全球強化米市場 - 2024-2031

概述

2023年，全球強化米市場規模達到148.6億美元，預估至2031年將達212.7億美元，2024-2031年預測期間複合年成長率為4.58%。

強化米擴大用於糧食援助和人道主義計劃，特別是在受糧食不安全影響的地區，這擴大了市場範圍和社會影響。隨著強化米歸入功能性食品類別，其受歡迎程度與提供健康益處的食品的更廣泛趨勢相一致，從而激發了注重健康的消費者的市場興趣。

為了確保一致性，市場正在採取更嚴格的品質控制措施，使強化米符合既定的安全和營養標準。市面上強化米品種不斷增加，具有多樣化的風味特徵和添加的營養成分，以滿足不同消費者的口味和健康需求。公司正在利用有針對性的營養素進行創新，以解決貧血或維生素缺乏等特定健康問題，從而使市場產品多樣化。

例如，2024 年 6 月 5 日，Capwell Industries 在肯亞推出了首款強化米，這標誌著整個非洲大陸的一個潛在里程碑。這種創新產品富含必需維生素 B6、B1、B9（葉酸）、鐵和鋅，代表了該地區食品工業的重大進步。 Capwell 秉持著透過營養改善生活的使命和對創新的承諾，大膽地為消費者提供無需額外成本即可增強營養價值的米。

動力學

貧血和微量營養素缺乏症的盛行率

貧血和微量營養素缺乏症的流行是全球強化米市場的重要驅動力，因為這些健康問題增加了對營養強化食品解決方案的需求。貧血通常由缺鐵以及維生素 A、葉酸和鋅等必需營養素的短缺引起，影響著全球很大一部分人口，特別是在以米為主食的地區。隨著各國和衛生組織希望透過負擔得起的、廣泛消費的食品來解決這些缺陷，這種日益成長的健康問題推動了強化米市場的發展。

據世界衛生組織稱，貧血是一項重大的公共衛生挑戰，主要影響幼兒、孕婦和產後婦女以及經期少女和婦女。低收入和中低收入國家的貧血負擔最為嚴重，農村地區人口、經濟弱勢家庭和未受過正規教育的個人盛行率最高。據估計，全世界約 40% 的 6-59 個月兒童、37% 孕婦和 30% 15-49 歲女性患有貧血。

強化米透過將必需的微量營養素直接納入日常主食中，在市場上提供了一種有效的解決方案，使其成為補充營養的便捷來源。因此，市場受益於不斷增加的政府指令、公共衛生措施以及與非政府組織的合作，以改善強化米的獲取，特別是在脆弱和發展中地區。

專注於清潔標籤產品

清潔標籤強化米通常不含人工添加劑、防腐劑和合成強化劑，符合消費者對更健康、更天然食品選擇不斷成長的需求，從而提高了市場興趣。這一趨勢在強化米市場中尤其具有影響力，因為生產商尋求通過提供在滿足清潔標籤標準的同時保留營養完整性的強化方法來使自己的產品脫穎而出。具有健康意識的消費者對營養豐富且不含不需要的人工成分的強化米表現出強烈的偏好。

因此，市場上的製造商正在投資清潔標籤配方、天然強化製程和採購透明度，以吸引不斷擴大的人口。對清潔標籤強化米的重視有助於擴大市場吸引力，推動創新，並使強化米成為重視營養和成分簡單性的消費者的有吸引力的選擇。

2022 年 7 月 5 日，據 Ingredion 稱，過去十年進行的研究表明歐洲食品行業發生了變革，清潔標籤產品很快就會重新定義公司產品組合。該研究強調了歐洲製造商之間的強烈共識：令人印象深刻的是，99% 的製造商認為清潔標籤產品對其業務策略至關重要，而不僅僅是競爭優勢。研究結果表明，清潔標籤產品預計將在未來兩年內佔產品組合的 70% 以上，比 2021 年的 52% 顯著增加，反映出成分透明和簡化的重要趨勢。

對長期效益的研究不足

對強化米的健康益處缺乏結論性的長期研究可能會導致消費者意識較低，並在採用這些產品時猶豫不決。強化米市場依靠證據來宣傳其潛在的健康優勢，但如果沒有可靠的資料，它很難讓消費者相信其長期功效。消費者越來越尋求經過深入研究、經過科學驗證的產品。強化米市場面臨信任問題，因為人們對缺乏強力的長期研究支持的健康聲明越來越懷疑。

研究不足可能會阻礙公共和私營部門的投資，因為利益相關者更喜歡有全面研究支持的市場部門。如果沒有強力的證據，強化米市場發現很難獲得推動創新和規模生產所需的資金。監管機構越來越需要科學支持的健康益處證據來批准和支持強化食品的銷售。在沒有充分研究的情況下，強化米市場遇到合規障礙，限制了市場成長。

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

• 影響因素
  • 促進要素
    • 貧血和微量營養素缺乏症的盛行率
    • 專注於清潔標籤產品
  • 限制
    • 對長期效益的研究不足
  • 機會
  • 影響分析

第 5 章：產業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 監管分析
• 俄烏戰爭影響分析
• DMI 意見

第 6 章：依微量營養素分類

• 礦物質
• 維生素
• 其他

第 7 章：按技術

• 烘乾
• 擠壓
• 鍍膜技術與封裝
• 其他

第 8 章：按配銷通路

• 超級市場和大賣場
• 便利商店
• 專賣店
• 網路商店
• 其他

第 9 章：最終用戶

• 商業的
• 住宅

第 10 章：按地區

• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
  • 歐洲其他地區
• 南美洲
  • 巴西
  • 阿根廷
  • 南美洲其他地區
• 亞太
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 亞太其他地區
• 中東和非洲

第 11 章：競爭格局

• 競爭場景
• 市場定位/佔有率分析
• 併購分析

第 12 章：公司簡介

• LT Foods
• 公司概況
• 產品組合和描述
• 財務概覽
• 主要進展
• Cargill Incorporated
• BASF SE
• DSM
• Oliria Foods & Beverages Limited
• Sarwafood
• Relishum Foods LLP
• Shivshakti International
• Christy Friedgram Industry
• Balaji Rice Industries Private Limited

第 13 章：附錄

Overview

The Global Fortified Rice Market reached US$14.86 billion in 2023 and is expected to reach US$21.27 billion by 2031, growing at a CAGR of 4.58% during the forecast period 2024-2031.

Fortified rice is increasingly utilized in food aid and humanitarian programs, particularly in regions affected by food insecurity, which broadens the market's scope and social impact. With fortified rice falling into the functional foods category, its popularity aligns with the broader trend towards food products that offer health benefits, driving market interest among health-conscious consumers.

To ensure consistency, the market is witnessing stricter quality control measures, aligning fortified rice with established safety and nutritional standards. The market is seeing an increase in fortified rice varieties with diverse flavor profiles and added nutrients to cater to different consumer tastes and health needs. Companies are innovating with targeted nutrients to address specific health issues like anemia or vitamin deficiencies, diversifying the market's product offerings.

For instance, on June 5, 2024, Capwell Industries launched the first-ever fortified rice in Kenya, marking a potential milestone for the entire African continent. This innovative product is enriched with essential vitamins B6, B1, B9 (folic acid), iron and zinc, representing a significant advancement in the region's food industry. Aligned with its mission to enhance lives through nutrition and a commitment to innovation, Capwell has boldly provided consumers with rice that offers enhanced nutritional benefits at no additional cost.

Dynamics

Prevalence of Anemia and Micronutrient Deficiencies

The prevalence of anemia and micronutrient deficiencies is a significant driver for the global fortified rice market, as these health issues heighten the demand for nutrient-enhanced food solutions. Anemia, often caused by iron deficiency, along with shortages of essential nutrients like vitamin A, folic acid and zinc, affects a large portion of the global population, particularly in regions where rice is a staple food. This rising health concern propels the fortified rice market, as countries and health organizations look to address these deficiencies through affordable, widely consumed food products.

According to the World Health Organization, anemia represents a critical public health challenge, predominantly impacting young children, pregnant and postpartum women, as well as menstruating adolescent girls and women. The burden of anemia is most severe in low- and lower-middle-income countries, with the highest prevalence among populations in rural areas, economically disadvantaged households and individuals without formal education. Worldwide, approximately 40% of children aged 6-59 months, 37% of pregnant women and 30% of women aged 15-49 are estimated to be affected by anemia.

Fortified rice provides an effective solution within the market by incorporating essential micronutrients directly into a daily staple, making it a convenient source of added nutrition. Consequently, the market benefits from increasing government mandates, public health initiatives and collaborations with NGOs to improve access to fortified rice, especially in vulnerable and developing regions.

Focus on Clean Label Products

Clean-label fortified rice, which typically excludes artificial additives, preservatives and synthetic fortification agents, aligns well with the rising consumer demand for healthier and more natural food options, thus boosting market interest. This trend is particularly influential within the fortified rice market, as producers seek to differentiate their products by offering fortification methods that retain nutrient integrity while meeting clean label standards. Health-conscious consumers are showing a strong preference for fortified rice that is nutrient-dense and also free from unwanted artificial ingredients.

As a result, manufacturers in the market are investing in clean label formulations, natural fortification processes and sourcing transparency to appeal to this expanding demographic. The emphasis on clean-label fortified rice is helping to broaden the market's appeal, driving innovation and positioning fortified rice as an attractive option for consumers who value both nutrition and ingredient simplicity.

On July 5, 2022, according to Ingredion, research conducted over the past decade indicates a transformative shift in the European food industry, with clean-label products set to redefine company portfolios soon. The study highlights a strong consensus among European manufacturers: an impressive 99% view clean-label products as essential to their business strategy rather than just a competitive advantage. The findings suggest that clean-label products are expected to comprise over 70% of portfolios within the next two years, a significant increase from 52% in 2021, reflecting a crucial movement toward transparency and simplicity in ingredients.

Inadequate Research on Long-Term Benefits

A lack of conclusive, long-term research on the health benefits of fortified rice can lead to low consumer awareness and hesitation in adopting these products. The fortified rice market relies on evidence to promote its potential health advantages, but without robust data, it struggles to convince consumers of its long-term efficacy. Consumers increasingly seek well-researched, scientifically validated products. The fortified rice market faces trust issues, as skepticism grows around health claims unsupported by strong, long-term studies.

Inadequate research can deter investments from both the public and private sectors, as stakeholders prefer market sectors backed by comprehensive research. Without strong evidence, the fortified rice market finds it challenging to secure the funding needed to drive innovation and scale production. Regulatory bodies increasingly require scientifically backed evidence of health benefits to approve and support the sale of fortified foods. The fortified rice market encounters compliance obstacles without sufficient research, limiting the market growth.

Segment Analysis

The global fortified rice market is segmented based on micronutrients, technology, distribution channel, end-user and region.

Nutritional Deficiency Concerns Drives Segment Growth

The minerals segment holds the largest share of the global fortified rice market. Addressing mineral deficiencies, particularly in regions prone to iron and zinc deficiency, is a significant driver within the market. Governments and organizations are promoting mineral-enriched fortified rice as a cost-effective solution to combat malnutrition, which positions the minerals segment at the forefront of the market.

For instance, on October 9, 2024, the Union Cabinet, led by the Prime Minister of India, approved the extension of free fortified rice distribution under various welfare programs from July 2024 through December 2028. Union Minister announced that the rice fortification initiative will continue as a centrally funded project to ensure comprehensive nutritional security across the country. This initiative aims to combat anemia and address deficiencies in essential micronutrients.

Growing awareness around bone health, immunity and anemia prevention is fueling demand for mineral-fortified rice products in the market. As consumers become more knowledgeable about the health benefits of essential minerals, the preference for mineral-enriched products in the fortified rice market continues to rise. Improved technologies in rice fortification are allowing manufacturers to better integrate minerals without altering the taste or texture of rice, expanding the appeal and reach of mineral-fortified rice in the market.

Geographical Penetration

Growth in Rice Consumption and Innovations in Asia-Pacific

Asia-Pacific dominates the global fortified rice market. Rice is a staple food in many Asia-Pacific countries, resulting in a high consumption rate. The fortified rice market can capitalize on this existing demand, as incorporating fortification into rice products is a strategic approach to improve public health. The region's large population and growing urbanization contribute to an increasing need for convenient and nutritious food options, which fortified rice can fulfill.

According to the Food and Agriculture Organization, rice is the predominant crop in the Asia-Pacific region. The projected demand for rice by 2025 is staggering, as major Asian countries are expected to see rice consumption outpace population growth. Specifically, rice consumption in Asia is anticipated to increase by over 51 percent compared to the base year of 1995.

Another notable trend is the emergence of numerous mega-cities, each with populations ranging from 10 to 15 million, alongside the overall urbanization of the populace. This shift will lead to a significant increase in the number of consumers while the number of producers is likely to decline substantially. Current demand, standing at 524 million tonnes, is expected to rise to over 700 million tonnes. Rice will continue to provide 50-80 percent of daily caloric intake, necessitating that production growth keeps pace with population growth to meet these escalating demands.

Several Asia-Pacific governments are implementing policies and regulations to promote food fortification as a means to improve national health standards. These supportive policies create a favorable environment for the fortified rice market. Initiatives such as subsidizing fortified rice programs in schools and community feeding programs help enhance the market's reach and acceptance.

For instance, in 2022, the Cabinet Committee on Economic Affairs (CCEA) approved a phased national rollout and supply of fortified rice under the Targeted Public Distribution System (TPDS) and Other Welfare Schemes (OWS) as a Central Sector Initiative. This initiative, funded entirely by the Government of India, is set to continue until June 30, 2024, with a proposed expenditure of INR4,269.76 crore.

Competitive Landscape

The major global players in the market include LT Foods, Cargill Incorporated, BASF SE, DSM, Oliria Foods & Beverages Limited, Sarwafood, Relishum Foods LLP, Shivshakti International, Christy Friedgram Industry and Balaji Rice Industries Private Limited.

Russia-Ukraine War Impact Analysis

The conflict has disrupted agricultural supply chains, particularly in Eastern Europe, where both Russia and Ukraine are major producers of grains and cereals. This disruption affects the availability of raw materials required for fortified rice production. Shipping routes have been compromised, leading to delays and increased costs in sourcing essential ingredients for rice fortification, thus impacting the market's ability to meet demand.

The war has contributed to rising commodity prices, including rice and its fortifying agents. Increased costs of production may lead manufacturers to raise prices, affecting market accessibility and consumer purchasing power. Price volatility can discourage investment in the fortified rice market, as stakeholders may hesitate to enter or expand operations in an uncertain economic environment.

By Micronutrients

• Minerals
• Vitamins
• Others

By Technology

• Drying
• Extrusion
• Coating Technology & Encapsulation
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

By End-User

• Commercial
• Residential

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On June 5, 2024, Capwell Industries launched the first-ever fortified rice in Kenya, marking a potential milestone for the entire African continent. This innovative product is enriched with essential vitamins B6, B1, B9 (folic acid), iron and zinc, representing a significant advancement in the region's food industry. Aligned with its mission to enhance lives through nutrition and a commitment to innovation, Capwell has boldly provided consumers with rice that offers enhanced nutritional benefits at no additional cost.
• On January 31, 2023, Panchamrutha launched South India's first fortified rice, aiming to promote a healthier lifestyle. This unique fortified rice is enriched by blending fortified rice kernels with regular rice, enhancing its nutritional value to support daily dietary needs.
• On October 22, 2024, the Government of Senegal, in partnership with the United Nations World Food Programme (WFP), initiated a fortified rice distribution program for schools aimed at enhancing nutrition in school meals. This initiative seeks to combat micronutrient deficiencies, improve the health and well-being of children and support quality education across Senegal.

Why Purchase the Report?

• To visualize the global fortified rice market segmentation based on micronutrients, technology, distribution channel, end-user and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of the global fortified rice market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global fortified rice market report would provide approximately 70 tables, 64 figures and 202 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Micronutrients
• 3.2. Snippet by Technology
• 3.3. Snippet by Distribution Channel
• 3.4. Snippet by End-User
• 3.5. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Prevalence of Anemia and Micronutrient Deficiencies
    • 4.1.1.2. Focus on Clean Label Products
  • 4.1.2. Restraints
    • 4.1.2.1. Inadequate Research on Long-Term Benefits
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. Russia-Ukraine War Impact Analysis
• 5.6. DMI Opinion

6. By Micronutrients

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
  • 6.1.2. Market Attractiveness Index, By Micronutrients
• 6.2. Minerals*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Vitamins
• 6.4. Others

7. By Technology

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 7.1.2. Market Attractiveness Index, By Technology
• 7.2. Drying*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Extrusion
• 7.4. Coating Technology & Encapsulation
• 7.5. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 8.1.2. Market Attractiveness Index, By Distribution Channel
• 8.2. Supermarkets and Hypermarkets*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Convenience Stores
• 8.4. Specialty Stores
• 8.5. Online Stores
• 8.6. Others

9. By End-User

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 9.1.2. Market Attractiveness Index, By End-User
• 9.2. Commercial*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Residential

10. By Region

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 10.1.2. Market Attractiveness Index, By Region
• 10.2. North America
  • 10.2.1. Introduction
  • 10.2.2. Key Region-Specific Dynamics
  • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
  • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.2.7.1. US
    • 10.2.7.2. Canada
    • 10.2.7.3. Mexico
• 10.3. Europe
  • 10.3.1. Introduction
  • 10.3.2. Key Region-Specific Dynamics
  • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
  • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.3.7.1. Germany
    • 10.3.7.2. UK
    • 10.3.7.3. France
    • 10.3.7.4. Italy
    • 10.3.7.5. Spain
    • 10.3.7.6. Rest of Europe
• 10.4. South America
  • 10.4.1. Introduction
  • 10.4.2. Key Region-Specific Dynamics
  • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
  • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.4.7.1. Brazil
    • 10.4.7.2. Argentina
    • 10.4.7.3. Rest of South America
• 10.5. Asia-Pacific
  • 10.5.1. Introduction
  • 10.5.2. Key Region-Specific Dynamics
  • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
  • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
  • 10.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 10.5.7.1. China
    • 10.5.7.2. India
    • 10.5.7.3. Japan
    • 10.5.7.4. Australia
    • 10.5.7.5. Rest of Asia-Pacific
• 10.6. Middle East and Africa
  • 10.6.1. Introduction
  • 10.6.2. Key Region-Specific Dynamics
  • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Micronutrients
  • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Technology
  • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

11. Competitive Landscape

• 11.1. Competitive Scenario
• 11.2. Market Positioning/Share Analysis
• 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

• 12.1. LT Foods*
  • 12.1.1. Company Overview
  • 12.1.2. Product Portfolio and Description
  • 12.1.3. Financial Overview
  • 12.1.4. Key Developments
• 12.2. Cargill Incorporated
• 12.3. BASF SE
• 12.4. DSM
• 12.5. Oliria Foods & Beverages Limited
• 12.6. Sarwafood
• 12.7. Relishum Foods LLP
• 12.8. Shivshakti International
• 12.9. Christy Friedgram Industry
• 12.10. Balaji Rice Industries Private Limited

LIST NOT EXHAUSTIVE

13. Appendix

• 13.1. About Us and Services
• 13.2. Contact Us