泰國烹飪食材與餐點市場

受餐飲價格上漲和居家烹飪趨勢回升的推動，泰國烹飪食材和餐點市場在2025年實現了價格和銷售的雙雙成長。消費者對價格的敏感度提高，促使主導活動推動了消費成長，同時，隨著消費者尋求可靠且價格低廉的產品，自有品牌產品在各個關鍵品類中的普及速度也加快。同時，時間緊迫的都市區對蒸餾餐和烹飪醬料的需求依然旺盛，進一步凸顯了便利性的重要性。

Euromonitor International發布的《泰國烹飪食材及餐點市場》報告提供深入的全國性市場洞察，帶來獨到的在地化見解和理解。報告重點關注主要企業、品牌和零售商，並提供2021年至2025年的最新零售銷售數據，分析消費者需求和銷售成長背後的關鍵趨勢和人口結構變化。此外，報告也著重闡述了健康養生、永續性和疫情後復甦等關鍵趨勢如何影響當前市場，並展望未來五年市場發展趨勢，清晰展現市場未來的發展方向。

目標產品：食用油、食品和湯、醬汁、沾醬、調味料和塗抹醬

數據範圍：市場規模（歷史數據和預測數據）、企業市場占有率、品牌佔有率、分銷數據

為什麼要購買這份報告？

• 您可以詳細了解烹飪食材和餐飲市場的整體情況。
• 找出成長領域，了解改變的促進因素。
• 了解競爭格局、主要市場參與企業和領導品牌。
• 利用五年預測來評估市場發展趨勢。

Euromonitor International擁有超過50年的市場研究報告、商業指南和線上資訊系統出版經驗。該公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並在100個國家擁有分析師網路。憑藉其獨特的能力和對多元化市場的深刻理解，歐睿國際能夠開發強大的資訊資源，為明智的策略規劃提供支援。

目錄

目錄和表格

執行摘要

• 2025年，家庭烹飪和追求性價比的趨勢將改變市場需求。

關鍵數據結果

產業表現

• 2025年，價格負擔將成為泰國消費者最關心的問題。
• 便利性趨勢正在推動已調理食品和調味醬的銷售。
• 健康養生趨勢仍有影響力。

未來展望

• 便捷且價格實惠的商品和服務形式預計將在預測期內推動進一步成長。
• 參與企業可能會專注於差異化和健康定位。
• 投入成本和通膨壓力仍然是一大挑戰。

競爭格局

• 大型公司受益於高品牌股權。
• 家庭烹飪趨勢推動塗抹醬和調味醬行業的成長

頻道

• 2025年，大賣場將吸引注重成本的消費者。
• 便利性需求推動了某些管道的成長

市場數據

國家報告免責聲明

資訊來源

泰國食用油

關鍵數據結果

2025年的發展

• 2025年，食用油短缺和消費者轉向更健康的食用油將塑造食用油市場的模式。

產業表現

• 預計到2025年，食用油各類別的銷售量和銷售額都將成長。
• 日益增強的健康意識促進了健康變異體的發展。

未來展望

• 預計泰國食用油市場將穩定成長。
• 健康潮流提升了某些油脂的吸引力
• 採購和包裝的永續性將變得更加重要

競爭格局

• Morakot品牌正受益於積極的行銷宣傳活動
• Gaysorn 推動 Pathum 植物油實現強勁成長

頻道

• 社區商店仍然是熱門的購物場所
• 大賣場受益於其便利性的優勢。

分類資料

國家報告免責聲明

泰式菜餚和湯

關鍵數據結果

2025年的發展

• 到2025年，隨著家庭逐漸減少外出用餐，已調理食品將變得更加重要。

產業表現

• 冷凍已調理食品因其方便實惠而持續受到歡迎。
• 常溫保存的已調理食品受惠於創新投資。

未來展望

• 冷凍和冷藏已調理食品將推動泰國餐食和湯品市場的未來成長。
• 參與企業不斷創新，以順應健康和保健趨勢。
• 人們對植物蛋白日益成長的興趣帶來了成長機會。

競爭格局

• CPRAM引領自有品牌產品線
• 正大集團擴大對醫療健康領域的投資

頻道

• 消費者選擇便利商店是為了方便購物。
• 便利通路透過宅配服務提升吸引力

分類資料

國家報告免責聲明

泰式醬料、沾醬和調味品

關鍵數據結果

2025年的發展

• 2025年，食品儲藏室必需品將支撐品類韌性。

產業表現

• 家庭烹飪趨勢確保2025年穩定成長
• 人們健康意識的提高帶動了沙拉需求的成長，進而促進了沙拉醬的銷售。

未來展望

• 家庭烹飪和人們對辛辣食物的文化熱愛將在預測期內推動成長。
• 消費者對潔淨標示產品的需求正在上升
• 包裝形式的兩極化預計將變得更加明顯。

競爭格局

• 味之素從餐飲業轉型後，銷售強勁成長
• 正大集團進軍烹飪及餐桌醬料領域

頻道

• 儘管來自線上平台的競爭日益激烈，但大賣場管道已證明具有韌性。
• 接近性是拓展便利通路的關鍵。

分類資料

國家報告免責聲明

泰國甜點

關鍵數據結果

2025年的發展

• 2025年，居家零嘴零食和清潔標籤將推動甜味塗抹醬市場的成長。

產業表現

• 果醬和保存食品仍然是泰國的主要甜食。
• 健康趨勢推動了蜂蜜、堅果和種子類塗抹醬的流行

未來展望

• 在預測期內，消費者對餐飲服務的需求持續下降將支撐甜味醬料的銷售。
• 基於堅果和種子塗抹醬的功能性創新
• 品牌更有可能加強與消費群的情感連結。

競爭格局

• 使用本地食材有助於當地企業發展
• Tasty Herb專注於提供多種口味。

頻道

• 大賣場仍然是購買甜食的熱門場所
• 隨著消費者越來越注重成本，小規模本地雜貨店正在興起。

分類資料

國家報告免責聲明

Cooking ingredients and meals in Thailand posted growth in both current value and volume terms in 2025, supported by a shift back to home cooking as foodservice became less affordable. Price sensitivity strengthened, lifting promotion-driven purchasing and accelerating uptake of private label as consumers sought credible lower-cost options across core categories. At the same time, time-poor urban households continued to support demand for ready meals and recipe sauces, reinforcing convenience as...

Euromonitor International's Cooking Ingredients and Meals in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cooking Ingredients and Meals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home cooking and value-seeking reshape demand in 2025

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Affordability as central concern for Thai consumers in 2025
• Convenience trend supports sales of ready meals and recipe sauces
• Prevailing health and wellness trends remain highly impactful

WHAT'S NEXT?

• Forecast period to see further growth driven by convenient and affordable formats
• Players likely to focus on differentiation and health positioning
• Input costs and inflationary pressure remain challenges

COMPETITIVE LANDSCAPE

• Leading players benefit from high brand equity
• Home-cooking trend drives growth for players in spreads and sauces

CHANNELS

• Hypermarkets attract cost-conscious consumers in 2025
• Convenience demands drives growth in specific channels

MARKET DATA

• Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
• Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
• Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
• Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
• Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
• Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
• Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
• Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

EDIBLE OILS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shortages and health-led switching shape edible oils in 2025

INDUSTRY PERFORMANCE

• Edible oils sees growth throughout category in both volume and value terms in 2025
• Rising health awareness supports progress for healthy variants

WHAT'S NEXT?

• Stable growth predicted for edible oils in Thailand
• Health trends will boost appeal of specific oils
• Sustainability in sourcing and packaging comes further to the fore

COMPETITIVE LANDSCAPE

• Morakot brand benefits from aggressive marketing campaigns
• Gaysorn drives robust growth for Patum Vegetable Oil

CHANNELS

• Neighbourhood stores remain favoured shopping destinations
• Hypermarkets benefit from convenience appeal

CATEGORY DATA

• Table 13 Sales of Edible Oils by Category: Volume 2020-2025
• Table 14 Sales of Edible Oils by Category: Value 2020-2025
• Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
• Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
• Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
• Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
• Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
• Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
• Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
• Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
• Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

MEALS AND SOUPS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Ready meals gain relevance as households trade down from foodservice in 2025

INDUSTRY PERFORMANCE

• Frozen ready meals continue to attract through convenience and affordability
• Shelf stable ready meals benefits from investment in innovation

WHAT'S NEXT?

• Frozen and chilled ready meals to drive future growth for meals and soups in Thailand
• Players innovate in line with health and wellness trends
• Rising interest in plant-based proteins offers growth opportunities

COMPETITIVE LANDSCAPE

• CPRAM leads with private label lines
• Charoen Pokphand invests more in health positioning

CHANNELS

• Consumers choose convenience stores for easy access
• Convenience channel boosts appeal with home delivery

CATEGORY DATA

• Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
• Table 25 Sales of Meals and Soups by Category: Value 2020-2025
• Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
• Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
• Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
• Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
• Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
• Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
• Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
• Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
• Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
• Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
• Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
• Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SAUCES, DIPS AND CONDIMENTS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Pantry staples support category resilience in 2025

INDUSTRY PERFORMANCE

• Home-cooking trend ensures stable growth in 2025
• Expanding health awareness boosts interest in salads, supporting sales of salad dressings

WHAT'S NEXT?

• Home cooking and cultural love of spicy food will fuel growth in forecast period
• Clean-label products to see higher demand
• Polarisation in packaging formats set to become more pronounced

COMPETITIVE LANDSCAPE

• Ajinomoto Sales leads thanks to shift away from foodservice
• CP Group extends into cooking and table sauces

CHANNELS

• Hypermarkets channel proves resilient despite rising competition from online platforms
• Proximity proves key to convenience channel expansion

CATEGORY DATA

• Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
• Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
• Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
• Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
• Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
• Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
• Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
• Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
• Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
• Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
• Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
• Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
• Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SWEET SPREADS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• At-home snacking and cleaner labels support sweet spreads growth in 2025

INDUSTRY PERFORMANCE

• Jams and preserves continues to dominate sweet spreads in Thailand
• Health trends boost honey and nut and seed based spreads

WHAT'S NEXT?

• Persistent shift away from foodservice will support sweet spreads sales in forecast period
• Functionality-based innovation anticipated for nut and seed based spreads
• Brands likely to strengthen emotional connection with consumer base

COMPETITIVE LANDSCAPE

• Local players gain ground through use of local ingredients
• Tasty Herb focuses on broad flavour array

CHANNELS

• Hypermarkets remain favourite stores for sweet spread purchases
• Small local grocers rises as consumers become more cost conscious

CATEGORY DATA

• Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
• Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
• Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
• Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
• Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
• Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
• Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
• Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
• Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
• Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
• Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
• Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER