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1696268

全球旅遊 eSIM 市場 - 2025-2032

Global Travel eSIM Market - 2025-2032

出版日期: 2025年03月25日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2025 年全球旅遊 eSIM 市場規模達到 22.4 億美元，預計到 2032 年將達到 1,256.1 億美元，2025-2032 年預測期內的複合年成長率為 65.50%。

旅行 eSIM 趨勢

受旅客對無縫國際連接的需求不斷成長的推動，全球旅行 eSIM 市場正在經歷顯著成長。這種激增歸因於 eSIM 相容設備的廣泛採用以及它們為全球通訊提供的便利性。

eSIM技術日益融入消費性電子產品是一個顯著的趨勢。到 2025 年，預計全球將使用超過 20 億台支援 eSIM 的設備，這意味著連接偏好將發生重大轉變。智慧型手機製造商正在逐步嵌入eSIM功能，以實現更輕鬆的網路切換並增強用戶在國際旅行期間的便利性。

在尋求經濟高效且靈活的連接解決方案的國際旅客中，旅行 eSIM 的採用正在加速發展。根據 GSMA 預測，到 2025 年，所有智慧型手機銷量中 60% 將相容於 eSIM。這一趨勢凸顯了對 eSIM 技術在實現不間斷全球通訊方面的日益依賴。

市場動態

促進因素：5G 網路擴充增強 eSIM 功能

5G網路的全球推出是旅行eSIM市場的重要推手。 5G 技術提供的增強網路功能（例如更高的資料速度和更低的延遲）提高了 eSIM 的效能，使其對國際旅客更具吸引力。根據GSMA預測，2025年，5G網路可能會覆蓋全球三分之一的人口。此次擴展滿足了對高速資料服務日益成長的需求，特別是對於需要跨不同地區可靠網際網路接入的商務旅客和數位遊民而言。

限制：消費者猶豫與技術挑戰

儘管有這些優勢，但由於消費者的猶豫和技術問題，採用旅行 eSIM 仍面臨挑戰。調查顯示，目前某些地區僅有 13% 的智慧型手機用戶使用 eSIM，因為他們擔心在裝置之間傳輸 eSIM 設定檔以及啟動流程的複雜性是重大障礙。此外，並非所有行動營運商都支援 eSIM 技術，這限制了某些用戶對其的使用。透過消費者教育和改進技術支援來應對這些挑戰對於促進更廣泛地採用旅行 eSIM 至關重要。

市場區隔分析

全球旅行 eSIM 市場根據解決方案、設備類型、最終用戶和地區進行細分。

智慧型手機是旅行使用 eSIM 的主要設備。

智慧型手機佔據旅行 eSIM 市場的最大佔有率，是用戶存取 eSIM 服務的主要裝置。相容於 eSIM 的智慧型手機的普及對推動市場成長起到了重要作用，為旅行者提供了一種便捷、有效的方式來管理不同地區的連接，而無需實體 SIM 卡。

領先的智慧型手機製造商擴大將 eSIM 技術整合到他們的設備中，認知到國際旅客對靈活連接解決方案的需求。例如，自 XR 和 XS 以來，Apple 的 iPhone 機型都包含 eSIM 功能，允許用戶無需實體 SIM 卡即可以數位方式啟動蜂窩套餐。同樣，Google的 Pixel 系列和三星的 Galaxy 系列都採用了 eSIM 功能，擴大了消費者可用的相容設備範圍。

市場地理佔有率

由於旅遊業持續發展，亞太地區成為最大的地區。

受智慧型手機普及率高和來自中國、日本、印度等國家的國際旅客數量的不斷增加的推動，亞太地區已成為旅行 eSIM 應用的重要市場。這一區域主導地位凸顯了智慧型手機在促進旅客採用 eSIM 方面發揮的關鍵作用。

儘管發展趨勢積極，但 eSIM 技術在智慧型手機中的整合仍面臨挑戰，包括消費者認知和技術支援問題。調查顯示，相當一部分智慧型手機用戶仍猶豫是否採用 eSIM，因為他們擔心裝置之間的設定檔傳輸以及啟動過程的複雜性。透過有針對性的教育活動和簡化的使用者體驗來應對這些挑戰對於維持該領域的成長至關重要。

技術路線圖

受網路基礎設施進步、物聯網擴展以及物流領域人工智慧（AI）日益普及的推動，全球旅行 eSIM 市場預計將在未來幾年發生重大變化。政府措施、監管框架和私部門投資將加速多個產業在網路安全領域的人工智慧應用。

全球主要參與者

市場的主要全球參與者包括 Numero eSIM、Redtea Mobile、SimCorner、GigSky、GlobaleSIM、TravelSIM、Ubigi、aloSIM、Nomad 和 Simify。

按解決方案

硬體

連線服務

依設備類型

智慧型手機

平板電腦和筆記型電腦

穿戴式裝置

其他

按最終用戶

個人旅行者

商務旅客

按地區

北美洲

我們

加拿大

墨西哥

歐洲

德國

英國

法國

義大利

西班牙

歐洲其他地區

南美洲

巴西

阿根廷

南美洲其他地區

亞太

中國

印度

日本

澳洲

亞太其他地區

中東和非洲

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2024 年目標受眾

製造商/買家

產業投資者/投資銀行家

研究專業人員

新興公司

The increasing integration of eSIM technology into consumer electronics is a notable trend. By 2025, it is anticipated that over 2 billion eSIM-enabled devices will be in use worldwide, indicating a significant shift in connectivity preferences. Smartphone manufacturers are progressively embedding eSIM capabilities, facilitating easier network switching and enhancing user convenience during international travel.

The adoption of travel eSIMs is accelerating among international travelers seeking cost-effective and flexible connectivity solutions. According to the GSMA, 60% of all smartphone unit sales are estimated to be eSIM-compatible by 2025. This trend underscores the growing reliance on eSIM technology for uninterrupted global communication.

Market Dynamics

Driver: Expansion of 5G Networks Enhancing eSIM Capabilities

The global rollout of 5G networks is a significant driver for the travel eSIM market. Enhanced network capabilities provided by 5G technology, such as higher data speeds and lower latency, improve the performance of eSIMs, making them more appealing to international travelers. By 2025, 5G networks are likely to cover one-third of the world's population, according to GSMA. This expansion supports the growing demand for high-speed data services, particularly among business travelers and digital nomads who require reliable internet access across different regions.

Restraint: Consumer Hesitancy and Technical Challenges

Despite the advantages, adopting travel eSIMs faces challenges due to consumer hesitancy and technical issues. Surveys indicate that only 13% of smartphone users in certain regions currently utilize eSIMs, with concerns about transferring eSIM profiles between devices and the complexity of activation processes being significant barriers. Additionally, not all mobile carriers support eSIM technology, limiting its accessibility for some users. Addressing these challenges through consumer education and improved technical support is essential to foster broader adoption of travel eSIMs.

Market Segment Analysis

The global travel eSIM market is segmented based on solution, device type, end-user, and region.

Smartphones as Primary Devices for Travel eSIM Usage.

Smartphones represent the largest segment in the travel eSIM market, serving as the primary devices through which users access eSIM services. The proliferation of eSIM-compatible smartphones has been instrumental in driving market growth, offering travelers a convenient and efficient means to manage connectivity across different regions without the need for physical SIM cards.

Leading smartphone manufacturers have increasingly integrated eSIM technology into their devices, recognizing the demand for flexible connectivity solutions among international travelers. For instance, Apple's iPhone models since the XR and XS have included eSIM capabilities, allowing users to activate cellular plans digitally without a physical SIM. Similarly, Google's Pixel series and Samsung's Galaxy lineup have adopted eSIM functionality, expanding the range of compatible devices available to consumers.

Market Geographical Share

Asia-Pacific holds the Largest Region Due to Consistent Travel.

The Asia-Pacific region has emerged as a significant market for travel eSIM adoption, driven by the high penetration of smartphones and the increasing number of international travelers from countries such as China, Japan, and India. This regional dominance underscores the pivotal role of smartphones in facilitating eSIM adoption among travelers.

Despite the positive trajectory, the integration of eSIM technology in smartphones faces challenges, including consumer awareness and technical support issues. Surveys have indicated that a significant portion of smartphone users remain hesitant to adopt eSIMs due to concerns about transferring profiles between devices and the perceived complexity of activation processes. Addressing these challenges through targeted education campaigns and streamlined user experiences is essential to sustain growth in this segment.

Technology Roadmap

The global Travel eSIM market is expected to evolve significantly over the coming years, driven by advancements in network infrastructure, the expansion of IoT, and the increasing adoption of artificial intelligence (AI) at the logistics. Government initiatives, regulatory frameworks, and private sector investments are set to accelerate AI adoption in cybersecurity across multiple industries.

Major Global Players

The major global players in the market include Numero eSIM, Redtea Mobile, SimCorner, GigSky, GlobaleSIM, TravelSIM, Ubigi, aloSIM, Nomad, and Simify.

By Solution

Hardware

Connectivity services

By Device Type

Smartphones

Tablets & Laptops

Wearables

Others

By End-User

Individual Travelers

Business Travelers

By Region

North America

Canada

Mexico

Europe

Germany

France

Italy

Spain

Rest of Europe

South America

Brazil

Argentina

Rest of South America

Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific

Middle East and Africa

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Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Solution
3.2. Snippet by Device Type
3.3. Snippet by End-User
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Expansion of 5G Networks Enhancing eSIM Capabilities
- 4.1.2. Restraints
  - 4.1.2.1. Consumer Hesitancy and Technical Challenges
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Predictive Analysis Outlook for Demand Forecasting
5.2. Supply Chain Analysis
5.3. Value Chain Analysis
5.4. Pricing Analysis
5.5. Regulatory and Compliance Analysis
5.6. Robotics Implementation in Smart Grid Trends
5.7. R&D and Innovation Analysis
5.8. Sustainability & Green Technology Analysis
5.9. Cybersecurity Analysis
5.10. Next Generation Technology Analysis
5.11. Technology Roadmap
5.12. DMI Opinion

6. By Solution

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 6.1.2. Market Attractiveness Index, By Solution
6.2. Hardware*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Connectivity services

7. By Device Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 7.1.2. Market Attractiveness Index, By Device Type
7.2. Smartphones*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Tablets & Laptops
7.4. Wearables
7.5. Others

8. By End-User

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 8.1.2. Market Attractiveness Index, By End-User
8.2. Individual Travelers*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Business Travelers

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.6.1. US
  - 9.2.6.2. Canada
  - 9.2.6.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.6.1. Germany
  - 9.3.6.2. UK
  - 9.3.6.3. France
  - 9.3.6.4. Italy
  - 9.3.6.5. Spain
  - 9.3.6.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.6.1. Brazil
  - 9.4.6.2. Argentina
  - 9.4.6.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.6.1. China
  - 9.5.6.2. India
  - 9.5.6.3. Japan
  - 9.5.6.4. Australia
  - 9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Solution
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Device Type
- 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Numero eSIM*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Redtea Mobile
11.3. SimCorner
11.4. GigSky
11.5. GlobaleSIM
11.6. TravelSIM
11.7. Ubigi
11.8. aloSIM
11.9. Nomad
11.10. Simify

LIST NOT EXHAUSTIVE