印度服裝和鞋類市場

印度服飾和鞋類市場規模全年波動，2024 年零售額成長不如預期。由於北方極端高溫和全國大選導致零售店客流量減少，購買意願推遲，今年上半年非必需消費品產業表現尤為疲軟。一些以線下為主的零售商重新評估了他們的實體店策略，其中一些關閉了無利可圖的三層級商店。

本報告研究了印度服裝和鞋類市場，並提供了 2020 年至 2024 年期間的最新零售資料和分銷分析。它還確定了主要企業、主要品牌，並對影響市場的關鍵因素進行了策略分析。

目標產品：服裝、鞋類、運動服

資料範圍：市場規模（實際和預測）、企業市場占有率、品牌佔有率、分銷資料

為什麼要購買這份報告？

• 詳細了解服裝和鞋類市場
• 確定成長領域並確定變革的動力
• 了解競爭格局、主要市場參與企業和主要品牌
• 透過五年預測評估市場將如何發展

目錄

目錄和表格

執行摘要

• 2024 年服裝和鞋類：整體情況
• 2024年的主要趨勢
• 競爭格局
• 零售發展
• 服裝和鞋類的未來

市場資料

免責聲明

資訊來源

印度女性服飾

關鍵資料發現

2024年的發展

• 節慶和婚禮季節將推動 2024 年女性服飾銷售
• 在女性服飾市場，消費者價值的購物者和注重高階的消費者。
• 線下女性服飾零售商面臨壓力，注重門市整合數位化

前景與機會

• 隨著 Z 世代品牌勢頭強勁，快時尚將在印度加速發展
• 自有品牌女性服飾因其價值定位而有望發揮更大的作用
• 隨著生活風格定位的優先化，女性服飾品牌可望進一步拓展家居品類

分類資料

印度男裝

關鍵資料發現

2024年的發展

• 男裝將注重實用性和價值，2024 年將實現個位數成長
• Aditya Birla Fashion & Retail 的拆分標誌著男裝品牌重點和產品組合靈活性的提升
• 中端品牌面臨來自奢侈品牌和廉價品牌的壓力

前景與機會

• 受多功能服裝需求的推動，男裝預計將以強勁的個位數複合年成長率成長
• 二、三線城市可望推動下一波男裝優質化
• 訂製服裝有望成為男裝的主流

分類資料

印度兒童服裝

關鍵資料發現

2024年的發展

• 服飾業低迷，童裝維持穩定，實現高個位數成長
• 「迷你裙」成為節慶時尚主流
• 實用的永續性驅動兒童服裝的選擇

前景與機會

• 隨著富裕程度的成長，兒童服裝預計將佔據父母錢包中更大的佔有率
• D2C童裝品牌擁抱全通路成長，加速線下擴張
• 在預測期內，兒童將成為時尚偏好的獨立影響者

分類資料

印度運動服

關鍵資料發現

2024年的發展

• 健身習慣的演變將推動日常運動服的普及
• 競爭格局日趨激烈，全球品牌佔據主導地位，但本土品牌也不斷出現
• 運動服飾品牌透過貼合年輕消費者的生活方式和價值觀，與他們建立更緊密的聯繫

前景與機會

• 日常運動和微健身習慣刺激了印度各地運動服的需求
• 本地製造推動運動服成長與全球擴張
• 預測期內零售通路的演變將擴大運動服的覆蓋範圍

分類資料

印度牛仔褲

關鍵資料發現

2024年的發展

• 由於消費者偏好的變化，預計 2024 年印度牛仔褲銷售將實現兩位數成長
• Levis 將在 2024 年之前繼續保持印度最暢銷牛仔褲品牌的地位
• 專注於 Z 世代的 D2C 品牌正在擴大其在牛仔褲市場的影響力

前景與機會

• 寬鬆丹寧布料預計將會越來越受歡迎，因為舒適度將成為關鍵促進因素
• 永續性對消費者來說仍然是利基市場，但對印度丹寧布料品牌來說卻是一項策略要務
• 預測期內，電子商務和品牌合作將影響丹寧布料布的分銷

分類資料

印度襪子

關鍵資料發現

2024年的發展

• 受印度休閒的興起和不透明絲襪的流行推動，預計 2024 年絲襪市場將以高個位數成長。
• 透明絲襪持續流行
• 與服裝配件不同，襪子是新 D2C 品牌的重點類別，推動新鮮感和創新

前景與機會

• 由於衛生、遮蓋和日常穿著的需求，不透明長襪的需求仍然強勁。
• 隨著品牌透過主導和潮流主導的設計瞄準 Z 世代，絲襪逐漸成為一種時尚宣言
• 具有特定功能的分段式長襪

分類資料

印度服飾配件

關鍵資料發現

2024年的發展

• 疫情後的正常化將阻礙2024年的價值成長
• 由於帽子的日常實用性和防曬功效，其受歡迎程度正在穩步成長。
• 消費者對大多數服裝配件的價格非常敏感

前景與機會

• 手套和圍巾，以保持低參與度，少組織
• 在印度市場，服裝配件只是功能性添加物，並不是重點領域。
• 旅遊和運動推動帽子和便帽消費成長

分類資料

印度鞋類

關鍵資料發現

2024年的發展

• 印度鞋類市場在消費趨勢變化中錄得高個位數成長
• BIS標準將在2024年加強鞋類產業組織
• Bata透過廣泛的業務覆蓋和品牌整合保持在印度鞋類市場的領先地位

前景與機會

• 鞋類優質化圍繞著個人化和身臨其境型體驗
• Foot Locker 在印度的擴張將影響運動鞋文化和鞋類
• 快速商務平台為印度鞋類品牌開闢新途徑

分類資料

Apparel and footwear in India experienced lower than anticipated retail current value growth in 2024, with the performance being variable during the year. The first half was subdued, especially for discretionary segments, as severe summer heatwaves in the north, and general elections across the country took their toll on retail footfall and postponed shopping intentions. A few offline-first retailers restrategised their physical presence, with some shutting underperforming tier-3 stores. The ind...

Euromonitor International's Apparel and Footwear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Apparel and footwear in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for apparel and footwear?

MARKET DATA

• Table 1 Sales of Apparel and Footwear by Category: Volume 2019-2024
• Table 2 Sales of Apparel and Footwear by Category: Value 2019-2024
• Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
• Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
• Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
• Table 7 Distribution of Apparel and Footwear by Format: % Value 2019-2024
• Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2024
• Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
• Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
• Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

WOMENSWEAR IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Festive and wedding season lifts sales of womenswear in 2024
• Womenswear sees a clear divergence between value-driven shoppers and premium seekers
• Offline womenswear retail faces pressure, prompting store consolidation and a digital focus

PROSPECTS AND OPPORTUNITIES

• Fast fashion set to accelerate in India as Gen Z-centric brands gain momentum
• Private label womenswear poised for a stronger role, led by a value positioning
• Womenswear brands expected to expand further into home categories as lifestyle positioning takes priority

CATEGORY DATA

• Table 13 Sales of Womenswear by Category: Volume 2019-2024
• Table 14 Sales of Womenswear by Category: Value 2019-2024
• Table 15 Sales of Womenswear by Category: % Volume Growth 2019-2024
• Table 16 Sales of Womenswear by Category: % Value Growth 2019-2024
• Table 17 NBO Company Shares of Womenswear: % Value 2020-2024
• Table 18 LBN Brand Shares of Womenswear: % Value 2021-2024
• Table 19 NBO Company Shares of Women's Nightwear: % Value 2020-2024
• Table 20 LBN Brand Shares of Women's Nightwear: % Value 2021-2024
• Table 21 NBO Company Shares of Women's Outerwear: % Value 2020-2024
• Table 22 LBN Brand Shares of Women's Outerwear: % Value 2021-2024
• Table 23 NBO Company Shares of Women's Swimwear: % Value 2020-2024
• Table 24 LBN Brand Shares of Women's Swimwear: % Value 2021-2024
• Table 25 NBO Company Shares of Women's Underwear: % Value 2020-2024
• Table 26 LBN Brand Shares of Women's Underwear: % Value 2021-2024
• Table 27 Forecast Sales of Womenswear by Category: Volume 2024-2029
• Table 28 Forecast Sales of Womenswear by Category: Value 2024-2029
• Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2024-2029
• Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2024-2029

MENSWEAR IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Menswear records single-digit growth in 2024, with a focus on utility and value
• Aditya Birla Fashion & Retail demerger signals sharper brand focus and portfolio agility in menswear
• Middle-market brands face pressure from both the high and low ends

PROSPECTS AND OPPORTUNITIES

• Menswear set to grow at a solid single-digit CAGR, backed by demand for a versatile wardrobe
• Tier-2 and tier-3 cities likely to drive the next wave of menswear premiumisation
• Made-to-order clothing expected to gain prominence in menswear

CATEGORY DATA

• Table 31 Sales of Menswear by Category: Volume 2019-2024
• Table 32 Sales of Menswear by Category: Value 2019-2024
• Table 33 Sales of Menswear by Category: % Volume Growth 2019-2024
• Table 34 Sales of Menswear by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of Menswear: % Value 2020-2024
• Table 36 LBN Brand Shares of Menswear: % Value 2021-2024
• Table 37 NBO Company Shares of Men's Nightwear: % Value 2020-2024
• Table 38 LBN Brand Shares of Men's Nightwear: % Value 2021-2024
• Table 39 NBO Company Shares of Men's Outerwear: % Value 2020-2024
• Table 40 LBN Brand Shares of Men's Outerwear: % Value 2021-2024
• Table 41 NBO Company Shares of Men's Swimwear: % Value 2020-2024
• Table 42 LBN Brand Shares of Men's Swimwear: % Value 2021-2024
• Table 43 NBO Company Shares of Men's Underwear: % Value 2020-2024
• Table 44 LBN Brand Shares of Men's Underwear: % Value 2021-2024
• Table 45 Forecast Sales of Menswear by Category: Volume 2024-2029
• Table 46 Forecast Sales of Menswear by Category: Value 2024-2029
• Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Menswear by Category: % Value Growth 2024-2029

CHILDRENSWEAR IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Childrenswear holds steady with high single-digit growth in a sluggish year for apparel
• "Mini-Me" dressing becomes mainstream in festive fashion
• Practical sustainability drives childrenswear choices

PROSPECTS AND OPPORTUNITIES

• Childrenswear set to claim a larger share of parental wallets amidst rising affluence
• Offline expansion to accelerate as D2C childrenswear brands embrace omnichannel growth
• Children to emerge as independent influencers of fashion preferences in the forecast period

CATEGORY DATA

• Table 49 Sales of Childrenswear by Category: Volume 2019-2024
• Table 50 Sales of Childrenswear by Category: Value 2019-2024
• Table 51 Sales of Childrenswear by Category: % Volume Growth 2019-2024
• Table 52 Sales of Childrenswear by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Childrenswear: % Value 2020-2024
• Table 54 LBN Brand Shares of Childrenswear: % Value 2021-2024
• Table 55 Forecast Sales of Childrenswear by Category: Volume 2024-2029
• Table 56 Forecast Sales of Childrenswear by Category: Value 2024-2029
• Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2024-2029
• Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2024-2029

SPORTSWEAR IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Evolving fitness habits drive the adoption of everyday sportswear
• Competitive landscape intensifies, with global brands dominating, but local brands gaining ground
• Sportswear brands align with younger consumers' lifestyles and values to build stronger connections

PROSPECTS AND OPPORTUNITIES

• Daily movement and micro-fitness routines to power demand for sportswear across India
• Local manufacturing to drive growth and global expansion in sportswear
• Evolving retail channels to expand the reach of sportswear in the forecast period

CATEGORY DATA

• Table 59 Sales of Sportswear by Category: Value 2019-2024
• Table 60 Sales of Sportswear by Category: % Value Growth 2019-2024
• Table 61 NBO Company Shares of Sportswear: % Value 2020-2024
• Table 62 LBN Brand Shares of Sportswear: % Value 2021-2024
• Table 63 Distribution of Sportswear by Format: % Value 2019-2024
• Table 64 Forecast Sales of Sportswear by Category: Value 2024-2029
• Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029

JEANS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Jeans in India sees double-digit value growth in 2024, amidst shifting consumer preferences
• Levis maintains its position as the top-selling jeans brand in India in 2024
• Gen Z-focused D2C brands expand their presence in jeans

PROSPECTS AND OPPORTUNITIES

• Relaxed-fit denim expected to gain prominence as comfort becomes a key driver
• Sustainability to remain niche for consumers, but a strategic imperative for denim brands in India
• E-commerce and brand partnerships to shape denim distribution in the forecast period

CATEGORY DATA

• Table 66 Sales of Jeans by Category: Volume 2019-2024
• Table 67 Sales of Jeans by Category: Value 2019-2024
• Table 68 Sales of Jeans by Category: % Volume Growth 2019-2024
• Table 69 Sales of Jeans by Category: % Value Growth 2019-2024
• Table 70 Sales of Men's Jeans by Category: Volume 2019-2024
• Table 71 Sales of Men's Jeans by Category: Value 2019-2024
• Table 72 Sales of Men's Jeans by Category: % Volume Growth 2019-2024
• Table 73 Sales of Men's Jeans by Category: % Value Growth 2019-2024
• Table 74 Sales of Women's Jeans by Category: Volume 2019-2024
• Table 75 Sales of Women's Jeans by Category: Value 2019-2024
• Table 76 Sales of Women's Jeans by Category: % Volume Growth 2019-2024
• Table 77 Sales of Women's Jeans by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Jeans: % Value 2020-2024
• Table 79 LBN Brand Shares of Jeans: % Value 2021-2024
• Table 80 Forecast Sales of Jeans by Category: Volume 2024-2029
• Table 81 Forecast Sales of Jeans by Category: Value 2024-2029
• Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2024-2029
• Table 83 Forecast Sales of Jeans by Category: % Value Growth 2024-2029
• Table 84 Forecast Sales of Men's Jeans by Category: Volume 2024-2029
• Table 85 Forecast Sales of Men's Jeans by Category: Value 2024-2029
• Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2024-2029
• Table 88 Forecast Sales of Women's Jeans by Category: Volume 2024-2029
• Table 89 Forecast Sales of Women's Jeans by Category: Value 2024-2029
• Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2024-2029
• Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2024-2029

HOSIERY IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hosiery grows in the high single digits in 2024, driven by non-sheer hosiery, along with the rise of athleisure in India
• Sheer hosiery also maintains its growth trend
• Unlike apparel accessories, hosiery is a focus category for new D2C brands, driving freshness and innovation

PROSPECTS AND OPPORTUNITIES

• Demand for non-sheer hosiery to remain strong, driven by hygiene, coverage, and everyday wear needs
• Hosiery to evolve as a style statement, with brands targeting Gen Z through character-led and trend-driven designs
• Segmented hosiery with specific functions

CATEGORY DATA

• Table 92 Sales of Hosiery by Category: Volume 2019-2024
• Table 93 Sales of Hosiery by Category: Value 2019-2024
• Table 94 Sales of Hosiery by Category: % Volume Growth 2019-2024
• Table 95 Sales of Hosiery by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Hosiery: % Value 2020-2024
• Table 97 LBN Brand Shares of Hosiery: % Value 2021-2024
• Table 98 Forecast Sales of Hosiery by Category: Volume 2024-2029
• Table 99 Forecast Sales of Hosiery by Category: Value 2024-2029
• Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2024-2029
• Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2024-2029

APPAREL ACCESSORIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Post-pandemic normalisation prevents value growth in 2024
• Hats/caps gains steady traction, as everyday utility and sun protection drive uptake
• Consumers are highly price-sensitive for most apparel accessories

PROSPECTS AND OPPORTUNITIES

• Largely unorganised, gloves and scarves to maintain low engagement
• Apparel accessories will remain a functional add-on, not an area of focus in the Indian market
• Travel and sports set to drive growth for hats/caps

CATEGORY DATA

• Table 102 Sales of Apparel Accessories by Category: Volume 2019-2024
• Table 103 Sales of Apparel Accessories by Category: Value 2019-2024
• Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
• Table 105 Sales of Apparel Accessories by Category: % Value Growth 2019-2024
• Table 106 NBO Company Shares of Apparel Accessories: % Value 2020-2024
• Table 107 LBN Brand Shares of Apparel Accessories: % Value 2021-2024
• Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2024-2029
• Table 109 Forecast Sales of Apparel Accessories by Category: Value 2024-2029
• Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2024-2029

FOOTWEAR IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Footwear in India records high single-digit growth amidst shifting spending dynamics
• BIS norms strengthen organised footwear in 2024
• Bata maintains leadership in footwear in India through wide reach and brand consolidation

PROSPECTS AND OPPORTUNITIES

• Premiumisation in footwear to revolve around personalisation and immersive experiences
• Foot Locker's entry into India set to influence the sneaker culture and footwear
• Quick commerce platforms to open new avenues for footwear brands in India

CATEGORY DATA

• Table 112 Sales of Footwear by Category: Volume 2019-2024
• Table 113 Sales of Footwear by Category: Value 2019-2024
• Table 114 Sales of Footwear by Category: % Volume Growth 2019-2024
• Table 115 Sales of Footwear by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Footwear: % Value 2020-2024
• Table 117 LBN Brand Shares of Footwear: % Value 2021-2024
• Table 118 Distribution of Footwear by Format: % Value 2019-2024
• Table 119 Forecast Sales of Footwear by Category: Volume 2024-2029
• Table 120 Forecast Sales of Footwear by Category: Value 2024-2029
• Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Footwear by Category: % Value Growth 2024-2029