越南熱飲市場

Hot Drinks in Vietnam

出版日期: 2023年12月06日 | 出版商:

Euromonitor International | 英文 37 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

根據統計總局的研究，越南GDP成長率預計將從年終的6.5%增加到2023年底的4.5%。對勞動力市場疲軟和即將到來的全球經濟衰退的擔憂導致消費行為在 2023 年變得更加保守，增加儲蓄，減少在熱飲等非必需品上的支出。政府試圖透過將付加稅率從 10% 降低至 8% 來支持企業和消費者。

本報告調查了越南熱飲市場，提供了市場概況，分析和預測了咖啡、茶和其他熱飲的市場規模和結構，並提供了包括市場主要參與企業趨勢在內的策略分析。我們正在做

Vietnam is predicted to see GDP growth of 4.5% by the end of 2023, compared to the initial forecast of 6.5% at the beginning of the year, as per the General Statistical Office study. Soft labour markets and concerns about an impending global recession have led to a more conservative consumer behaviour in 2023, with increased savings and decreased spending on non-essential items such as hot drinks. The government looked to support companies and consumers by reducing the VAT rate from 10% to 8% st...

Euromonitor International's Hot Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Hot Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Hot drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

COFFEE IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for coffee impacted by a slowdown in the economy and elevated inflation
Production shortfall leads to a sharp rise in the price of coffee beans
Coffee continues to benefit from new product innovation

PROSPECTS AND OPPORTUNITIES

Coffee is expected to see the better performance over the forecast period
Consumers expected to show higher interest in fresh coffee
Limited opportunities expected for pods, but local players and foodservice operators could carve out more share in the market

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
Table 27 Retail Sales of Coffee by Category: Value 2018-2023
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028

TEA IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

Tea continues to record positive retail value growth in 2023
Fruit/herbal tea is the most dynamic tea category in 2023 as focus on health and wellness continues to grow
Instant tea benefits from product innovation with a focus on reduced sugar options

PROSPECTS AND OPPORTUNITIES

Tea sales expected to see strong growth thanks to the various health claims of these products and an improving economy
Health and wellness will remain a key influence on sales of tea
Retail E-Commerce will continue to expand its share in distribution channels.

CATEGORY DATA

Table 37 Retail Sales of Tea by Category: Volume 2018-2023
Table 38 Retail Sales of Tea by Category: Value 2018-2023
Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028

OTHER HOT DRINKS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

Other hot drinks continues to decline in retail volume terms
Foodservice sales thriving in 2023 while Milo cements its leading position in the category
Retail E-commerce is getting popularity in other hot drinks' distribution

PROSPECTS AND OPPORTUNITIES

Other hot drinks set to face strong competition from various other products
Vietnam's developing health and wellness trend likely to inform new product development and innovation
Chocolate-based flavoured powder drinks likely to remain a niche, but other plant-based hot drinks should benefit from healthy image

CATEGORY DATA

Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028

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