新加坡紙巾和衛生用品市場

2024年，新加坡衛生紙和衛生用品市場規模仍將維持健康成長，儘管成長率略低於2023年。市場規模略有下降的原因是通膨水準下降，通膨水準在連續兩年上漲後已恢復穩定。總體而言，所有衛生紙和衛生用品類別在2024年都有望實現正成長。

新加坡紙巾和衛生用品報告提供了國家層-級市場規模和形態的全面指南。報告提供2020年至2024年的最新零售資料，協助識別推動成長的產業。報告列出了主要企業和主要品牌，並對影響市場的關鍵因素（新產品開發、分銷和定價問題等）進行了策略分析。2029年的預測顯示了市場未來將如何變化。

目標產品：家用紙巾和衛生用品、零售紙巾和衛生用品、處方/償付成人失禁用品、普通紙巾和衛生用品

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解紙巾和衛生用品市場
• 確定成長領域和變革驅動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 使用五年預測來評估市場預期如何發展

Euromonitor International在出版市場研究報告、商業參考書和線上資訊系統方面擁有超過50年的經驗。公司在倫敦、芝加哥、新加坡、上海、維爾紐斯、杜拜、開普敦、聖地牙哥、雪梨、東京、班加羅爾、聖保羅、首爾、香港、杜塞爾多夫和墨西哥城設有辦事處，並擁有遍布100個國家的分析師網路。憑藉其獨特的能力和對多元化市場的理解，公司有信心開發可靠的資訊資源，為制定明智的策略提供支援。

目錄

目錄和表格

執行摘要

市場指標

市場資料

免責聲明

資訊來源

新加坡的月經護理

關鍵資料發現

2024年的發展

• 消費者在月經護理方面選擇舒適和安心
• 對環保產品的關注度持續成長
• 由於該國氣候炎熱，清涼的香味仍然很受歡迎。

前景與機會

• 經濟復甦，優質化趨勢進一步加強
• 日益增強的環保意識持續影響產品開發
• 可重複使用衛生用品的需求成長

分類資料

新加坡尿布和褲子

關鍵資料發現

2024年的發展

• 吉祥的龍年帶動嬰兒潮，而優質化趨勢也支撐了銷售
• 有環保意識的父母希望為孩子提供永續的解決方案
• 新加坡父母的購物選擇豐富

前景與機會

• 銷售繼續受到基準需求和優質化趨勢的支撐
• 生態趨勢推動新產品開發
• 零售電子商務、全通路策略和跨境貿易仍將發揮重要作用

分類資料

新加坡成人失禁產品零售

關鍵資料發現

2024年的發展

• 老年人口成長和功能性需求推動持續成長
• 擴大訂閱服務的機會
• 永續性是成人失禁零售業的日益成長的趨勢

前景與機會

• 該國人口老化支持了基本需求，同時也為針對男性和年輕消費者的產品提供了機會。
• 政府計劃提供養老院可能會損害零售額成長
• 不利的經濟狀況可能會導致更多消費者轉向自有品牌和直接面對消費者的服務

分類資料

新加坡擦拭巾

關鍵資料發現

2024年的發展

• 功能性是成熟擦拭巾類別的差異化因素
• 永續性永續發展的消費者選擇環保替代品
• 護膚趨勢影響溫和擦拭巾的發展

前景與機會

• 優質化趨勢將支撐預測期內的價值成長
• 隨著品牌迎合消費者的預算需求，預計兩極化也將出現。
• 新加坡人口老化可能推動濕紙巾需求

分類資料

新加坡零售紙巾

關鍵資料發現

2024年的發展

• 消費者希望獲得便利、實用的零售衛生紙選擇
• 永續性趨勢影響零售紙巾
• 網路購物的重要性持續成長

前景與機會

• 增強型產品證明更高的價格是合理的
• 在兩極化的趨勢中，自有品牌依然受歡迎
• 緊湊包裝和多功能性將繼續成為趨勢

分類資料

在新加坡外出時使用的紙巾和衛生用品

關鍵資料發現

2024年的發展

• 消費者的忙碌生活方式推動紙巾和衛生用品的銷售
• 旅遊業的復甦將增加旅館和服務業對薄紙的需求。
• 政府對老年人醫療保健的支持使老年人保健用品價格保持低位

前景與機會

• 高附加價值服務推動優質化趨勢
• 效率和最佳化利用將是一個持續的趨勢
• 隨著人口老化，對 AFH 衛生產品的需求將持續成長

分類資料

Tissue and hygiene maintained positive value sales in Singapore in 2024, at slightly lower rates of growth than seen in 2023, albeit still at a healthy level. This slight decline in value can be attributed to lowering levels of inflation, which have stabilised again after two years of elevations. Overall, however, all categories in tissue and hygiene experienced positive sales in 2024.

Euromonitor International's Tissue and Hygiene in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Tissue and hygiene in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• What next for tissue and hygiene?

MARKET INDICATORS

• Table 1 Birth Rates 2019-2024
• Table 2 Infant Population 2019-2024
• Table 3 Female Population by Age 2019-2024
• Table 4 Total Population by Age 2019-2024
• Table 5 Households 2019-2024
• Table 6 Forecast Infant Population 2024-2029
• Table 7 Forecast Female Population by Age 2024-2029
• Table 8 Forecast Total Population by Age 2024-2029
• Table 9 Forecast Households 2024-2029

MARKET DATA

• Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
• Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
• Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
• Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
• Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
• Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
• Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
• Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

MENSTRUAL CARE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers opt for comfort and a sense of security in menstrual care
• Growing attention to eco-conscious products continues
• Cooling scents remain popular due to the hot climate in the country

PROSPECTS AND OPPORTUNITIES

• Premiumisation trends will become stronger in line with improving economy
• Rising eco-awareness will continue to influence product developments
• Reusable menstrual care set to become increasingly in demand

CATEGORY DATA

• Table 19 Retail Sales of Menstrual Care by Category: Value 2019-2024
• Table 20 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
• Table 21 Retail Sales of Tampons by Application Format: % Value 2019-2024
• Table 22 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
• Table 23 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
• Table 24 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
• Table 25 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029

NAPPIES/DIAPERS/PANTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Auspicious Year of the Dragon drives baby boom, with sales also supported by premiumisation trends
• Eco-conscious parents seek sustainable solutions for their babies
• Multiple shopping options available for parents in Singapore

PROSPECTS AND OPPORTUNITIES

• Sales will remain supported by baseline demand and premiumisation trends
• Eco trends will drive new product developments
• Retail e-commerce, omnichannel strategies, and cross-border trade will remain relevant

CATEGORY DATA

• Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
• Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
• Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2020-2024
• Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2021-2024
• Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2024-2029
• Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2024-2029

RETAIL ADULT INCONTINENCE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continuous growth due to the increasing senior population and demand for functionality
• Growing opportunities for subscription services
• Sustainability is a growing trend in retail adult incontinence

PROSPECTS AND OPPORTUNITIES

• Country's ageing population will support baseline demand, with opportunities for products for men and younger consumers
• Government initiative to offer nursing homes could hamper retail sales growth
• Unfavourable economic situations could turn more consumers towards private label and direct-to-consumer services

CATEGORY DATA

• Table 32 Sales of Retail Adult Incontinence by Category: Value 2019-2024
• Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
• Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2020-2024
• Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2021-2024
• Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2024-2029
• Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2024-2029

WIPES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Functionality serves as a differentiator in the mature category of wipes
• Sustainably-minded consumers opt for green alternatives
• Skincare trends influence developments in skin-kind wipes

PROSPECTS AND OPPORTUNITIES

• Premiumisation trends will support value growth over the forecast period
• Polarisation also expected, as brands meet different consumer budgetary needs
• Singapore's ageing population could help to support demand for wipes

CATEGORY DATA

• Table 38 Retail Sales of Wipes by Category: Value 2019-2024
• Table 39 Retail Sales of Wipes by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of Retail Wipes: % Value 2020-2024
• Table 41 LBN Brand Shares of Retail Wipes: % Value 2021-2024
• Table 42 Forecast Retail Sales of Wipes by Category: Value 2024-2029
• Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2024-2029

RETAIL TISSUE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers seek convenience and functional retail tissue options
• Sustainability trends also influence retail tissue
• Online shopping continues to grow in significance

PROSPECTS AND OPPORTUNITIES

• Enhanced products justify price increases
• Private label will also remain popular in a polarised trend
• Compact packaging and multifunctionality will be ongoing trends

CATEGORY DATA

• Table 44 Retail Sales of Tissue by Category: Value 2019-2024
• Table 45 Retail Sales of Tissue by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Retail Tissue: % Value 2020-2024
• Table 47 LBN Brand Shares of Retail Tissue: % Value 2021-2024
• Table 48 Forecast Retail Sales of Tissue by Category: Value 2024-2029
• Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2024-2029

AWAY-FROM-HOME TISSUE AND HYGIENE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers' out-of-home lifestyles boost sales of away-from-home tissue and hygiene
• Recovery in tourism boosts tissue demand in hospitality and services
• Government assistance for elder healthcare keeps AFH hygiene prices low

PROSPECTS AND OPPORTUNITIES

• High-value service sectors will drive premiumisation trends
• Efficiency and optimisation of use will be ongoing trends
• Ageing population will continue to drive demand for AFH hygiene products

CATEGORY DATA

• Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
• Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024
• Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2019-2024
• Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2019-2024
• Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2024
• Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2024-2029
• Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2024-2029