價格競爭。
• Ai-CHA 和 Mixue 透過快速部署、符合清真認證標準和積極定價來加速成長。
• 獨立公司在新的零售空間和較低的進入門檻的支持下，繼續保持廣泛的市場佔有率。

類別數據

免責聲明

馬來西亞區域消費者食品服務業

關鍵數據分析結果

2025年的發展

• 預計零售商店在 2025 年將保持強勁勢頭，而旅遊業在未來前景中預計將變得越來越重要。

產業表現

• 到 2025 年，零售商店的價值成長率將最高，新購物中心的開幕將重塑客流量。
• 隨著企業尋求成本柔軟性，獨立商店正受到關注。
• 線上外帶訂單正在失去動力，而平台主導的配送仍然以促銷主導。

未來展望

• 隨著遊客數量的增加，旅遊目的地有望成為主要的成長引擎。
• 隨著企業優先考慮可控的成本結構，獨立企業的擴張正在加速。
• 零售業成本負擔不斷增加，促使商家加強最佳化空間與定價策略。

競爭格局

• 大型連鎖企業優先考慮零售和旅遊市場，以滿足高客流量需求。
• 獨立門市則透過便利性選址來擴大覆蓋範圍。

類別數據

免責聲明

Growth in Malaysia's consumer foodservice indsustry stayed positive in 2025, but value expansion was increasingly shaped by cost-conscious behaviour and operator-led affordability plays. Inflation and ongoing living cost pressure encouraged trading down, pushing cafes/bars, limited-service restaurants and street stalls/kiosks to compete on sharp price points and high-frequency promotions. Convenience-led occasions remained important, although takeaway demand was dampened by the packaging fee and...

Euromonitor International's Consumer Foodservice in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Cost pressures reshape demand, while convenience and digital tools evolve

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Value growth holds as operators compete on affordability
• Convenience occasions shift as takeaway softens and drive-through strengthens
• Experience-led cafe visits expand, supported by loyalty and app ecosystems

WHAT'S NEXT?

• Outlet expansion and tourism support a favourable growth trajectory
• Digital ordering scales, but service expectations remain segmented
• Supply-side support favours value meals, while small-format concepts keep scaling

COMPETITIVE LANDSCAPE

• Golden Arches maintains leadership while sharpening value positioning
• Ai-CHA accelerates through rapid rollout and halal positioning
• Emart24 expands South Korean-led convenience food propositions, anchored in local sourcing

CHANNELS

• Chained operators outpace independents as franchise-led expansion continues
• Small-format, convenience-led sites gain relevance, but quality control becomes a constraint

MARKET DATA

• Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
• Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025
• Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2025
• Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2020-2025
• Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2020-2025
• Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2025
• Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2020-2025
• Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2020-2025
• Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2025
• Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2022-2025
• Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2025
• Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2025-2030
• Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LIMITED-SERVICE RESTAURANTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cost-led value competition intensifies as brands scale up

INDUSTRY PERFORMANCE

• Trading down favours value-led burger and chicken players
• Convenience-led limited-service formats outperform as mobility improves
• Value bundles and flavour rotation sustain interest and protect volumes

WHAT'S NEXT?

• Network expansion and policy support reinforce value propositions
• Eat-in remains central, while delivery and takeaway face structural headwinds
• Livestock incentives support supply resilience and low-price positioning

COMPETITIVE LANDSCAPE

• Golden Arches leads, while value pricing offsets demand sensitivity
• Fast-scaling concepts target young consumers with novelty and local alignment
• Chained formats retain the largest share, but execution risk rises as franchising expands

CATEGORY DATA

• Table 14 Limited-Service Restaurants by Category: Units/Outlets 2020-2025
• Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2020-2025
• Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2020-2025
• Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
• Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2020-2025
• Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
• Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2025
• Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2022-2025
• Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2025-2030
• Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2025-2030
• Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2025-2030
• Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
• Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2025-2030
• Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2025-2030

DISCLAIMER

CAFES/BARS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Coffee-led occasions broaden as value, aesthetics and convenience shape demand

INDUSTRY PERFORMANCE

• Chain expansion and tourism support value growth in 2025
• Specialist chains gained momentum as cafes became social and third-space venues
• Affordability and differentiation become more important as choice widens

WHAT'S NEXT?

• Moderate growth outlook as new entrants and expansions raise competitive intensity
• Eat-in to central, while drive-through and app ecosystems expand convenience occasions
• Small-format, low-price coffee propositions widen access points

COMPETITIVE LANDSCAPE

• Zuspresso leads as digital ordering and value promotions support scale advantages
• Operators prioritise app-based engagement as younger consumers respond to rewards and convenience
• Independents retain largest share, supported by proximity, signature menus and neighbourhood formats

CATEGORY DATA

• Table 28 Cafes/Bars by Category: Units/Outlets 2020-2025
• Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2020-2025
• Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2020-2025
• Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2020-2025
• Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2020-2025
• Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2020-2025
• Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2021-2025
• Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2022-2025
• Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2025-2030
• Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2025-2030
• Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2025-2030
• Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2025-2030
• Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2025-2030
• Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2025-2030

DISCLAIMER

FULL-SERVICE RESTAURANTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cost pressures squeeze full-service formats as value growth stalls

INDUSTRY PERFORMANCE

• Rising mall overheads narrow full-service pricing flexibility
• Chained Asian formats gain ground with variety and localised menus
• Eat-in supports performance, while off-premise demand softens as prices rise

WHAT'S NEXT?

• Higher fixed costs will restrain expansion and intensify efficiency efforts
• Convenience-led dining reshapes willingness to pay for service
• Digital ordering spreads though expectations on hospitality remain mixed

COMPETITIVE LANDSCAPE

• QSR Stores leads, but recovery remains uneven across formats
• Value-led Asian chains accelerate thanks to membership rewards and sharp pricing
• Independents lead through flexibility and service differentiation

CATEGORY DATA

• Table 42 Full-Service Restaurants by Category: Units/Outlets 2020-2025
• Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
• Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
• Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2020-2025
• Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
• Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025
• Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2025
• Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2022-2025
• Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2025-2030
• Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2025-2030
• Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2025-2030
• Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2025-2030
• Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2025-2030
• Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2025-2030

DISCLAIMER

SELF-SERVICE CAFETERIAS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Niche format holds steady as price-led dining shifts elsewhere

INDUSTRY PERFORMANCE

• Limited visibility constrains demand in 2025
• Ikea-linked traffic lifts chained operators
• Price-led dining sustains relevance, but taste expectations remain challenge

WHAT'S NEXT?

• Future growth curbed, with value-seeking diners shifting to other channels
• Food courts and gourmet hubs will gain popularity in major cities
• Eat-in to stay central and delivery remain peripheral, with independents set to lose value

COMPETITIVE LANDSCAPE

• Ikano Corp leads thanks to reinforced IKEA in-store proposition
• Ikano Corp drives channel momentum through affordability and in-store promotions
• Independents retain numerical scale, but chains remain limited by IKEA footprint

CATEGORY DATA

• Table 56 Self-Service Cafeterias: Units/Outlets 2020-2025
• Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2020-2025
• Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2020-2025
• Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2020-2025
• Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2020-2025
• Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2020-2025
• Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2025
• Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2022-2025
• Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2025-2030
• Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2025-2030
• Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2025-2030
• Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2025-2030
• Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2025-2030
• Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2025-2030

DISCLAIMER

STREET STALLS/KIOSKS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rapid kiosk rollouts lift value sales, while low-price offers reset competition

INDUSTRY PERFORMANCE

• Value sales rise amid rapid chain expansion and youth-led demand
• Chained kiosks set the pace with low prices, new flavours and fast service
• Value offers shape buying decisions, while takeaway and delivery dominate fulfilment

WHAT'S NEXT?

• Expansion pipelines keep momentum positive, with halal positioning becoming more central
• Takeaway and delivery remain the default, while eat-in stays structurally limited
• Scaling pressure raises the importance of brand governance and product consistency

COMPETITIVE LANDSCAPE

• LOOB leads, but premium positioning faces sharper value competition
• Ai-CHA and Mixue accelerate through rapid rollout, halal alignment and aggressive pricing
• Independents retain broad presence, buoyed by new retail space and low entry barriers

CATEGORY DATA

• Table 70 Street Stalls/Kiosks: Units/Outlets 2020-2025
• Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2020-2025
• Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2020-2025
• Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2020-2025
• Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2020-2025
• Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2020-2025
• Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2025
• Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2022-2025
• Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2025-2030
• Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2025-2030
• Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2025-2030
• Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2025-2030
• Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2025-2030
• Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2025-2030

DISCLAIMER

CONSUMER FOODSERVICE BY LOCATION IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Retail locations prove resilient in 2025, while travel gains importance in the outlook

INDUSTRY PERFORMANCE

• Retail locations deliver strongest value growth in 2025 as mall openings reshape footfall
• Standalone locations gain traction as operators seek cost flexibility
• Online takeaway ordering loses momentum, while platform-led delivery remains promotion-driven

WHAT'S NEXT?

• Travel locations set to become key growth engine as visitor flows rise
• Standalone expansion accelerates as operators prioritise controllable cost structures
• Retail cost exposure increases pressure on space optimisation and pricing

COMPETITIVE LANDSCAPE

• Large chains prioritise retail and travel to capture high-footfall demand
• Standalone specialists strengthen coverage through convenience-led site selection

CATEGORY DATA

• Table 84 Consumer Foodservice by Location: Units/Outlets 2020-2025
• Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2020-2025
• Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2020-2025
• Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2020-2025
• Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2020-2025
• Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2020-2025
• Table 90 Consumer Foodservice Through Standalone: Units/Outlets 2020-2025
• Table 91 Sales in Consumer Foodservice Through Standalone: Number of Transactions 2020-2025
• Table 92 Sales in Consumer Foodservice Through Standalone: Foodservice Value 2020-2025
• Table 93 Consumer Foodservice Through Standalone: % Units/Outlets Growth 2020-2025
• Table 94 Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2020-2025
• Table 95 Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2020-2025
• Table 96 Consumer Foodservice Through Leisure: Units/Outlets 2020-2025
• Table 97 Sales in Consumer Foodservice Through Leisure: Number of Transactions 2020-2025
• Table 98 Sales in Consumer Foodservice Through Leisure: Foodservice Value 2020-2025
• Table 99 Consumer Foodservice Through Leisure: % Units/Outlets Growth 2020-2025
• Table 100 Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2020-2025
• Table 101 Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2020-2025
• Table 102 Consumer Foodservice Through Retail: Units/Outlets 2020-2025
• Table 103 Sales in Consumer Foodservice Through Retail: Number of Transactions 2020-2025
• Table 104 Sales in Consumer Foodservice Through Retail: Foodservice Value 2020-2025
• Table 105 Consumer Foodservice Through Retail: % Units/Outlets Growth 2020-2025
• Table 106 Sales in Consumer Foodservice Through Retail: % Transaction Growth 2020-2025
• Table 107 Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2020-2025
• Table 108 Consumer Foodservice Through Lodging: Units/Outlets 2020-2025
• Table 109 Sales in Consumer Foodservice Through Lodging: Number of Transactions 2020-2025
• Table 110 Sales in Consumer Foodservice Through Lodging: Foodservice Value 2020-2025
• Table 111 Consumer Foodservice Through Lodging: % Units/Outlets Growth 2020-2025
• Table 112 Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2020-2025
• Table 113 Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2020-2025
• Table 114 Consumer Foodservice Through Travel: Units/Outlets 2020-2025
• Table 115 Sales in Consumer Foodservice Through Travel: Number of Transactions 2020-2025
• Table 116 Sales in Consumer Foodservice Through Travel: Foodservice Value 2020-2025
• Table 117 Consumer Foodservice Through Travel: % Units/Outlets Growth 2020-2025
• Table 118 Sales in Consumer Foodservice Through Travel: % Transaction Growth 2020-2025
• Table 119 Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2020-2025
• Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2025-2030
• Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2025-2030
• Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2025-2030
• Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2025-2030
• Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2025-2030
• Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2025-2030
• Table 126 Forecast Consumer Foodservice Through Standalone: Units/Outlets 2025-2030
• Table 127 Forecast Sales in Consumer Foodservice Through Standalone: Number of Transactions 2025-2030
• Table 128 Forecast Sales in Consumer Foodservice Through Standalone: Foodservice Value 2025-2030
• Table 129 Forecast Consumer Foodservice Through Standalone: % Units/Outlets Growth 2025-2030
• Table 130 Forecast Sales in Consumer Foodservice Through Standalone: % Transaction Growth 2025-2030
• Table 131 Forecast Sales in Consumer Foodservice Through Standalone: % Foodservice Value Growth 2025-2030
• Table 132 Forecast Consumer Foodservice Through Leisure: Units/Outlets 2025-2030
• Table 133 Forecast Sales in Consumer Foodservice Through Leisure: Number of Transactions 2025-2030
• Table 134 Forecast Sales in Consumer Foodservice Through Leisure: Foodservice Value 2025-2030
• Table 135 Forecast Consumer Foodservice Through Leisure: % Units/Outlets Growth 2025-2030
• Table 136 Forecast Sales in Consumer Foodservice Through Leisure: % Transaction Growth 2025-2030
• Table 137 Forecast Sales in Consumer Foodservice Through Leisure: % Foodservice Value Growth 2025-2030
• Table 138 Forecast Consumer Foodservice Through Retail: Units/Outlets 2025-2030
• Table 139 Forecast Sales in Consumer Foodservice Through Retail: Number of Transactions 2025-2030
• Table 140 Forecast Sales in Consumer Foodservice Through Retail: Foodservice Value 2025-2030
• Table 141 Forecast Consumer Foodservice Through Retail: % Units/Outlets Growth 2025-2030
• Table 142 Forecast Sales in Consumer Foodservice Through Retail: % Transaction Growth 2025-2030
• Table 143 Forecast Sales in Consumer Foodservice Through Retail: % Foodservice Value Growth 2025-2030
• Table 144 Forecast Consumer Foodservice Through Lodging: Units/Outlets 2025-2030
• Table 145 Forecast Sales in Consumer Foodservice Through Lodging: Number of Transactions 2025-2030
• Table 146 Forecast Sales in Consumer Foodservice Through Lodging: Foodservice Value 2025-2030
• Table 147 Forecast Consumer Foodservice Through Lodging: % Units/Outlets Growth 2025-2030
• Table 148 Forecast Sales in Consumer Foodservice Through Lodging: % Transaction Growth 2025-2030
• Table 149 Forecast Sales in Consumer Foodservice Through Lodging: % Foodservice Value Growth 2025-2030
• Table 150 Forecast Consumer Foodservice Through Travel: Units/Outlets 2025-2030
• Table 151 Forecast Sales in Consumer Foodservice Through Travel: Number of Transactions 2025-2030
• Table 152 Forecast Sales in Consumer Foodservice Through Travel: Foodservice Value 2025-2030
• Table 153 Forecast Consumer Foodservice Through Travel: % Units/Outlets Growth 2025-2030
• Table 154 Forecast Sales in Consumer Foodservice Through Travel: % Transaction Growth 2025-2030
• Table 155 Forecast Sales in Consumer Foodservice Through Travel: % Foodservice Value Growth 2025-2030

DISCLAIMER