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市場調查報告書

商品編碼

1459335

全球甜菊茶市場 - 2024-2031

Global Stevia Tea Market - 2024-2031

出版日期: 2024年04月03日 | 出版商:

DataM Intelligence | 英文 219 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2023年，全球甜菊茶市場規模達到8,510萬美元，預計2031年將達到1.599億美元，2024-2031年預測期間複合CAGR為8.2%。

消費者的偏好正在轉向更健康的飲料選擇，這推動了甜菊茶產業的大幅成長和革命。甜菊糖是各種食品和飲料產品（包括茶）中流行的糖替代品，它是一種由甜菊植物製成的天然甜味劑。由於其低熱量和可能的健康益處，甜菊茶已成為尋求天然美味飲料且注重健康的人們的流行替代品。

隨著人們對肥胖、糖攝取量和與生活方式相關的健康問題的擔憂不斷增加，甜菊茶提供了一種誘人的替代品，它提供甜味，而不會產生額外的熱量，也不會像傳統甜味劑那樣對健康造成危害。此外，產品配方、口味選擇和包裝風格的進步增加了甜菊茶產品的吸引力和可及性，刺激了行業擴張並促進了不同人群的消費者採用。

甜菊茶市場中的風味細分市場佔了一半以上的佔有率。同樣，亞太地區主導著甜菊茶市場，佔據了超過 1/3 的最大市場佔有率。一家消費者洞察公司的一項調查顯示，出於健康考量和對低熱量選擇的渴望，70% 的亞太地區受訪者更喜歡甜菊茶而不是含糖替代品。

動力學

健康意識的增強和對天然產品的需求

消費者對天然產品的興趣和健康意識不斷成長是推動甜菊茶市場擴張的主要因素。在全球範圍內，隨著消費者越來越意識到飲食選擇對健康的影響，他們正在積極尋找傳統含糖飲料的更健康飲料替代品。作為一種零熱量的天然植物性飲料，甜菊茶作為比含糖飲料更好的選擇，越來越受到注重健康的消費者的歡迎。

此外，英敏特的一項民意調查發現，全球 72% 的消費者更喜歡用甜菊糖等天然甜味劑製成的飲料，而不是用人工甜味劑製成的飲料。年輕消費者，特別是千禧世代和 Z 世代，推動了對天然和植物性產品的需求，這表明他們對這種選擇有多麼強烈的感受。

大流行後，消費者對增強免疫力和健康生活方式選擇價值的了解不斷增加，進一步推動了天然和健康意識產品的趨勢。根據 NielsenIQ 的一項調查，為了應對這場流行病，全球 43% 的消費者選擇了更健康的食品和飲料，並專注於被認為具有增強免疫力的品質的食品和飲料。

人們對糖替代品和低熱量飲料的認知不斷增強

甜菊茶市場正在擴大，很大程度上是由於消費者對糖替代品和低熱量飲料的認知不斷增強。消費者越來越擔心過量攝取糖分對健康造成有害的後果，例如糖尿病、肥胖和牙齒問題。因此，對提供甜味、不含熱量和糖有害影響的健康飲料的需求不斷增加。尋求美味、低熱量傳統含糖飲料替代品的注重健康的消費者擴大選擇甜菊茶。

根據世界衛生組織《2023 年報告》，全球有超過 5 億人患有糖尿病，預計到 2050 年這一數字將增加一倍以上，達到 13 億。大多數糖尿病患者生活在低收入和中等收入國家。根據《2023 年世界肥胖地圖集》報告，全球 38% 的人口超重或肥胖，這意味著他們的體重指數 (BMI) 高於 25 kg/m2。到 2035 年，全球超重和肥胖盛行率預計將達到 51%。 66% 的成年人有明顯的牙菌斑。

此外，歐睿國際 (Euromonitor International) 進行的一項調查發現，全球 68% 的消費者積極尋找低糖或無糖的食品和飲料產品。這種消費者行為的轉變在年輕族群中尤其明顯，千禧世代和 Z 世代消費者引領了對低熱量和天然甜味劑選擇的需求。

監管挑戰和合規問題

甜菊茶產品必須遵守監管機構制定的嚴格標籤規定，以保護消費者並確保透明度。為了遵守有關成分聲明、營養資料和健康聲明的法律，製造商必須為其商品貼上適當的標籤。如果不遵守標籤規定，公司的聲譽和客戶的信任可能會受到損害。這可能會導致監管審查、罰款和產品召回。

甜菊糖苷（甜菊中存在的甜味物質）的最大允許含量由各國監管機構決定。可用於食品和飲料產品中的甜菊濃度受到這些限制的限制，以保持安全並儘量減少任何可能的健康危害。然而，製造商可能會發現很難遵守這些標準，特別是在生產不同甜度等級的甜菊茶飲料時。

Consumer preferences are evolving towards healthier beverage options, which is driving considerable growth and revolution in the stevia tea industry. A popular sugar substitute in a variety of food and beverage products, including tea, is stevia, a natural sweetener made from the Stevia rebaudiana plant. Due to its low-calorie count and possible health benefits, stevia tea has become a popular alternative for people looking for natural and tasty beverage options who are health-conscious.

With worries about obesity, sugar intake, and lifestyle-related health problems on the rise, stevia tea presents an enticing alternative by giving sweetness without the extra calories and possible health hazards of conventional sweeteners. Moreover, advancements in product formulas, taste selections, and packaging styles have increased the attractiveness and accessibility of stevia tea products, spurring industry expansion and fostering consumer adoption across diverse demographics.

The flavored segment in the stevia tea market accounts for over half of the share. Similarly, Asia-Pacific dominates the stevia tea market, capturing the largest market share of over 1/3rd. A survey by a consumer insights company reveals that 70% of respondents in Asia-Pacific prefer stevia-sweetened tea over sugar-sweetened alternatives due to health concerns and the desire for reduced-calorie options.

Dynamics

Increasing Health Consciousness and Demand for Natural Products

Growing consumer interest in natural products and health consciousness are major factors driving the stevia tea market's expansion. Globally, consumers are actively looking for healthier beverage alternatives to traditional sugar-filled options as they become more conscious of the effects of their dietary choices on their health. As a natural, plant-based beverage with zero calories for sweetening, stevia tea has become more and more popular among consumers who are health-conscious as a better option than sugary drinks.

In addition, a Mintel poll found that 72% of worldwide customers prefer drinks made with natural sweeteners like stevia to ones made with artificial sweeteners. Younger customers, specifically millennials and Generation Z are the ones driving demand for natural and plant-based products, demonstrating how strongly they feel about this choice.

The post-pandemic increase in consumer knowledge of the value of immunity-boosting and healthy lifestyle choices has further fueled the trend towards natural and health-conscious products. In response to the pandemic, 43% of consumers worldwide reported choosing healthier foods and beverages, with a focus on items thought to have immune-boosting qualities, according to a NielsenIQ survey.

Growing Awareness of Sugar Alternatives and Low-Calorie Beverages

The market for stevia tea is expanding due in large part to consumers' increasing awareness of sugar substitutes and low-calorie drinks. Concerns over the harmful health consequences of excessive sugar consumption-such as diabetes, obesity, and dental problems-are growing among consumers. The demand for healthy beverage options that offer sweetness without the calories and harmful effects of sugar is rising as a result. Health-conscious consumers looking for tasty, low-calorie substitutes for traditional sugary drinks are increasingly choosing stevia tea.

According to WHO Report 2023, over half a billion people worldwide have diabetes, and this number is expected to more than double to 1.3 billion by 2050. The majority of people with diabetes live in low- and middle-income countries. According to the World Obesity Atlas 2023 report, 38% of the global population is either overweight or obese, meaning they have a body mass index (BMI) higher than 25 kg/m2. By 2035, the global prevalence of overweight and obesity is projected to reach 51%. 66% of adults have visible tooth plaque.

Furthermore, a survey conducted by Euromonitor International found that 68% of consumers worldwide actively look for food and beverage products with reduced or no sugar content. This shift in consumer behavior is particularly pronounced among younger demographics, with millennials and Generation Z consumers leading the demand for low-calorie and natural sweetener options.

Regulatory Challenges and Compliance Issues

Stevia tea products must adhere to stringent labeling regulations set by regulatory bodies to protect consumers and guarantee transparency. To abide by laws about ingredient declarations, nutritional data, and health claims, manufacturers must appropriately label their goods. A company's reputation and the trust of its customers may suffer if labeling regulations are not followed. This can lead to regulatory scrutiny, fines, and product recalls.

The maximum allowable quantities of steviol glycosides, the sweet substances present in stevia, are determined by regulatory bodies in various nations. The concentration of stevia that can be used in food and beverage products is limited by these limitations to maintain safety and minimize any possible health hazards. However, manufacturers may find it difficult to comply with these standards, particularly when creating stevia tea drinks with different sweetness levels.

Segment Analysis

The global stevia tea market is segmented based on flavor, type, packaging, distribution channel and region.

The Surging Demand for Blended Black Tea Profiles

Shifting consumer preferences toward healthier beverage options, growing awareness of the harmful health effects of excessive sugar consumption, and the growing popularity of natural sweeteners like stevia, have contributed to the steady increase in demand for flavored stevia tea. Flavored stevia tea is becoming increasingly popular among health-conscious consumers looking for tasty but guilt-free beverages since it provides a refreshing and low-calorie substitute for conventional sugary drinks.

Beverage producers are creating flavored stevia teas with natural ingredients and flavors, like fruit extracts, herbs, and spices, in response to the increased desire for clean-label products. In keeping with customer expectations for real, healthy drinks, these natural flavorings improve the flavor and aroma of stevia tea.

In April 2022, Pure Leaf Iced Tea announced the expansion of its tea portfolio with new lower-sugar iced teas. The new offerings give consumers a refreshing option that says "no" to artificial flavors and sweeteners while saying "yes" to great taste with stevia sweetener. The products are available in major retailers nationwide, the new line from Pure Leaf comes in three delicious flavors that are reduced sugar takes on pure leaf favorites - subtly sweet black tea, subtly sweet peach, and subtly sweet lemon.

Geographical Penetration

Increasing Trend of Overall Well-being among Asia-Pacific

A wide range of elements are contributing to the notable development in the Asia-Pacific region's stevia tea demand. There is a growing trend for natural and plant-based beverages like stevia tea among customers in Asia-Pacific who are becoming more ecologically concerned and health conscious. Consumers' search for better beverage options is being driven by growing worries about sugar intake, obesity, and health issues tied to lifestyle choices.

According to the World Health Organization (WHO), 20% of children and adolescents aged 5-19 were overweight in 2022, up from 8% in 1990. 8% of children and adolescents were obese in 2022, up from 2% in 1990. The Pacific is the most overweight subregion in the world, with 59% of adults being overweight and 20% being obese. In Asia-Pacific, about 227 million people live with type 2 diabetes and about half of them are undiagnosed and unaware of developing long-term complications.

For companies that produce stevia tea, the Asia-Pacific area offers a sizable market. China, Japan, India, and South Korea are among the world's top tea-drinking nations, and these nations are located in the region. Prime markets for stevia tea products include these nations because of their rich traditions of drinking tea and their strong cultural appreciation of herbal and medicinal teas.

Moreover, the popularity of stevia as a sweetening agent is on the rise in the Asia-Pacific region, driven by growing consumer awareness of its natural origin and zero-calorie properties. Stevia is widely used as a sugar substitute in various food and beverage products, including tea, to cater to health-conscious consumers seeking to reduce their sugar intake.

COVID-19 Impact Analysis

Regarding the stevia tea market, the COVID-19 epidemic has had a conflicting effect. As a natural and health-conscious alternative, stevia tea is one of the functional beverages that has become increasingly popular due to the pandemic's greater emphasis on health and wellness. The antioxidant qualities of stevia tea attracted consumers looking for items that would strengthen their immune systems and reduce stress.

Nonetheless, the epidemic also caused supply chain disruptions, which resulted in logistical difficulties and shortages of transportation, raw materials, and packing. Furthermore, stevia tea product usage outside of homes was impacted by lockdown procedures and limitations on foodservice facilities. Notwithstanding these obstacles, the demand for stevia tea was boosted by the growing trend of healthy living and the accessibility of ready-to-drink items.

Russia-Ukraine War Impact Analysis

The protracted hostilities between Russia and Ukraine have created uncertainty and disturbances in the worldwide supply chain, which could have an impact on the stevia tea industry. Due to its large stevia production, Ukraine may experience disruptions in stevia harvesting, cultivation, or exports, which may affect the availability and cost of stevia-based goods such as stevia tea. The international commerce of stevia tea may also be impacted by shifts in import-export laws and currency exchange rates brought on by geopolitical unrest and trade interruptions.

Moreover, the demand for high-end stevia tea products, especially in Eastern European countries, may be impacted by the region's economic instability and consumer spending power. In general, the conflict between Russia and Ukraine raises concerns about supply chain interruptions, market instability, and shifts in consumer behavior that could have an influence on the market in the short to medium term.

By Flavor

Unflavored
Flavored
- Lemon
- Peach
- Raspberry
- Mint
- Others

By Type

Green Tea with Stevia
Black Tea with Stevia
Herbal Tea with Stevia
White Tea with Stevia
Oolong Tea with Stevia
Rooibos Tea with Stevia
Matcha Tea with Stevia
Blended Teas with Stevia
Others

By Packaging

Bottles
Cans
Tetra Packs
Cartons
Pouches
Others

By Distribution Channel

Supermarkets/Hypermarkets
Online Retail
Specialty Stores
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In December 2023, the RYL Co. launched its debut line of functional wellness teas. RYL's teas combine the health benefits of traditional steeped tea and 200 mg of polyphenols with the company's zero-sugar, zero-calorie formula. Each tea is made with all-natural monk fruit and stevia leaf extract sweeteners, contains no artificial ingredients and comes in a sustainably packaged aluminum can.
In November 2021, GIDC, the Stevia Company, and maker of glorious products, is bringing no sugar iced tea mixes in major supermarkets and groceries! Consumers who cut on sugar in their diet can now enjoy low calorie, no sugar iced tea mixes that are sweetened by natural alternatives. Glorious blend iced tea mixes are naturally sweetened with stevia.
In January 2020, as part of a new campaign focusing on health and wellness, Tastea introduces a line of sugar-free and low-sugar tea with addition of Stevia sweetener to its menu. In an effort to offer customers healthier alternatives, as well as cater to special dietary needs, the zero-calorie, natural sweetener stevia is now available at all Tastea locations

Competitive Landscape

The major global players in the market include Pure Leaf, Tiesta Tea, Steaz, ILE, Bigelow Tea, Traditional Medicinals, Harney & Sons, Celestial Seasonings, Numi Organic Tea and Yogi Tea.

Why Purchase the Report?

To visualize the global stevia tea market segmentation based on flavor, type, packaging, distribution channel, and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of stevia tea market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global stevia tea market report would provide approximately 70 tables, 71 figures, and 219 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet By Flavor
3.2.Snippet by Type
3.3.Snippet by Packaging
3.4.Snippet by Distribution Channel
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Increasing Health Consciousness and Demand for Natural Products
  - 4.1.1.2.Growing Awareness of Sugar Alternatives and Low-Calorie Beverages
- 4.1.2.Restraints
  - 4.1.2.1.Regulatory Challenges and Compliance Issues
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Flavor

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 7.1.2.Market Attractiveness Index, By Flavor
7.2.Unflavored*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Flavored
- 7.3.1.Lemon
- 7.3.2.Peach
- 7.3.3.Raspberry
- 7.3.4.Mint
- 7.3.5.Others

8.By Type

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 8.1.2.Market Attractiveness Index, By Type
8.2.Green Tea with Stevia*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Black Tea with Stevia
8.4.Herbal Tea with Stevia
8.5.White Tea with Stevia
8.6.Oolong Tea with Stevia
8.7.Rooibos Tea with Stevia
8.8.Matcha Tea with Stevia
8.9.Blended Teas with Stevia
8.10.Others

9.By Packaging

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2.Market Attractiveness Index, By Packaging
9.2.Bottles*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Cans
9.4.Tetra Packs
9.5.Cartons
9.6.Pouches
9.7.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/Hypermarkets*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Online Retail
10.4.Specialty Stores
10.5.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor

11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.2.6.1.U.S.
- 11.2.6.2.Canada
- 11.2.6.3.Mexico

11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor

11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.3.6.1.Germany
- 11.3.6.2.UK
- 11.3.6.3.France
- 11.3.6.4.Italy
- 11.3.6.5.Spain
- 11.3.6.6.Rest of Europe

11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics

Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor

11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.4.6.1.Brazil
- 11.4.6.2.Argentina
- 11.4.6.3.Rest of South America

11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.Pure Leaf*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.Tiesta Tea
13.3.Steaz
13.4.ILE
13.5.Bigelow Tea
13.6.Traditional Medicinals
13.7.Harney & Sons
13.8.Celestial Seasonings
13.9.Numi Organic Tea
13.10.Yogi Tea

LIST NOT EXHAUSTIVE