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1474041

全球陶瓷牆磚市場 - 2024-2031

Global Ceramic Wall Tiles Market - 2024-2031

出版日期: 2024年05月02日 | 出版商:

DataM Intelligence | 英文 210 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球陶瓷牆磚市場規模達1,382億美元，預估至2031年將達2,287億美元，2024-2031年預測期間複合年成長率為6.5%。

全球市場新興市場和已開發市場之間的需求出現了明顯的分化。在新興市場，需求主要來自新建築，而在已開發市場，絕大多數需求來自現有住宅小區的改造和升級。

近年來出現的一個顯著趨勢是消費者對美學設計的偏好增加。許多消費者不再選擇純色，而是選擇具有複雜設計圖案的瓷磚。瓷磚生產商已經抓住了這一趨勢，並為消費者推出各種工廠客製化選項

動力學

發展中國家的快速都市化

自2000年代初開始，隨著貿易自由化和製造業向新興國家轉移，掀起了前所未有的新一波城市化。這種影響在亞太地區顯而易見，在不到二十年的時間裡，小城鎮已轉變為繁華的大都市。城市化的快速發展也帶來了一系列挑戰，其中最突出的是住宅單位的短缺。

為了遏制潛在的危機，許多政府正在向各種經濟適用房計劃注入資金。這些計劃背後的目標是增加住宅存量，以緩解房地產價格壓力。陶瓷牆磚是一種經濟有效的方式，可以為封閉的生活空間增添新的美感。全球市場將繼續依賴新興國家的城市化來推動其成長。

興建新的經濟適用房

在世界各地，房地產價格的成長速度遠遠快於收入的成長速度，導致大部分人買不起房屋。住房負擔能力已成為民主國家的熱門政治議題，許多政黨承諾如果當選，將大幅增加負擔得起的住房。各國採取了不同的策略來解決這個問題。

菲律賓政府於2023 年8 月制定了一項名為4PH 的計劃，目標是到2028 年建造600 萬套新的經濟適用房按照類似的思路，印度政府正在「Pradhan Mantri Awas Yojana」計劃下為城市貧民建造經濟適用房。雖然需要幾年時間才能評估此類計劃的影響，但從長遠來看，它將刺激陶瓷牆磚的需求增加。

新貿易壁壘的製定

由於西方政府正在考慮徵收關稅和其他限制，陶瓷牆磚的全球貿易面臨阻力。美國和歐盟政府特別擔心國內市場充斥著廉價的中國進口產品，損害了當地製造商的利益。 2022年，歐盟委員會啟動了一項為期多年的調查，對中國進口產品徵收反傾銷稅。

印度也對陶瓷牆磚製造商發起了類似的調查。 2024年1月，英國主要陶瓷製造商遊說團體Ceramics UK發表聲明，表示將全力支持政府對中國進口產品徵收反傾銷關稅的立場。中國佔全球陶瓷牆磚產量的近53%，新關稅將嚴重破壞全球市場的成長穩定。

A clear divergence has emerged in the global market with regards to demand between emerging and developed markets. In emerging markets, demand is majorly generated by new construction, whereas in developed markets, the vast majority of demand comes from renovation and upgradation of existing residential quarters.

One notable trend that has emerged in recent years is an increase in consumer preference towards aesthetical designs. Instead of plain colors, many consumers are opting for tiles with intricate design patterns. Tile producers have caught onto this trend and are introducing various factory customization options for consumers

Dynamics

Rapid Urbanization in Developing Countries

With trade liberalization and shifting of manufacturing to emerging nations beginning from the early 2000s, a new and unprecedented wave of urbanization has been unleashed. The effects of this are visible in Asia-Pacific, where small towns have been transformed into bustling metropolises in under two decades. Such a rapid growth of urbanization has created its own set of challenges, the most glaring of which is the shortage of residential housing units.

To stem a potential crisis, many governments are pouring capital into various affordable housing schemes. The objective behind such schemes is to build up residential housing stock to alleviate pricing pressure on real estate. Ceramic wall tiles are a cost-effective way of adding new aesthetics to enclosed living spaces. The global market will continue to rely upon urbanization in emerging nations to fuel its growth.

Construction of New Affordable Housing

All across the world, real estate prices have grown much faster than incomes, making housing unaffordable for large segments of the population. Housing affordability has become a hot button political issue in democratic countries, with many political parties promising massive increases in affordable housing if elected to power. Countries have adopted different tactics to tackle this problem.

The Philippine government instituted a program in August 2023, called 4PH with an aim to build 6 million new affordable homes through 2028. Along similar lines, the Indian government is building affordable housing for the urban poor under the 'Pradhan Mantri Awas Yojana' scheme. While it will take a few years to gauge the impact of such schemes, it will spurt an increase in demand for ceramic wall tiles over the long term.

Enaction of New Trade Barriers

The global trade in ceramic wall tiles is facing headwinds, as western governments are contemplating the imposition of tariffs and other restrictions. U.S. and EU governments are specifically concerned about domestic markets being flooded with cheap Chinese imports, which have undermined local manufacturers. In 2022, the EU commission launched a multi-year investigation to impose anti-dumping duties on Chinese imports.

A similar investigation was also launched against Indian ceramic wall tile manufacturers. In January 2024, Ceramics UK, the main lobby group of ceramic manufacturers in UK, released a statement that it will fully support the government's stance of imposing anti-dumping tariffs on Chinese imports. China accounts for nearly 53% of the global ceramic wall tile production and new tariffs would be highly destabilizing for the growth of the global market.

Segment Analysis

The global ceramic wall tiles market is segmented based on type, construction type, application, end-user and region.

Despite Challenges, Residential Construction Still Accounts for the Largest Share

2023 has been very challenging for the global residential real estate sector. The cost of capital in the developed world has increased significantly due to multiple interest rate hikes by U.S. Federal Reserve. The Chinese government has also announced new policy measures to restrict funding for new residential construction. The aim of these policies is to cool an overheated real estate market.

Even as the residential real estate sector runs into headwinds, it still continues to account for the highest demand for ceramic wall tiles. Comparatively, commercial and industrial demand is significantly limited. Despite an predicted boom in Asia-Pacific, the overall demand will still remain muted through the coming years.

Geographical Penetration

Asia-Pacific Will Face Challenging Growth Conditions

The decade from early 2000s to 2010s were the prime boom years for the real estate sector in Asia-Pacific, mainly characterized by fast-paced growth in China and India. However, in recent years, the real estate sector in both countries has lost its luster. In India, despite increasing demand, new construction has been sluggish and the sector has witnessed several bankruptcies due to the pandemic.

Evergrande, China's largest real estate developer, was ordered to undergo liquidation by the Chinese government in January 2024. Such a move has further dampened the real estate sector in the country. With weakened demand growth in two of the largest Asian economies, the market will have to renew focus on southeast Asian countries like Thailand, Malaysia, Vietnam and Indonesia to ensure continued stable growth.

COVID-19 Impact Analysis

The pandemic represented an extremely challenging period for tile manufacturers. Demand had dropped precipitously across residential and commercial real estate sectors and many existing customers cancelled orders in face of economic uncertainty. In such conditions, many manufacturers temporarily curtailed or suspended production.

The market witnessed a consolidation in favor of established players, since many small and medium enterprises went bankrupt. Ceramic wall tile manufacturers had been forced to introduce new products and slash prices to stimulate demand in the initial months following the pandemic. However, despite a challenging period, the global market has once again returned to a positive growth trajectory.

Russia-Ukraine War Impact Analysis

The war in Ukraine negatively impacted the Russian market for ceramic wall tiles. With western countries imposing harsh sanctions, most of the western ceramic tile manufacturers have exited the Russian market, leaving a considerable gap which cannot be plugged by domestic production or a surge in Chinese imports.

Another knock-on effect of the sanctions has been the stagnation of Russia's real estate sector, with most cities witnessing a slowdown in new construction. Decrease in purchasing power and increased tile prices have also put off consumers from undertaking renovations. Anemic demand growth will continue to plague the Russian ceramic tile market in the upcoming years.

By Type

Porcelain
Glazed
Unglazed

By Construction Type

New Construction
Renovation

By Application

Internal Wall
External Wall
Others

By End-User

Residential
Commercial
Industrial

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In August 2023, Somany Ceramics, an Indian manufacturer of ceramic tiles, announced plans to enter into a joint venture to develop a manufacturing facility in Nepal
In January 2024, Sheltech Ceramics Limited, a Bangladesh-based ceramic tiles manufacturer raised Tk. 1.5 billion (US$ 13.7 million) in preferential share issues to fund a new phase of expansion.
In September 2023, the Indian government increased import duties on propane gas, dealing a blow to the ceramic tile manufacturing operations in Morbi, Gujarat.

Competitive Landscape

The major global players in the market include Mohawk Industries, Inc., Grupo Lamosa, RAK Ceramics, Kajaria Ceramics, SCG Ceramics Public Company Limited, Grupo Cedasa, Prism Johnson Limited, PT Arwana Citramulia Tbk, Ceramica Cielo and STN Ceramica.

Why Purchase the Report?

To visualize the global ceramic wall tiles market segmentation based on type, construction type, application, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of pouch tapes market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global ceramic wall tiles market report would provide approximately 69 tables, 62 figures and 210 Pages.

Target Audience 2024

Construction Companies
Tile Manufacturers
Engineering Contractors
Industry Investors/Investment Bankers
Research Professionals

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Construction Type
3.3.Snippet by Application
3.4.Snippet by End-User
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rapid urbanization in developing countries
  - 4.1.1.2.Construction of new affordable housing
- 4.1.2.Restraints
  - 4.1.2.1.Erection of new trade barriers
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Porcelain*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Glazed
7.4.Unglazed

8.By Construction Type

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Construction Type
- 8.1.2.Market Attractiveness Index, By Construction Type
8.2.New Construction*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Renovation

9.By Application

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2.Market Attractiveness Index, By Application
9.2.Internal Wall*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.External Wall
9.4.Others

10.By End-User

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 10.1.2.Market Attractiveness Index, By End-User
10.2.Residential*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Commercial
10.4.Industrial

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Construction Type
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Construction Type
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Spain
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Construction Type
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Construction Type
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Construction Type
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Mohawk Industries, Inc*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Grupo Lamosa
13.3.RAK Ceramics
13.4.Kajaria Ceramics
13.5.SCG Ceramics Public Company Limited
13.6.Grupo Cedasa
13.7.Prism Johnson Limited
13.8.PT Arwana Citramulia Tbk
13.9.Ceramica Cielo
13.10.STN Ceramica

LIST NOT EXHAUSTIVE