首頁 > 市場調查報告書 > 食物/飲料

保健食品

市場調查報告書

商品編碼

1459340

全球人參茶市場 - 2024-2031

Global Ginseng Tea Market - 2024-2031

出版日期: 2024年04月03日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

概述

2023年，全球人參茶市場達到8,910萬美元，預計2031年將達到1.296億美元，2024-2031年預測期間複合CAGR為4.8%。

消費者對這些產品的健康益處的認知不斷提高，推動了對包括人參茶在內的天然和草藥保健產品的日益成長的趨勢。隨著消費者尋求更健康的飲料替代品，這一趨勢正在推動市場成長。市場參與者正在創新，以滿足消費者的喜好並擴大人參茶的吸引力。這包括引入新的口味、混合物和配方，以滿足市場上不同的口味和偏好。

例如，2023 年 11 月 2 日，總部位於大田的人參加工食品製造商 Danurim 宣布向國際市場推出黑參茶全浸液，宣布其全球擴張計畫。該公司以其優質健康產品享譽國內外，目前專注於海外市場，最初專注於中國、香港和越南。它正在獲得在美國和歐洲發行的許可。

北美消費者越來越重視健康和保健，推動了對人參茶等功能性飲料的需求。市場參與者正在創新，推出各種口味和配方的人參茶，以滿足不同消費者的喜好。其中包括調味人參茶、與其他草藥或水果混合的產品以及即飲產品，為消費者提供了更廣泛的市場選擇。

動力學

對天然和草本產品的需求不斷成長

消費者越來越關注人參茶等天然和草藥產品，並且越來越重視健康。人參的健康益處，包括其抗氧化特性以及增強免疫力和能量水平的潛力，符合消費者對功能性飲料的偏好，從而推動市場成長。隨著越來越多的消費者了解人參消費的潛在優勢，市場對人參茶的需求可能會增加。

市場參與者正在不斷創新，以滿足不斷變化的消費者偏好和需求。這包括推出新的人參茶配方、口味和包裝形式，以滿足不同的消費者群體。例如，2020年3月2日，專注於日韓美食的知名快速消費品（FMCG）進口商National Food and Beverage推出了其品牌Seoul的人參茶和日本大麥茶。

拓展分銷管道

分銷管道的多元化使得人參茶能夠接觸到更廣泛的市場受眾。市場參與者可以瞄準傳統零售店、專營健康商店、超市、便利商店、線上平台和直接面對消費者的管道，確保產品在各個接觸點的可用性並滿足消費者的喜好。

分銷管道的擴張需要提高供應鏈效率，以滿足不斷成長的需求並確保產品可用性。市場參與者可以最佳化物流、庫存管理和履行流程，以簡化營運並提高市場響應能力，提高客戶滿意度和忠誠度，並推動人參茶市場的成長。

人參成本高

消費者在購買人參茶時對價格敏感，人參的成本大大影響產品的零售價格。價格上漲阻礙了一些消費者定期購買人參茶，特別是在可支配收入相對較低或存在競爭性低價人參茶替代品的地區，從而阻礙了市場成長。

人參的高成本可能會影響某些消費者群體對人參茶的承受能力，從而可能限制市場滲透和整體消費。消費者將人參茶視為優質產品，並且不願意定期購買超出預算的產品。市場參與者在將人參茶與其他飲料（尤其是那些更實惠的飲料）進行競爭定位時面臨著挑戰。

美國林業局表示，全球人參茶市場面臨的挑戰是因為人參成本高。近年來，田間種植的人參種植者價格不斷下降，主要原因是供應過剩。目前，幹根的價格約為每磅 12 至 20 美元。值得注意的是，適當乾燥的人參根的重量通常約為原始鮮重的三分之一，這進一步影響了市場的成本動態。

The growing trend towards natural and herbal health products, including ginseng tea, is driven by increasing consumer awareness of the health benefits associated with these products. This trend is fueling market growth as consumers seek healthier beverage alternatives. Market players are innovating to meet consumer preferences and expand the appeal of ginseng tea. This includes introducing new flavors, blends, and formulations to cater to diverse tastes and preferences in the market.

For instance, on November 2, 2023, Danurim, a manufacturer of processed ginseng foods headquartered in Daejeon, announced its global expansion by introducing its Black Ginseng Tea Total Infusion to international markets. Renowned for its premium health products domestically and internationally, the company is focusing on overseas markets, with an initial emphasis on China, Hong Kong, and Vietnam. It is in the process of obtaining licensing for distribution in the United States and Europe.

North American consumers are increasingly prioritizing health and wellness, driving the demand for functional beverages like ginseng tea. Market players are innovating to cater to diverse consumer preferences by introducing a variety of flavors and formulations of ginseng tea. This includes offerings such as flavored ginseng teas, blends with other herbs or fruits, and ready-to-drink options, providing consumers with a wider range of choices in the market.

Dynamics

Rising Demand for Natural and Herbal Products

Consumers are gravitating towards natural and herbal products like ginseng tea with an increasing emphasis on health and wellness. The perceived health benefits of ginseng, including its antioxidant properties and potential to boost immunity and energy levels, align with consumer preferences for functional beverages, thereby driving market growth. As more consumers become informed about the potential advantages of ginseng consumption, demand for ginseng tea is likely to rise in the market.

Market players are innovating to meet evolving consumer preferences and demands. This includes introducing new ginseng tea formulations, flavors, and packaging formats to cater to diverse consumer segments. For instance, on March 2, 2020, National Food and Beverage, a prominent importer of fast-moving consumer goods (FMCG) specializing in Japanese and Korean cuisine, introduced ginseng tea and Japanese barley tea under its brand, Seoul.

Expansion of Distribution Channels

The diversification of distribution channels allows ginseng tea to reach a broader market audience. Market players can target traditional retail outlets, specialty health stores, supermarkets, convenience stores, online platforms, and direct-to-consumer channels, ensuring product availability across various touchpoints and catering to consumer preferences.

The expansion of distribution channels necessitates improvements in supply chain efficiency to meet increased demand and ensure product availability. Market players can optimize logistics, inventory management, and fulfillment processes to streamline operations and enhance market responsiveness, fostering customer satisfaction and loyalty, and driving the ginseng tea market growth.

High Cost of Ginseng

Consumers are price-sensitive when it comes to purchasing ginseng tea, the cost of ginseng significantly impacts the retail price of the product. Higher prices deter some consumers from purchasing ginseng tea regularly, particularly in regions where disposable incomes are relatively low or where there are competing lower-priced alternatives in ginseng tea, hindering market growth.

The high cost of ginseng can affect the affordability of ginseng tea for certain consumer segments, potentially limiting market penetration and overall consumption. Consumers perceive ginseng tea as a premium product and are reluctant to purchase it regularly beyond their budget constraints. Market players face challenges in competitively positioning ginseng tea against other beverage options, particularly those that are more affordable.

According to the U.S. Forest Service, the challenges faced by the global ginseng tea market are due to the high cost of ginseng. Growers of field-cultivated ginseng have experienced declining prices in recent years, primarily attributed to oversupply. Currently, prices range from approximately $12 to $20 per pound for dried roots. It's worth noting that properly dried ginseng roots typically weigh about one-third of their original fresh weight, further impacting the cost dynamics in the market.

Segment Analysis

The global ginseng tea market is segmented based on type, packaging, distribution channel, and region.

Growing Demand for Premium Products and Innovations in Korean Red Ginseng Tea

Korean red ginseng tea holds the largest share of the global ginseng tea market. Korean red ginseng is renowned for its superior quality and efficacy, making Korean red ginseng tea highly sought after in the market. Consumers perceive Korean red ginseng as a premium product with potent health benefits, boosting its popularity and ginseng tea market growth and dominance.

Korean red ginseng tea enjoys strong demand in its domestic market and internationally. Its reputation for quality and effectiveness is leading to widespread adoption and consumption in global markets, further contributing to its market dominance. Market players continually innovate to enhance the appeal of Korean red ginseng tea by introducing new flavors, blends, and formulations to cater to diverse consumer preferences.

For instance, Kaizen Group and Korea Ginseng Corp. partnered to make a significant impact. Their collaborative grand launch event, held on September 6, 2023, at the renowned Huntington Beach venue, Kabuki's signature location, marked the inception of their joint venture. Embracing the "food as medicine" trend, their unique approach promises to redefine wellness through Korean Red Ginseng Tea and innovative culinary offerings.

Geographical Penetration

Growing Consumer Demand and Innovations in North America

North America dominates the global ginseng tea market. North America exhibits a robust consumer demand for health and wellness products, including ginseng tea. The region's affluent population, coupled with a growing awareness of the health benefits of ginseng, boosts significant ginseng tea market growth and consumption. Market players are at the forefront of product innovation, continually introducing new flavors, formulations, and packaging designs to cater to evolving consumer preferences.

Ginseng tea has become integrated into North American culture, with consumers incorporating it into their daily routines for its perceived health benefits and refreshing taste. This cultural integration fosters sustained demand and market dominance in the region. Market players in the region invest heavily in marketing and promotional activities to raise awareness and drive consumer engagement with ginseng tea products.

For instance, on June 21, 2023, Arizona announced the introduction of hard tea presents a promising option for summer refreshment, reminiscent of their beloved original beverages. The new line features three iconic flavors: Lemon, Peach, and Green Tea. The Green Tea variant boasts an infusion of "100% real brewed tea with ginseng extract and a subtle hint of honey," while the Arizona Lemon Tea Hard offers a sophisticated twist with "premium steeped black tea complemented by citrus notes, delivering an adult rendition of the cherished flavor.

COVID-19 Impact Analysis

The pandemic led to disruptions in global supply chains, affecting the sourcing and distribution of ginseng and other raw materials used in ginseng tea production. The closure of restaurants, cafes, and other food service establishments during lockdowns resulted in a decline in out-of-home consumption of ginseng tea, leading to revenue losses for ginseng tea suppliers catering to this market segment.

The pandemic prompted changes in consumer behavior, with an increased focus on health and wellness. Consumers sought out immune-boosting and health-promoting products, including ginseng tea, leading to a surge in demand. Consumers turned to online channels to purchase ginseng tea, driving growth in the online ginseng tea market. Market players adapted by strengthening their online presence, expanding digital marketing efforts, and optimizing e-commerce platforms to capitalize on this trend.

Russia-Ukraine War Impact Analysis

The conflict disrupted trade routes and transportation networks, affecting the supply chain of ginseng and other raw materials used in ginseng tea production. These disruptions led to shortages and delays in the availability of ginseng tea products in the market. The conflict disrupted trade relations between these countries and ginseng tea exporting nations, resulting in trade restrictions, tariffs, and import bans. This reduced export volumes and revenue for ginseng tea suppliers, impacting market growth and profitability.

Geopolitical tensions caused fluctuations in currency exchange rates and commodity prices, including the cost of ginseng and ginseng tea. Market players adjusted pricing strategies to account for increased costs or uncertainties associated with sourcing ginseng, affecting consumer affordability and market competitiveness. Heightened geopolitical tensions and uncertainties surrounding the Russia-Ukraine conflict influenced consumer confidence and sentiment in ginseng tea markets.

By Type

Korean Red Ginseng Tea
American Ginseng Tea
Others

By Packaging

Sachet
Box
Bottle
Others

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On May 10, 2023, Korea Ginseng Corp., recognized as the world's leading ginseng brand, introduced its summer menu at the CheongKwanJang Ginseng Museum Cafe in New York City. They have expanded their presence by introducing their HSW beverage line in retail stores. This includes the introduction of a new hydrating sparkling ginseng drink, highlighting the broad appeal of Korea's smart herb.
On May 8, 2023, Korea Ginseng Corp inaugurated a new Research and Development center, marking a significant step towards solidifying its position as the foremost herbal health company globally. The company is implementing strategies such as diversifying product categories and formats to propel its ambitious growth initiatives.
On January 9, 2024, Ginseng tea, a traditional Korean beverage, emerged as a notable trend among health enthusiasts globally. This beverage, celebrated for its energy-boosting properties, is increasingly gaining popularity for its associated beauty benefits.

Competitive Landscape

The major global players in the ginseng tea market include Green Gold Ginseng LLC, Inc., Ten Ren Tea Inc., Burma Burma, Curious Tea Ltd, TenFu's Tea, CHASH The Fine Tea Company Limited, OrientalTeaBox, What-Cha, TeaCupsFull, and Dragon Tea House.

Why Purchase the Report?

To visualize the global ginseng tea market segmentation based on type, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global ginseng tea market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of critical products of all the major players.

The global ginseng tea market report would provide approximately 62 tables, 54 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Packaging
3.3.Snippet by Distribution Channel
3.4.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Rising Demand for Natural and Herbal Products
  - 4.1.1.2.Expansion of Distribution Channels
- 4.1.2.Restraints
  - 4.1.2.1.High Cost of Ginseng
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Korean Red Ginseng Tea*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.American Ginseng Tea
7.4.Others

8.By Packaging

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2.Market Attractiveness Index, By Packaging
8.2.Sachet*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Box
8.4.Bottle
8.5.Others

9.By Distribution Channel

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2.Market Attractiveness Index, By Distribution Channel
9.2.Supermarkets and Hypermarkets*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Convenience Stores
9.4.Online Stores
9.5.Others

10.By Region

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2.Market Attractiveness Index, By Region
10.2.North America
- 10.2.1.Introduction
- 10.2.2.Key Region-Specific Dynamics
- 10.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1.U.S.
  - 10.2.6.2.Canada
  - 10.2.6.3.Mexico
10.3.Europe
- 10.3.1.Introduction
- 10.3.2.Key Region-Specific Dynamics
- 10.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1.Germany
  - 10.3.6.2.UK
  - 10.3.6.3.France
  - 10.3.6.4.Italy
  - 10.3.6.5.Russia
  - 10.3.6.6.Rest of Europe
10.4.South America
- 10.4.1.Introduction
- 10.4.2.Key Region-Specific Dynamics
- 10.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1.Brazil
  - 10.4.6.2.Argentina
  - 10.4.6.3.Rest of South America
10.5.Asia-Pacific
- 10.5.1.Introduction
- 10.5.2.Key Region-Specific Dynamics
- 10.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1.China
  - 10.5.6.2.India
  - 10.5.6.3.Japan
  - 10.5.6.4.Australia
  - 10.5.6.5.Rest of Asia-Pacific
10.6.Middle East and Africa
- 10.6.1.Introduction
- 10.6.2.Key Region-Specific Dynamics
- 10.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11.Competitive Landscape

11.1.Competitive Scenario
11.2.Market Positioning/Share Analysis
11.3.Mergers and Acquisitions Analysis

12.Company Profiles

12.1.Green Gold Ginseng LLC, Inc.*
- 12.1.1.Company Overview
- 12.1.2.Product Portfolio and Description
- 12.1.3.Financial Overview
- 12.1.4.Key Developments
12.2.Ten Ren Tea Inc.
12.3.Burma Burma
12.4.Curious Tea Ltd
12.5.TenFu's Tea
12.6.CHASH The Fine Tea Company Limited
12.7.OrientalTeaBox
12.8.What-Cha
12.9.TeaCupsFull
12.10.Dragon Tea House

LIST NOT EXHAUSTIVE